White Paper Elitad

ELITAD

SEPTEMBER 09

W hite Pa p er ElitAd.com There´s no good idea that can´t be improved on. (Michael Eisner)

1.0 Executive Summary TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY 1.0.1 Objetives 1.0.2 Mission 1.0.3 Keys to success 2.0 BUSINESS MODEL

3.0 MARKET OPPORTUNITY

4.0 PRODUCT

5.0 EXECUTIVE TEAM 6.0 SERVICES 7.0 REPUTATIONAL RISK 8.0 LOCATION

A PERSONAL BRANDING FIRM

A man may die, nations may rise and fall, but an idea lives on. (John F. Kennedy)

1.0.1 Objetives

ElitAd provides internet services. Our plan of action is directed to medium/large organizations, business leaders, politicians or any other personality in need of public representation or for transmitting a message within a community or specific groups of people. We develop strategies to reach public opinion and specific groups through new channels of communication and broadcasting like internet, mobile phones, tv, social networks, web 2.0 and social media.  Within this context, ElitAd´s objective is to become a dominant company in this new market, which despite its infancy, is becoming one of the most promising global markets as a result of the changes in modern business, through new technology which is transforming numerous aspects of our society. This new market is becoming the succesor of current PR,

marketing and communications and has become the modern objective of forward looking companies. 

Our objective is to capture large accounts on a worldwide basis, including people, corporations and organizations aspiring to get their message across to influence public opinion. One of our company´s main objectives is to provide platform for information on social media , personal branding, marketing 2.0, PR and social web. All this information is available free on www.ElitAd.com. To turn really interesting ideas and fledding technologies into a company that can continue to innovate for years, it requires a lot of disciplines. (Steve Jobs)

www.elitad.com

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Own your personal medium IT´S TIME FOR YOU We create exclusive and specially adapted media in line with our clients´ needs so they can own their personal medium. We use the most advanced platforms, easy to manage so they can write and transmit ideas, opinions and interests in a matter of minutes irrespective of where they are at the time. We create exclusive We do not only provide written information efficiently, we also enable our clients to share images, photos and messages through videos. Our specialists advise on personal image and the best ways of reaching people. We also employ experts in video editing to achieve professional results in improving presence and image of individuals and the organisations they represent. We use tools such as photoshop to enhance images..

from http://www.elitad.com/services

In spite of your fear, do what you have to do. (Chin-Ning Chu)

1.0.2 Mission

ElitAd specialises in management of marketing, social media and personal branding on the internet, web 2.0, social networks and web interfaces. We expand image, influence and resources for our clients, helping them to reach specific audiences.  To succeed in life in today´s world you must have the will and tenacity to finish the job. (Chin-Ning Chu)

1.0.3 Keys to success

Thanks to the latest technologies, especially internet, the change in   market trends like communication agencies, PR or marketing opens doors to a multimillion market which isn´t yet properly covered by any group or company.  To establish ourselves as leaders in this market, we  have to move at  great speed and with extreme flexibility, not only in attracting the first major clients, but in creating a unique brand, opening up this market and also becoming an information reference centre. We aspire to become a A PERSONAL BRANDING FIRM

major reference in an industry which, inevitably, is already taking off.

Technology is always envolving, and companies.. not just search companies... can´t be afraid to take advantage of change. (Eric Schmidt)

2.0 Business Model

ElitAd´s principal business model consists of offering internet services to politicians, executives, personalities, companies and organizations. The main  source of generating income will be monthly maintenance fees of each application developed by our technical and artistic teams. On top of this, all new clients will pay a subscription fee to facilitate the up and running and configuration services we give. Through our Premium Service, we w i l l g e n e r a t e i n c o m e fl o w t h r o u g h communication services, marketing and consulting for people, organizations and companies.  For the development of our distribution channels, we foresee the implementation of a s t r a t e g i c c o m m e rc i a l p l a n i n c l u d i n g agreements already initiated with external www.elitad.com

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agents and joint ventures in each particular line of business. This will re-commercialise our products through our own branding or assigned brands, or will facilitate commercialisation in other markets.  Alternative business models will be taken into account and tested within our ElitAd Lab department. We have developed a strategy which allows for the management of our resources, task planning, promotion and advertising design, with a view to achieve our objectives and increase value to our clients in an optimum way.

