Website Standards Checklist
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Checklist for Website and Intranet Publishing v3 (March 2009) Our website is used by over 1.5 million customers a year. Please ensure your section is useful to them and up to date.
1
Content
SO CW PC
a
Charter Mark/Customer Service Excellence information, eg Customer Charters, performance information, is located under your “contact us” section.
b
The page is located where a customer could intuitively find it.
c
The purpose of the page is customer self-service, awareness or news. (Events can be referenced but need to link to the full detail on EventSheffield.com)
d
The information is factual, concise and links to content in other parts of the site or on other websites where appropriate. Such websites are ideally noncommercial but always law abiding and their content inoffensive*.
e
The tone and words used are appropriate for the audience. Customer search terms are included**. Jargon and acronyms are avoided or explained.
f
The content is grammatically correct, with no spelling mistakes.
g
A link to the relevant “contact us” page is provided.
2
Format
a
The Page Title accurately describes what the page is about and is not duplicated in the opening paragraph.
b
The Navigation Text and Meaningful URL are a shorter version of the Page Title.
c
On new pages the Meaningful URL is shortened to one or two words, eg “How to use images in EasySite” becomes “easysite-images”.
d
The opening paragraph summarises the page using customer search words. It does not begin with “Welcome to” (except on intranet newsletters).
e
Sheffield City Council is referred to in the third person, eg we provide, our policy is etc.
f
All text has been standardised using EasySite’s “P” (Plain Text) button before formatting has been applied.
g
Long pages are structured using concise and meaningful sub-headings, formatted with the appropriate header style. Pages with multiple subheadings have jump and “back to top” links to help customers.
h
Long blocks of text are separated into short paragraphs, with space between.
i
All lists (including lists of links) are bulleted.
j
Keywords and phrases (not whole paragraphs) are emphasised using bold (not italics).
k
No words are written in “UPPER CASE”.
l
All content is black and left-aligned (except quotes which can be indented).
m
Tables are used to compare data only, not to tidy up content. Key: SO – Section Owner; CW – Content Writer; PC – Page Creator; M - Moderator
M
3
Links
SO CW PC
a
Internal/external links work, and are displayed as a meaningful phrase (not http://www.sheffield.gov.uk/... etc). They open in the same browser window.
b
Email links are written as the full address, eg [email protected].
4
Images
a
Appropriate permission has been gained for each image used. You may face serious legal consequences if not.
b
The image is appropriate for the page (clip art should not be used).
c
The file size is less than 12 kb and conforms to corporate image guidelines (see http://sheffield.net/usingimages).
5
Maps
a
All maps have been referred to the GIS Unit (27 36996). You may be faced with serious Ordnance Survey copyright issues if not.
6
Meta Data
a
The “Description” describes and promotes the page (copy the opening paragraph).
b
“Keywords” based on customer search terms are separated by a space, not commas**.
c
The name of the “Content Writer” is provided.
7
Documents
a
For each PDF there is a text only (Word or RTF) version included, where available*.
b
The page contains a maximum of 10 attachments*.
c
Document titles state the file type and size (eg Word/PowerPoint/PDF, 200 KB). Links to documents on other sites need to state the same information.
d
Document summaries provide a useful overview of the content and don’t simply duplicate the title.
e
Documents conform to corporate branding guidelines.
Web Team, Customer Services Call: 203 7763 Email: [email protected]
* The checklist reflects our web standards. Moderators will consider exceptions only if the customer experience is improved. Please discuss exceptions with them. ** For help with customer search terms, contact your Directorate Web Champion.
Key: SO – Section Owner; CW – Content Writer; PC – Page Creator; M - Moderator
M
1
Content
SO CW PC
a
Charter Mark/Customer Service Excellence information, eg Customer Charters, performance information, is located under your “contact us” section.
b
The page is located where a customer could intuitively find it.
c
The purpose of the page is customer self-service, awareness or news. (Events can be referenced but need to link to the full detail on EventSheffield.com)
d
The information is factual, concise and links to content in other parts of the site or on other websites where appropriate. Such websites are ideally noncommercial but always law abiding and their content inoffensive*.
e
The tone and words used are appropriate for the audience. Customer search terms are included**. Jargon and acronyms are avoided or explained.
f
The content is grammatically correct, with no spelling mistakes.
g
A link to the relevant “contact us” page is provided.
2
Format
a
The Page Title accurately describes what the page is about and is not duplicated in the opening paragraph.
b
The Navigation Text and Meaningful URL are a shorter version of the Page Title.
c
On new pages the Meaningful URL is shortened to one or two words, eg “How to use images in EasySite” becomes “easysite-images”.
d
The opening paragraph summarises the page using customer search words. It does not begin with “Welcome to” (except on intranet newsletters).
e
Sheffield City Council is referred to in the third person, eg we provide, our policy is etc.
f
All text has been standardised using EasySite’s “P” (Plain Text) button before formatting has been applied.
g
Long pages are structured using concise and meaningful sub-headings, formatted with the appropriate header style. Pages with multiple subheadings have jump and “back to top” links to help customers.
h
Long blocks of text are separated into short paragraphs, with space between.
i
All lists (including lists of links) are bulleted.
j
Keywords and phrases (not whole paragraphs) are emphasised using bold (not italics).
k
No words are written in “UPPER CASE”.
l
All content is black and left-aligned (except quotes which can be indented).
m
Tables are used to compare data only, not to tidy up content. Key: SO – Section Owner; CW – Content Writer; PC – Page Creator; M - Moderator
M
3
Links
SO CW PC
a
Internal/external links work, and are displayed as a meaningful phrase (not http://www.sheffield.gov.uk/... etc). They open in the same browser window.
b
Email links are written as the full address, eg [email protected].
4
Images
a
Appropriate permission has been gained for each image used. You may face serious legal consequences if not.
b
The image is appropriate for the page (clip art should not be used).
c
The file size is less than 12 kb and conforms to corporate image guidelines (see http://sheffield.net/usingimages).
5
Maps
a
All maps have been referred to the GIS Unit (27 36996). You may be faced with serious Ordnance Survey copyright issues if not.
6
Meta Data
a
The “Description” describes and promotes the page (copy the opening paragraph).
b
“Keywords” based on customer search terms are separated by a space, not commas**.
c
The name of the “Content Writer” is provided.
7
Documents
a
For each PDF there is a text only (Word or RTF) version included, where available*.
b
The page contains a maximum of 10 attachments*.
c
Document titles state the file type and size (eg Word/PowerPoint/PDF, 200 KB). Links to documents on other sites need to state the same information.
d
Document summaries provide a useful overview of the content and don’t simply duplicate the title.
e
Documents conform to corporate branding guidelines.
Web Team, Customer Services Call: 203 7763 Email: [email protected]
* The checklist reflects our web standards. Moderators will consider exceptions only if the customer experience is improved. Please discuss exceptions with them. ** For help with customer search terms, contact your Directorate Web Champion.
Key: SO – Section Owner; CW – Content Writer; PC – Page Creator; M - Moderator
M
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