West Coast Green - Conference Guide 2008

dare greatly.

2008

conference guide the premier conference+expo on green innovation

welcome

If you are holding this conference guide today, I congratulate you for being a part of a groundswell of hope and positive change. It is a privilege to be here with you at this time of greatest opportunity. Together, we represent a growing human network dedicated to ingenious and inspired solutions.

As Mayor of the City of San Jose, it is my pleasure to welcome you to the third annual West Coast Green conference and expo. San Jose is pleased to host the world’s largest conference focused on green building, business, and design.

I stand humbly before you, connected to and cognizant of all who have dared to think differently, taken the other path and in doing so did nothing short of change our world for the better. I offer you this challenge … to dare greatly! For in doing so, we truly become the people that we have been waiting for. With tremendous gratitude and respect,

West Coast Green has connected tens of thousands of architects, businesses, builders, investors, and homeowners in an effort to promote green innovation and sustainable living. This year, West Coast Green will have keynote addresses from accomplished environmentalists including former Vice-President Al Gore, and authors Sarah Susanka and David Suzuki.

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As the Capital of Silicon Valley, San Jose is quickly emerging as the Center for Clean Tech Innovation with the world’s leading solar companies and the new Underwriters Laboratories’ Solar Testing Facility, the largest of its kind in North America. We have also embarked on a bold journey with our own environmental efforts. San Jose’s Green Vision encourages the use of solar and other renewable energy resources as well as calling for the retrofitting and building of green buildings, reducing our electrical usage as a city by 50%, and receiving all of our electrical power from renewable resources.

Christi Graham Founder & President West Coast Green

Shelby Austin Marketing Intern

Chloe Byruck Marketing & Sponsorship Pioneer

Celia Canfield Development Director

John Dunnihoo Exhibits Sales

Nick Foti IT Manager

Mary Ann Gallagher Conference Design Director

Melanie Herring Communications Director

Alan Hirschbein Corporate Sponsorship Sales Director

Karen Jackson Program Director & Chief Innovation Officer

Linda Lebovics Finance Director

Lisa Littell Communications Coordinator

Genevieve Logan Program Manager

Joni Moss Exhibits Manager

Juiiet Osman Production Coordinator

Alice Phillips Conference Design Coordinator

Lauren Ramsey Marketing Coordinator

Jonathan Reese Exhibits Director

Monica Renner Office Manager

Michelle Shaw Production Director & Curator of Special Exhibits

Jennifer Thomson Theresa Turner Vice President Marketing Director

Birgit Wick Creative Director, Wick Design Studio

Cameron Wilson Exhibits Intern

Jeff Zienowicz Information Architect

I would like to extend my appreciation to West Coast Green for their continued leadership in promoting environmental innovations and connecting individuals in beneficial partnerships. I wish everyone a pleasant and productive time in San Jose. Sincerely,

team

Dear Friends,

Our conference is designed to be a reflection of the enormous potential within each of us and to provide groundbreaking solutions coupled with fuel for the human spirit. We recognize that innovation is the foundation on which all future forward ideas must be built. To underscore its importance, we are here together in the heart of innovation – Silicon Valley – the birthplace of the technological revolution that has forever changed our world. This revolution is the externalization of an inner truth: that we are undeniably connected as one planet and one people. Therefore, it is only fitting that we gather here to celebrate human inventiveness, knowing that there is infinite power in innovation and right action.

Chuck Reed Mayor

west coast green

August 18, 2008

table of contents

table of

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Schedule At-a-Glance Special Events & Experiences Keynotes At-a-Glance Sponsors & Partners Acknowledgements Greening the Event Presentations At-a-Glance Book Signings Educational Tracks & Advisors Continuing Education Credits Thursday Educational Sessions Friday Educational Sessions Saturday Educational Sessions Helpful Information Floor Plans

5 6 9 10 15 17 18 25 26 27 29 38 50 61 64

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contents

enjoy

LESS MONEY ON ENERGY BILLS MEANS MORE MONEY FOR ICE CREAM.

come &

IT’S A SCIENTIFIC FACT;

schedule at-a-glance

schedule

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at a glance

Wednesday

Pre-conference

7:00AM 8:00 – 5:00PM 7:00

Registration Opens Pre-Conference Workshops Registration Closes

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7:00AM 8:00 – 9:00 9:00 9:30 – 11:30 12:00 – 1:30PM 1:30 – 2:30 3:00 – 4:00 4:30 – 6:30 6:00 7:00 – 9:30

Registration Opens Networking Cafes Tradeshow Floor & Showhouse Open Opening Keynote Conversation Forums & Lunch Educational Sessions Educational Sessions Interactive Workshops Tradeshow Floor & Showhouse Close Meet Up-Dine Out Group Dinners

friday

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7:00AM 8:00 – 9:00 9:00 9:30 – 11:30 12:00 – 1:30PM 1:30 – 2:30 3:00 – 4:00 4:30 – 6:30 6:00 6:30 – 9:30

Registration Opens Networking Cafes Tradeshow Floor & Showhouse Open Opening Keynote Conversation Forums & Lunch Educational Sessions Educational Sessions Interactive Workshops Tradeshow Floor & Showhouse Close PDX Lounge Pub Crawl

saturday

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7:00AM 8:00 – 9:00 9:00 9:30 – 11:30 12:00 – 1:30PM 1:30 – 2:30 3:00 – 4:00 4:30 – 6:30 6:00

Registration Opens Networking Cafes Tradeshow Floor & Showhouse Open Opening Keynote Conversation Forums & Lunch Educational Sessions Educational Sessions Interactive Workshops Tradeshow Floor & Showhouse Close Goodbyes!

learn &

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connect

thursday conference opens

events & Experiences

highlights of

special events at a glance

interactive experiences

You are the pivotal element in creating West Coast Green. To that end, we are dedicated to providing you with numerous opportunities to create an experience that is unforgettable. And what makes a conference experience valuable are meaningful connections and ideas that take root as sustained action. So, we invite you to dive in!

facilitated networking cafes

DAILY 8:00-9:00am

The people who need you will be here – and the people you need will as well! This is the most effective, efficient and easy place to meet your next business partner or collaborator. We’ll send you home with pockets full of business cards! Please see Presentations At-A-Glance on page 18 and Special Events At-A-Glance for topics and room locations.

conversation forumS

thursday 8:009:00AM

Networking Cafés Please refer to description on facing page Topics & Locations:

8:009:00AM

Networking Cafés

12:001:00PM

Expert Hosted Conversation Forums

12:151:00PM

Urban Revision Awards Ceremony

West Coast Green Newbie Orientation & Networking: San Carlos West Coast Green Alumni Orientation & Networking: Santa Clara Tribal Members Networking & Orientation: Room F

DAILY 12:00-1:00pm

Bring your lunch to one of these engaging networking events. Join a table hosted by one of our faculty to engage in a topical conversation guided by an appetizer, a main course and a desert question. This is your chance to dig deep into content through intimate conversation while networking with industry leaders and peers. Please see ­Presentations At-A-Glance and Events At-A-Glance for topics and room locations.

friday

12:001:00PM

Expert Hosted Conversation Forums See presentations on page 18 for Expert Host Names Topics & Locations: Transforming Business and Spreading the Word:

San Carlos

garden & gallery Happy Hours almaden concourse 3:00-6:30pm

Zero & Renewable Energy – Zero Emissions:

Grab a glass of organic bubbly on us! Cut loose, laugh about the craziness of the day and meet the artists who have brought you the phenomenal displays that grace the halls of the conference venue while sipping on delicious, organic beers and wines. You’ll have to fight the West Coast Green staff at the front of the line.

Eco Communities, Eco Developments: Room F

action hub 

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connect up

—Al Gore, Nobel Acceptance Speech 2007

network &

“When we unite for a moral purpose that is manifestly good and true, the spiritual energy released can transform us.”

12:151:00PM

Garden & Gallery Happy Hour: Meet The Artist!

7:009:30PM

Meet Up-Dine Out Group Dinners

university 12:00-5:00pm

tradeshow floor

Launching this year as our signature, curated exhibit, this space showcases technological products and services coming to market or in development. Visit this incredible “Exploratorium” like exhibit and experience more than fifty revolutionary and resource-efficient products. These fresh, progressive innovations are solutionbased and give a glimpse of a future with a limited footprint.

galleries Throughout the lobbies of the Convention Center you will discover galleries of photography, interactive art, and poster presentations including poster displays from the EPA’s Lifecycle Building Challenge and Urban Re:Vision’s Re:Constuct. Feature Artist: Kris Borchardt is a San Francisco-based self-taught sculptor and furniture designer who works primarily with recycled materials and remainder steel. Visit her in the Almaden Concourse and at: www.kbsculpture.com Feature Artist: Karn Knutson creates artwork as an observer of people in the world around her and the characters that live in her head. Visit her in the Almaden Concourse and at: www.greenfacedgirl.com

Location: Concourse 3, Arcade Explore the gallery of final entries and hear observations from this contest that was conceived of and created at West Coast Green ’06! The best and the brightest have contributed their ideas on how to dismantle and re-use every part of the built environment.

3:306:30PM

One of our signature spaces, we are pleased to provide you with this space for relaxation and renewal with soft music, soft lights and an array of therapies. The Optimum Vitality Team will offer you Alkalized Ionized Water to hydrate, E3Live Blue Green Algae, nutritional advice from raw food chef Elaina Love, and short Ayureveda Face Massage, Reiki, Reflexology, Far Infrared treatments and Guided Meditation.

innovatIon pipeline

The EPA’s Lifecycle Building Challenge Awards

Location: Almaden Concourse Meet the artists who have brought you the phenomenal displays that grace the halls of the venue as you sip on delicious, organic beers and wines. Feature Artist: Kris Borchardt is a San Franciscobased self-taught sculptor and furniture designer who works primarily with recycled materials and remainder steel. Visit her at: www.kbsculpture.com

W W W. U RBA N RE VI SI O N . C O M

12:0012:45PM

Design e2 Film and Q&A

3:30-

Garden & Gallery Happy Hour

Location: Select local restaurants 6:30PM A group dining event that puts individuals together by virtue of their interests or desire to meet new people. Add your name to the dining list that appeals to you at the West Coast Green Info Booth in Concourse 2. It’s a valuable opportunity to meet new people and compare ideas. Dare greatly … sign up now! E

Location: Concourse 2 View entries to this competition and experience the bestowing of the final award to the finalist of Re:construct – Urban Re:Vison’s visionary contest of 2008. Sustainable materials and building practices are included in an entirely re-imagined city block!

6:309:30PM

Location: Demo Stage Brought to you by Autodesk e2 is an ongoing PBS series about the economies of being ecologically conscious with a combination of policy, technology and ingenuity from energy consumption to building efficiency. It chronicles global efforts to solve pressing ecological challenges.

Location: Almaden Concourse NCFI Polyurethanes will proudly host this afternoon’s event! Please come by to share organic beer and wine with fellow West Coast Green attendees and the wonderful NCFI staff.

PDX Lounge Pub Crawl Location: See map to the left This is the big party you have been waiting for! PDX Lounge invites you to celebrate with the best of Oregon’s sustainable development community. The PDX Lounge Pub Crawl is the place to network and reinvent the future. Join us at any one of our great locations: O’Flaherty’s Irish Pub, Dive Bar, A Perfect Finish and Fahrenheit Ultra Lounge to experience both the industry’s community and San Jose’s culture.

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nap Room 

See presentations on page 18 for Expert Host Names Topics & Locations: Innovative & Regenerative Design: San Carlos Government & Policy Making: Santa Clara Academic Luncheon: Room F

Santa Clara

room f

Creation flourishes here. If you want to bring your hot idea to life, grow your business, take an existing network to a new level, or bring a new group alive you will find consultants, investors, movers and shakers, academics, facilitators and experienced coaches in the Action Hub. You can’t be too big for the Action Hub. Details can be found within the education session descriptions.

Please refer to description on facing page Topics & Locations: Business, Sales & Marketing: San Carlos Water & Landscaping: Santa Clara Designers of All Kinds: Room F

keynotes at a glance

special events

at a glance (continued)

Saturday 8:009:00AM

opening keynotes

at a glance

Sunday

Thursday 9:30AM – 11:30AM  J Hall

Networking Cafés Please see description on page 6 Topics & Locations: Students, Green Jobs & Non-Profits: San Carlos Affordable Housing: Santa Clara Remodelers & Builders: Room F

12:001:00PM

Expert Hosted Conversation Forums See presentations on page 18 for Expert Host Names Topics & Locations: Innovative Practices & Products: Santa Clara Tribal Summit (For Tribal Members, Developers and Policy Makers): San Carlos Masters of Green Building: Room F

3:306:30PM

The Green Dragon Documentary Film and Q&A See details under “Highlights of Interactive Experiences” Location: Almaden Ballroom Within the last few years, China’s central government has created a wave of new policies to drive energy efficiency in buildings. More than half the world’s construction is due to take place in China over the next decade. Is China set to embrace the global Green Building movement, or even leapfrog the rest of the world in terms what that really means?

Build It Green Home Tour

Don’t miss this green home tour produced by our partner Build It Green in San Mateo and Santa Clara Counties! Attend this self-guided tour showcasing 14 green homes! See houses that look great, save money and are easier on the environment. Speak with homeowners, builders and designers about the materials, installation dos and don’ts, and lessons learned.

Chris Jordan

Chuck Reed

Founder & CEO, The Noisette Company, LLC Dedicated to mapping and addressing the systems that support Economic Development in communities, John’s work has positioned him as the nation’s most accomplished visionary for community development.

Photographic Artist An internationally acclaimed photographic artist and activist, Chris’ work brings to life the statistics of US Consumption. He allows us to visualize mind blowing amounts of information and imagine the impact of the “stuff” that fills our everyday lives.

Mayor, San Jose A leader among leaders, Mr. Reed launched the City’s Green vision in 2007. His ambitious 15 year plan includes goals that include the development of San Jose as a center for Green Jobs, Clean Tech, while Green Building and sourcing all electrical power from clean, renewable sources.

Friday 9:30AM – 11:30AM  J Hall

You can purchase a guidebook online at www.builditgreen.org or at Build It Green’s Booth #150

Garden & Gallery Happy Hour: Meet The Artist! Location: Almaden Concourse Meet the artists who have brought you the phenomenal displays that grace the halls of the venue as you sip on delicious, organic beers and wines. Feature Artist: Karn Knutson creates artwork as an observer of people in the world around her and the characters that live in her head. Visit her in the Almaden Concourse and at: www.greenfacedgirl.com

“It is not the critic who counts; nor the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again because there is no effort without error and shortcomings; who knows the great enthusiasms, the great devotions; who spends himself in a worthy cause; who at best knows in the end, the triumph of high achievement; and who at worst, if he fails, at least fails while daring greatly; so that his place shall never be with those cold and timid souls who know neither victory nor defeat.” —theodore roosevelt

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8

12:001:00PM

10:00AM5:00PM

John Knott

Sarah Susanka

David Suzuki

Hunter Lovins

Author, The Not So Big House series & The Not So Big Life, Susanka Studios A bestselling author, architect and cultural visionary whose “build better, not bigger” approach to residential architecture is the leader of a movement that is redefining the American home. Sarah’s “Not So Big” philosophy has sparked an international dialogue.

Author & TV Host, The Nature of Things, David Suzuki Foundation By partnering his deep understanding of ecology with mass media outlets, David has raise public consciousness around environmental issues and galvanized efforts to preserve and protect our natural world.

Founder & President, Natural Capitalism Solutions An international consultant, professor and author on enhancing business value while practicing environmental sustainability, Hunter paved the road for much of what we now call “Green Business”.

Saturday 9:30AM – 11:30AM  Civic Auditorium

Al Gore

Jerry Brown

Vice President & Nobel Peace Prize Laureate Cofounder of Generation Investment Management, a firm that is focused on a new approach to Sustainable Investing and numerous other global initiatives, Al’s current efforts focus on financial, human and natural resource distribution models that will provide us with an abundant future.

Attorney General, State of California Mr. Brown served as California’s Governor between 1975 and 1983. He is best known for his pioneering work in making California a leader in energy efficiency and renewable energy. Brown successfully sponsored a 55% solar tax credit and promoted the nation’s first appliance and building efficiency standards.

We are EXTREMELY grateful for the support these distinguished companies and organizations have provided to help create West Coast Green.

contributing Sponsors

platinum Sponsors OREGON

David Twelker (408) 266-7500 Office (408) 266-7100 Fax (408) 396-1090 Cell [email protected]

ELT Easy GreenTM

Sustainable Product Distrubutors

www.EcoWaveLLC.com

Living Wall and Green Roofs Systems

educational partners

gold Sponsors

The Grove Consultants International helps people Visualize Change... —by facilitating future-oriented processes, —by teaching people to create and align around common solutions and change strategies, and —by providing tools, training and support for collaboration.

Biomimicry

silver Sponsors

The Grove celebrates the work and achievements of West Coast Green and all the dedicated people and organizations that collaborate to create a healthy, vibrant and sustainable world.

major partners

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sponsors & partners

outreach partners

East Bay A Chapter of The American Institute of Architects

®Registered trademark//TM Trademark of Whirlpool, U.S.A., KitchenAid, U.S.A. Jenn-Air, U.S.A. or Maytag Corporation or its related companies. ©2008. All rights reserved. ® Energy Star is a U.S. registered mark.

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media partners

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WORKING TOGETHER TO MAKE A SUSTAINABLE DIFFERENCE. TM

In a world telling you to “Build green!” Whirlpool Corporation has a fresher, more supportive approach. Join us in leading the way, starting with our sustainable home appliance solutions that save energy, conserve water and support clean, healthy indoor air. From kitchen, to laundry, to HVAC and beyond, no one offers you more appliances that are ENERGY STAR® qualified. Or more ways to partner with education, resources and programs designed to make green building practical—and sustainable thinking second nature. Insideadvantage.com. 1.800.253.3977.

Acknowledgements

dare greatly.

The West Coast Green Advisory Board

where green communication takes off

call 415.383.0380 browse wickdesignstudio.com

wickdesignstudio We are proud to be the design agency for all West Coast Green collateral.

