Warid

PROJECT OF WARID SUBMITTED TO: MAM RABIA SUBMITTED BY: • • • •

SHAHID FAROOQ HAMMAD SHAMAS WAQAS AHMAD FAHID GHAFOOR

27 65 44 62

DEPARTMENT OF CS & IT

THE ISLAMIA UNIVERSITY OF BAHAWALPUR

WARID TELECOM

INTRODUCTION

Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providing telephony services in Bangladesh, Congo, Pakistan and Uganda.

Warid Telecom (PAKISTAN)

Warid Telecom International Ltd. Type Founded

Private 2005

Headquarters

Lahore, Punjab, Pakistan

Key people

Marwan Zawaydeh, CEO

Industry

Telecommunication

Products

Telephony, EDGE, GPRS, GSM

Website

Warid Telcom Pakistan

Main article:

Warid Telecom customer services and sales point

Warid Telecom business center, Lahore, Pakistan

Network Technology:

Network

Status

Date

GSM900/1800 Live/Active May, 2005

Zahi and Zem: Warid Pakistan provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name Zahi Post-paid, which means leader or royalty. The pre-paid segment is branded and marketed as Zem PrePaid. Zahi-Post-paid and Zem Pre-paid user enjoy various value added services(VAS), such as SMS, MMS, GPRS, 64K SIM, Dual SIM product, Corporate packages for product advertising via SMS, and a host of other features. However International Roaming is available to its Zahi(post-paid) users as of March 2007. For pre-paid customers, International Roaming is also available. (Selected Countries) Warid has been one of the highest contributor in development work carried out in the quake hit areas of Pakistan after the devastating event of 8th October 2005, furthering their stance of 'We Care'.

Partnership: In August 2008 Warid signed an agreement with [ezetop] to provide international mobile phone recharge to the Diaspora worldwide. ezetop now sells top up in ezetop cted to launch in the Ivory Coast and Georgia soon. retail locations worldwide as well as on their website.

HISTORY In 2004, Warid Telecom International LLC, purchased a license for operating a nationwide mobile telephony network, (WLL) and long distance international (LDI) for $291 million US dollars and was the first venture of Warid Telecom International LLC.

Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan claims to have attracted more than 1 million. users[5]. According to Pakistan Telecommunication Authority, currently Warid Telecom has 16.41 million subscribers as of October 2008. It is ranked as the fourth largest operator in Pakistan. Warid Pakistan claims it has the largest "post-paid" subscriber base in Pakistan. On June 30th, 2007, Singapore Telecommunications Limited (SingTel) and Warid Telecom announced that they have entered into a definitive agreement subsequent to which SingTel will acquire a 30 per cent equity stake in Warid Telecom for an estimated $758 million — valuing the company at an enterprise value of $2.9 billion.

BACKGROUND

Warid is operated by Abu Dhabi Group led by Sheikh Nahayan Mabarak Al Nahayan. Warid started it services in Pakistan May 2005. Since than Warid Telecom successfully launched the services covering 28 cities with a total population of around 32 million people. Warid Telecom with low rates to capture the market with already giants operating the cellular world of Pakistan is the major task for Warid Telecom major competitor is mobilink with already 10 million subscribers it is not a easy task to break the market. Warid Telecom did a great job when launched Warid didn’t get the attention of the subscribers after a month of so the boob started We aren’t willing to purchase the connection as the company in start didn’t leave a huge impact to switch the mobile connection. After one to two month after the launch of Warid Telecom people started purchasing the connection and I myself purchased one the main feature about Warid Telecom that attracts me its Friends and Family feature with rates of 1.90/mins. The rates are the cheapest in the market and with 30 sec billing feature makes it worth while to try once. In July I purchased Warid connection as many people are purchasing it. In the start I face many network problems as it is almost not possible to call on mobilink network all the time it gives me network busy message the services of Warid is some want bad in the start when the storm of subscribers hit Warid Telecom it become difficult for the company to handle the new subscribers but Warid Telecom did a great job in managing all the subscribers and handling the network. Warid Telecom has some features as low calling rates 30 sec billing. Coverage is improving and hope will be improved as the company

grows. Warid Telecom according to me targeting the student class rather than business men. Warid Telecom is a joint venture between Abu Dhabi Group & SingTel Group. Abu Dhabi Group entered into a strategic alliance with Singapore Telecom. Subsequent to this transaction in July 2007, telecom giant SingTel acquired 30% percent equity stake in Warid Telecom, Pakistan, for US$758 million. This partnership is part of a strategy to support Warid Telecom’s continued growth and to enhance its market position

