Wikinomics : How Mass Collaboration Changes Everything

Grown Up Digital: The New Web, The New Generation and Fiber to the Home

Don Tapscott, Chairman, nGenera Insight Copenhagen February 11, 2009

Four Drivers for Change

WEB 2.0

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Web 2.0 Taxonomy

E

N

TH

O TI

Web 2.0 A

IT

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Y

E IM U T TR U L M

I D E

BROADBAND MOBILITY

- AL E O TI G PA S

Technology Revolution

RA

TH

EG

IN

G

T IN WEB SERVICES

Four Drivers for Change

WEB 2.0

THE NET GENERATION

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The Dumbest Generation?

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Boom, Bust and Echo

Number of U.S. Births

5.0

(In Millions)

Boomers (1946‐1964)

4.5

Net
Gen (1977‐1997)

Gen
X (1965‐1976)

4.0

3.5

3.0

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Source:
US
Census
Bureau

1999

1997

1995

1993

1991

1989

1987

1985

1983

1981

1979

1977

1975

1973

1971

1969

1965

1963

1961

1959

1957

1955

1953

1951

1949

1947

1945

2.0

1967

2.5

School Enrollment

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World Map According to Surface Area

Source:

Worldmapper

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World Map According to Population Ages 15 - 30: 2008

Source:

Worldmapper

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Population Pyramids Differ Greatly Across Countries Italy:
2007

China:
2007

United
States:
2007

Iran:
2007

India:
2007

Japan:
2007

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The Louder Echo

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Digital Natives – The Net Generation

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Digital Natives – The Net Generation

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World Map According to Internet Access: 2008

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The Generation Lap

Their Parents Net Geners

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The Net Generation

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Technology and the Net Gen Brain

• Critical
periods
of
brain
development
0‐3,
8‐18 • The
Net
Gen
brain
has
been,
and
continues
to
be,
altered
through
its exposure
to
new
technologies • Multi‐tasking
is
really
better
switching • There
is
emerging
evidence
suggesting
that
exposure
to
new
technologies may
push
the
Net
Gen
brain
past
conventional
‘capacity
limitations’ • They
are
The
Smartest
Generation

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Net Geners Want to be Smarter

Which would you rather be?

Most want to be smarter – Russia, Japan Most want to be better looking – England

Source: 2007 nGenera Insight Global Study (Q825)

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IQ Scores

Raw IQ Data

Extrapolated Raw Data Based on International Trends

Year Source: The Tapscott Group

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MMOG Dashboards

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Family Organizational Chart: The Family When the Boomers Were Young

Source: nGenera Talent 2.0 program 23
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Family Organizational Chart: The Family with Net Generation Kids

•Coddled
generation? •Trophy
Kids? Source: nGenera Talent 2.0 program 24
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Youth Volunteering in the United States in the Past 12 Years

Percentage of polulation 16-19 years

Percent of College Freshman Who Volunteered in the Past Year

Year

Source: Higher Education Research Institute (HERI) 25
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Civic Activity Becomes Political Action: Obama, Youth and Social Networks

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The Dark Side – Summarizing the Truth

Safety

Digital
Divide

Balance Failing
Schools

Privacy

Generational
Firewall

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Four Drivers for Change

WEB 2.0

THE NET GENERATION THE SOCIAL REVOLUTION

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The Rise of Collaborative Communities

Flickr beats Kodak Gallery

vs.

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The Rise of Collaborative Communities

YouTube beats MTV

vs.

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The Rise of Collaborative Communities

Facebook beats Match.com

vs.

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The Rise of Collaborative Communities

Wikipedia beats Britannica

vs.

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The Rise of Collaborative Communities

Blogger.com beats CNN.com

vs.

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Alex Tapscott’s Wikinomicists Community

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Four Drivers for Change

WEB 2.0

THE NEW HOME

THE NET GENERATION

THE SOCIAL REVOLUTION

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The Net Generation Norms

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1. A Center for Learning

From
Broadcast

to
Interactive
Learning 37
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1. A Center for Learning

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1. A Center for Learning

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2. The Locus of Fun (New Media Entertainment)

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2. The Locus of Fun (New Media Entertainment)

2. The Locus of Fun (New Media Entertainment)

3. A Center of Health Care The Home as the locus of user driven health care Knowledge

Community

Information seeking

WebMD, Mayo Clinic, eMedicine, KidsHealth, WrongDiagnosis, eMedicineHealth

Q&A websites

Yahoo! Answers, Answerbag, Wondir, Windows Live QnA

Blogs and discussion groups

Doctissimo, RevolutionHealth, HealthBoards, MedHelp, iVillage TotalHealth

Wikis

Wikihow, Wikipedia Medicine, wikiCancer, FluWiki

Swarm intelligence + communities

Sermo, MDJunction, RateMDs, Knowledge Exchange, Organized Wisdom

Support communities

CaringBridge, TheStatus, CarePages, Patients Like Me, DailyStrength

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4. The New Center of Commerce

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4. The New Center of Commerce

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4. The New Center of Commerce

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5. A New Foundation for Innovation, Entrepreneurship and Wealth Creation The Economics of Collaboration: New Competitive Space Mass Collaboration

SelfOrganization

Business Webs

Value Creation Extended Enterprise

Traditional Hierarchy

Industrial Age Corporation Physical Financial

Critical Resources 47 | © 2009 nGenera. All Rights Reserved.

Knowledge

6. The New Center of Democracy

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6. The New Center of Democracy

RECOMMENDATION ZONE

DECISION
ZONE

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7. The New Center of Social Discourse

RECOMMENDATION ZONE

DECISION
ZONE

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The New Home

1. 2. 3. 4. 5. 6. 7.

A Center for Learning The Locus of Fun (New Media Entertainment) A Center of Health Care The New Center of Commerce A New Foundation for Innovation, entrepreneurship and Wealth Creation The New Center of Democracy The New RECOMMENDATION Center of Social Discourse ZONE

The Bottom Line: “The Open Family” (Grown Up Digital) DECISION
ZONE

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Four Drivers of Change

WEB 2.0 THE NEW HOME

THE NET GENERATION

THE SOCIAL REVOLUTION

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The Perfect Storm

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Crisis of Leadership

Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always received with coolness, even mockery or hostility. Those with vested interests fight the change. The shift demands such a different view of things that established leaders are often last to be won over, if at all. – Marilyn Ferguson

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grownupdigital.com

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Don Tapscott [email protected] (416) 863-8801 www.nGenera.com

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