Vm Levis
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- Words: 210
- Pages: 16
Submitted by: Bharat Rishi Ekta Sethi Hitesh Agarwal Nareshwar Painuly
LOCATION High street
IMAGE MIX Sound: High density as well as high type Employee:Low density and high type Fixtures:High density as well as high type Merchandise:Low density and high type Visual:High density as well as high type
THEME 150 Years of trusted Levis brand Rugged and authentic look excellent key copy No clarity
AIDCS Seeking to create attention by focal points Use of appropriate props like old telephone Use of contrasting background for enhancing customer experience Excellent use of mannequins Proper ticketing and sign ages
DISPLAY POINTS
NESTING TABLE
ENTRANCES
COLOR BLOCKING Use of bright colors Colors not mixed within the group Vibgyor not followed
FIXTURES Straight arm, no waterfall, Color mixed on same arm No gondolas or floor feature fixtures Hang rods and crossbars Wooden shelves
RECOMMENDATIONS Convey theme more clearly Use of more props Convey theme through the window display Focal point should be in the middle with more light focus More high points should be created Group items to make related item buying easy use gondolas and floor feature fixtures like 4-way Lights should only focus on the merchandise Aisles should be left dark Place merchandise in the way that range of styles is visible
THANK YOU
LOCATION High street
IMAGE MIX Sound: High density as well as high type Employee:Low density and high type Fixtures:High density as well as high type Merchandise:Low density and high type Visual:High density as well as high type
THEME 150 Years of trusted Levis brand Rugged and authentic look excellent key copy No clarity
AIDCS Seeking to create attention by focal points Use of appropriate props like old telephone Use of contrasting background for enhancing customer experience Excellent use of mannequins Proper ticketing and sign ages
DISPLAY POINTS
NESTING TABLE
ENTRANCES
COLOR BLOCKING Use of bright colors Colors not mixed within the group Vibgyor not followed
FIXTURES Straight arm, no waterfall, Color mixed on same arm No gondolas or floor feature fixtures Hang rods and crossbars Wooden shelves
RECOMMENDATIONS Convey theme more clearly Use of more props Convey theme through the window display Focal point should be in the middle with more light focus More high points should be created Group items to make related item buying easy use gondolas and floor feature fixtures like 4-way Lights should only focus on the merchandise Aisles should be left dark Place merchandise in the way that range of styles is visible
THANK YOU