By Mehmood-ul-Hassan Khan Confucius once said that communication is the toughest thing to do. However, the dawn of information technology has reduced barriers of distance and cultures. Elements of privacy, clarity and swiftness through the ever increasing growth and connectivity levels of the telecom sector have taken over. Hamid Farooq is CEO of Warid Telecom, which is owned and supported by the famous and financially strong Abu Dhabi Group. The group is among the largest foreign investors in Pakistan with substantial shareholding in Bank Al-falah and United Bank Limited, among others. Hamid initiated the interview by giving an overview of Warid Telecom. Launched on 23rd May 2005, Warid Telecom started its service from 28 cities in the first phase and plans to expand the network to other far-flung areas in the second phase by the end of 2005 while the third phase will start in 2006. And this is soon becoming a reality since Warid Telecom is the preferred choice for local customers due to its innovative marketing strategi. He acknowledged the incentives and investment friendly environment, facilitating policies and strong commitment of the government

STARTIGIES Talking about his company's operations and strategies, he said that Warid Telecom has acquired both LDI and WLL licenses reflecting their strong positioning as a major player not only in the cellular market but also in other segments. As for having regional and global exposure, Warid Telecom is part of Warid Telecom International. Based in Abu Dhabi, the group recently acquired GSM license in Bangladesh. Warid Telecom International is actively pursuing expansion in other areas as well and through this integration with its business partners Warid brings decades of Telecom experience to Pakistan and other regions of the world. Although rather new when compared to other operators, Warid has managed to leave its mark in the local cellular market, said a beaming Hamid. With state of the art infrastructure backed by its own fibre network which has been made available through Wateen Telecom the sister concern, Warid is all set to get itself positioned on the market leader spot in the near future.

Talking about voice quality, Hamid claimed that the company does not use any compression equipment and thus voice quality is preserved and travels with elements of genuineness and clarity. Although costlier, it is in accordance with the companyís policy of customer satisfaction and quality service. He went on to add that sales and growth pattern speaks for the level of popularity that Warid enjoys in the market. In one short sentence, Warid gives the best possible service with the lowest cost to its customers. Currently Warid enjoys the best post paid package ration in the market. This has been made possible by having well designed and executed franchise and sales channels. Due to our strength in supply chain management. This is also the reason that within the first year of operations, Warid managed to attract more than three million subscribers. This was the highest growth rate exhibited by any telecom operator in Pakistan's history.

Swot analysis: Company's core strengths Analyzing about his company's core strengths, Hamid attributed success to the companyís talented employee base. Different departments within the company are inter-connected and work like a team. There is a spirit of professionalism, honesty, dedication, industriousness, harmony, execution, customer satisfaction and above all service in the ranks of our team which is the ultimate difference between us and our competitors in the country.

Muslim network

Packages

My5 Enjoy Unlimited Calls 24/7/365 on your 5 FnF numbers. read more

zem Happy Hour Select a Happy Hour of your Choice read more

Gift A Caller Tune Warid brings you a unique way to send a special gift. read more

1-2-3 Free Pay 3 months line rent in advance & get the fourth month’s line rent waived off! read more

Hajj Offer Stay Connected during Hajj with Warid’s reliable International Roaming Service read more

Warid FunStore Now gift to friends & spread the joy! read more

Bonus on Security Deposit Warid announces a value offer for it’s postpaid subscribers read more

Zem Gup Lagao Gup Lagao-Dost Banao Sir Zem Kay saath read more

Balance Share Out of cash? But never out of balance! read more

Voice Craze Enjoy 150 minutes of talk time and 50 minutes of talky messages – every week! read more

Pocket PCO Now your business is truly in your pocket read more

Wzone Enjoy the latest videos, tones, pictures and much more from around the world straight on ... read more

Warid Sports Station Never miss out your favorite game read more

Friend Finder Find your friends location instantly on your mobile... read more

Place Finder Find places instantly on your mobile…. read more

Mobile Games Turn your phone into a gaming zone with Zem mobile games read more

Blackberry from Warid Business opportunities can beep anywhere... read more

Buy Zem Prepaid Order Warid prepaid connection and we wil deliver it to you. read more

SMS Craze The only SMS, MMS & Mobile Internet package in Pakistan read more

Zem Talky Send a Talky for 30 paisa’s only to any network any number across Pakistan. read more

infiNite Craze All Night Free Calls to 5 FnF Numbers & SMS/MMS to any network in Pakistan! read more