Panama Bartholomy, Advisor to Commissioner Karen Douglas, California Energy Commission Rich Chien, Residential Green Building Coordinator, San Francisco Department of the Environment Deborah Coburn, Founder & President, Naturally Inspired Kevin Danaher, Co-Founder, Global Exchange Jon Dougal, CEO, Innovative Buildings Material, Intl. Eric Corey Freed, Architect, LEED AP, Principal, Organic Architect Gary Gerber, President, Sun light & Power Co. Brian Gitt, Executive Director, Build it Green Timonie Hood, Green Building Coordinator,EPA-Region 9 Marian Keeler, Green Building Consultant & Writer Mark Laliberte, Building Science Specialist and Trainer, Building Knowledge Inc. Miriam Landman, Principal, M. Landman Communications & Consulting Mark Palmer, Green Building Coordinator, City and County of San Francisco Joanie Parsons, President, Parson’s Public Relations Marc Richmond, President, Practica Consulting Donald Simon, Attorney, Wendell Rosen & Black Cameron Sinclair, Co-founder, Architecture for Humanity Jonathan Solomon, CFO, Solar Universe Sarah Susanka, Author, The Not So Big series Sim Van der Ryn, Author, Ecological Design Institute

thank

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All our fabulous volunteers – for being the glue that holds the experience together

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Scott Bader – his consistent kindness and warmth inspires us all Myan Baker – for adding a layer of intelligence and cohesion to our program Linda Baysari – for lending her experience to our vision Panama Bartholomy – for his generosity, intelligence and good humor – always Paul Cooperstein – for integrating the pieces of the whole Eric Corey Freed’s baby – for distracting her dad from getting into trouble Ian Bryan and Amy Senn – for laying the groundwork for our stellar PR strategy Sean Dunn of Groove 11 – for helping us articulate our brand Stacey Frost of Urban Re:Vision – for intelligently designing projects of social engagement Butch Gaudette of Whirpool – for his commitment to affecting positive change Lee Glickstein of Speaking Circles International – for sourcing our connections Kathleen Gilligan and Rex Northern of CCTO – for lending their vast knowledge of Clean Tech Marta Graham – for being the most adorable and powerful source of it all Michael Jackson (not the singer) – for having the vision to raise Karen Jackson Zem Joaquin & Emilie Cowan – for adding passion and skill to everything they touch David Johnston – for being such a strong and heartfelt shoulder to lean on Cael Kendall – for jumping in to hold our team to their highest potential Lorraine Kinnamon – you move us! Andy Mannle – for his many sleepless nights that were spent crafting this year’s program Heidi McGuire and the Groove 11 Team – for managing the logistics of making magic Clare Munn of The Communication Group – for enlivening our vision to expand access to our educational program through Web 2.0 Spencer and Sadie Littell – for being an on-the-ground wellspring of life for their Mom…and us all Steve Moran-Cassese – for filling our spirits with light and possibility Bill Sandherr and Anah Corley of Stetson Convention Services – for being the greenest general service provider in the country James Seligman – for generously and brilliantly helping us tell our story Jennifer Seguin of the City of San Jose – for bringing us to your City Anita Sharpe – for consistent support of our highest purpose Rachel Sheinbein – for choreographed connections Donald Simon of Wendel, Rosen, Black & Dean – for being a world class visionary Jonathan Solomon – for the vast knowledge he provides to the development of our company Sarah Susanka – for providing the West Coast Green team with the confidence to stay in our hearts and live our truth The City of San Jose – for being the home for our vision to come forward in 2008 Chris Waugh of IDEO – for indulging in the monstrous creative process of producing WCG

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A Heartfelt Special Thank You to the following…

greening the event

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The event business is second only to the construction industry in waste production. So you can imagine the challenge to make a sizable event focused on the building industry such as ours, a carbon-neutral and zero-waste event. For the past two years we have stepped up to this challenge with amazing results! West Coast Green 2006 and 2007 had a 96% Landfill Diversion Rate! With the average conference producing 100–200 cubic yards of landfill waste in a matter of days, West Coast Green’s diversion of 6 cubic yards of trash annually has event-goers across the country asking us how we did it. So, here’s what we will be doing this year.

We partnered with Stetson Convention Services, America’s only green tradeshow contractor and decorator to provide you with an environmentally responsible event. From the ground up Stetson is supporting West Coast Green’s sustainability efforts by providing: • 25–65% recycled content carpet that meets LEED certification standards • Recycled Synthetic Fiber Carpet Padding • 100% Recyclable Visqueen Made of 50% Recycled Content • Compostable Wastebasket Liners

• Responsible & recyclable signage substrates – avoiding the use of Foam Core and Vinyl • Natural Gas Powered Forklifts

Food and Beverage

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So much of what most people consider waste, almost 40%, is really food and food related products, which can be processed and reused as compost to grow more food. At West Coast Green, food is served on biodegradable, compostable food ware, so everything food and food related can be used to replenish our soils rather than taking up space in a landfill. This means your forks, plates, cups, and napkins can all go into compost! Please help us recapture these resources by placing your food items in the green compost containers.

Floor & Table Coverings

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Much of the waste typically generated at an event like this comes from vinyl table covers that produce toxins and pollutants when manufactured, cannot be reused, and then take up space in a landfill. Tradeshow carpet, which makes things light on your feet, is often thrown away after only a few uses. Not for our event! The alternative to vinyl table top covering is made using a polyethylene-free fermented

Signage It takes a lot of signage to help our attendees find the places they want to be at our Conference, so we have made sure that all of the event signage is made with recyclable or reusable materials. Each booth is furnished with a Booth ID sign printed on post-consumer recycled content paper using soy or vegetable based inks, directional signage is printed on an environmentally-friendly Foam-Core alternative with soy or vegetable based inks making them recyclable, and in some cases biodegradable. Additionally, all banners are printed on BioFlex ®, a land-fill biodegradable material.

Printed Materials The program book in your hand, along with all of our event collateral, is produced by our local green printer who utilizes vegetablebased inks and 100% recycled paper, so that reclaimed and non-toxic materials are used in lieu of virgin resources and toxic chemical processes. (By purchasing local, we also reduced the distance these programs and collateral had to be shipped.) To reduce the amount of paper used in producing this event, we produced an online, rather than paper version of all exhibit materials.

Resource Recovery Resource Recovery (RR) Stations are placed throughout the facility. Now this doesn’t sound exciting…BUT…an anticipated 95% landfill diversion is expected through this effort. Each RR station will be hosted by a friendly, knowledgeable volunteer ready to assist you with our resource recovery.

Carbon Neutrality

To compensate for electricity usage at the venue in 2006, 20 metric tons of carbon dioxide was offset through the restoration of temperate rainforests on Canada’s west coast. To compensate for the environmental impact of our event’s 3,ooo pounds of printed marketing material, we contracted with Zerofootprint.net. In 2007 West Coast Green partnered with PG&E’s ClimateSmart program to compensate for the electricity usage at the venue. 30 metric tons of carbon dioxide were offset through the ClimateSmart program that invested the funds in conserving and restoring California ecosystems and capturing methane gas from dairy farms. We will combine the efforts of a partnership with a Carbon Offset organization and our own Resource Recovery system to become carbon neutral for 2008.

And Everythying Else

Part of the pleasure of producing a conference is the opportunity to think through all of the many ways in which we can continually step up and make it as green as possible in every single decision we make. There are many, many more ways in which we’ve greened our conference and our offices that are simply too extensive to fit into this guide. We encourage you to visit westcoastgreen.com after our event, to see the final results of our greening endeavors.





How you can support us in being Carbon Neutral!

• Place your bottles, cans and paper that has not touched food in the recycle bins • Place your leftover food, plates, forks, napkins, cups (but not lids) in the compost bins • And then, see if you can spend the entire time with us without throwing anything away – and please thank a resource recovery volunteer staff while you’re at it!

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• Compostable Polyethylene-free Table Top Coverings

corn product that is compostable and skirted with our linen product that is used show after show, for years. Additionally, our carpet contains 25-65% recycled content, meets the LEED certification standards and is reused show after show to get maximum utilization.

be part of the change

Our Show Decorator

8:00 – 9:00

9:30 – 11:30

12:00 – 1:00

1:30 – 2:30 Greening Affordable Housing

Chuck Reed Mayor, San Jose Our Hosts:

Donald Simon & Sarah Susanka

Eco Communities & Eco Developments

Tribal Members Networking & Orientation

Green Building Market Reports

Aaron Adelstein, Executive Director, Built Green Association of King and

Snohomish Counties JoAnna Abrams, Founder & CEO, The MindClick Group John Burshek, Chief Research Officer, The MindClick Group Roberta Berrent, Co-Founder and COO, The MindClick Group

4:30 – 6:30 A Spirited Conversation: Keeping the State In or Out of Our Building Codes

Moderator: Bob Chase, Chief Building Official, City of Sacramento Rich Chien, Residential Green Building Coordinator, SF Dept of the Environment Bob Raymer, Senior Advocates, California Building Industry Association Nick Zigelbaum, Energy Analyst, Natural Resources Defense Council Doug Hensel, Assistant Deputy Director of Codes and Standards, CA Dept of

Housing and Community Development

Building Green from the Inside Out

Luminaries In Green

Martin Melaver, CEO, Melaver Inc. David Johnston, President, What’s Working

Randy Hayes, Climate Policy Officer, World Future Council Hunter Lovins, Founder & President, Natural Capitalism Solutions Sarah Susanka, Author, The Not So Big House series and The Not So Big Life,

Measuring the Market for Green Residential Development Shyam Kannan, Vice President, RCLCO

Susanka Studios Allison Arieff, Editor for Sunset Magazine and Columnist for the New York Times David Johnston, President, What’s Working

The Myth of Sisyphus: A Roadmap to Avoiding Human Extinction Eric Corey Freed, Architect & Principal, organicARCHITECT

The Philosophy and Practice of Integrative Design Part I: The Foundation for Achieving Climate-solving Designs and True Sustainability

The Philosophy and Practice of Integrative Design Part II: Facilitating Integrated Designs

The Art and Science of Selling Green Homes

The Emotion and Logic of Selling Green Homes

The State of Clean Tech Investing

Thinking Through Hot Ideas: Consultants are in the House

Pre-Seeding Great Ideas: A Small Group Pitch-In

Gordon Cooke, Trainer & Marketing Specialist, Building Knowledge Inc.

Thinking Through Hot Ideas: Consultants are in the House

Business Development Coaches from Kieretsu Forum, CCTO, Grove Consulting & Our Personal Network

Bill Reed, President, Integrative Design Collaborative

Gordon Cooke, Trainer & Marketing Specialist, Building Knowledge Inc.

Business Development Coaches from Kieretsu Forum, CCTO, Grove Consulting & Our Personal Network

Bill Reed, President, Integrative Design Collaborative

Moderator: Paul Holland, General Partner, Foundation Capital Trae Vassallo, Partner, Kleiner Perkins Caufield & Byers Fahri Diner, Managing Director, Sigma Partners Raj Atluru, Managing Director, Draper Fisher Jurvetson

Moderator: Dr. Eric Hansen, President, The Economic Transformations Group Myan Baker, Senior Consultant, Economic Transformations Group

19

Peter Bruck, John Suppes, Marty Keller, Scott Terrell, Craig Henritzy, Michael Kloefkorn, Greg VanMechelen, Paula Baker-Laporte

18

F

Chris Jordan Photographic Artist

lunch & conversation

J4

John Knott Founder & CEO, The Noisette Company, LLC

keynote

J3

Christi Graham President & Founder, West Coast Green

opening

networking

J2

cafés

J1

forums

Walker Wells, AICP LEED AP, Director, Global Green USA

3:00 – 4:00

overview

Deep Innovation: Design for the Gap

Designing Through the Lens of Social Change

Demand Side Sustainability

Chris Waugh, Practice Lead, Consumer Experience Design, IDEO

Chris Waugh, Practice Lead, Consumer Experience Design, IDEO

Steve Bishop, Sustainability Domain Lead, IDEO

PDX Lounge: Creating a New Vibe for Marketing Imagination

Tim Owen-Kennedy, President, Vital Systems

Green Finishes: Inside and Out

From High-Tech to Slow Green: Innovation Across the Spectrum of Green Building Technologies

World of Water: A 21st Century Strategy

Local Policy Showcase and Summit

Almaden Ballroom

Stephanie Swanson, Principal, MarketShift Strategies Ruby Gates, Principal, MarketShift Strategies

Plaza

San Carlos

Santa Clara

Transforming Business & Spreading the Word

West Coast Green Newcomer Orientation & Networking

Clearing the Air on Indoor Air Quality

Leif Magnuson, Residential Green Building Coordinator, U.S. EPA Region IX, WST-7

Moderator: Bob Massaro, CEO, Healthy Buildings Management Group, Inc. Sara Rosenthal, Principal, Healthy Buildings USA Jeff Blaevoet, Principal, Guttman & Blaevoet Sandra Reed, President, ZAC Landscape Architects Bianca Gomez, Project Engineer, Summit Engineers

Josiah Cain, Landscape Architect & Chief Design Officer,

Design Ecology

Wanda Urbanska, Eric Loebel, Kristina Skierka, Tom Feegel, Tony Napolitano, Steve Kleber, , Dan Geiger, Michael McCutcheon, Chris Bartle

Renewable Energy & Zero Emissions

West Coast Green Alumni Orientation & Networking

Creating Community

Allison Arieff, Editor for Sunset Magazine and Columnist for the New York Times

David Johnston, Michael McCutcheon, Nabih Tahan, Pete Gang, Donald Aitken, Gary Gerber, Andre Angelantoni, Eric Corey Freed, Mark J.E. Bramfitt, Dan Smith

12:00 – 12:30

1:00 – 1:30

Toward a Sustainable Forest Products Industry

Demo Stage

Green Concrete

Terry Gallagher, Solid Concrete Dan Meschi, Solid Concrete

Jason Grant

2:00 – 2:30 Performance Testing: Changing the Paradigm for Building

CA: 2020 Energy, Water, Climate, Transportation Policy"

Panama Bartholomy, Advisor to Commissioner Karen Douglas, California Energy Commission Darren Bouton, Deputy Cabinet Secretary, Office of Governor Arnold Schwarzenegger

3:00 – 3:30 Rainwater Catchment Demo Jason Kerrigan, Rain Harvesting

Matt Golden, Founder & Chief

4:00 – 4:30 Wood Sources That Restore Old Growth Forests Peter Stark, CEO, Treadlight

Building Scientist, Sustainable Spaces

Moderator: Brian Gitt, Executive Director, Build it Green; Moderator: Racquel Palmese, Managing Editor, Green Technology; Patti Southard, Project Manager, King County Green Tools; Wendy Sommer, Senior Program Manager, Alameda County Waste Management Association; Michelle Stahlhut, Land Use Planner, City of San Jose. Discussion Leaders: David Barnes, Planner, City of Kirkland; Neal DeSnoo, Manager, Energy and Sustainable Development; Peter Bruck, Building Official, City of Rohnert Park

Financing High Performance Affordable Housing

Moderator: Heather Larson, Program Manager, Stop Waste Julieann Summerford, Associate Director of Implementation, Heschong Mahone Group, Inc.; Nehemiah Stone, Director of DSM Implementation, KEMA Services, Inc.; Ramon Mendez Jr., Director, Technical Assistance & Training,

Enterprise Community Partners

5:00 – 5:30 Interactive Low-e Glass Demonstration

Robert Marcial, Director, PG&E

Pacific Energy Center

TRACKS: Purpose, Passion, Profit

Government & Policy

Architecture & Design

Economics of Green

Planning & Development

Energy & Power

Marketing & Branding

Water & Landscaping

Building It

Innovation & Clean Tech

thursday

ROOM

thursday

sept 25

Thu Sept 25

Technology & Materials

Connections

8:00 – 9:00

9:30 – 11:30

1:30 – 2:30

12:00 – 1:00

A Changing Climate in a Changing Market: Part I

Hunter Lovins Founder & President, Natural Capitalism Solutions

forums

lunch & conversation

J4

David Suzuki Author & TV Host, The Nature of Things, David Suzuki Foundation

keynote

J3

Sarah Susanka Author, The Not So Big House series and The Not So Big Life, Susanka Studios

opening

networking

J2

cafés

J1

Academic Luncheon Designers of All Kinds Networking

A Changing Climate in a Changing Market: Part II

A Healthy Home: Two Decades of Progress

The Business Case for Building the Green Way

Advanced and Alternative HVAC Systems

The Future of Technology and Sustainable Design

Choosing a Green Home Certification: A Backward and Forward Look from Builders and Certifiers

Jennifer Roberts, Author, Good Green Kitchens Mary Cordaro, President & Founder, H3Environmental

Sacred Geometry: Updating Plato

Sarah Susanka, Author, The Not So Big House series and The Not So Big Life,

Susanka Studios

Creating Sustainable Brands: Learnings from the Field

Moderator: Lynelle Preston Cameron,

Moderator: Brian Gitt, Exec. Director, Build it Green; Justin Dunning, Director, Green Programs, ConSol; Pepper Smith, Green Consulting Programs Manager, Davis Energy Group; Cheryl O’Connor, Vice President of Sales, Summerhill Homes; Mitch Gardner, Project Manager, The Olson Company; Aaron Adelstein, Executive Director, Built Green Association of King and Snohomish Counties

Solar Power as a Zero Energy Home Solution

Products and Process: The Elegant, The Ugly, and The Needed

Celia Canfield, Principal, Eco Vertex Pam Van Orden, President, Enlightened Brand KoAnn Skrzyniarz, Founder & CEO, Sustainable Life Media

Moderator: Tim Tutt, Advisor to Chairman Pfannenstiel, California Energy Commission Aaron Nitzkin, Vice President, OCR Solar & Roofing, Inc Dale Garren, VP Constrution, Pinn Brothers Fine Homes Mike Keesee, Project Manager Energy Efficiency, Sacramento Municipal Utility District

Academic Challenge: How Fast Can We Adapt?

Michael Sammet, Sustainable Design Program Director, UC Berkeley Extension

Perfecting Hot Ideas with Consultants and Graphic Recorders

Seeding Innovation – Funders Vet Hot Ideas

Creating Regenerative Developments, Part I: Looking Behind the Curtain of Successful Communities

Creating Regenerative Developments, Part II: Mapping Community Needs

Creating Regenerative Developments, Part III: Putting It All Together

Business Development Coaches from Kieretsu Forum, CCTO, Grove Consulting & Our Personal Network

Resource Center Coordinator, City of Portland

John Knott, Founder & CEO, The Noisette Company, LLC Kirstin Miller, Executive Director, Ecocity Builders Kemba Shakur, Executive Director, Urban Releaf Colin Grant, Founder and CEO, Visible Strategies

Santa Clara

David Alpert, Katherine Austin, Kate Simonen, Shannon Del Vecchio, Rose Tocke, Taryn Mead, Duncan Mackenzie, Jon Dougal, Andrea Traber

Government & Policy Making

Water & Landscaping Networking

Mark Palmer, Michael Foster, Paula Baker-Laporte, Allen Green

12:00 – 12:30

Moderator: John Knott, Founder & CEO, The Noisette Company, LLC Vital and exciting table facilitators and experts from government, NGOs and business

Hosted by

Hosted by

The Sexiest Large Scale Water Design Applications We Have Ever Seen

Remodeling with GreenPoint Rated from Easy Upgrades to Zero Net Energy and Water

Two VC Projects Come Through

First Community Housing Paves the Road for LEED Affordable Multi-family Housing

Natural Versus Conventional Building: Which Is Best for You?