Better to light a candle than to curse the darkness. (Chinese proverbs)

3.0 Market opportunity The difficult economic and financial crisis we find ourselves in worldwide, has led to reductions in company budgets for marketing and communications. Most entities find themselves obliged to find new, cheaper alternatives with better development potential

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including social media. According to the latest Forrester Report on the impact of social networks on marketing strategies,   53% of these departments envisage an increase in their social media budgets,   while 42% will maintain their previous budgets. This data indicates that 95% of marketing executives are extremely optimistic regarding investment in social media through social networks. The reason being the simplicity and capacity of new social tools in connecting with the general public or specific clients, the major impact of campaigns, the hard penetration into markets and the possibility of strategic implementation of segmentation never before possible through traditional marketing. Another study (Global Enterprise Web 2.0 Market Forecast: 2007 To 2013) suggests that the growth predictions of sales of companies providing technology and web 2.0 services, for the next 5 years and in relative terms, surpass the majority of highly qualified industrial sectors. If in 2007 it was estimated that expenses in technology web 2.0 would be 455 million $, for 2013 a figure of 4,646

Forrester predicts interactive marketing will hit $55 B on 2014 THE MARKET FOR THE NEXT YEARS IS REAL The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow - at a compound annual growth rate of 17% - from 12% of overall ad spend in 2009 to 21% over the next five years. Social media marketing and mobile marketing will experience the highest growth rates among the digital tactics, the report stated. Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014, and grow at the highest compound annual rate, 34%. Forrester noted that owned social media assets (such as internal blogs, community sites) are currently the only emerging media getting traction in today’s economic climate.

from http://seekingalpha.com/article/148255-forrester-

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www.elitad.com

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The world has changed, we must change with it BRIGHT IDEAS FOR DARK TIMES We live in an evolving world where everything is in constant change, improving and transforming. We have to learn to enjoy this transformation. These circumstances occurred because things were not being done properly. This brings about the self criticism of the affected areas and at this moment in time when humanity is evolving at a faster rate. Politicians and top executives in multinationals interact with the man in the street. This was unthinkable a few months ago (without going much further) and it now looks as it will not come to an end in the next few years. People are now more important and have better opportunities than ever before. Certain users of social networks are acquiring vital importance thanks to the expertise of these channels. This is extremely valued knowadays and this is logical since they have to operate efficiently to reach so many people and create interest. from http://elitad.com/news All lasting business is built on friendship. (Alfred A. Montapert) I don´t design clothes, I design dreams. (Ralph Lauren)

4.0 Product

We offer a very specialised online presence with exclusive tools together with the use of existing ones. We also work on communication strategies, opening channels of communication and capturing audiences for politicians, executives or any personality wishing to increase their messages including companies and organizations. We are specialists in the management of new media and communication channels, developing web tools, creating personal designs, introductions into social networks and the creation and distribution of multimedia material, videos and photos, for our clients in these platforms. We also manage assesment in style and tendencies. Our product philosophy converts our clients in their own efficient communications medium, with the capacity to reach a global audience.

A PERSONAL BRANDING FIRM

5.0 Executive team

EliAd´s executive team is composed of specialists and technicians with experience in multinational and technology companies in different countries like the UK, USA, Russia and Spain. CEO Alex DC.(Alejandro del Castillo) has more than 14 years experience in the internet sector, (not forgetting that the WWW is only 20 years old), as applications designer (design strategy marketing), is responsable for previous succesful start-ups in Spain from the technological bubble of the beginning of the decade (2000-2006), (As independant reference, please view this video of Alex DC. on CNN):  http://www.youtube.com/watch?v=4RoFK2R876k