Coverage Punjab

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Abdul Hakim Adda Sahuka Ahmed Pur Sial Ahmedpur East Alipur Alipur Chatta Alipur Sayyadan Allahabad Arif Wala Atharan Hazari Attock Bagar Bahawalnagar Bahawalpur Baiwal

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Gujrat Gunjyal Hafizabad Haiderabad Harapa Haroonabad Hasilpur Hassan Abdal Hattar Hazro Islamabad Jahanian Jalalpur Bhattian Jalalpur Jattan Jalalpur Pirwala

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Kot Sultan Kotli Loharan Kotli Sattian Tehsil • Kundian • Ladhewala Warraich • Lahore • Lak mor • Lala Musa • Lallian • Leiah • Liaqatpur • Lodhran • Luddan

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Rabwa Rahim Yar Khan Raiwind Raja Jang Rasul Rasulnagar Rawalpindi Renala Khurd Sadhoke Sadiqabad Sahiwal Sambrial Samot Sanjar Pur Sarai Alamgir

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Bambanwala Basirpur Bhai Pheru Bhakkar Bhalwal Bhawana Bhera Bhurban Bhurewala Bucheki Chacharan Chak Jhumra Chakri Chakwal Chawinda Chichawatni Chiniot Chistian Chon Saidan

Shah

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Chowk Azam Chunian D G Khan Dahraan Wala Daska Daulata Dera Din Panah Dhanote Dina Dinga Donga Bonga Dullewala Faisalabad Faqirwali Farooqabad Fateh Jang Fatehpur Fortabbas Gagu Mandi Ghakkar Ghauspur Ghaziabad Gojra Gujar Khan Gujranwala

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Jamke Cheema Jamkey Chatta Jandiali Bangla Janpur Jaranwala Jassar Jatoi Janubi Jauharabad Jhang Jhangira Jhawarian Jhelum Kabirwala Kacha Khu Kala Khatai Kalar Kahar Kalar Sayadan Kalar Syedan Kalur Kot Kamalia Kamoki Kamra Kanganpur Karampur2 Kasowal Kasur Khairpur Khairpur Nethan

Shah

•

Khairpur Tamewali • Khanewal • Khanki • Khanpur • Khanqah Dogran • Khanqah Sharif • Kharian • Khewra • Khudia • Khurianwala • Khushab • Kolo Tarrar • Kot Addu • Kot Chutta • Kot Radha Kishan

•

Kot Samba

• •

Mailsi Makhdoom pur Pahoran • Mamu Kanjan • Manawala • Mandi Bahauddin • Mandi Faizabad • Mangat • Mangla • Mano Chak • Marakewal • Mian Channu • Mian Wali • Minchinabad • Mitha Tiwana • Muhammad pur dewan • Multan • Muredkey • Murree • Muzaffargarh • Nankana Sb • Narang • Narowal • Nawan Jandanwala • Nawan Lahore • Nihang • Nowshera Vikran • Okanwala Bangla • Okara • Pakpattan • Pasrur • Patriata • Pattoki • Peero Chak • Phalia • Pind Dadan Khan • Pindi Bhattian • Pindi Gheb • Piplan Tehsil • Pir mahal • Puran • Qadirpur Ran • Qazian • Qila Dedar Singh • Qila Dewan Singh

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Sarai Sidhu Sargodha Satiana Satrah Sauwaal Shadiwal Shahinabad Shahkot Sharaqpur Shehr Sultan Sheikh Fazil Sheikhupura Shujabad Sialkot Sikendarabad SillanWali Sitpur Sodhra Sohawa Sukheke Summundari Tail Wala Tala Gang Talamba Talwaindi Moosa

Khan

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Talwandi Bhindrian • Talwandi Khajoor Wali • Tamman • Tandlainwala • Taxila • Thaathi • Tibba Sultanpur • Toba Tek Singh • Vanikey Tarar • Vehari • Wah Cantt • Wahndo • Wazirabad • Yazman • Zafarwal

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Zahir Pir

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Qila Kalar Wala

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Quaidabad

Sindh

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Badah Badin Bagerji Bandhi Berani Bhan Bhiria City Bhit Shah Chak Dadu Daharki Daulatpur Daur Depalpur Dokri Gambat Garhi Habibullah Garhi Khairo Garhi Yasin Gharo Ghotki Hala Halani Harunthari

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Hub Hyderabad Jacobabad Jam Sahib Jhat pat Johi Kambar Ali Khan Kandhkot Kandiaro Kandiyari Karachi Karampur Kashmore Kazi Ahmed Khuhra Kot Diji Kotri Kumb Lakhi Larkana Matiari Mehar Meharbpur Miro Khan