Moderator: Chuck Erickson, Assistant Director, San Jose Environmental

Business Cluster

Bryant Tong, Managing Director, Nth Power Zach Gentry, CEO & Co-Founder, Adura Technologies Marc Carlson, CEO, Microposite, Inc. Lee Burrows, Principal, VantagePoint Venture Partners

Measuring What Matters: How Sustainability Dashboards and Generative Feedback Can Help People and Organizations Change Habits Gil Friend, CEO, Natural Logic Warren Karlenzig, President, Common Current Peter Sharer, CEO, AgileWaves

1:00 – 1:30

Autodesk “Design E2” Film

Demo Stage

Moderator: Kathleen Gilligan, Co-Founder, EcoStrategy Group Brian Walsh, Associate, Nth Power Peter Liu, Founder & Vice Chairman, New Resource Bank Bob O’Connor, Practice Director, Wilson Sonsini Esther Park, Director, Lending Program, RSF Social Finance Bill Green, Managing Director, VenturePoint Venture Partners

Myth Busting: New Directions in Sustainable Interior Design Rowena Finegan, Owner, Principal Designer, Eco-terric Kari Foster, Interior Designer, Associates 3

Business, Selling & Marketing Networking

Alex Wilson, Founder & President, Building Green, Inc. Peter Yost, Residential Program Manager, Building Green, Inc.

2:00 – 2:30

Moderator: Andy Mannle, Senior Editor, Arc Wire Paul Kephart, President, Rana Creek Bry Sarte, Principal, Sherwood Engineers

Jeff Oberdorfer, AIA CDS, Executive Director, First Community Housing

Clean Tech Just Keeps Getting Cooler

Marc Gottschalk, Co-Founder, CCTO Kevin Surace, CEO, Serious Materials Norman Bourassa, Team Lead, PIER – Buildings End-Use Efficiency Research,

California Energy Commission

3:00 – 3:30

Moderator: Tenaya Asan, GreenPoint Rated Program Manager, Build It Green Marc Richmond, President, Practica Consulting Kelly Lerner, Architect, One World Design Daniel Mackey, Daniel Mackey Construction Incorporated

Moderator: Carol Venolia, Architect and Sustainable Communities Faculty, Dominican University Drew Maran, Founder and President, Drew Maran Construction Bruce King, Director, Founder & Structural Engineer, Author, Buildings of Earth and Straw and Making Better Concrete, Ecological Building Network Tim Owen-Kennedy, President, Vital Systems

Life Cycle Technology-Driven Efficiency: BIM-IPD

Todd Lukesh, LEED AP, CGBP, Sustainability Engineer, Web

Core Engineers

Phil Williams, Vice President & Chair, Mayor’s Task Force on Green Building,

Webcor

Jim Bedrick, Director of Systems Integration, Webcor

4:00 – 4:30

5:00 – 5:30

Insulation Comparison

Social Media and Technology Affordable Green Building

Radiant Floor Heating

Showhouse Garden

Architects

cation Group

Warmboard, Inc.

Martin Design

Greg VanMechelen, VanMechelen

Clare E. Munn, CEO, The Communi-

Michael Murray, CEO, Forma Home

Water & Landscaping

Building It

Systems

Terry Alsberg, Inventor and CEO,

Paige Martin, Landscaper, Paige

TRACKS: Purpose, Passion, Profit

Government & Policy

Architecture & Design

Economics of Green

Planning & Development

Energy & Power

Marketing & Branding

Innovation & Clean Tech

21

John Knott, Founder & CEO, The Noisette Company, LLC Rick Holliday, Founder & President Holliday Development Valerie Garrett, Regional Green Development Hosted by

San Carlos

Management, UC Berkeley Carrie Armel, Research Associate, Precourt Institute for Energy Efficiency

Director of Sustainability, Autodesk

Dominican University of California

Innovative & Regenerative Design

Moderator: Jessica Switzer, Partner, Blue Practice Stephanie Smith, Founder, EcoShack Dara O’Rourke, Founder, Professor, Taoit, Environmental Science Policy &

Hunter Lovins, Founder & President, Natural Capitalism Solutions John Proctor, P.E., President, Proctor Engineering Group, Ltd. William Hayward, President, CEO, Chief Sustainability Officer, Hayward Lumber

Plus Special Guests

UC Berkeley Extension

Plaza

Marketing: Behavior Change. What’s It Going To Take?

Moderator: Panama Bartholomy, Advisor to Commissioner Karen Douglas, California Energy Commission; Dana Papke, Senior Air Pollution Control Specialist & Green Building Lead, California Air Resources Board; Janill Richards, Deputy Attorney General, Office of the Attorney General; Chris Pyke, Director of Climate Change Services, CTG Energetics; Cal Broomhead, Energy and Climate Programs Manager, City and County of San Francisco; Richard Lyon, Senior Advocate, California Building Industry Association

Carol Venolia, Sustainable Communities faculty,

Almaden Ballroom

4:30 – 6:30

Moderator: Panama Bartholomy, Advisor to Commissioner Karen Douglas, California Energy Commission; Dana Papke, Senior Air Pollution Control Specialist & Green Building Lead, California Air Resources Board; Janill Richards, Deputy Attorney General, Office of the Attorney General; Chris Pyke, Director of Climate Change Services, CTG Energetics; Cal Broomhead, Energy and Climate Programs Manager, City and County of San Francisco; Richard Lyon, Senior Advocate, California Building Industry Association

Michale Sammet, Sustainable Design Program Director,

20

F

3:00 – 4:00

overview

friday

ROOM

friday

sept 26

fri Sept 26

Technology & Materials

Connections

ROOM

8:00 – 9:00

9:30 – 11:30

1:30 – 2:30

12:00 – 1:00

3:00 – 4:00

Green Marketing In The Digital Age: Using Social Media

J1

forums

keynote

Jerry Brown Attorney General, State of California

lunch & conversation

J4

Al Gore Vice President & Nobel Peace Prize Laureate

opening

cafés

J3

F

Moderator: Clare E. Munn, CEO, Creative & Strategic Director, The Communication Group Carl Pope, Executive Director, Sierra Club Joe Laur, Vice President of Content, Greenopolis.com

Civic Auditorium

networking

J2

saturday

sept 27

sat Sept 27

Remodelers & Builders Networking

Masters of Green Building

Making Real Energy Happen

4:30 – 6:30

Native Design

Greening Your Business DNA

Craig Henritzy, Principal, The Studio of Indigenous Design

overview

Miriam Karell, Sustainability Strategist, Three Point Vision Heather Gadonniex, Founder, Green it Group Irene Hughes, Principal, Essence Consulting

Moderator: Dan Kammen, Director, Renewable and Appropriate

Geoff Hall, Co-Founder & Co-Owner, Sentient Landscapes

Garden Design and Ecology

Integrated Design Process Charette

Executive Forum

Achieving Inner Beauty – A Systems Approach to Making Homes Work and Endure

Packing a Parachute: Practices That Minimize Risk and Prompt Best Use of Green Features

Energy Laboratory, UC Berkeley Joe Jordan, Physicist, Sky Power Institute Mark J.E. Bramfitt, Principal Program Manager, High Tech Market Customer Energy Efficiency, Pacific Gas and Electric Company

Moderator: Carl Guardino, President & CEO, Silicon Valley Leadership Group Carl Bass, CEO, Autodesk Peter Liu, Founder and Vice Chairman, New Resource Bank Plus Special Guests

Matt Golden, President and Chief Building Scientist, Sustainable Spaces Dan Johnson, Design Team, Arkin Tilt Architecture

Mean It Like You Say It: Are You Building an Authentic Brand Green Viz: Putting People in their Place Before AND a Sustainable Business? It Exists Moderator: Dev Crews, Chief Marketing Strategist, Luminesa Communications Sean Dunn, Partner/Account Executive, Groove 11 David Almy, Principal ADC Partners

Mark Johnson, FAIA, Senior Manager of Architecture & Design Marketing,

For Green Building and Design Masters: Taking Ourselves and Our Networks to the Next Level

Way Off The Grid: Jumpstarting New Ideas by Designing for a Mars Community

Moderator: Jon Alexander, President, Sunshine Construction LLC Sarah Susanka, Author, The Not So Big House series and The Not So Big Life,

Susanka Studios Brian Back, Founding Editor and Publisher, Sustainable Industries

Whirlpool

Moderator: Katherine Steele, Founder, Urban Permaculture Guild Michael Kloefkorn. Associate Architect, Van Meter, Williams, Pollack Pepper Smith, Green Consulting Programs Manager, Davis Energy Group

Moderator: Kim Diamond, Senior Manager of Land Acquisition & Entitlements, Pulte Homes Cheryl O’Connor, Vice President of Sales, Summerhill Homes Douglas White, Attorney, Hoge, Fenton, Jones & Appel, Inc. Paul D’Arelli, Co-Chair of Green Building & Sustainability, Greenberg Traurig, LLP

Water System Integration Charette

Gary Klein, Managing Partner, Affiliated International

Management, LLC

David Delgado, Mars Public Engagement Outreach Coordinator, Imagine Mars Project JPL/NASA

22

23

Almaden Ballroom

The Green Dragon – Documentary Film and Q&A

Plaza

Tribal Summit – For Tribal Members, Developers and Policy Makers

San Carlos

Students, Green Jobs & Non-Profits Networking

Santa Clara

Affordable Housing Networking

The Art of Prefabricated Green

David Gottfried, Co-Founder, USGBC Sim Van der Ryn, Principal, Van der Ryn Architects Michelle Kaufmann, Principal, Michelle Kaufmann Designs John Knott, Founder and CEO, The Noisette Company LLC Bill Reed, President, Integrative Design Collaborative Plus Special Guests

1:00 – 5:00

Michelle Kaufmann, Principal, Michelle Kaufmann Designs

Specialized Workshops

Tribal Summit Report

Hosted by Western Regional Tribal Nations in Partnership with West Coast Green & the EPA

saturday

Luminaries In Green

Fee $100 each

Build an Electric Vehicle

Specialized Workshops produced in partnership with The Solar Living Institute

Wire Your Own Grid – Tied PV Systems

Innovative Practices & Materials Brandon Tinianov, Miriam Landman, Darrel Deboer, Allison Kopf, Laura Allen, John Banta, Ian Pocock, Alex Hinds, Daniel Robin, Dave Porter

12:00 – 12:30

1:00 – 1:30

Solar Basics: PG&E Pacific Energy Center

Demo Stage

Find Your Dream Job in Solar

Build Your Own Greywater System

Pete Shoemaker, PG&E

Laura Allen, Educator, Greywater

Guerrillas

2:00 – 2:30 Lighting Technology

3:00 – 3:30 Paints and Plasters: Good,

Michael Seaman, Contract Manager, Green Fun California Energy Commission Tim Owen-Kennedy, President, Vital Systems

4:00 – 4:30 Making a Home Healthy Zem Joaquin, Green Editor,

EcoFabulous

5:00 – 5:30 Insulated Concrete Forms: Building A Fire and Earth­ quake Resistant Green Home

Alex Morales, President, Magic Homes of California

TRACKS: Purpose, Passion, Profit

Government & Policy

Architecture & Design

Economics of Green

Planning & Development

Energy & Power

Marketing & Branding

Water & Landscaping

Building It

Innovation & Clean Tech

Technology & Materials

Connections

Book signings

book

signings



Thursday

1:15PM

David Johnston



Author, Green From the Ground Up



Glenn Croston

2:45PM



Author, 75 Green Businesses

LIVING GREEN IN THE WEST

readers how to explore, enjoy, and understand the unique natural environment that is the West, from the country’s highest mountain peaks to its lowest elevations, from old-growth forests to deserts.

Sunset advocates for the environment by celebrating the West’s natural wonders. Each issue promotes preservation

by showcasing the beauty of the West and giving readers the tools they need to live well. We show readers what’s at stake yet trust them to make up their own minds.

Other magazines may do a green issue now and then, but for Sunset, every issue is a green issue. Because we cover

green issues month in and month out, we build powerful credibility with readers. Green isn’t just a trend for us—it’s always been a part of what we do.

Walker Wells



Author, Blueprint for Greening Affordable Housing



Jennifer Roberts

4:15PM



Author, Good Green Kitchens Good Green Homes Redux Healthy Kitchens



friday



David Suzuki

11:40AM



Author, David Suzuki: Autobiography Green Guide Sacred Balance From Naked Ape to Superspecies Good News for a Change Salmon Forest Tree David Suzuki Reader When the Wild Comes Leaping



Hunter Lovins

12:00PM

sponsored by:



Author, Natural Capitalism



Sarah Susanka



Author, Not So Big House, 10th Anniversary Home By Design; Not So Big Life Inside the Not So Big House; Not So Big Solution Outside the Not So Big House Creating the Not So Big House



Alex Wilson



Author, Your Green Home Consumer GF Home Energy Savings Green Building Products



Warren Karlenzig

2:45PM



Author, How Green is Your City



Carol Venolia

4:15PM



Author, Natural Remodeling For the Not So Green Home



saturday



Eric Corey Freed

12:00PM



Author, Green Building for Dummies



Sarah Susanka



Author, Not So Big House, 10th Anniversary Home By Design; Not So Big Life Inside the Not So Big House; Not So Big Solution Outside the Not So Big House Creating the Not So Big House



Alex Wilson



Author, Your Green Home Consumer GF Home Energy Savings Green Building Products



Sim Van der Ryn

2:45 PM



Author, Design For Life Ecological Design Toilet Papers

Book signings are located near the bookstore in the Almaden Concourse

meet your



Sunset has always reported on the environmental characteristics that make the West unique. Our first article on Yosemite appeared in our May 1898 inaugural issue; our first on solar power in 1903. John Muir, conservationist, founder of the Sierra Club, and champion of the West’s great natural wonders, even wrote for Sunset in the early 20th century. Environmental awareness is part of Sunset’s DNA. Our mission is to show

Author, Green Building for Dummies



25

Sunset was green before green was cool



favorite author

Eric Corey Freed

educational How we developed our signature educational sessions – a note from our program team This year we did it a little differently! We tossed out the traditional conference model of holding a call for abstracts and opted instead to work with industry experts from across the country – tapping into their intimate knowledge of the most timely issues, insight into what’s emerging and their guidance as to the experts best positioned to present these topics. The result is a program, our Advisors tell us, that is crafted along the lines of what is found at top-notch Universities and is of a caliber unlike anything typically associated with a conference. An enormous, heartfelt thank you to our Track Advisors for creating this phenomenal, educational experience with us. Enjoy!

Christi Graham President & Founder

Mary Ann Gallagher Conference Design Director

tracks & advisors

Architecture & Design

Topics: Interior Design | Integrative Design Prefab & Modular | Sacred Geometry Designing for Behavior Change Natural Building Our Advisors:

Editor for Sunset Magazine & Columnist for the New York Times Carol Venolia, Architect and Sustainable Communities faculty, Dominican University of California Chris Waugh, Practice Lead, Consumer Experience Design, IDEO Deborah Coburn, President, Naturally Inspired Kari Foster, Interior Designer, Associates 3 Katherine Austin, Architect & Chair of National AIA Housing and Custom Residential Knowledge Community Steve Bishop, Sustainability Domain Lead, IDEO Eric Corey Freed, Architect & Principal, organicARCHITECT Piper Kujac, Co-Chair, Northern California Chapter RGB Advocacy Committee, UC Berkeley Extension / Hannum Associates Rowena Finegan, Owner, Principal Designer, Eco-terric Michael Sammet, Sustainable Design Program Director, UC Berkeley Extension Dan Johnson, Design Team, Arkin Tilt Architecture Michael Kloefkorn, Residential Green Building Advocacy Group co-chair, USGBC Northern California Allison Arieff,

planning & Development

Topics: Planning | Land Development Affordable Housing | Multi-Family Housing Community Building Karen Jackson Program Director & Chief Innovation Officer

Genevieve Logan Program Manager

Our Advisors: John Knott, Founder & CEO, The Noisette Company, LLC Joseph Perkins, President & CEO, Home Builders Association Northern California Kirstin Miller, Executive Director, Ecocity Builders

Government & Policy

Topics: Building Codes | Climate Change Policies | Government Initiatives Local Government Policies and Programs Our Advisors:

Technology & Materials

Topics: Life Cycle Management Information Systems | Hi-Tech Products Our Advisors: Founder & President, Building Green, Inc. Miriam Landman, Green Building Advisor, M. Landman Communications & Consulting Jessie Denver, Environmental Services Department, Office of Sustainability, City of San Jose Alex Wilson,

Advisor to Commissioner Karen Douglas, California Energy Commission Racquel Palmese, Managing Editor, Green Technology Jennifer Seguin, Green Building Program Coordinator, City of San Jose Panama Bartholomy,

Water & Landscaping Building It

Topics: Building Science | Healthy Buildings Mechanical | Risk Management Remodeling | Building Techniques Our Advisors: Bruce Mast, Development Director, Build It Green Carl Seville, Principal, Seville Consulting Heather Larson, Program Manager, Stop Waste Jennifer Roberts, Author, Good Green Kitchens Marc Richmond, President, Practica Consulting Marty Keller, Director of Construction Management, First Community Housing Mary Cordaro, President and Founder, H3Environmental Todd Lukesh, Sustainability Engineer, Webcor Marc Laliberte, Building Science Specialist and Trainer, Building Knowledge Inc. Bob Massaro, CEO, Healthy Buildings Management Group, Inc. Joseph Perkins, President & CEO, Home Builders Association Northern California Debbie Mackey, President, NARI of San Jose, Daniel Mackey Construction Incorporated Don Ludwig, City of San Jose

Topics: Water Policy | Water Conservation Grey & Black Water | Water Heating Green Roofs | Ecological Garden Design Permaculture Our Advisors: Gary Klein, Managing Partner, Affiliated International Management, LLC Josiah Cain, Landscape Architect & Chief Design Officer, Design Ecology Andy Mannle, Senior Editor, Arc Wire Lorraine White, CA Energy Commission Alice Ringer, City of San Jose Ralph Mize, City of San Jose, Department of Transportation

Energy & Power

Topics: Energy Science | Energy Policy Energy Efficiency | Zero Energy Homes Our Advisors:

Advisor to Commissioner Karen Douglas, California Energy Commission Pepper Smith, Green Consulting Programs Manager, Davis Energy Group Panama Bartholomy,

Purpose, Passion, Profit

Topics: Values Based Business | Leadership Development | Business Development Our Advisors:

Gil Friend, CEO, Natural Logic Jay Haynes, Presidio School of

Management

Nathan Shedroff, Program Chair, MBA in Design Strategy, California College of the Arts

Innovation & Clean Tech

Topics: Clean Tech Investing and Financing Emerging Products | Seeding Innovations Our Advisors:

General Partner, Foundation Capital Jonathan Solomon, Keiretsu Forum Rachel Sheinbein, Keiretsu Forum Kathleen Gilligan, Co -Founder, Array Partnerso

Connections

Facilitated Networking | Stories from Luminaries | Consultant Servicess Activating Ideas

Paul Holland,

Economics of Green

Topics: Financing | Market Reports The Business Case for Green Building Our Advisors:

Economic Competitiveness Group, Inc Elizabeth Redman,

Marketing & Branding

Our Advisors:

President, What’s Working Myan Baker, Senior Consultant, Economic Transformations Group Timonie Hood, Green Building Coordinator, U.S. EPA Region 9 Stacey Frost, Founder, Urban Re:Vision Jon Alexander, President, Sunshine Construction LLC Celia Canfield, Principal, Eco Vertex Dev Crews, Marketing, Data Analysis & Communications, Luminesa Michael Sammet, Sustainable Design Program Manager, UC Berkeley Extension David Sibbet, President, Grove Consulting David Johnston,

Topics: Selling Green Homes | Branding Marketing Behavior Change Empowered Consumers | Social Networking Our Advisors: Celia Canfield,

Principal, Eco Vertex

claim your AIA continuing education units AIA Credit is available for over 50 of our educational sessions. Each instructional hour is equal to 1 Learning Unit (LU). Ten (10) Learning Units are equal to one (1) Continuing Education Unit (CEU).

