: Visual Merchandising

Visual Merchandising:

[email protected]@gmail.com

1

Creativity:

The Magic Word in Visual Sales

Ø Mental flexibility Ø Think options Ø See the big-picture Ø Skill in explaining and selling ideas Ø Intellectual courage Ø Unique low-cost options [email protected]@gmail.com

2

Objectives of visual merchandising • A desire to attract customers to a place of business in order to sell the merchandise. 

• It is offered to the customer through interior and exterior presentation.

• • It helps create positive customer image.

• • It helps to increase sales.

• • It encourages impulse buying .  

[email protected]@gmail.com

3

[email protected]@gmail.com

4

Visual Merchandising Defined Everything the customer sees,  both exterior and interior, that creates a positive image of a business  and  results in 





attention, interest, desire, and action

[email protected]@gmail.com

5

[email protected]@gmail.com

6

[email protected]@gmail.com

7

Where visual merchandising is used? 

Exterior Includes:

• • • • 

Storefront Landscaping Walks & Entry Window Displays

Interior includes:

• • • •

Signage's Themes Props Color & Lighting

Tradeshows and Fairs Product packaging and labels • 

[email protected]@gmail.com

8

Exterior Merchandising

[email protected]@gmail.com

9

Store Front

[email protected]@gmail.com

10

Walks & Entry

[email protected]@gmail.com

11

Landscaping

[email protected]@gmail.com

12

Window Display

[email protected]@gmail.com

13

Window Display

[email protected]@gmail.com

14

[email protected]@gmail.com

15

Attractive Display

[email protected]@gmail.com

16

[email protected]@gmail.com

17

[email protected]@gmail.com

18

Interior Merchandising

[email protected]@gmail.com

19

Lighting

[email protected]@gmail.com

20

Signage's

[email protected]@gmail.com

21

Themes Christmas & Happy New year Theme

[email protected]@gmail.com

22

Props Found inside a store to highlight the merchandise and add to the visual impact of a store on customer.





2 types of props • Props which are meant to be sold • Props that are not meant to be sold 

•

[email protected]@gmail.com

23

[email protected]@gmail.com

24

[email protected]@gmail.com

25

Fixtures, Equipment & Furnishings

[email protected]@gmail.com

26

Packing

[email protected]@gmail.com

27

Interior Design

[email protected]@gmail.com

28

[email protected]@gmail.com

29

Components of Retail Atmospherics ØExterior atmospherics ØInterior atmospherics ØStore layout ØVisual merchandising ØExternal atmospherics ØAll aspects of the physical environment found outside the store are external atmospherics. ØSignificantly affects store traffic and sales generated. ØStore exterior includes store entrances, main board, marquee, windows display and lighting, height and size of the building, parking facilities, surroundings etc…... Ø

Ø

Ø

[email protected]@gmail.com

30

Store Layout

[email protected]@gmail.com

31

GRID LAYOUT

[email protected]@gmail.com

32

Example :

Food bazar Big Apple Reta [email protected]@gmail.com

33

Advantages ØIt is efficient in terms of space use ØAllows orderly stocking ØHelps shoppers see a great number of items easily ØIs simple and predictable to navigate ØEfficient to maintain . Disadvantages ØPlain and uninteresting

Ø Stimulation of rushed Ø shopping Ø Øbehavior Ø Limited creativity in Ø decor [email protected]@gmail.com

34

Race Track / Loop Layout

[email protected]@gmail.com

35

Advantages qView and access of multiple departments qExposes more merchandise qEncourages Impulse buying

Disadvantages qTakes time to shop and move around. qOffers little familiarity

[email protected]@gmail.com

36

Example :

Shopper ’ s Stop [email protected]@gmail.com

37

ree Flow / Free Form Layou

[email protected]@gmail.com

38

Advantages q ØAllowance for browsing and wandering freely Ø ØIncreased impulse purchases Ø ØVisual appeal Ø ØFlexibility Disadvantages ØLoitering encouraged

Ø ØPossible confusion Ø ØWaste of floor space Cost Ø ØDifficulty of cleaning [email protected]@gmail.com

39

Example :

Westside Store [email protected]@gmail.com

40

Spine Layout

[email protected]@gmail.com

41

[email protected]@gmail.com

42