Wl Gore Case On Family Business

W.L GORE ASSOCIATES

“GET BIG BY STAYING SMALL”

SEJARAH W.L GORE

•Pada tahun 1935 menikah dengan Vieve •Tahun 1945 bekerja di du pont •Meneliti ttg PTFE yang lebih dikenal sebagai Teflon •Melakukan eksperimen PTFE dilapisi pita kabel •1 Januari 1958 mendirikan W.L GORE & Assoc.

Struktur Organisasi Chairma n Bill Gore Officer,Secre tary Treasurer (Vieve)

President (Bob Gore)

•Associat es •Sponsor

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Characteristics of Lattice Structure  Direct lines of communication – person     

to-person with no intermediary No fixed or assigned authority Sponsor, not bosses Natural leadership defined by followership Objectives set by those who must “make them happen” Task and functions organized through commitment Split to 150-200 employees per facility

Organization Culture  Sponsorship Program  Four guiding principles :  Try to be fair (fairness)  Use your freedom to grow (freedom)  Make your own commitment and keep

them (commitment)  Consult with other associates before taking any action that may hurt the reputation on financial stability of the company (discretion)

 Less formal

Compensation  Salary  Bonus (15% company profit

distributed twice a year)  Associates Stock Option/ASOP (Equal to 15% associates annual income)  Avoid layoffs by temporary transfer and cutoff salary

W.L. Gore & Associate. Inc

Creative Industries  Non formal R&D  Equal opportunity to be creative  Development came from inside and

outside of industry (diversed background)  Detect and repair problem fast (due to minimal hierarchy levels)

Marketing  Market the best valued product to

marketplace  Product champion responsible for marketing product through commitment with sales representatives  Cooperative and word-of-mouth advertising

Sales

To Be A Good Company

HBR July–August 1999, Donald N. Sull, “Why Good Companies Go Bad “ page. 5

Growth Phases

HBR MAY–JUNE 1983, Neil C. Churchill and Virginia L. Lewis, The Five Stages of Small Business Growth Page 3

Characteristics of Small Business at Each Stage of Development

HBR MAY–JUNE 1983, Neil C. Churchill and Virginia L. Lewis, The Five Stages of Small Business Growth Page 4

“Get Big By Staying Small”