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The other members of the co-founding team include Jose A. Fernandez, Brendan Golt, Raimundo Burguera, Pavel Volitskiy and Abel Castosa. Together they provide ample experience in sectors which include company management, audiovisual,commercial sales, creative design, PR, financing and politics/ current affairs. ElitAd also has at its disposal an important group of international advisors including prominent journalists, politicians, entrepreneurs and multinational executives. I have no special talents. I am only passionately curious. (Albert Einstein)

6.0 Services Our basic objectives are: - I m p ro v e i n t e r n a l p re s e n c e a n d communication of any organization. - Introduce leaders of companies and organizations  into social media. - Increase Networking capacity of these leaders opening new communications routes towards potential partners, business, clients and audiences. - Increase transparency and credibility

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- Creation, design and configuration of online platforms adequate for each specific profile, to be able to diffuse messages whether by written form or audiovisual, in an optimum way to reach the required audience. - Put these "Leaders" in contact  with opinion groups, clients (active and potential) and with workers within their organizations. - Improve the image or brand in social networks and web 2.0 through more capable persons, in most cases the executive managers/manageress.  - Open new routes of external and internal communication with clients and company employees.   -  Our users or clients already exist in social networks and if we do not take the opportunity, our competitors or opposition will be delighted to do so. - Establish strategies to capture Early Adopters. - Incentivate innovation and productivity within the group - Web Site (Design and Maintanance): News, actions, donations, community,...

Twitter’s Financial Forecast Shows First Revenue In Q3, 1 billion users in 2013 TWITTER GROWTH

This internal Twitter financial forecast from February 2009. Twitter has told us that this was never an official document and it certainly is no longer accurate. But it gives an interesting glimpse into the company’s financial targets nonetheless. The projections go forward to 2013. The most interesting data point - As of February, Twitter expected their first revenue to come in Q3 2009 (which is now). A modest $400,000 was expected, followed by a more robust $4 million in Q4. The document also shows Twitter’s projected user growth (25 million by the end of 2009), which it has absolutely blown through already. By the end of 2010, Twitter expected to be at a $140 million revenue run rate.

from http://www.techcrunch.com/2009/07/15/twitters-

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some interesting links ABOUT SOCIAL MEDIA

7 Ways to Become a Twitter Analyst The Importance of a Strong Online Presence [The Zed Shaw Case] 20 SEO Tips That Every Web Developer Should Follow 15 Useful Twitter Tools For Web Worker from http://delicious.com/joseafernandez

- Management of reputational risk analysis, via identification and evaluation of potential risk factors, internal or external, the implementation of a strategic online presence (SEO) that positions all positive factors of our clients in the first results of search engine searches. In this way, we create an entry barrier that prevents public and anonymous critics from featuring before us. - Diminish reputational risk on the internet. Establish a strong online presence strategy so our candidates or representatives end up being excellent references when searching for their company, political party or product. - Video Difusion. At least 2 monthly videos with ideas, experiences, opinions on current affairs, etc. - Microblogging. - Formation - For technological optimization resources. - Image Material - Photos, images that people can identify with, styling, etc. - Recording and video editing. - Social Networks. Presence in the main  and most effective ones adapted to each candidate or client. A PERSONAL BRANDING FIRM

- Personal Blog. Design and Maintenance. Exclusive, connected to the best widgets, easy publication platform, optimized for search engines... - Feedbacks & Support channel. Suggestions, community, participation. - User capture actions. Events and mailings. - Lifestreaming. Photos, opinions, articles, videos, microblogging, etc... - Press Release: Presentation. - Back-up on communication crisis. - Recompiling of data base. - CEO and SEO actions (Optimazation and Positioning in search engines). - Monitor actions in social media. - The Development of applications to carry out feedback from our users.These services are very useful for political parties to the degree that they allow online voting on determined proposals, policies and measures. 