Meets AIA CES criteria

How to Receive Learning Units • • • •

Provide your AIA membership number when you register for the conference, or onsite at any registration booth. Have room attendants scan your badge as you enter each approved session. Your badge is preprogrammed to record attendance at continuing education programs. Records for eligible participants will be reported to the AIA immediately following the conference and will be available three weeks after the conference. Certificate letters of completion will be made available online three weeks after the conference.



Please visit www.westcoastgreen.com to print your certificate.

Meets AIA/ CES criteria for Health, Safety, & Welfare Units

27

26

educational tracks & advisors

Thursday September 25

>i\\e Chris Jordan

Chuck Reed

Founder & CEO, The Noisette Company, LLC As President/CEO and co-founder of the Noisette Company, LLC, John Knott leads the Noisette Project development team, which is collaborating with the City of North Charleston, South Carolina, in the sustainable restoration of 3,000 acres of the city’s historic urban core and areas of the former Charleston Naval Base. A third generation developer, Knott has 38 years of experience in urban redevelopment.

Photographic Artist Chris Jordan is an internationally acclaimed photographic artist and activist whose work explores the detritus of American mass culture. His newest series, titled Running the Numbers, depicts the staggering statistics that define contemporary America, in huge intricately detailed panels as large as thirty feet wide. These huge works invite the viewer to walk up close and see every detail as a metaphor for the role of the individual in our hypermodern society.

Mayor, San Jose Chuck Reed is the 64th Mayor of San José. Launching the San José Green Vision in October 2007, he has laid out ambitious goals that will guide the City of San José over the next 15 years including a commitment to receive all electrical power from clean and renewable sources.

Planning & Development



Room J1

Learning Level 101

Your life can be a lot easier when you go green. The same goes for your business when you take a common sense approach to sustainable design and building practices. At TBI Construction and Construction Management, our LEED* experienced professionals help you start saving on the costs associated with green building design and materials even before the benefits of environmentally responsible construction kick in. New buildings, commercial interiors, renovation of existing buildings – whatever the project, we’ll show you that green doesn’t have to be expensive. We’ll help you plan, design, recycle and build on a foundation of trust and reliability that has been the cornerstone of TBI’s service throughout the Bay Area for many years. See the Green for yourself. The new Portola Valley Town Center, the Los Altos Hills Town Hall, Los Paseos Elementary School in Morgan Hill, and several other buildings and institutions in and around San Jose are all reaping the benefits of effective green building practices by TBI Construction and Construction Management, Inc. Give us a call and we’ll show how easy it is to be green.

Call or email Tony Mirenda, President & CEO

408-246-3691

TBI Construction & Construction Mgmt., Inc.

[email protected]

*Leadership in Energy & Environmental Design (United States Green Building Council)

Lic. 434029

Learn about the rationale for combining Green Building and community development – specifically in the process of designing and developing affordable housing. Topics to be addressed include: the integrated design process, cost-effective design strategies and materials, sources of funding and financing, and tips for operation and maintenance. Case studies will be presented to illustrate these points. Walker Wells

Director, Global Green USA Urbanism Program Mr. Wells works with affordable housing developers, municipalities, and school districts to further Green Building and ­sustainable development practices by providing technical assistance, conducting charrettes and workshops and developing public policy.

Room J2

Learning Level 101

Building Green from the Inside Out

How did a very rigorous business that balances commitment to the environment, humanity, and love of enterprise redefine itself from a neighborhood grocery story to a LEED centered real-estate company? Explore the values, commitment, and acumen that is expanding the re-invention of the business of building Homes in America.

Martin Melaver

David Johnston

President, What’s Working Author and Green Building expert, David Johnston, is a leading thinker behind the Green Building movement. Municipalities, homeowners, building professionals, and sustainability advocates have embraced his work nation-wide. Johnston’s book, Green Remodeling has been hailed as the definitive guide to green remodeling. His new book, Green From the Ground Up, was published in March 2008.

CEO, aMelaver Inc.

As a third-generation member of the Melaver family, Martin serves in both a professional and cultural capacity, ensuring that the values and ethics of the Melaver family are translated into a tangible, practical, sustainable vision. He has direct responsibility for balancing the company’s triple bottom line of social, environmental, and financial return.

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Greening Affordable Housing

Purpose, Passion, Profit

“Life shrinks or expands in proportion to one’s courage.”

thursday

Thursday 1:30PM – 2:30PM

pr e se ntatio ns

John Knott

keynote

B E I N G

opening

E A S Y

master speakers

I T ’ S

Thursday 9:30AM – 11:30AM   J Hall

—anais nin

Thursday September 25

master speakers

Eric Corey Freed

Architect & Principal, ­organicARCHITECT Eric Corey Freed is principal of organic­ ARCHITECT, an architecture and consulting firm with over 15 years of experience in green building. He is the author of Green Building & Remodeling for Dummies, a best seller with 50,000 copies in print. His work has been featured in Dwell, Metropolis and Newsweek.

Marketing & Branding

Room J4

Learning Level 101

The Art and Science of Selling Green Homes

Creative green marketing peaks buyers interest to visit your green homes. Converting that interest into a sale requires meeting the total needs and expectations of ever more discriminating and knowledgeable buyers. This session will help builders and sales agents define an effective sales process that allows more time for educating buyers so they can make better decisions. Learn the five questions every homebuyer wants you to answer to make them ready to buy a green home. This session will be expanded on at 3:00 in “The Emotion and the Logic of Selling Green Homes.” Gordon Cooke

Trainer & Marketing Specialist, Building Knowledge Inc. Gordon developed an innovative series of training programs to assist builders in selling the features of energy efficiency and durability in higher performing homes.

Architecture & Design



Almaden

Learning Level 201

Deep Innovation: Design for the Gap

There’s no question that there’s a lot of design and innovation that focuses on sustainability today. But so much of it just doesn’t go far enough. To truly put sustainable design on course, we need to move past designing “things” and address the human behavior associated with it. In this presentation, IDEO will show how human centered design can help us to realize a more sustainable future. Chris Waugh

Practice Lead, Consumer Experience Design, IDEO Chris Waugh is a leading member of IDEO’s Consumer Experience Design Practice in California. He has been involved in a variety of IDEO innovation breakthroughs ranging from food and beverage to personal banking.

Marketing & Branding

Ruby Gates

Principal, MarketShift Strategies Ms. Gates works closely with renown thought leaders and cultivates effective metrics and techniques designed to peel away traditional business models. Ruby’s blend of skills and talents activate consumer market shift that demands and supports sustainable products and services. Building It



San Carlos

Learning Level 201

Clearing the Air on Indoor Air Quality

Green homebuyers want “good indoor air quality” in their new green home. You’re ­trying to provide that, but the issue is complex. We will summarize the science that will allow you to accomplish your goals and provide you with a new set of building specifications designed to help ensure good indoor air quality. These new specifications are already part of LEED-H and Green Point Rated. Leif Magnuson

Residential Green Building Coordinator, U.S. EPA Region IX, WST-7 Leif Magnuson is an environmental scientist at the U.S. EPA in San Francisco. He has coordinated pollution prevention and clean production activities for the EPA for over 12 years. These activities involve partnerships with industry, the public and government to reduce toxics in products and improve manufacturing efficiency to minimize pollution.

Plaza

Learning Level 101

Planning & Development

PDX Lounge: Creating a New Vibe for Marketing Imagination

Learning Level 101

This session will explore the ‘back story’ of a unique marketing and economic development initiative for Oregon’s sustainable industries. The collaborative nature of the project affords an opportunity to bring together a range of sustainable industry leaders in development, engineering, architecture, public policy, green building, and product manufacturing. Come gain insight into various ways industry has utilized sustainability as a business strategy as much as a marketing and communication strategy.

Santa Clara

Creating Community

Great neighborhoods don’t simply appear, they evolve over time. So is it possible to “create” community? Current examples seem to suggest not. Instead of focusing on how much housing can be built and for how little, it’s time to rethink our whole approach to community creation. Innovative examples for helping to foster dynamic and desirable neighborhoods will be explored. Allison Arieff

Editor-at-Large, Sunset Magazine & Columnist for the New York Times

Economics of Green

Room J1

Learning Level 201

West Coast Green keynote and master speakers will join each other in this informal session to tell their personal stories: from occasional challenges that shifted them into action and a few jokes to stories that reveal the source of their passion and insights.

Green Building Market Reports Drawing on market research from of MLS home and from product sales, experts offer their research and insight into consumer behavior in purchasing green homes as well as green products. Learn how consumers are responding to green messaging and hear some effective strategies for reaching them. Hear case studies of some surprising ROIs. Come to this panel to find out which investments it pays to make.

Randy Hayes

Climate Policy Officer, World Future Council

Hunter Lovins

Founder & President, Natural Capitalism Solutions

Aaron Adelstein

Sarah Susanka

Author, The Not So Big House series and The Not So Big Life, Susanka Studios

Allison Arieff

Editor-at-Large, Sunset Magazine and Columnist for the New York Times

JoAnna Abrams

Founder & CEO, The MindClick Group Ms. Abrams bridges the gap between clients’ core business questions and market research findings to deliver actionable, practical answers. She guides MindClick’s pioneering approach to integrating technology, creative, multi-media applications and research fundamentals.

David Johnston

President, What’s Working

John Burshek

Roberta Berrent

Co-founder and COO, The MindClick Group Ms. Berrent brings nearly 20 years of experience in creative marketing, ­product positioning, brand management and executive communications to her role at MindClick. She is the award-winning creator of multiple national public service campaigns and outreach programs.

Network like crazy

President, Integrative Design Collaborative Architect and internationally recognized figure in sustainability, Bill’s work focuses on creating the framework for and managing the integrative, whole-systems design process; emphasizing building evolutionary capability in design, construction and engagement with our environment. He currently serves on the boards of the Northeast Sustainable Energy Association and CitiLog.

Marketing & Branding

Room J4

Learning Level 101

Executive Director, Built Green Association of King and Snohomish Counties Aaron is a certifier of environmentally friendly single-family homes, multi-family projects, remodels and developments in Washington State. Built Green was named 2007 Green Building Program of the Year by the NAHB. Aaron serves on numerous boards and task forces on green building and green jobs in the Pacific Northwest.

Chief Research Officer, The MindClick Group John’s vast experience in qualitative and quantitative research and in the pioneering of new research protocols and methodologies have made him a renowned specialist in applying the optimal research approach in order to answer client’s core business questions. He created the Customer Experience Success™ program and the NetRaker Index™.

Bill Reed

The Emotion and Logic of Selling Green Homes

This session extends on “The Art and Science of Selling” session given at 1:30 today. Attend this session to learn how to use green features to allow homebuyers to have a logical reason to make the emotional decision to buy your green home. Builders and new home sales agents will learn how to educate homebuyers with timely, dynamic presentations of green features. Gordon Cooke

Trainer & Marketing Specialist, Building Knowledge Inc. Gordon developed an innovative series of training programs to assist builders in selling energy efficiency and durability in higher performing homes. Connections

Thinking Through Hot Ideas: Consultants are in the House

Plus Special Guests

Architecture & Design

Room F



Room J3

Learning Level 201

The Philosophy and Practice of Integrative Design, Part I: The Foundation for ClimateSolving Design and True Sustainability

Our thought processes will need to expand to permit us to reach a sustainable world condition. Bill will engage participants in exploring how we can reach

Make use of business development consultants from Kieretsu Forum, California Clean Tech Open, and masters of visual thinking, Grove Consulting. Whether you are a business, a non-profit, or an individual, prepare yourself for a strategic pitch to a group of similarly oriented innovators and potentially be selected to pitch your idea to a panel of Funders on Friday.

attend a morning Networking Café

8:00-9:00 am daily

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30

Uncover hidden opportunities across our largest environmental problem areas. By reviewing construction issues around Suburbia, Las Vegas, & New Orleans you’ll see the world in a new way. Drawn from the most advanced research, this session will provide you with a roadmap for building over the next 50 years. Using rich graphics and multimedia, this session will change your view of Green Building forever.

Thursday 3:00PM – 4:00PM

Luminaries in Green

deeper levels of system integration including the integration of ourselves with living systems.

pr e se ntatio ns

pr e se n tations

The Myth of Sisyphus: A Roadmap to Avoiding Human Extinction

Make use of business development consultants from Kieretsu Forum, California Clean Tech Open and masters of visual thinking, Grove Consulting. Whether you are a business or a non-profit you can prepare yourself for a dynamic pitch to a group of similarly oriented innovators with the possibility of being selected to pitch your idea to a panel of funders on Friday afternoon.

Room J2

Connections

truth

Learning Level 201

Thinking Through Hot Ideas: Consultants are in the House

Allison Arieff writes the “By Design” column for the New York Times, is Editor at Large for Sunset magazine, and lectures frequently on sustainability, architecture and design. Arieff has served as the Editor in Chief of Dwell, and was the magazine’s founding senior editor. She is the author of Prefab and Trailer Travel.

radical

Room J3

Principal, marketShift Strategies A veteran strategist in the fields of marketing communications, journalism, public relations and business development, she has the ability to craft a clear, focused, effective message that can unite diverse interests and generate a common understanding. She invests her expertise in challenging traditional marketing models to benefit emerging sustainable industries.

master speakers



Stephanie Swanson

master speaker

Architecture & Design

Room F

Connections

master speakers

Thursday 1:30PM – 2:30PM

Thursday September 25

Thursday 3:00PM – 4:00PM Architecture & Design

Water & Landscaping

Almaden



Learning Level 201

Chris Waugh

Chris Waugh is a leading member of IDEO’s Consumer Experience Design Practice in California. He has been involved in a variety of IDEO innovation breakthroughs ranging from food and beverage to personal banking.

Technology & Materials



Plaza

Learning Level 201

Green Finishes: Inside and Out

Together we will evaluate the most ecological finishes for walls, ceilings, floors and wood and how to assess the health, cost, and ecological impacts of each finish choice. Looking at why to use different finishes, light, color, and texture can be as important as low toxicity. Tim Owen-Kennedy

www.homedepotfoundation.org OUR PLEDGE: $400 million • 100,000 homes • 3 million trees

President, Vital Systems Tim owns and operates Vital Systems, a leader in both the natural and green building movements for more than 12 years. Their projects create inspired spaces with healthy materials leading to new depths in residential and commercial design/build and materials innovation.

“A hero is no braver than an ordinary man, but he is braver five minutes ­longer.” —Ralph Waldo Emerson

Thursday 4:30PM – 6:30PM

Learning Level 101

Government & Policy

World of Water: A 21st Century Strategy

Learning Level 301

How do we address increasing demand for this finite resource in an evolving world with unknown climate change impacts? The avoidance of depleting the ecological systems we all depend on will require a new vision of water management, policy, and use. This presentation explores the relationship between site design, regional planning, landscape ecology, and water use patterns moving into the decades ahead. Josiah Cain

Landscape Architect & Chief Design Officer, Design Ecology Josiah Raison Cain is a landscape architect carrying degrees from UC Davis and Harvard, with 15+ years of dedication to “green” design. He was raised on a remote organic farm in Northern California. Energy & Power

Santa Clara

Learning Level 301

CA:2020 Energy, Water, Climate, Transportation Policy

The Golden State has some big goals for 2020: cut greenhouse gases by 30%, require zero-energy homes, revolutionize vehicles and significantly reduce water usage. AND the Governor has committed to them! What will this California look like? How do we get from here to there? Come listen to front-line stories and battle plans from Sacramento’s green building policy war. Panama Bartholomy

Advisor to Commissioner Karen Douglas, California Energy Commission Panama is an advisor to Commisioner Karen Douglas of the California Energy Commission on topics including Green building, land use, climate change, renewable energy, transmission and biofuels policy. He drives a biodiesel powered car and tries to play Mandolin. Darren Bouton

Deputy Cabinet Secretary, Office of Governor Arnold Schwarzenegger Darren is responsible for implementing Governor Schwarzenegger’s Energy, Environmental and Resources policy. He acts as the Governor’s liaison to the California Resources Agency, the California Environmental Protection Agency, the California Public Utilities Commission and the California Independent System Operator. Before working in the Governor’s Office, Darren served as Manager of Sustainable Communities for the Pacific Gas and Electric Company, and Senior Program Manager of Renewable Energy Programs at PG&E’s Pacific Energy Center.

Gain perspective by visiting



Room J1

A Spirited Conversation: Keeping the State In or Out of Our Building Codes Review State Green Building Code. Discuss: Why is the state doing it? Is it right? Should it be mandatory, voluntary, or a combination? How does it interfere with Green Point Rated, LEED and other rating systems? Should it preempt local codes? Moderator: Bob Chase

Chief Building Official, City of Sacramento Bob has served as the City of Sacramento’s Chief Building Official since June 2006. He has 35 years experience as a private sector architect. He serves on the AIA Central Valley Chapter Board of Directors, and on the Executive and Program Committees of the Urban Land Institute Sacramento Chapter. Rich Chien

Residential Green Building Coordinator, SF Dept of the Environment Rich Chien crafts programs for outreach, technical assistance, and policy development to green private sector buildings in San Francisco. Rich holds degrees in architecture and city planning, is a LEED Accredited Professional and serves on the board of Build It Green. Bob Raymer

Senior Advocate, California Building Industry Association Bob was hired by the California Building Industry Association in 1981 as Staff Engineer and currently serves as Technical Director for CBIA. In this capacity, Bob represents California homebuilders at the local, state and national level on such code-related issues as energy efficiency, green building design, disabled accessibility, fire safety, and indoor air quality. Nick Zigelbaum

Energy Analyst, Natural Resource Defense Council (NRDC) Nick Zigelbaum currently works at the NRDC as a legislative and regulatory advocate for state and federal building energy codes for multiple US states and China. More generally, he works to advance the energy efficiency of the built environment. Doug Hensel

Assistant Deputy Director of Codes and Standards, CA Department of Housing and Community Development Doug Hensel was appointed Assistant Deputy Director of Codes and Standards for HCD by Governor Schwarzenegger in 2006. He has also served as the State Housing Law program manager and as a District Representative for HCD. Doug has 18 years experience working in local government.

the “Ask An Expert” area on the Tradeshow Floor

33

The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This support will help create 100,000 affordable homes, built responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the stories of people who will be empowered to live healthy, safe and sustainable lives.

