Vishakha Ecommerce File.docx

PRACTICAL FILE On “E-COMMERCE” Submitted to M.D.UNIVERSITY, ROHTAK FOR PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION BATCH: 2016-2019

Submitted to: Controller of Examination M.D.University ,Rohtak

Submitted by:Vishakha Verma BBA- 6th Sem

UNDER THE GUIDANCE OF Mr. Ramdev Singh

Roll no.: Registration No.

Date of submission:

INSTITUTE OF MANAGEMENT AND TECHNOLOGY, SEC- 86, TIGAON ROAD, FARIDABAD – 121004

INDEX

S.No

Topics

1.

Introduction to E- commerce

2.

Types of E-Commerce

3.

Elements of E-Commerce

4.

Shopping from 10 online stores using e-commerce

5.

Advantages and disadvantages of E-commerce

6.

E-commerce in Banking

7.

An example of online purchase : Snapedeal.com

Date

Sign

1. ELECTRONIC COMMERCE Electronic commerce, commonly known as E-commerce or e-Commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of ebusiness. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business. It is a Market entry strategy where the company may or may not have a physical presence. E-commerce can be divided into 7 subsections: 

E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall"

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Buying or selling on websites and/or online marketplaces

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The gathering and use of demographic data through web contacts and social media

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Electronic data interchange, the business-to-business exchange of data

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E-mail and fax and their use as media for reaching prospective and established customers (for example, with newsletters)

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Business-to-business buying and selling.

2. TYPES OF E-COMMERCE 1. Business-to-business (B2B). 2. Business-to-consumer (B2C). 3. Business-to-government (B2G). 4. Consumer-to-consumer (C2C). 5. Mobile commerce (m-commerce). What is B2B e-commerce? B2B e-commerce is simply defined as e-commerce between companies. This is the type of e-commerce that deals with relationships between and among businesses. About 80% of e-commerce is of this type, and most experts predict that B2B e-commerce will continue to grow faster than the B2C segment. The B2B market has two primary components: e-infrastructure and e-markets. EInfrastructure is the architecture of B2B, primarily consisting of the following: 

logistics - transportation, ware

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housing and distribution (e.g., Procter and Gamble);

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application service providers - deployment, hosting and management of packaged software from a central facility (e.g., Oracle and Link share);

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outsourcing of functions in the process of e-commerce, such as Webhosting, security and customer care solutions (e.g., outsourcing providers such as eShare, Net Sales, IXL Enterprises and Universal Access);

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auction solutions software for the operation and maintenance of real-time auctions in the Internet (e.g., Moai Technologies and OpenSite Technologies);

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content management software for the facilitation of Web site content management and delivery (e.g., Interwoven and ProcureNet); and

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Web-based commerce enablers (e.g., Commerce One, a browser-based, XML-enabled purchasing automation software).

What is B2C e-commerce? 

Business-to-consumer e-commerce, or commerce between companies and consumers, involves customers gathering information; purchasing physical goods (i.e., tangibles such as books or consumer products) or information goods (or goods of electronic material or digitized content, such as software, or e-books); and, for information goods, receiving products over an electronic network.12

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It is the second largest and the earliest form of e-commerce. Its origins can be traced to online retailing (or e-tailing).13 Thus, the more common B2C business models are the online retailing companies such as Amazon.com, Drugstore.com, Beyond.com, Barnes and Noble and ToysRus. Other B2C examples involving information goods are E-Trade and Travelocity.

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The more common applications of this type of e-commerce are in the areas of purchasing products and information, and personal finance management, which pertains to the management of personal investments and finances with the use of online banking tools (e.g., Quicken).14

What is B2G e-commerce? 

Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector. It refers to the use of the Internet for public procurement, licensing procedures, and other government-related operations. This kind of e-commerce has two features: first, the public sector assumes a pilot/leading role in establishing e-commerce; and second, it is assumed that the public sector has the greatest need for making its procurement system more effective.15

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A web-based purchasing policy increase the transparency of the procurement process (and reduces the risk of irregularities). To date, however, the size of the B2G e-commerce market as a component of total

What is C2C e-commerce? Consumer-to-consumer e-commerce or C2C is simply commerce between private individuals or consumers. This type of e-commerce is characterized by the growth of electronic marketplaces and online auctions, particularly in vertical industries where firms/businesses can bid for what they want from among multiple suppliers.16 It perhaps has the greatest potential for developing new markets. This type of e-commerce comes in at least three forms: 

auctions facilitated at a portal, such as eBay, which allows online realtime bidding on items being sold in the Web;

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peer-to-peer systems, such as the Napster model (a protocol for sharing files between users used by chat forums similar to IRC) and other file exchange and later money exchange models; and

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Classified ads at portal sites such as Excite Classifieds and eWanted , Pakwheels.com (an interactive, online marketplace where buyers and sellers can negotiate and which features “Buyer Leads & Want Ads”).