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It takes many good deeds to build a good reputation, and only one bad one to lose it. (Benjamin Franklin)

7.0 Reputational risk  Online information on specific products or persons is increasingly abundant, although not properly managed. Many companies are spending exhorbitant amounts of money  improving their image through traditional communication platforms, while at the same time neglecting major growth potential. Reputational risk management constitutes the basic foundations of our product services while   improving the image and communication  services offered to our clients. We strive to develop a specialised location procedure, analysis and management of all information  published online of potential clients. In our opinion, a rigorous and optimum online presence, is the prime element required and the key to obtaining a positive reputation. It also prevents potential  crisis,  if   management is inadequate. A good design and interactivity of our web and strong social media presence, will increase visibility of our comments, but  also entails management of a larger area of information. The second phase in managing reputational risk is the search and analysis  to locate ideas and commentaries by users in the blogs, wikis and social networks, analyse the information and counteract any attempts to undermine the reputation of the A PERSONAL BRANDING FIRM

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person involved, the political party or the company.  We are committed to develop and use a series of tools (centralization of most relevant RSS, Netvibes, Google Reader, Yahoo, Bloglines, Feedreader.net, amongst others) that permit us to locate and analyse information immediately.  Speed and agility are fundamental for the management of image. Once we have located, classified (through source and content) and analysed all public information of our prospective clients, we proceed to manage it, creating a constructive dialogue with those more critical opinions. We do this by positioning positive factors ahead of negative ones. This creates new channels of communication with more up-todate information so that our clients users are fully informed. Creation and development of a new form of communication, adapted to the new channels (Development and blog design, selection of most influential blogs for the specific sector of our client, assesment and editing in press releases to blog community and selected fora and formation of communication departments to adapt internal and external policies to all the social media requirements). Implementation of the most advanced positioning systems, SEO and SEM, with the objective that contents we wish to publish are better placed than their negative critics, not only in the search engines but in all the social media universe. The way to gain a good reputation is to endeavor to be what you desire to appear. (Socrates)

SOME TOOLS TO READ YOUR REPUTATION ONLINE RSS REALLY SIMPLE SYNDICATION SOCIAL NETWORKS FACEBOOK, TWITTER DIGG, DELICIOUS... TECHNORATI INTERNET SEARCH ENGINE FOR BLOGS GOOGLE INSIGHTS SEARCH TERMS ABOUT PEOPLE ENTERED INTO THE GOOGLE SEARCH ENGINE BLOGPULSE INTERNET SEARCH ENGINE FOR BLOGS KEOTAG SOCIAL BOOKMARK LINK GENERATOR BOARDTRACKER FORUM DISCUSSION SEARCH SWOTTI SEARCH, RATE AND COMPARE OTHERS TWITTERVERSE, COMPAREBLOGS, COMMENTS.COM...

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CONTACT ALEX DC [email protected] ALEX DC @alex_dc JOSÉ A. FERNÁNDEZ [email protected] [email protected] RAIMUNDO BURGUERA JOSÉ A. FERNÁNDEZ [email protected] @joseafernandez BRENDAN GOLT [email protected] [email protected] RAIMUNDO BURGUERA PAVEL VOLITSKIY @raibur [email protected] [email protected] BRENDAN GOLT @brendangolt [email protected]

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Opportunity is missed by most people because it is dressed in overalls and looks like work. (Thomas Edison)

8.0 Location

In this moment, our centre of operations is based in Madrid. Some members of the executive team operate in the south of Spain and Gibraltar from their own offices.  Our objective for the near future is to set-up the head office in Malaga, given that we are involved in the Malaga Valley project, and we wish to contribute to the development of this area as one of the most important

technological centres in Europe. http://www.malagavalley.com/

In today's knowledge-based economy, what you earn depends on what you learn. Jobs in the information technology sector, for example, pay 85 percent more than the private sector average. (Bill Clinton)

ElitAd operates under the strictest guidelines to obtain the highest levels of design and

development, and offer an exceptional service to our clients. We are never complacent in offering our services and always strive to ensure our clients stand out in relation to their competitors.

The information contained in this document represents the current view of discussed as of the date of publication.

ElitAd on the issues

ElitAd must respond to changing market conditions and

ElitAd cannot guarantee the accuracy of any information presented after the date of publication.

© 2009 ElitAd. All rights reserved.