Practice Lead, Consumer Experience Design, IDEO

San Carlos

pr e se ntatio ns

IDEO has undertaken a series of research efforts on Social Change. This is a culmination of years of designing consumer experiences for a wide variety of industries, including healthcare, fitness, ­nutrition and a multitude of companies seeking human centered offerings. After recognizing the pattern of behavior change as a theme tying much of their work together, IDEO has developed a proprietary point of view entitled “Design for the Gap.”

master speakers

Designing Through the Lens of Social Change



Thursday September 25

Economics of Green

Room J2



Measuring the Market for Green Residential Development

pr e se n tations

Shyam Kannan

green

Room J4

Learning Level 101

The State of Clean Tech Investing

Foundation Capital has dedicated over $400 million in early stage venture funds to clean tech investing and has already experienced its first $1 billion return. Why have they chosen to invest in energy efficiency over creating new sources of energy? How has green building factored into the energy efficiency story? Where will the most promising Clean Tech start-ups come from in the next five years? Moderator: Paul Holland

General Partner, Foundation Capital Paul is an early-stage investor who focuses on green building companies that provide eco-friendly materials for sustainable development. Trae Vassallo

Partner, Kleiner Perkins Caufield & Byers Since joining the firm in 2002, Trae has put her technical and entrepreneurial background to work with companies in two main areas: Greentech and Consumer Internet. Fahri Diner

Architecture & Design



Room J3

Learning Level 301

The Philosophy and Practice of Integrative Design, Part II: Facilitating Integrated Designs

Our thought processes will need to expand to permit us to reach a sustainable world condition. Therefore, Bill will engage participants in exploring how we can reach deeper levels of system integration including the integration of ourselves with living systems.

master speakers

34

A frequent author and presenter, Shyam merges real estate market analysis with a decade of experience in green buildings. Shyam provides clients strategic advice based on analytics surrounding green building and brownfield redevelopment.

Moderator: Dr. Eric Hansen Innovation & Clean Tech

Bill Reed

President, Integrative Design Collaborative

Managing Director, Sigma Partners During his 15-year entrepreneurial career in the high-tech industry, Fahri repeatedly demonstrated his savvy by conceiving compelling value propositions and building high-tech organizations that successfully execute aggressive business plans. Having joined Sigma Partners in 2006, Fahri applies his expertise by identifying strong entrepreneurs with good ideas and then funding them to build market-leading companies. Raj Atluru

Managing Director, Draper Fisher Jurvetson Mr. Atluru currently focuses on emerging clean technologies, business and consumer services, and wireless technologies. He has over 14 years of venture capital, private equity, and leveraged finance experience both domestically and in emerging markets with a specific focus on India. Raj is frequently cited in the Wall Street Journal. Connections

An architect and internationally recognized figure in sustainability, Bill’s work focuses on creating the framework for and managing the integrative, whole-

Pre-Seeding Great Ideas – A Small Group Pitch-In

Room F

Come join an active group of people to explore your ideas as well as theirs, and then pitch these ideas to each other. After a

President, The Economic Transformations Group Dr. Hansen leads broad-based economic change projects worldwide. His innovative regional clustering economic development projects help regions and industries flourish and become prosperous in the global economy. Moderator: Myan Baker

Senior Consultant, Economic Transformations Group An innovative consultant inspired by nature, Myan happily detects and cultivates emergent whole systems and processes. Capitalizing on the strengths of people in organizations and networks, she has a talent for facilitating adaptive change breakthroughs. A strong orientation toward action coupled with ingenious process design enables her clients to achieve extra­ ordinary results. Architecture & Design



Almaden

Learning Level 201

Demand Side Sustainability How do we create sustainable products that everyone will want? Unless there’s demand in the mass market, sustainable products will continue to have limited impact. IDEO shares learnings from the intersection of sustainability and design, and reveals demand-side opportunities often overlooked by supply-side efficiencies. Attendees will then get hands-on experience using IDEO’s process to address sustainability.

Steve Bishop

Sustainability Domain Lead, IDEO Steve applies design thinking to the issues of sustainability for IDEO clients and IDEO itself. He has lead programs across several industries and holds several patents.

Technology & Materials



Plaza

Government & Policy

San Carlos

Economics of Green



Santa Clara

Learning Level 301

Learning Level 201

Learning Level 201

From High-Tech to Slow Green: Innovation Across the Spectrum of Green Technologies

Local Policy Showcase and Summit

Financing High Performance Affordable Housing

A team of Architects, Engineers and Builders will share their experiences incorporating both cutting-edge and “low-tech” sustainable technologies into their projects. Case studies will be examined, including applications to the higher levels of LEED. This session is tailored for the design, engineer or construction professional familiar with environmental design who wants to elevate their knowledge to the next level. The format will be a “town meeting” discussion with audience participation. Moderator: Sara Rosenthal

Principal, Healthy Buildings USA Sara works on sustainable and healthy building in both the residential and commercial sectors. Ms. Rosenthal previously led the sustainability initiatives within the development and property management divisions of a multifamily development organization. Bob Massaro

CEO, Healthy Buildings Management Group, Inc. Bob Massaro has built over 100 projects throughout California. His integrated approach to Design / Build strives to continue the advancement of sustainable and healthy building technologies. Jeff Blaevoet, PE

Principal, Guttman and Blaevoet Jeff has over 26 years of experience designing mechanical systems for commercial, healthcare, educational, civic/cultural and residential buildings. Specialized in innovative applications of cutting-edge technologies, he has received national awards for energy conservation and sustainable design. Jeff is a Principal at Guttmann & Blaevoet, a certified Green Business in California. Sandra Reed

President, ZAC Landscape Architects Sandra has over twenty years of experience in landscape architecture. Her objective is to create artful outdoor spaces that are memorable as unique expressions of a specific place and the people who inhabit them. Bianca Gomez

Project Engineer, Summit Engineering Bianca works closely with architects, con­ tractors, utility consultants and property owners to conceptualize and develop engineering designs for existing and new commercial facilities. She specializes in engineering design for wineries, and works on multi­disciplinary projects within structural, water/wastewater, and electrical engineering divisions.

Come hear several local jurisdictions showcase their most promising building policies and practices and then articulate conditions that accelerate adoption of these policies – including and beyond state initiated building codes. Come prepared to share what you know as well. Moderator: Brian Gitt

CEO & Executive Director, Build It Green Since 2004 Brian has directed green building programs and initiatives that promote healthy, energy and resource efficient buildings in California. He combines his passion with extensive experience working in the environmental and construction industries. Moderator: Racquel Palmese

Managing Editor, Green Technology Racquel produces publications and events related to green government in California. An environmental writer and researcher since the 1980s, she has authored hundreds of articles and two books on environmental subjects. Patti Southard

Program Manager, King County GreenTools In addition to being Program Manager for the King County Green Tools program, Patti is also creative director for the EcoConsumer Program and provides technical assistance for the County’s LEED and Built Green initiatives. Patti’s background includes business development, advertising and environmental science. Wendy Sommer

Senior Program Manager, Alameda County Waste Management Association Wendy manages numerous projects focusing on green building, public policy, and marketing. She serves as the primary liasion for Alameda County cities on the development of green building policies and ordinances. Michelle Stahlhut

Land Use Planner, City of San Jose Michelle is a LEED AP and Certified Green Building Professional leading the Department of Planning, Building and Code Enforcement’s effort to implement a green building policy for private sector development. Discussion Leaders:

Financing green affordable housing requires a variety of funding and program mechanisms. Energy efficiency, solar/PV, and green building programs range from policies that increase cash flow to Federal Energy Efficiency Tax Credits. Such program incentives, facilitate owner/developer investments in high-performance buildings and help gain a return on that investment. The key is to get the organizational structures in place early and plan your financing strategy with conventional and creative financing sources. Moderator: Heather Larson

Program Manager, Stop Waste Ms. Larson’s technical expertise, experience in green architecture, and successful management of California Multi-family New Homes Programs have brought her to the forefront of market transformation in efficient multifamily housing. Julieann Summerford

Associate Director of Implementation, Heschong Mahone Group, Inc. Julieann has designed and implemented energy efficiency programs serving the multifamily market and include design assistance, incentives, and policy. She has served as chair of the California Association of Building Energy Consultants and holds a B.S. in Environmental Policy Analysis and Planning from UC Davis. Nehemiah Stone

Director of DSM Implementation, KEMA Services, Inc. Nehemiah works as a builder, building official, and consultant. He designed and launched California’s first Multifamily New Construction program and has been involved in numerous efforts to promote cost-effective energy efficiency in multifamily buildings for the past nine years. Ramon Mendez Jr.

Director, Technical Assistance & Training, Enterprise Community Partners Ramon has 17 years of experience in the financing and development of affordable housing in California.

David Barnes

Planner, City of Kirkland Peter Bruck

Building Official, City of Rohnert Park Neal DeSnoo

Manager, Energy & Development Division, City of Berkeley Planning Dept.

Relax in the

“There is nothing in a cater­pillar that tells you it’s going to be a butterfly.” —R. Buckminster Fuller

Nap Room in the University Room

35

technology

Vice President, RCLCO

critique, each group will select one viable concept to be vetted by a Funder’s Panel on Friday afternoon. Groups will include: Building Materials and Efficiency, Energy Efficiency and Alternative Energy, Water Efficiency and Landscaping, Housing Innovations, or Community Design & Development and much more.

pr e se ntatio ns

This session will discuss the evidence, data, and strategies for bringing green homes to the mainstream home buyer. We will begin with a detailed overview of new consumer research on the demand for green homes and attitudes towards energy efficiency. Shyam will also share data that quantifies the market performance of green residential projects.

master speakers

Learning Level 201

systems design process. He emphasizes building evolutionary capability in design, construction, and engagement with our environment. He currently serves on the boards of the Northeast Sustainable Energy Association and CitiLog.

master speakers

Thursday 4:30PM – 6:30PM

dare greatly.

dare greatly.

BEAUTY AND SUSTAINABILITY FOR A LASTING IMPRESSION 26300 La Alameda Mission Viejo, CA 92691 888.800.7864 U www.ArtisanLuxury.com © 2008 James Hardie International Finance B.V. All rights reserved. TM, SM, and ® denote trademarks or registered trademarks of James Hardie International Finance B.V. The Artisan logo is a registered trademark of James Hardie International Finance B.V.

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IT’S ONLY BRILLIANT IF IT’S SUSTAINABLE BY DESIGN. Designing for sustainability includes reducing the impact on the natural world, and the need for new ideas in the green building movement has never been greater. So here’s to the innovators and to West Coast Green for providing a venue to expand ideas with green in mind.

THETRUSTEDAUTHORITYONSEXYSUSTAINABLESTYLE BE THE FIRST TO KNOW ABOUT THE BEST, MOST STYLISH ECO-FRIENDLY PRODUCTS Founded by green design guru Zem Joaquin, ecofabulous.com is the online destination for sexy, sustainable style. Offering fresh, informative reviews of today’s hottest products, the ecofabulous crew scours the green market to showcase only those items that meet our stringent criteria.

Autodesk is a registered trademark of Autodesk, Inc., in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. © 2008 Autodesk, Inc. All rights reserved.

BEAUTY

FASHION

HOME

KIDS

LIFESTYLE

TOURS

friday September 26

Founder & President, Natural Capitalism Solutions Hunter Lovins is an international consultant, professor, speaker and author on enhancing business value while practicing environmental sustainability. She presents regularly to audiences ranging from business, government, community groups and universities. For over 20 years, she has been widely published, quoted and referred to on how being environmentally friendly increases profits.

Friday 1:30PM – 2:30PM Government & Policy



Room J1

Learning Level 201

A Changing Climate in a Changing Market: Part I The State of California is implementing groundbreaking climate and energy policies while the housing market is going through a massive readjustment. How do we protect our planet and homeownership opportunities at the same time? If you want to know what is unfolding in California policy and what it means to you and your business this is the session to attend. Moderator: Panama Bartholomy

Advisor to Commissioner Karen Douglas, California Energy Commission Panama is an advisor to Commisioner Karen Douglas on topics including Green Building, land use, climate change, renewable energy, transmission, and biofuels policy. He drives a biodiesel powered car and tries to play Mandolin. Dana Papke

Senior Air Pollution Control Specialist & Green Building Lead, California Air Resources Board As a member of the California Air Resources Board, she works toward reducing GHG emissions to 1990 levels by 2020 – a reduction of about 25 percent, and then an 80 percent reduction below 1990 levels by 2050.

Janill Richards

Richard Lyon

Deputy Attorney General, Office of the Attorney General Ms. Richards has served as a Deputy Attorney General in the Environment Section of the California Attorney General’s Office since 1998. Her assignments have encompassed a variety of environmental subjects including hazardous wastes and substances, water quality, Proposition 65, the California Environmental Quality Act (CEQA) and the National Environmental Policy Act (NEPA).

Senior Advocate, California Building Industry Association Richard has been with the California Building Industry Association for over 20 years. CBIA is a statewide trade association representing more than 6,700 companies. As the Senior Legislative Advocate, he is responsible for land use, housing, infrastructure, school facility, and local government finance issues impacting the industry.

Chris Pyke

Director of Climate Change Services, CTG Energetics CTG helps create built environments that save energy, reduce greenhouse gas emissions, manage risk, and create competitive advantage. Dr. Pyke is also assisting the US Green Building Council with the development of the LEED 2009 rating system. Cal Broomhead

Energy & Climate Programs Manager, City and County of San Francisco Cal has 21 years of experience in the energy field. He has managed over $20 million in energy efficiency programs including assistance to over 5,000 small businesses for the reduction of their energy consumption and costs. Cal was also instrumental in developing the City’s programs for sustainability, green building, electric reliability, and climate action.

Building It

Room J2



Learning Level 101

A Healthy Home: Two Decades of Progress

Join a conversation between Mary Cordaro and Jennifer Roberts, as they take you on a virtual walkthrough of Cordaro’s own healthy home. Using video clips, they will show her ongoing lab; a 1950s Southern Californian house that she has been renovating over the past 18 years using principles that integrate Bau-Biologie and building science. In the process, they will highlight fundamental strategies for identifying and remediating common homehealth ­problems.

Founder/CEO, Sustainable Life Media She founded the company in 2004 to contribute her media experience to the emerging field of sustainable living and sustainable business. KoAnn is interested in building integrated media brands and franchises, particularly in emerging technology markets. Her practice is deeply connected to the green, socially responsible eco-system of market participants.

Sarah Susanka

Jennifer Roberts

Author, The Not So Big House series and The Not So Big Life, Susanka Studios Susanka is a bestselling author, architect and cultural visionary whose “build better, not bigger” approach to residential architecture is leading a movement that is redefining the American home. Her “Not So Big” philosophy has sparked an international dialogue. She has been featured on the Charlie Rose and Oprah Winfrey shows, and in USA Today and the Wall Street Journal.

Marketing & Branding

Jennifer Roberts is the author of Good Green Homes, Good Green Kitchens and Redux. Her articles about green homes and green living have appeared in many publications including Dwell, The Financial Times, San Francisco Business Times, Body + Soul, Professional Builder, and This Old House.

Mary Cordaro

President & Founder, H3Environmental Mary Cordaro is a consultant and educator who helps to solve indoor air and EMF ­problems, and specifies healthy alternatives to conventional building materials and systems since 1989. Mary’s unique, interdisciplinary team approach integrates Bau-Biologie, building science, and Green Building.

Connections

Room F

Learning Level 201

Academic Challenge – How Fast Can We Adapt?

Come listen and contribute to a dialogue about the strengths and weaknesses within sustainability education and participate in the creation of new educational programs and methods for the teaching of sustainability. Participants will be able to compare and contrast certificate and degree programs in Green MBA, Sustainable Design, Sustainable Communities, and Green Building among others. Michael Sammet

Author, Good Green Kitchens

Get inspired by

KoAnn Skrzyniarz

Room J4

Learning Level 201

Creating Sustainable Brands: Learnings From the Field

Explore ground breaking sustainability branding campaigns and develop an eye for identifying the key ingredients for creating authenticity and success. This session will empower you to predict what it will take for sustainability to remain at the core of a business over time.

Program Director, UC Berkeley Extension Michael Sammet (B.A) UC Berkeley, (M.A.) Stanford University, is a teacher, activist, and radio programmer. He currently is the Program Director and instructor for UC Berkeley Extension’s Sustainable Design program and hosts a weekly radio show in Santa Cruz, California.

solutions

Author & TV Host, The Nature of Things, David Suzuki Foundation David Suzuki is one of the world’s most recognizable and influential environmentalists. In a distinguished public career spanning more than thirty years, he has done much to raise public consciousness about environmental issues and galvanize efforts to preserve and protect our natural world. For his work Suzuki has received a UNESCO Prize for Science, as well as the United Nations Environmental Medal. He is the host of the award-winning television show The Nature of Things.

Plato stated: God is a geometer. Learn what this statement really means. Although best known for her work in architecture and life design, Sarah Susanka has another passion – the architecture of all manifestation. Informing every shape and object in our universe is a set of very simple forms called Platonic Solids. They can teach us an enormous amount if we understand how to work and play with them.

President, Enlightened Brand Throughout her 30-year career, Pam has kept one foot in the world of business and the other in the world of consciousness. These dual passions have led her to focus her work on the roles of awareness and integrity in building brands that succeed in the workplace and the marketplace.

Celia Canfield

Principal, Eco Vertex As a marketer with over 25 years of experience in publishing, she has created content-rich communications programs for leading global brands. After working with media companies including McGraw-Hill, CMP, IDG, Ziff-Davis, Celia launched a web content publishing company, Tendo Communications. In 2007, Celia launched EcoVertex, a sustainability and green media and marketing company.

emerging products

in the Innovation Pipeline, on the Tradeshow Floor

sustainable

Author, The Not So Big House series and The Not So Big Life, Susanka Studios Susanka is a best selling author, architect and cultural visionary whose “build better, not bigger” approach to residential architecture is leading a movement that is redefining the American home. Her “Not So Big” philosophy has sparked an international dialogue. She has been featured on the Charlie Rose and Oprah Winfrey shows, and in USA Today and the Wall Street Journal.

Sacred Geometry: Updating Plato

master speakers

Hunter Lovins

opening

David Suzuki

—Rumi

Learning Level 301

Pam Van Orden

39

38

Sarah Susanka

“When you do things from your soul, you feel a river moving in you, a joy.”