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Mirpur Mathelo Mohenjo Daro Moro Nasarpur Nasirabad Naudero Naushero Feroze Nawabshah Pacca Chang Padidan Pano Aqil Phuliji Pirjo Goth Qaim Pur Radhan Ranipur Ratodero Rawat Rohri Rustam Saeedabad Sakrand Sanghar Sann

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Hingorja

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Mirpur Khas

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Sanwari

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Banjosa Bhimber Chakoti

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Garhi Dupatta Hajeera Hattian Bala

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Mang Mirpur Muzaffarabad

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Dadyal

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Kotli

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Palandri

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Ghazi Tehsil Ghizar Ghora Gali Gilgit Haripur Havelian Jahangira Jand Kahuta Karimabad Khalabat

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Lahor Tehsil Lakki Marwat Lower Topa Mansehra Mardan Nathia Gali Nawan Shehr Nowshera Pabbi Peshawar Risalpur

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Sehwan Shahdadkot Shahdadpur Shahpur Shikarpur Sinjhoro Sobhodero Somiani Sujawal Sukkur Tando Adam Tando Ala Yar Tando Jam Tando Masti

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Tando Mitha

Khan Khan

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Tangwani Thari Mirwah Tharushah Thatta Ubuaro

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Uch

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Rawalakot

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Skardu Swabi Takht Bahi Tarbela Topi Utmanzai

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Zhob

A.J.K

N.W.F.P

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Abbotabad Akora Amangarh Astore Baffa Bagh Balakot Bannu Battal Battgram Charsadda

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Chilas

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Khaplu

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Rustum Village

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Dera Ismail

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Kohat

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Sarai Salha

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Khuzdar Loralai Mastung Pasni

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Qilla Abdullah Qilla Saifullah Quetta Sibbi

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Pishin

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Surab

Khan Balochistan

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Bela Chaman Ghulistan Sub Division • Gumazi

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Gwadar

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Turbat

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Usta Mohammad

Conclusion

Cellular companies in Pakistan are indulged in a play that rapes the consumers’ rights. We have seen so many instances where cellular companies mislead or not fully educate their customers regarding pricing, hence making a significant amount of black money. Until now, we were witnessing such practices with either a single package or a single product, but Warid Telecom has dared to present whole range of their post-paid packages without mentioning the pulse rate. Thanks to Mr. Saeed Alam who met me at Ufone franchise (Commercial Market, Rawalpindi); he was there to shift his network from Warid to Ufone (through MNP), due to this particular cheat by Warid. All prices are quoted for 30 seconds pulse rate on Warid’s official webpage, without exclusively mentioning it, which leads to a very confusing situation for customers. So what happens is that users opt for packages that offer very attractive prices, but they never know that the pulse rate is 30 seconds instead of 1 minute. Yea a huge bill shakes and defiantly brings them back to their senses from a fantasy world where they think that Warid can offer them Rs. 0.70 per minute for off-net calls (we know that interconnect charges are Rs. 1.20 per minute, so off net calls can never be less than 1.20 in any case) Is there any one who can fight for consumers? I guess no; PTA is going to take severe action against Warid by posting a "Notice" on a pop-up window when you open PTA’s website. That’s it…

VISION : Warid Telecom's vision is "To be the leading national communication provider with a strong international presence."

Warid Telecom's brand values include: Quality - We want to make a difference to people's lives. Our optimism is contagious. We are passionate about what we do and we have confidence in ourselves. Simplicity - For us, clarity comes through simplicity. We recognize that we are people communicating with other people. We are always direct and easy to understand. Innovation - We constantly look to do things differently and in a better way. We give color to all that we do. We are ready to push the boundaries and take risks. Honesty - We are always open and honest. We say what we do and we do what we say. Friendliness - We enjoy working and succeeding together by building close relationships. While we have a sense of purpose, we also have a sense of humor. We consider the needs both of our customers and of each other. Warid Telecom's aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. We strive to provide optimum level of support and care through our highly skilled and motivated team of professionals and through maximum network coverage and connectivity.

SUGGESTION: • • • • •

People are unaware of warid because of lack of advertisement. So they must adopt the strategies to inhance it. Concentrate on ISLAMIC as ppl are very concern in this regard. Makes their heads stable and make the aware of their packeges. Marketing strategies are unsuccessful and not meet the customer wants. Website not provides the basic information about WARIDTEL.