Vodafone Business Report, 2009

Business Report Presentat ion on Vodafone

Asia Pacific Institute Of Management, New Delhi, India

ABOUT VODAFONE Formed in 1984 as Racal Electronics Ltd. 1991Changed its name to Vodafone group. Vodafone comes from Voice data fone. Largest mobile telecommunications network company in the world. It has operations in 25 countries and partner network in 42 countries. Market value of about £75 billion. Chairman – Sir John Bond Chief Executive – Vittorio Colao CEO (India) – Marten Pieters

Executive Summary

Revenue increased by 15.6% Total dividends per share up by 3.5% Invested £48 million in Vodafone foundation programmes Increased data revenue Verizon wireless’ Alltel acquisition

Executive Summary (cont.) Service revenue increased by 15.9% •Voice service •Messaging Services •Fixed and Other Services 2009: £38,294m, 2008: £33,042m

•Data services

VOICE SERVICES Voice services continue to make up the largest portion of the Group’s revenue and a wide range of activities have been undertaken over the past year to stimulate growth in voice usage. £26,906m Voice revenue (2008: £24,151m, 2007: £21,597m)

Product focus: 

12.5% reduction in outgoing average price per minute.

Tariffs:  

Wide range of tariffs and propositions on offer. Include a range of unlimited value offers, which have been particularly appealing to customers and stimulate voice usage growth.

Vodafone Passport: 

Enables customers to “take their home tariff abroad” offering greater price transparency and certainty to customers.

Messaging SERVICES

Allowing customer to send and receive messages

Send and receive text messages as well as multiple media messages. Usage Growth of 30.9% in the year 2009.

£4,473m Messaging revenue (2008: £3,967m, 2007: £3,496m)

Fixed and other services Fixed Services includes: Fixed Broadband Fixed Line voice Office Phone solutions

£3,869m Fixed and other service revenue (2008: £2,805m, 2007: £2,373m)

Other Services includes: Incoming Roaming Wholesale MVNO Business managed services Advertising

DATA SERVICES Various Product and Services to Enhance Access to Data Services Connectivity services Simple and secure access to the internet and business systems.

Internet application

Transparent pricing available through Vodafone's “Internet on Your Mobile”. Company intranets Offers integrated and the internet for services from leading customers on the internet brand move. partners. £3,046m 19.0 m mobile  Organic data revenue Data revenue internet users in (2008: £2,119m, growth is 25.9% Europe . 2007: £1,405m)

CONT.

Applications Vodafone

Email Plus, Windows Mobile® Email from Vodafone and BlackBerry from Vodafone . Suitable

for consumers and enterprises. 3.5m

mobile email customers .

Data roaming Group’s

services on a mobile network when travelling abroad. Simple and easy pricing. 

11

markets offer a daily roaming tariff.

SEVEN C’s OF EFFECTIVE COMMUNICATION

SEVEN C’s (Cont.) 1) Completeness  Provide all necessary information  Answer all questions asked  Give something extra, when asked

2) Conciseness  Eliminate Wordy Expressions  Include only relevant Material  Avoid Unnecessary Repetition

3) Consideration  Focus on “YOU” instead of “I” or “WE”  Show Benefit or Interest in the Receiver  Emphasize Positive, Pleasant Facts

SEVEN C’s (Cont.) 4) Concreteness Use Specific Facts and Figures Put Action into your Verbs Choose Vivid, Image Building Words

5) Clarity Choose Precise and Familiar Words Effective sentences and paragraphs

6) Courtesy Be Sincerely Tactful, Thoughtful Use expressions that show Respect

SEVEN C’s (Cont.) 7) Correctness Usage of Right Level of Language Accuracy of Figures, Facts and Words Maintain Acceptable Writing Mechanics

Source: Corporate website of Vodafone

http://www.vodafone.com/static/annual_report09/downloads/VF_Annu

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