Room J3

pr e se ntatio ns

pr e se n tations

Friday 9:30AM – 11:30AM   J Hall

master speakers

keynote

Architecture & Design

friday September 26

Moderator: John Knott

Founder & CEO, The Noisette Company, LLC

Innovation & Clean Tech

San Carlos

Learning Level 201

Two VC Projects Come Through

This dialogue between a VC principal and their product designer will expose their shared experience – in context of what it takes to bring a project into fruition. Moderator: Chuck Erickson

Rick Holliday

Assistant Director, San Jose Environmental Business Cluster The San Jose Environmental Business Cluster serves approximately 15 startup companies in the clean and renewable energy market. Previously, Chuck worked as a business consultant specializing in start-up or startover operations and activities involving CEO coaching, interim CEO/COO positioning, and project management. Bryant Tong

Valerie Garrett

Regional Green Development Resource Center Coordinator, City of Portland Plus Special Guests

Hosted by

Managing Director, Nth Power Mr. Tong leads investments in promising startup companies in the growing sector of energy technology, materials, and other related businesses; Nth Power is regarded as the driving force behind their success. He chairs the China–U.S. Energy Efficiency Alliance and serves on the University of San Francisco Entrepreneurship Program Advisory Board. Zach Gentry

Architecture & Design



Plaza

Learning Level 101

Myth Busting: New Directions in Sustainable Interior Design

Innovative resources are streaming in as suppliers wake up to the realization that consumers want greener and more healthy interiors. Be inspired by two leaders in the green residential design field as they tell the “how” of who is making healthy, green furnishings become a reality. Learn about Bau-biologie™, a movement promoting the use of healthy building principles as a means to improve living spaces and the health of people who occupy them.

CEO & Co-Founder, Adura Technologies Adura Technologies provides wireless lighting management solutions that save businesses significantly on lighting costs. Zach has spent twelve years in business development and marketing roles in energy, computers and financial services. Prior to Adura, he worked with SunPower Corporation, a solar panel manufacturer, working on their U.S. commercial building strategy. Marc Carlson

CEO, Microposite, Inc. Marc currently operates as the CEO of Microposite Inc., a company that specializes in manufacturing innovative Green Building products. He has also served as the Chief Marketing Officer for the Sigma Chi ­International Fraternity for the past three

Government & Policy

Principal, VantagePoint Venture Partners Lee brings 15 years of broad semiconductor technology expertise to the Firm specifically in the areas of wireless, semiconductor processing, advanced materials, and analog and mixed signal technologies. Before joining VantagePoint in 2002, he founded an optical component company which was subsequently acquired by New Focus, a leading photonics solutions provider.

Learning Level 201

Technology & Materials

Santa Clara

Learning Level 201

Measuring What Matters: How Sustainability Dashboards and Generative Feedback Can Help People and Organizations Change Habits

The proof is in the Prius: performance feedback doesn’t just track behavior, it drives it, and changes the way people think about it without the incentives and penalties that are the usual first recourse of public policy. Sustainability dashboards are the next big thing – for homes, buildings, businesses and communities. Intelligence dashboards are all the rage. Gil Friend

President & CEO, Natural Logic Gil is a systems ecologist and business strategist with 30 years of experience in business development and environmental innovation. Warren Karlenzig

President & CEO, Common Current Warren Karlenzig has worked with nations, the State of California, cities, and major corporations to develop sustainability policy metrics and strategies. He is author of How Green is Your City?, Blueprint for Greening Affordable Housing, and a chapter in Growing Greener Cities. Peter Sharer

CEO, AgileWaves Peter has over twenty years of experience in science applications, software development and IT – primarily in leadership roles. Prior to founding Agilewaves, he was leading a team at MW2 Consulting, a pioneer in SOA (Service Oriented Architecture), deploying Business Service Management solutions to Fortune 500 companies.



Room J1

A Changing Climate in a Changing Market: Part II

Please refer to the description on page 38. Economics of Green

Room J2

Moderator: Tim Tutt

Advisor to Chairman Pfannenstiel, California Energy Commission Tim has worked at the Commission on renewable energy, energy efficiency, and demand forecasting. Tim has also worked at Southern California Edison and the Jet Propulsion Laboratory.

Learning Level 301

—Keshavan Nair

The Business Case for Building the Green Way The Harvard Business Review article “Building the Green Way” states, “Owners of standard buildings face massive obsolescence.” This session will make the “Integrated Bottom Line” business case for remodeling and building green. Learn what to do to get ahead of the climate protection curve, gain competitive advantage, enhance worker productivity and reduce health care costs. Learn why the right thing do to protect investments is the best thing to do.

Aaron Nitzkin

Technology & Materials

Hunter Lovins

Founder & President, Natural Capitalism Solutions Hunter is an international consultant, professor, speaker, and author on enhancing business value while practicing environmental sustainability. She presents regularly to audiences within business, government, community groups and Universities. For over 20 years she and her reserach have been widely published, quoted and referred to on how being environmentally friendly increases profits. William Hayward

President, CEO, Chief Sustainability Officer, Hayward Lumber Mr. Hayward assumed leadership of Hayward Lumber Company in 1993. Under Bill’s direction, the company has grown from $33,000,000 in annual sales to $112,000,000. Hayward has become a national leader in the supplying of sustainable building products.



Room J3

Learning Level 101

The Future of Technology and Sustainable Design

This session will bring together an architect, an engineer, and an industrial designer to discuss how ­technology is rapidly accelerating sustainable design decisions. Moderated by Lynelle Cameron, Director of Sustainability at Autodesk, the panel will explore how 3D modeling, building information modeling (BIM) and digital prototyping (DP) enable designers to visualize, simulate, and analyze their designs before they are real. Panelists will also discuss the future of design innovation technologies.

Dale Garren

VP Construction, Pinn Brothers Fine Homes Dale Garren is Vice President of the East Bay division of Pinn Bros Fine Homes. During the course of his 25 year tenure Dale has worked in every facet of Real Estate Development from land acquisition to entitlement, product and Construction Document Development, Construction, Marketing and Post Sale Administration and Customer Service. Mike Keesee

Project Manager, Energy Efficiency, Sacramento Municipal Utility District Mr. Keesee is a project manager for the Sacramento Municipal Utility (SMUD)’s Energy Efficiency Customer Research & Development (EECR&D) program. Currently Mike is working on a zero energy/zero peak demonstration home, Home of the Future, zero energy commercial buildings, and analyzing the potential impact of large scale PV.

Moderator: Lynelle Preston Cameron

Director of Sustainability, Autodesk Lynelle is Director of Sustainability at Autodesk, a leading provider of design innovation software. Lynelle is focused on integrating sustainable design into Autodesk’s product strategy while also optimizing the company’s environmental footprint. Lynelle is on the Board of the Biomimicry Institute, Advisory Board of Net Impact and is a published author on sustainability.

Connections



Room J4

Learning Level 201

Solar Power as a Zero Energy Home Solution

Room F

Perfecting Hot Ideas with Consultants and Graphic Recorders

Plus Special Guests

Government & Policy

Vice President, OCR Solar & Roofing, Inc. Aaron has over 14 years of business development, sales, and marketing experience working for both start-ups and Fortune Global 500 companies in diverse industries. Since 2002, he has been pursuing his passion for Green Building and the application of solar on new residential construction. He currently works for OCR Solar & Roofing, the leading solar roofing contractor in ­California.

Make use of business development consultants from Kieretsu Forum, California Clean Tech Open, and masters of visual thinking, Grove Consulting. Whether you are just developing an idea, taking it to the next level or getting ready to pitch it to potential investors this session will move you forward rapidly.

See clearly how solar is changing the face of the Golden State’s housing market. Beginning with a policy perspective, learn from a solar company, a home builder, and a Utility

Hit the streets tonight for the

PDX Lounge Pub Crawl

41

Founder & President Holliday Development

40

Interior Designer, Associates 3 Kari Foster of award winning interior design firm Associates III is co-author of Sustainable Residential Interiors and currently heading up the interior design for Mountain Living Magazine’s Natural Green Dream Home 2008.

Lee Burrows

“With courage you will dare to take risks, have the strength to be compassionate and the wisdom to be humble. Courage is the foundation of integrity.”

wisdom

master speakers

The nation’s leading experts in development will explore how flourishing communities are developed and the people and processes that create them. Hear success stories from government, non-profit and business sectors. Learn the roles developers play in creating the conditions that will solve the climate crisis.

Kari Foster

representative how solar panels can become an affordable Zero energy home strategy, a standard feature in new communities, and a market differentiator for builders

Friday 3:00PM – 4:00PM

pr e se ntatio ns

pr e se n tations

Creating Regenerative Developments, Part I: Looking Behind the Curtains of Successful Communities

years, is an Eagle Scout and participates in several triathlons each year.

shared

Almaden

Planning & Development

Learning Level 201

Owner & Principal Designer, Eco-terric Rowena Finegan, BBEC is a certified ­Bau-biologist and the owner and principal designer at Eco-terric in San Francisco and Bozeman, MT. Eco-terric boutiques offer healthy living products and services for the home.

master speakers

Rowena Finegan

master speakers

Friday 1:30PM – 2:30PM

friday September 26

Friday 3:00PM – 4:00PM Planning & Development

Water & Landscaping

Almaden

Creating Regenerative Developments, Part II: Mapping Community Needs

SG Blocks™ is the Premier Provider of Engineered Container Based Sustainable Building Systems

master speakers

SG Blocks™ "Harbinger" Designed by Lawrence Group

Plaza

Learning Level 201

The Sexiest Large Scale Water Design Applications We Have Ever Seen

Visionary, leading designers will share their experience integrating water and architecture as a means for saving energy, purifying air, and sustaining life. Paul Kephart of Rana Creek will provide a sneak preview of how pond and river systems will filter the air at the new SF Transbay Terminal. Bry Sarte of Sherwood Design Engineers will discuss methods for designing working wetlands and using stormwater to revitalize urban spaces. Moderator: Andy Mannle

Senior Editor, Arc Wire Andy Mannle is Senior Editor of Arcwire.org, an organization of independent journalists dedicated to covering sustainable policy, innovations and solutions. He is co-founder of the Green Talk Network, and a consultant for a variety of green businesses, media outlets, and environmental organizations. Paul Kephart

John Knott

Founder & CEO, The Noisette Company, LLC

Executive Director, Ecocity Builders

A. Foyer/Stair/Hall B. Kitchen C. Dining Area D. Living Area E. Utility Room F. Study/Guest G. Porch H. Walk-Out

K. Hall L. Master Bedroom M. Walk-In Closet N. Master Bath P. Linen Closet Q. Bedroom R. Bathroom S. Balcony

West Coast Green 2008 ShowHouse

Kemba Shakur

Executive Director, Urban Releaf

Bry Sarte

Principal, Sherwood Engineers His firm has built an international reputation by providing engineering services and design solutions that reflect their deep commitment to executing well-planned, sustainable alternatives for our world-wide communities. A highlight of their sustainable business model is their choice to purchase renewable energy credits to offset their usage of fossil fuels. Building It

Colin Grant

Founder and CEO, Visible Strategies

BORN GREEN With

Hosted by

SG BLOCKSTM Lawrence Group is the designer of the 2008 West Coast Green ShowHouse www.sgblocks.com www.thelawrencegroup.com

It all starts with GreenSteelTM fabricated from shipping containers at SGBlocks partner ConGlobal Industries



San Carlos

Learning Level 301

First Community Housing Paves the Road for LEED Affordable Multi-family Housing

Based on the experience of First Community Housing, a national leader acknowledged for greening urban, multifamily affordable housing, learn the processes used to develop a team-centered organization-wide approach to green. Along the way learn how best to utilize LEED certification systems for multifamily developments. You will be able to differentiate their approach from a more common approach which is adding green elements project by project.

Executive Director, First Community Housing Jeff is an award-winning architect and urban designer who has transformed First Community Housing, over the past eight years, into a pioneer of “greening” affordable housing. Prior to joining FCH, Jeff was Principal Architect for the San Jose Redevelopment Agency. Innovation & Clean Tech

Santa Clara

Learning Level 101

Clean Tech Just Keeps Getting Cooler

Diverse perspectives will be presented regarding the most recent and successful innovations in energy efficiency and building materials. Get a glimpse into the future by learning about solutions that have the highest attention from researchers, entrepreneurs, VCs and new companies. Also, hear who is being ignored and what their biggest obstacles to success are. Marc Gottschalk

Co-Founder, CCTO Marc is a partner in Wilson Sonsini Goodrich & Rosati’s real estate and environmental practice and heads their environmental practice. Marc also coordinates the firm’s energy and environmental technology practice. He serves as co-chair of the 2007 California CleanTech Open, the nation’s premier business plan competition for clean technology ventures. Kevin Surace

President & CEO, Serious Materials Mr. Surace brought 25 years of engineering, manufacturing, and executive experience to Serious Materials when he joined as CEO in 2002. He is considered a technology leader in developing low-carbon-footprint materials. Norman Bourassa

Team Lead, PIER – Buildings End-Use Efficiency Research, California Energy Commission Mr. Bourassa is the Program Manager for the Public Interest Energy Research (PIER) Buildings Program at the California Energy Commission. Previously he worked in building energy efficiency as a consulting energy engineer and an LBNL researcher. He has degrees in Architecture (UC Berkeley) and Electronics Engineering (NAIT in Edmonton, Alberta).

“Everyone has been made for some particular work, and the desire for that work has been put in every heart.” —RUMI

43

Kirstin Miller

President, Rana Creek A trained biologist and dedicated ecologist, Paul has over twenty years of diverse experience in the field of ecological design. He is recognized as one of the top horticulture experts in California and designs “living roofs” dedicated to watershed management and corridors for migratory wildlife.

Jeff Oberdorfer, FAIA CDS

pr e se ntatio ns

Learn how to evaluate and plan for increased community vitality and long term sustainability, including massive GHG emissions reductions, using GIS and other mapping tools supported by on-the-ground analysis and community involvement. Look at how an Oakland initiative is embracing a regional vision of sustainability at the neighborhood level, working with City and citizens to plan for reinvesting in and revitalizing neighborhood centers for long term economic prosperity, environmental quality and social equity.



friday September 26

Learning Level 201

Marketing: Behavior Change. What’s It Going To Take?

What will it take for people to change their behavior so that we can have a positive environmental impact? This lively, moderated discussion will dig into the reasons for behaviors beginning with a clinical glimpse into how our brains are wired. A fast-paced overview of breakthrough products, programs, and other practical ideas will suggest ways we can accelerate a shift towards a more positive impact on the environment. Moderator: Jessica Switzer

design

pr e se n tations

integrative

Advanced and Alternative HVAC Systems

Learn the strategy for measuring and then maximizing efficiency in off the shelf systems over time. Then we’ll take a peek at the emerging technologies that will take us where we need to go. John Proctor, P.E.

President, Proctor Engineering Group, Ltd. Senior Scientist John Proctor pioneered systems approaches to houses. The author of more than 125 scientific and popular publications, he hosted the Emmy award series “Who’s Taking the Heat”.

Confused by the proliferation of residential green home certifications and standards? Find out which one best meets your needs and budget. Learn about the similarities and differences between LEED for Homes, GreenPoint Rated, California Green Builder, NAHB National Green Building Program, & Built Green. Get real costs and benefits from industry experts and builders that use these programs. Moderator: Brian Gitt

Executive Director, Build it Green

Dara O’Rourke Cheryl O’Connor

Vice President of Sales, Summerhill Homes

Mitch Gardner

Project Manager, The Olson Company

Carrie Armel, Ph.D.

Research Associate, Precourt Institute for Energy Efficiency Dr. Carrie Armel holds a joint PhD in Psychology and Cognitive Science with additional training in neuro-economics and behavioral epidemiology. She is a research associate at Stanford’s Precourt Institute for Energy Efficiency (PIEE) where she investigates the diverse ways in which an understanding of human behavior can lead to improvements in energy efficiency.

Room J4



Learning Level 301

Choosing a Green Home Certification: A Backward and Forward Look From Builders and Certifiers

Founder, Taoit and Professor, Environmental Science Policy & Management, UC Berkeley Dara’s research focuses on the environmental, social, and equity impacts of global production systems and new strategies of democratic governance over these systems. His new company, Taoit, is a new information systems that informs consumers of the impacts of products and companies. The company is venture funded and will launch later in 2008.

Technology & Materials

Products and Process: The Elegant, the Ugly, and the Needed

Join a guided discussion on how the design and construction context determine as much about green as the environmental characteristics of the products being used. Pulling from their experience in product evaluation, product development, building design, and construction, Alex and Peter will team up with participants to discuss green products, green processes, and new products we’d like to see help the Green Building industry move to the next level of green. Alex Wilson

Founder & President, Building Green, Inc. Alex is the executive editor of Environmental Building News and the GreenSpec® Directory. Alex has been writing about energy-efficient and environmentally responsible design and construction for over 25 years. His new book, Your Green Home, has just been published by New ­Society Publishers. Peter Yost

Residential Program Manager, Building Green, Inc. Peter has been building, researching, teaching, writing, and consulting on high performance homes for twenty years. His expertise stretches from construction waste management to building durability. Peter has made significant contributions to many leading organizations and initiatives – including NAHB Researcher Center, Building Science Corporation, EEBA, and USGBC’s LEED for Homes. Innovation & Clean Tech

Aaron Adelstein

Executive Director, Built Green Association of King and Snohomish Counties

Justin Dunning

Director, Green Programs, ConSol Pepper Smith

Green Consulting Programs Manager, Davis Energy Group



Room F

Seeding Innovation – Funders Vet Hot Ideas America’s Emerging Green Talent is here! The five presenters will represent the results from innovators who met at West Coast Green on Thursday to craft their pitch to a panel of business development experts. A banker, VC, Angel Investor, Philanthropist and Lawyer will critique their ideas. Moderator: Kathleen Gilligan

Co-Founder, EcoStrategy Group Kathleen helps midsized companies develop and implement sustainability plans that create business advantage. She is also a partner in Array Partners, a consultancy that helps startups bring their products to market and create rapid paths to revenue. Kathleen is a volunteer chair for the California Clean Tech Open.

“The best thing about the dilemma we’re in is that we get to reimagine every single thing we do. And so, there are two ways of looking at that: what a big burden. Or, the other way which I prefer is: what a great time to be born! What a great time to be alive! Because this generation gets to essentially completely change the world.” —paul hawken

Brian Walsh

Planning & Development

Associate, Nth Power Since July 2007 Brian has been involved in deal origination, due diligence and supporting partners with portfolio companies. Brian has worked with several East Coast venture firms on providing a comprehensive overview of Clean-Tech and on evaluating energy-related deals. He also has experience in commercializing hydrogen and fuel cellrelated technologies. Peter Liu

Founder & Vice Chairman, New Resource Bank Peter Liu founded the New Resource Bank after nearly two decades of experience in the banking and energy industries. He is the co-founder and Vice-Chair of the China-U.S. Energy Efficiency Alliance.

