Weakness

2.2 WEAKNESS 2.2.1. The main weakness is they were not successfully as they thought they would be in France. 2.2.2. The launch in France was in 1994 , but since the late 1980`s, Danone had already entered the market with a health-based yogurt. 2.2.3. The second weakness is that LC-1 was too scientific, and consumer did not quite understand that LC-1 was a food and not drug. 2.2.4. Too much product and the consumer cannot choose which one product is good for them. 2.2.5. The consumer cannot evaluate the product and information overload will be occurs. 2.2.6. The company’s exports is not consistent .But they have a great export of Coffee (around 67% of the exports were that of Nescafe instant to Russia ).Historically , Russia has been a very volatile market for Nestle , and its overall performance takes a hit often due to this factor.