WHAT IS A NEW BUSINESS IDEA ?? A concept which can be used for commercial purpose The ability to come up with a business idea can be transformed into a viable business. Eg:- Pet Salon
NEW IDEA GENERATION PROCESS • Uncover your Personal Traits Eg:- LN Mittal, Bill Gates
• Knowledge and Experience Eg:- Anil Ambani
• Technical Knowledge Eg:- Formal Education, Training on the job
• Domain Knowledge Eg:- Technical knowledge of Refrigeration
• Contacts Eg:- Idea to serve a software firm
• Goals and Aspirations Eg:- Local book store or challenging crosswords
SOURCES OF BUSINESS IDEAS PAST WORK EXPERIENCE Eg:- People leave their jobs and start there own business in the same field
HOBBIES AND INTERESTS Eg:- Owner of Baggit
OBSERVATIONS Eg:- Mansukbhai Kothari
BRAINSTROMING
BUSINESS IDEA EVALUATION This section outlines a frame work to evaluate business Ideas, this frame work is based on some questions. ENTREPRENUERS ASK THE FOLLOWING QUESTIONS:-
7) Who are you selling to ? 9) What is the need you fill or problem you solve?
1) What is the business model ? 3) How big is your market ? 5) What are you getting out of it ? 7) How can you protect your business ?
The RAMP Model • R- which stands for Return (Is it profitable, Time to breakeven, Investment Needed)
• A- stands for Advantages (Cost structure, Intellectual Property, Distribution Channel)
• M- stands for Market (The Need, Target market, Pricing, Market size)
• P- stands for Potential (Risk vs. Reward, The Team, Timing )