Creating Regenerative Developments, Part III: Putting It All Together

Integrate what you have been learning at West Coast Green. In this charette you will experience the design process and make a difference for a real community as you participate in designing development solutions in collaboration with notable design partners from business, government, and nonprofit organizations. John Knott

Founder & CEO, The Noisette Company, LLC

Esther Park

Director, Lending Program, RSF Social Finance Esther grows communities of like-minded social financers committed to transforming the world through socially constructive investing and philanthropy. Bob O’Connor

Practice Director, Wilson Sonsini Robert O’Connor leads the clean technology and strategic carbon counseling at Wilson Sonsini Goodrich & Rosati. His work focuses on helping clean technology companies organize and capitalize businesses, raise capital through private and public debt and equity financings, develop renewable energy and biofuels projects, and engage in M&A and other strategic transactions.

Almaden

As President, CEO, and co-founder of the Noisette Company, LLC, John Knott leads the Noisette project development team, which is collaborating with the City of North Charleston, South Carolina, on the sustainable restoration of 3,000 acres of the City’s historic urban core and areas of the former Charleston Naval Base. A third generation developer, Knott has 38 years of experience in urban redevelopment. Hosted by

Bill Green

Managing Director, VantagePoint Venture Partners Bill joined VantagePoint in 2002 after having served as CEO for a VantagePoint portfolio company. Previously, Bill was founding CEO of Team Fuel, an energy software and outsourcing company. In 1995, Bill developed the Strategic Chemical Management Group (“SCMG”).

Get a book signed by

your favorite author

in the Bookstore

45

44

Room J3



Learning Level 201

pr e se ntatio ns

Partner, Blue Practice Jessica is co-founder of Blue Practice, a marketing and PR firm specializing in “Communications for a Sustainable World.” Her company represents VC-funded clean tech start-ups, green living brands, and renewable energy companies. Before founding Blue Practice in January 2007, she was Vice President of Marketing for Tesla Motors, the notable electric sports car manufacturer.

Building It

master speakers

Room J1

Learning Level 301

master speakers

Marketing & Branding

Room J2

Building It

master speakers

Friday 4:30PM – 6:30PM

friday September 26 UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / Natural Versus Conventional Life Cycle Technology Driven UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY Building: Which Is Best for You? Efficiency: BIM-IPD Remodeling with GreenPoint EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION Come hear a discussion between natural This session will focus on an integrated, and Living Building BE WITH BERKELEY BE / UC BERKELEY BE / BE YOUR BEST EXTENSION / BE YOURRated builders and conventional green builders systematic approach to developing a highChallenge: From Easy Upgrades on topics including: What are the healthiest performance and energy efficient building BE WITH BERKELEY BEST BE / UC BERKELEY BE EXTENSIONST / BE YOUR BEST WITH to Zero Net Energy and Water designs and materials? Is natural building using Building Information Modeling techBE BERKELEY / UC BERKELEY BE EXTENSION / BE YOUR BEST BE RKE WITH BERKELEY BE / at a range of upgrades on existing Look scalable and affordable? What can those nologies and Integrated Project Delivery to Go Green homes and remodeled homes, from the lowSTwho explore the edges ofRKE UC BERKELEY BEUC BerkeleyEXTENSION E Extension is the/Place BE XTE WITH BERKELEY BE RKE / UC BERKELEY N BE YOUR BEST each learn from methods. We will demonstrate how early hanging fruit to the zero energy, zero water each other? Come away with some options collaboration with general and trade conThis fall, UC Berkeley Extension is offering an array of courses in sustainability, E EXTENSION / BE YOUR BEST BE XTE WITH BE BERKELEY / UC BERKELEY BE N EXTENSION pathways. Learn about GreenPoint Rated for your clients you didn’t know existed. tractors can support the design team in both in environmental management and design. Learn the latest green BE BEST WITH BE BERKELEY / BE / BE YOUR UC BERKELEY EXTENSION / BE YOUR Existing Home; the first comprehensive green effectively choosing and implementing costdevelopments—from innovative package and urban permaculture design rating system in the nation for the existing BE WITH BEST BE BERKELEY / BE ST UC BERKELEY EXTENSION / BE YOUR BEST WITH Architect & Director, effective systems and strategies to achieve to energy management and construction. and remodeled homes. Then hear about Carol Venolia Architect sustainability goals. BE BERKELEY / resource UC BERKELEY BE EXTENSION / BE YOUR BEST BE RKE WITH BERKELEY BE / the Living Building Challenge, a Cascadia Eco-architect Carol Venolia is coauthor of UC BERKELEY BE Take a Course E EXTENSION /Complete BE XTE WITH BERKELEY BE RKE / UC BERKELEY RKE N BE YOUR BEST Green Building Council program designed STNatural Remodeling for the Not-So-Green Sustainability Engineer, a Program in to advance Green Building beyond current House, Director of EcoDwelling at New ColE EXTENSION / BE YOUR BE BEST XTE WITH BE BERKELEY / BE N UC BERKELEY EXTENSION Web Core Engineers Managing the LEED Documentation Design systems. Discussion and Case Studies lege, and author of the “Design for Life” Todd holds a Bachelor of Architecture from BE WITH BE Sustainable BERKELEY / BE / BE YOUR UC BERKELEY EXTENSION / BE YOURrating ProcessBEST starts September 25 NEW! will also be included. column in Natural Home Magazine. Become a leader in the current cradle-toCalifornia Polytechnic State University, San BE WITH BEST BE BERKELEY / BE ST EXTENSION / BE YOUR BEST WITH Luis Obispo with minors in Construction cradle revolution. Whether you’re a designer, Understanding Redevelopment: ProjectUC BERKELEY GreenPoint Rated Program Founder & President, Drew BE BERKELEY / UC BE EXTENSION BE YOUR BEST BE RKE WITH BERKELEY BE / Management and Environmental Sustainbuilder, developer, project /manager, architect, Adoption ThroughBERKELEY Implementation Manager, Build It Green Maran Construction ability. He is a LEED Accredited Professional, someone who wantsBEST to integrateWITH BERKELEY UC BERKELEY BE starts SeptemberEXTENSION E26 /orsustainability BE XTE BE RKE ST RKE N BE YOUR / UC BERKELEY Tenaya uses her 30 years of construction Drew Maran is the founder and President member of the USGBC SF and LA chapters, practices into an organization, E EXTENSION / BE YOUR BE BEST XTEthisWITH BE BERKELEY / UC BERKELEY BE EXTENSION Green Packaging starts October 2 NEW! knowledge, management capabilities, and of Drew Maran Construction, Inc., a Palo anN advanced Certified Green Building Profesyear long-program provides you with the collaborative abilities to direct the rapidly Alto based construction company founded in BE BEST WITH BE BERKELEY / BE / BE YOUR UC BERKELEY EXTENSION / BE YOUR sional (CGBP), and an adjunct professor of Zero Energy Homes starts October 7 NEW! knowledge you need to succeed. expanding GreenPoint Rated program. She 1985, and recognized as a leading builder Sustainable Design & Construction at USC. BE WITH BEST BE / UC BERKELEY BE ST EXTENSION / BE YOUR BEST WITH OvercomingBERKELEY Barriers to Implementing was a key strategist in the development of of Green custom homes in California. His Learn the Art of Sustainability BE BERKELEY / UC BE BERKELEY EXTENSION / BE YOUR BEST BE RKE WITH BERKELEY BE / GreenPoint Rated Existing Home rating commitment to environmentalism has led to Vice President, Webcor and Chair, Sustainable Change starts October 16 the Come to a speaking series where visual artists, system, the first of its kind in the nation. Green Building central Task Force on Green Building UC BERKELEY BE Sustainable BuildingEXTENSION E Materials / BE YOUR BE XTE BE RKE STmaking RKEto the com- Mayor’s N BEST WITH designers, interior designers, and others BERKELEY / UC BERKELEY pany’s mission. Phillip Williams, PE, LEED AP, is Webcor’s starts October E EXTENSION / 20BE YOUR BEST BE XTEpackage WITH BE BERKELEY / BE N UC BERKELEY EXTENSION working in sustainable design offer their visions Practica Consulting Vice President of Systems Engineering and BE and WITH BEST BE of sustainable/ practices. BERKELEY BE is free! EXTENSION / BE YOURPresident, / BE YOUR UC Admission BERKELEY Climate Change Law AB 32 Marc has been in the construction industry President, Vital Systems Sustainable Design. Extensive experience in starts October for over 15 years as a builder and a Green Tim Owen-Kennedy owns and operates Vital the design, application, sales, installation BE WITH BEST BE21 BERKELEY / UC BERKELEY BE EXTENSIONST / BE YOUR BEST WITH The Eco-Art of Lita Albuquerque Building consultant. The past five years Systems, a leader in both the natural and and service of HVAC, plumbing, electrical, September 25 Ecological November 6 BE BERKELEY / Cities UCstartsBERKELEY BE EXTENSION / BEDesign YOUR BEST BE RKE WITH BERKELEY BE / Marc has been with the Austin Energy Green Green Building movements for more than 12 fire protection, data and related systems. He Overcoming Inertia with Green UC BERKELEY BE Sustainable Buildings E Case Studies and EXTENSION / BE BE XTE BE RKE ST RKE N YOUR BEST WITH BERKELEY / UC BERKELEY Building Program and Build It Green. years. Their projects create inspired spaces served as the Chairman of the San Francisco September 27 LEED Exercises starts November 6 NEW! with healthy materials leading to new depths Mayor’s E EXTENSION / BE YOUR BEST BE XTE WITH BE BERKELEY / UC BERKELEY BE N Task Force on Green Buildings. EXTENSION Office Interiors for Innovative Architect, One World Design in residential and commercial design/build BE WITH BERKELEY BE Sustainable / BE UR / BE YOUR BEST UC BERKELEY EXTENSION / BE YO 8 Kelly is co-author of Natural Remodeling and materials innovation. Director of Systems Integration, Webcor BE WITH BERKELEY BEST BE / UC BERKELEY BEOrganizations November EXTENSION ST / BE YOUR BEST WITH for the Not-So-Green House and principal After practicing architecture for ten years, architect of One World Design Architecture. Director, Founder and Structural Jim moved into the design and manageBE BERKELEY / UC BERKELEY BE EXTENSION / BE YOUR BEST BE RKE WITH BERKELEY BE / Engineer, Ecological Building Network Natural Home Magazine named her in the ment of information systems for architecture UC BERKELEY BE E EXTENSION / BE YOUR BEST BE XTE WITH BERKELEY BE RKE / UC BERKELEY STand Author, Buildings ofRKE N Earth and Top Ten Eco-Architects and she received the firms and worldwide facilities management E EXTENSION / BE YOUR BEST BE XTE WITH BE BERKELEY / UC BERKELEY BE EXTENSION N Straw and Making Better Concrete United Nations’ World Habitat Award for her operations. Jim is responsible for the integrais the founder of the Ecological Buildtion of information technology and business BE WITH BERKELEY BE / UC BERKELEY BE EXTENSION / BE YOURsustainable development work in China. Bruce / BE YOUR BEST ing Network, a registered engineer with 30 process, directing the development and BEST WITH BE BE BERKELEY / UC BE BERKELEY EXTENSIONST / BE YOUR BEST WITH years of experience in construction, and the Daniel Mackey Construction Incorporated of information systems to BE RKE WITH BERKELEYDan/ founded Daniel Mackey Construction author of Buildings of Earth and Straw, Mak- implementation BERKELEY / UC BE BERKELEY EXTENSION / BE YOUR BEST support design and construction. of Straw Bale Incorporated in 1986. He has served as STing Better Concrete, Design UC BE XTE WITH BE RKE / UC BERKELEY RKE N BERKELEY EEXTENSION / BE YOUR BE BEST BERKELEY Buildings, and dozens of papers and articles President and Chairman of the Board of EEXTENSION / BE YOUR BE XTE WITH BE N BEST BERKELEY / UC BERKELEY EXTENSION for conferences and journals. National Association of the Remodeling / BE YOUR BE BEST WITH BE BERKELEY / UC BERKELEY EXTENSION / BE YOURthe Industry (NARI) Silicon Valley Chapter, as the Chair of Education of NARI on a national BE BEST WITH BE BERKELEY / UC BE BERKELEY EXTENSIONST / BE YOUR BEST WITH BE RKE WITH BERKELEYlevel BERKELEY / UC BE BERKELEY EXTENSION / BE YOUR BEST / and implemented and helped write the “Don’t ask yourself what the world needs. Ask currently used Green Education and CertifiUC BE XTE WITH BE RKE / UC BERKELEY ST RKE what makes you come alive and thenN BERKELEY EEXTENSION / BE YOUR BE BEST BERKELEY cation curriculum. yourself Proud educational partner. EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION Visit us at Booth 140. go do that. Because what the world needs is / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR people who have come alive.” BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / —Dr. Howard Thurman UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY EXTENSION / BE YOUR BEST WITH > BERKELEYwww.unex.berkeley.edu/gogreen / UC BERKELEY EXTENSION / BE YOUR BEST BERKELEY / Silver WITH Sponsor UC BERKELEY EXTENSION / BE YOUR BEST WITH BERKELEY / UC BERKELEY Friday 4:30PM – 6:30PM

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Building It



Building It

Plaza

Learning Level 301

San Carlos

Technology & Materials

Santa Clara

Learning Level 301

Learning Level 101

LE

Moderator: Carol Venolia

Todd Lukesh, LEED AP, CGBP

Moderator: Tenaya Asan

Drew Maran

Phil Williams

LE LE LE

Marc Richmond

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47

Tim Owen-Kennedy

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Kelly Lerner

Jim Bedrick

Bruce King

All courses and events take place at UC Berkeley Extension centers in San Francisco.

Daniel Mackey

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dare greatly.

Visit the

booth (414/416) to find out just how green insulation can be. NCFI spray polyurethane foam is the greenest insulation available for both residential and commercial buildings because it…

> Reduces energy costs by up to 60% > Contains no ozone-depleting chemicals > Contains renewable agricultural products > Keeps out dust and pollutants to improve indoor air quality

Visit Booth 414/416 to find out more and get a copy of our white paper “What’s Green Mean? The Current Insulation Situation.”

NCFI a leader

And don’t miss the Beer & Wine Garden from 4:00 until 6:30 pm on Friday evening in the Almaden Concourse, adjacent to the main hall, hosted by NCFI. Official Sponsor of the West Coast Green Showhouse!

in green insulation

EPA Stratospheric Ozone Award Winner

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49

48

dare greatly.

saturday September 27

Jerry Brown

Vice President & Nobel Peace Prize Laureate Al Gore, former Vice President and Co-Recipient of the Nobel Peace Prize is Chairman of Generation Investment Management, Chairman of Current TV, Chairman of the Alliance for Climate Protection, Partner at Kleiner Perkins Caufield Byers, a member of the board of Apple, Inc., and an advisor to Google, Inc.His current efforts focus on educating people in the US and around the world that the climate crisis is both urgent and solvable.

Attorney General, State of California Mr. Brown served as California’s Governor between 1975 and 1983. He is best known for his pioneering work in making California a leader in energy efficiency and renewable energy. Brown successfully sponsored a 55% solar tax credit and promoted the nation’s first appliance and building efficiency standards.

Room J1

meet &

50

Green Marketing in the Digital Age: Using Social Media

Social Marketing via the web is exploding! Case studies will be presented from successful applications: one that is well on its way and one that is just emerging. Learn the ingredients of success. You will hear how to meet multiple audience preferences and keep people connected with your initiatives. TED has mastered it, Carl Pope is incorporating it, West Coast Green is diving in. Moderator: Clare E. Munn

CEO, Creative & Strategic Director, The Communication Group Clare leads The Communications Group with uncommon insight into persuasive communication and exceptional strategic and creative design. Bringing over 15 years of creative and entrepreneurial experience. She has background in multimedia publishing, advertising, strategic business development and integrated marketing. As founder of tcg her executive management experience spans learning online technologies Carl Pope

Executive Director, Sierra Club Under Mr. Pope’s leadership, the Sierra Club has challenged the right of Vice-President Cheney’s Energy Task Force to conduct secret negotiations with major energy interests and has pressured the Bush Administration to accept new water toxin regulations. Joe Laur

Vice President of Content, Greenopolis.com Joe Laur is Vice President of Content for Greenopolis, a web based social network,

Energy & Power



Room J2

Learning Level 201

Making Real Energy Happen

Learn what some visionary thinkers have to say about the transition to a sustainable low-carbon economy. What is the mix of science, enterprise and policy that will create the shift to the new economy? What are the immediate and longterm opportunities for designers, builders, inventors, investors and policy-makers?

Moderator: Daniel M. Kammen

Director, Renewable & Appropriate Energy Laboratory, UC Berkeley

Room J3

Executive Forum

The CEO Green Forum brings together C-Level executives from Fortune 1,000 companies to forward ideas, share best practices, debate the state of the green movement, and discuss the emergence of environmental sustainability from a business perspective. This session will be moderated by noted business leader Carl Guardino, with pending participation from chief executives of SunPower, Home Depot, and PG&E. Moderator: Carl Guardino

President & CEO Silicon Valley Leadership Group

Chief Marketing Strategist, Luminesa Communications Dev has helped some of the world’s leading organizations to positively impact the world. As Chief Sustainability Strategist for Luminesa, she guides companies on how to profitably integrate corporate responsibility strategies into core business practices and marketing efforts. Dev has held senior executive positions or led initiatives for Wells Fargo, IBM, National Audubon, UBS, Hanson Bridgett, and others. Partner & Account Executive, Groove 11 Sean has designed a creative agency focused on producing ubiquitous campaigns that cultivate immersive brand experiences. His team rapidly developed an extensive list of Fortune 500 clients like Diageo, HP, Kaiser, Cisco, Zagat, and Clinique. The agency has been on the SF Business Times “Fastest 100” list two years running. David Almy

Principal, ADC Partners Dave Almy has 15 years experience guiding the development of integrated corporate business and marketing strategies. He has worked closely with clients including Amtrak, 24 Hour Fitness, the American Automobile Association, PeopleSoft, Clorox and many others. Connections

Room F

Learning Level 301

For Green Building and Design Masters: Taking Ourselves and Our Networks to the Next Level CEO, Autodesk

Joe Jordan

Physicist, Sky Power Institute Peter Liu

High Tech Market Customer Energy Efficiency, Pacific Gas and Electric Company

Moderator: Dev Crews

Sean Dunn

Carl Bass

Mark J.E. Bramfitt

Hear from Business Consultants’ real world examples how internal and external authenticity – in your policies, products and services – leads to meaningful and sustainable connections between you, your customers and your employees in ways that lay the foundation for long term business success.

Founder and Vice Chairman, New Resource Bank

This highly participatory workshop is designed to take advantage of the wave of growth in green building. In this facilitated environment we will support and enable the Masters of green building and design in the exchange of ideas and actions that will dramatically strengthen their networks.

President, Sunshine Construction LLC Jon Alexander is the owner and manager of Sunshine Construction LLC. Sunshine Construction is a custom residential construction company, based in North Seattle. Our focus is on large residential remodels, additions and custom homes. Since 1991, we have specialized in green remodeling and new construction.

Michelle Kaufmann

Principal, Michelle Kaufmann Designs

John Knott

Founder & CEO, The Noisette Company LLC

Sarah Susanka

Author, The Not So Big House series and The Not So Big Life, Susanka Studios Susanka is a best selling author, architect and cultural visionary whose “build better, not bigger” approach to residential architecture is leading a movement that is redefining the American home. Her “Not So Big” philosophy has sparked an international dialogue. She has been featured on the Charlie Rose and Oprah Winfrey shows, and in USA Today and the Wall Street Journal.

Bill Reed

President, Integrative Design Collaborative

Brian Back

Founding Editor and Publisher, Sustainable Industries Brian is an expert on green business trends and the role of media in sustainability. In 2001, he was selected among some of the nation’s foremost environmental journalists by the Society of Environmental Journalist’s and since then has developed into one of the leading voices for sustainable business news on the West Coast. Almaden

Connections

Luminaries in Green

West Coast Green keynote and master speaker luminaries will join each other in this informal session to tell their personal stories: from occasional challenges that shifted them into action, jokes between each other, and stories that illuminate the source of their passion and insights

David Gottfried

Saturday 3:00PM – 4:00PM Architecture & Design

Room J1

Learning Level 201

Native Design

There is much that peoples’ ways, practices and designs can contribute to modern architecture and to imagining a post-carbon and sustainable built environment. Learn about passive and active solar design techniques, ways of incorporating native materials and forms into modern structures, and how to imagine even more compelling designs into the future. CRAIG HENRITZY

Principal, The Studio of Indigenous Design Craig is a licensed architect specializing in passive and active solar design. Craig has pioneered the use of Rastra, an insulated concrete, in the state of California. Primary works include the house for solar energy visionary John Schaeffer, the CEO of Real Goods and the Solar living center. Craig is currently working on several projects concerning the City of Berkeley, Native American centers, and has offered assistance to Carmel and water conservation

Co-Founder, USGBC

Sim Van Der Ryn

Principal, Van Der Ryn Architects

“Life shrinks or expands in proportion to one’s courage.” —Anais Nin

Plus Special Guests

Bring your lunch to a

Conversation Forum

and converse with faculty & industry experts 12:00-1:00pm

51

connect

Learning Level 201

Purpose, Passion, Profit

master speakers

Marketing & Branding

media and educational center, marketplace and playground fostering learning and collaborative action on green issues.

master speakers

Saturday 1:30PM – 2:30PM

opening

Al Gore

Mean It Like You Say It: Are You Building an Authentic Brand AND a Sustainable Business?

Moderator: Jon Alexander

pr e se ntatio ns

pr e se n tations

Saturday 9:30 – 11:30  Civic Auditorium

Room J4

master speakers

keynote

Purpose Passion Profit

saturday September 27

President and Chief Building Scientist, Sustainable Spaces

Co-Founder and Co-Owner, Sentient Landscape, Inc. Site planner and landscape designer Geoff Hall is co-founder and co-owner of Sentient Landscape Inc., an ecological landscape design/build firm based in Sebastopol California. Combining a whole sysem approach with a deep observation of natural systems, Hall creates landscapes that foster and nurture communities while emanating the resilient and inspiring qualities of indigenous ecosystems. He seamlessly integrates site and community attributes with planned infrastructure.

Building It



Room J3

Achieving Inner Beauty: A Systems Approach to Making Homes Work and Endure

master speakers

Learning Level 301

The path to Zero Energy Homes, old and new, is prompting a paradigm shift from product to performance. Explore this territory holistically to understand homes, and creating plans that steer around product oriented ideas and product sales strategies. Discover how to make existing homes energy performance dynamos and make both new and existing homes into spaces that occupants love and care about. See real results on almost any budget.

Mars Public Engagement Outreach Coordinator, Imagine Mars Project JPL/NASA After working as art director at several advertising agencies in Los Angeles, he arrived at the Jet Propulsion Laboratory in 2005. His work on the Imagine Mars Project gives people an understanding of the health of their own community and allows them to express their story through their creativity.

dan johnson

Design Team, Arkin Tilt Architecture Dan Johnson’s architectural thinking was formed in the rift between ­receding nature and expanding cookie-cutter subdivisions in Phoenix, Arizona during the 1980s. He imagined a sustainable architecture knitted into the landscape and powered by natural forces instead of one organized against them. He works for Arkin Tilt Architects in Berkeley.

Technology & Materials



Room J4

Learning Level 201

Green Viz: Putting People in Their Place Before It Exists Architects and designers are using Google SketchUp, Earth, and 3D Warehouse in combination with virtual 3D models of Green Building products with phenoomenal results. The collaborative efforts of Whirlpool Corporation and other manufacturers to create the Sustainable Kitchen will be studied, including the newest launch from re:Source, the free online Sustainable Design+Build network. Mark Johnson, FAIA

Senior Manager of Architecture & Design Marketing, Whirlpool Mark is Senior Manager of Architecture & Design Marketing for Whirlpool Corporation and a FAIA architect, NKBA Certified Kitchen Designer (CKD) and AIBD Professional Building Designer. He writes and speaks on behalf of the Whirlpool Corporation brands and design trends that impact residential architecture. Architecture & Design



Room F

Learning Level 101

Way Off the Grid: Jumpstarting New Ideas Through Designing for a Mars Community Rethink energy, food, waste and habitat design solutions for a Martian community of 100 peo-

Architecture & Design



Almaden

Heather Gadonniex

Founder, Green it Group Heather is the founder of Green it Group, a sustainability strategy firm specializing in the building industry. She aids clients in the creation and implementation of comprehensive sustainability platforms and educational programs that merge the fundamentals of Green Building and sustainable business. Irene Hughes

Learning Level 101

The Art of Prefabricated Green

It is no longer a question of “if” people want to go green. They do. Rather, the question for most homeowners, builders, and developers is “how”? Michelle will discuss making sustainable design more accessible. She will present her “5 ecoprinciples” for making easy, beautiful, green designs and will demonstrate the benefits of utilizing off-site technologies and rethinking how we currently build.

Principal, Essence Consulting Irene Hughes has over 25 years of experience in business management, organizational development and executive coaching. Her in-depth skill in behavior change provides foundation for creating large-scale organizational interventions which produce lasting results. Her commitment to environmental, economic and social sustainability are deeply embedded in her work. Architecture & Design

Packing a Parachute: Practices that Minimize Risk and Prompt Best Use of Green Features

The Green Building movement presents an opportunity for residential and commercial developers to build healthier and less costly buildings and homes and increase their profits. The decision to build green, however, does not come without its own unique set of legal risks. This panel will discuss how to identify and minimize these risks when marketing, selling, and constructing a Green Building and make recommendations on what constitute best practices in this field. Moderator: Kim Diamond

Senior Manager of Land Acquisition & Entitlements, Pulte Homes

Room J2

Cheryl O’Connor

Learning Level 301

Vice President of Sales, Summerhill Homes

Integrated Design Process Charette

Michelle ­K aufmann

Principal, Michelle Kaufmann Designs Michelle has been a speaker at Prefab Now, hosted by Dwell magazine and UCLA hammer museum, at the Walker Art Center, DWR studios, Prefab Proactive by Dwell, AIA Minnesota convention, and has been a professor at Iowa State University, and Woodbury University.

Join this real life, real time Integrative Design Process (IDP) Charette for a 60 unit multi-family design project that is currently in development. The charette will follow an introduction of the project and process and be followed by a Q&A session. The introduction will include the benefits of the IDP process as well as the costs of not using integrative design with all parties involved.

Doug White

Attorney, Hoge, Fenton, Jones & Appel

Paul D’Arelli

Co-Chair of Green Building & Sustainability, Greenberg Taurig

Michael Kloefkorn

Associate Architect, Van Meter, Williams, Pollack

Saturday 4:30PM – 6:30PM Purpose, Passion, Profit

Room J1

Learning Level 101

Greening Your Business DNA

As new carbon legislation, tax incentives, and Green Building become the norm there will be new obstacles for your business to consider. The challenge will be for your leadership teams to effectively manage and adapt to these changes. We will explore how to organize and structure your business to interlink different departments, utilize your own resources, and infuse sustainability into all aspects of your operations.

Moderator: Kat Steele

Founder, Urban Permaculture Guild Pepper Smith

Green Consulting Programs Manager, Davis Energy Group

Water & Landscaping



Room J4

Learning Level 301

Water System Integration Charrette

What is the most energy, water and time efficient way to install a hot water distribution system for a given floor plan? Where is it appropriate to use drain water heat recovery? How would you capture grey water and provide for grey water re-use in the same building? When should you install multiple water heaters? This session will answer these questions by laying out the plumbing for a building.

Gain perspective by visiting

Managing Partner, Affiliated International Management, LLC Gary Klein has been intimately involved in energy efficiency and renewable energy since 1973, one fourth of his career in Lesotho, the rest in the USA. Gary has a passion for hot water: getting into it, getting out of it and efficiently delivering it to meet customer’s needs. Almaden

Connections

Tribal Summit Report

Tribal Members, through a joint pro­gram developed in partnership with the EPA, will convene to sum­ marize their learnings and develop their next steps for action on their reser­vations. Come join in this dynamic, action-oriented session!

Saturday 1:00PM – 5:00PM Specialized workshops

San Carlos



Wire Your Own Grid-Tied PV Systems

In this course you will assemble an operational non-battery grid-tied PV system (the most common type). Learn some of the tricks of the trade from a professional installer. In addition to wiring a system, we will look at various options for mounting, inverters, PV modules and meters. Basic grounding, inverter operation and safety will also be covered. Specialized workshops



Santa Clara

Find Your Dream Job in Solar

In this workshop you will hear some of the secrets for finding a lucrative and fulfilling job in solar. You will get a holistic understanding of the industry – including economics, trends, regulatory environment, marketing and technology development. If you’ve dreamed of working in solar, this workshop is a great way to start making that dream a reality. Specialized workshops



Build an Electric Vehicle

Plaza

Learn how to convert your car to an emission-free electric vehicle! In this intensive workshop, you will learn about the science and technology behind the many EVs available on the market today, as well as how to build your own electric vehicle.

53

52

Geoff Hall

Matt is the president and co-founder of Sustainable Spaces. He speaks extensively on building science and integrated green design to groups such as the AIA, West Coast Green, and Build it Green.

David Delgado

Learning Level 301

Gary Klein

pr e se ntatio ns

pr e se n tations

Learn how an ecological approach to landscaping can address many concerns about homeowner/landscaper applied synthetic pesticides and fertilizers that are becoming a major percentage of watershed and groundwater pollution. We will explore how stormwater is becoming more and more damaging and costly along with the potential return of the California drought cycle.

master speaker

Garden Design and Ecology

Room J3



inspired

Learning Level 201

Building It

leave

Matt Golden

Sustainability Strategist, Three Point Vision Miriam Karell draws on 10 years of experience designing practical strategies that integrally address profound change in organizations and individuals. She holds a Master’s degree in “Strategic Leadership Towards Sustainability” from BTH in Sweden.

master speakers

Room J2

Miriam Karell

master speakers



master speakers

Water & Landscaping

ple alongside Nasa Scientists. This charrette provides a scientific, out of the box opportunity to integrate your learning and imagine a flourishing, regenerative community.

master speaker

Saturday 3:00PM – 4:00PM

the “Ask An Expert” area on the Tradeshow Floor

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garden & gallery

happy hour

the best

solar solution

on the market

in the Almaden Concourse

Friday 3:30-6:30pM

“NCFI Polyurethanes is proud to host the Beer & Wine Garden on Friday Night September 26th from 4:00-6:30 pm. An innovative leader since 1964 and recipient of the EPA’s Stratospheric Ozone Award for helping protect the Earth’s ozone layer, NCFI’s superior spray polyurethane foam (SPF) insulation and roofing technologies help save energy, lower power bills and improve indoor air quality. Please come by to share organic beer and wine with fellow West Coast Green attendees and the wonderful NCFI staff.”

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Saturday 3:30-6:30pM

Open the door to exhilaration

Gather your colleagues and friends at the Beer & Wine Garden to celebrate yet another inspiring and successful West Coast Green!

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The tastings of organic beer and wine have been graciously provided by: Bison Brewery

Award-winning Beers, Hand-crafted in Berkeley 510.697.1537 | www.bisonbrew.com

Integrated solar roofing solutions for homebuilders and existing homeowners Featuring industry-leading 25-year warranty by BP Solar.

organic vintners

707 Aldridge Rd., Suite A Vacaville, CA 95688 866-469-7470 CA Lic. #907158

À>˜`Ê/À>˜ÃvœÀ“>̈œ˜Ã

Importers of the World’s Finest Organic Wines 800.216.3898 | www.organicvintners.com

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ocrsolarandroofing.com

54

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The Science Behind the Siding™

The Weather Barrier for HardiePlank™ 26300 La Alameda Mission Viejo, CA 92691 (!2$)%s www.jameshardie.com

s"ETTER7ATER(OLD/UT s)NCREASED%NERGY%FFICIENCY s"REATHABLE

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San Francisco’s

Original Green Printer since 1984 Running advanced energy efficient equipment at a 100% wind powered, FSC certified* Union Shop that partners with New Leaf® Paper Co. and prints with advanced non VOC soy based inks. Our sister site greenpostcards.com is a postcard, business card and other card products generator printing on 95# Reincarnation Matte Cover 100% recycled with soy based inks.

www.amacielprinting.com (415) 648-3553 *SCS-COC-001715

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The Ultimate Paint Job Never paint your home again

RhinoShieldCA.com

888-868-7575 Please visit BOOTH # 265

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Experienced Award Winning Certified Green

What’s Your Story? Vetrazzo®. .. the original recycled glass surface

A feature article is the most valuable and prominent position for remarkable builders, architects and developers in Northern California. Our feature stories are about extraordinary people like you accomplishing exceptional goals in the local residential and commercial building sectors. Contact us today and tell us your story! OR honor a local Builder or Architect peer and nominate them.

Go ahead, tell usYOUR story! We’re listening… And so are thousands of Builder/Architect readers. Contact:

Beatrice Stonebanks, Publisher

Builder/Architect, The Greater Bay Area Edition 510.338.0896 | [email protected]

www.vetrazzo.com

booth 317

58

59

BUILDING ONLINE COMMUNITIES CAN BE GREEN, COOL, PINK – JUST MAKE SURE THEY WORK. The smart, scalable online communication tool built by social media experts. See Our SocMe™ Website Demo Friday, 2pm on the Tradeshow Demo Stage tcg: The Communication Group | www.tcgagency.com 415.864.1431 | [email protected]

helpful information

helpful

info

Public Transportation

BART-Bay Area Rapid Transit/Caltrain/ Greyhound/Amtrak Closest Caltrain Station: San Jose Station 65 Cahill Street San Jose, 95126 BART and Caltrain, your connection to the greater Bay Area, have rates based on the length of travel, and most stations have an attendant who can help you with your trip. For those that need a car to get back and forth, there are many car share programs available, as well as hybrids and other green cars available for rental. Pickup Pal offers a convenient carpooling service – a great way to share a ride to and from the venue. City Car Share, Zipcar, and Flex Car offer great options for getting around, and many of these car share programs offer hybrids to boot!

Taxi/Car Services

Business Services & Internet Access

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Internet Access

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Have More Questions?

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Available in the Hilton lobbies and the Almaden Concourse. Come visit us at West Coast Green Info Desk located on Concourse 2. FedEx Kinko’s location

93 East San Carlos Street Phone: 408-295-4336 Fax: 408-279-0655 0.5 miles from Venue

Coat Check

Near Registration Area located in the Arcade level of the San Jose Convention Center.

Restaurants & Coffee Shops within Walking Distance

Amici’s East Coast Pizzeria

225 West Santa Clara Street 408-289-9000 Arcadia American Steakhouse

Starbucks

Inside the McEnery Convention Center 0.0 mi from Venue 408-277-5448 Bijan Bakery & Cafe

170 South Market Street Suite 110 Less than 0.1 Miles 408-971-8000 Agenda Restaurant & Lounge

399 South First Street 0.1 Miles 408-287-3991 Rokko Japanese Cuisine

55 South Market Street 0.4 Miles 408-947-7778 Peets Coffee & Tea

66 West Santa Clara Street 0.5 mi from Venue 408-213-4770 Paolo’s Restaurant

333 West San Carlos Street 408-294-2558 Paragon

211 South First Street @ The Hotel Montgomery 408-282-8888

Inside San Jose Marriott 100 West San Carlos Street 408-278-4555 McCormick & Schmick’s

Next to the Fairmont Hotel 170 South Market Street 408-283-7200 Smoke Tiki Lounge

152 Post Street 408-292-4266

Best Bars for an After-Conference Drink Fahrenheit Ultra Lounge

99 East San Fernando Street A Perfect Finish

55 First Street Dive Bar

78 East Santa Clara Street O’Flaherty’s Irish Pub

25 North San Pedro Street

61

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Pickup Pal: www.pickuppal.com GreenTaxi: 415-626-GREEN www.SfGreencab.com Eco Limo: 888-432-6546 www.eco-limo.com City Car Share: www.citycarshare.org Zipcar: 415-495-7478 www.zipcar.com Flex Car: www.flexcar.com

dare greatly.

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San Jose Convention Center

Educational Session Breakout Rooms J3

F

So

To VIP Lounge

Almaden Concourse

Concourse 2&3

J1 J4

Tradeshow Floor

F

(For details see Tradeshow Guide)

To Hilton

San Jose Convention Center (entrance on concourse and lobby level)

Volunteer Lounge

To VIP Lounge (upstairs)

Outdoor Lounge

J Hall

Beer & Wine Garden

Almaden Concourse

Lounge

Tradeshow Floor

Innovation Pipeline

2nd Floor

Showhouse

J2

Showhouse

Concessions

South Almaden Boulevard

Innovation Pipeline

Bookstore Walkway to Hilton

Stairway

Main Entrance

Almaden Lobby

Registration Arcade

Street Level San Carlos Street Entrance

Starbucks

To Hilton

West San Carlos Street

Elevators

Hilton

Santa Clara Almaden (ground level)

(Pacific)

Media Room (University)

The Nap Room

Civic Auditorium

San Carlos

Plaza

Saturday September 27th Keynote with Jerry Brown & Al Gore

S W

E N

Front Entrance and Driveway (lobby level)

2nd Floor

Groundfloor

Executive Boardroom

eet et St r k r a uth M

Concessions

Almaden Blvd. Entrance

64

floor plans

T:7 in

Printed on 100% recycled paper at a 100% wind powered facility with vegetable based ink

Design by wickdesignstudio.com

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