What is m-commerce? M-commerce (mobile commerce) is the buying and selling of goods and services through wireless technology-i.e., handheld devices such as cellular telephones and personal digital assistants (PDAs). Japan is seen as a global leader in m-commerce. As content delivery over wireless devices becomes faster, more secure, and scalable, some believe that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions. This may well be true for the Asia-Pacific where there are more mobile phone users than there are Internet users.

Industries affected by m-commerce include: 

Financial services, including mobile banking (when customers use their handheld devices to access their accounts and pay their bills), as well as brokerage services (in which stock quotes can be displayed and trading conducted from the same handheld device);

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Telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device;

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Service/retail, as consumers are given the ability to place and pay for orders on-the-fly; and

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Information services, which include the delivery of entertainment, financial news, sports figures and traffic updates to a single mobile device.

3. ELEMENTS OF E-COMMERCE 

Here are four key elements of e-commerce drawn from the needs of brick-and-mortar businesses and enhanced by technology.

Online Storefront - The Product Manager 

The online storefront is your digital place of business. As with any business you want to customize it to fit your customers’ buying habits, your chosen branding, and the logistical needs of your business. A product manager lets you enter, store, and share information on products, pick what data is visible to customers, and generally manage the informational aspects of the shopping experience.

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To design this well you need to think like a customer. How can they see what they’re getting? Pictures, certainly help, but they’re not the only way to learn about a product. What do other people think of it, has it won any awards, how does it stack up against other products and services? Customers are going to want to make these sorts of comparisons. If you want them to stay on your site, you need to find a way that makes it easy for them to do so.

Building an Order - The Shopping Cart 

There are a number of ways for customers to build their orders, but the most common is the shopping cart. A shopping cart integrates with a storefront so that shoppers can add items to their purchase list without ever leaving the product pages. It also gives shoppers a way to see what they’re planning to order and make changes before completing the sale.

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The shopping cart software handles everything from when you first indicate you want an item through submitting your delivery address with one exception - the exchange of funds.

Payment - The Merchant Gateway 

The merchant gateway serves the same function as the electronic card reader in the checkout line at your favourite brick and mortar store. It creates a secure online connection to confirm the availability of funds, initiates an electronic transfer, and creates a record of the transaction. The more reliable merchant gateways also build in safety precautions like address confirmation to cut down on fraudulent purchases.

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Because much of the information required for the merchant gateway is also used for the shopping cart (amount, address, and so forth) it is important that your shopping cart software is compatible with your merchant gateway. Fulfilment - Return of the Product Manager and Shopping Cart

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Just as the Product Manager lets you store and display information for the shopper, it also lets you enter and retrieve information necessary for filling an order (such as product numbers, vendors, and handling instructions). This information is handed off to the Shopping Cart software, which can then generate an order form or report that includes all necessary information from every product in the order.

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More sophisticated and integrated systems can take this process a step further and automatically generate purchase orders for any additional stock you need.

4. ONLINE SHOPPING STORES/ WEBSITES

(1) Flipkart.comYou can not only buy books online through Flipkart, but also mobile phones & mobile accessories, laptops, computer accessories, cameras, movies, music, televisions, refrigerators, air-conditioners, washing-machines, MP3 players and products from a host of other categories. After takeover of letsbuy.com now flip kart is largest player of e-commerce of India.

(2) Amazon.in World leader in e-commerce market recently started operation in india, Now Indians can buy Books, CDS and Electronic at cheaper price from Amzon.in. For limited time they offering free shipping.

(3) ebay.in After almost 6month of dominating at number 1 ebay has come down at number two on indiafreestuff.in list. eBay.in is the Indian version of the popular online shopping portal eBay.com – world’s online marketplace. Ebay has a diverse and passionate community of individuals and small businesses. Ebay offers used and fresh items with a wide network of international shipping. http://www.ebay.in/

(4) Snapdeal.comSnapDeal offers everything from local daily deals on restaurants, spas, travel to online products deals. They offer you best price with free shipping.

(5) Shopclues.comShopclues is famous for their heavily discounted Jaw Dropping deals. Shopclues is one of the best online stores that offers a wide variety of cameras, Computer accessories, Mobile, Gift, Jewellery, Cosmetics, toys, clothes, books and bag. Their Jaw Dropping deal has become most liked deal of 2012.

(6) Myntra.com Myntra.com is leading online retailer of lifestyle and fashion products. Myntra offers T-shirts, Shoes, watches and more at discounted price.

(7) homeshop18.com here you find large range appliances, kitchen, cameras, mobiles, laptops, site, indian, gifts, apparel, buy, online, gifts. and more, HomeShop18 is a venture of theNetwork18 Group, India’s fastest growing media and entertainment Group. Network18 operates India’s leading business news television channels – CNBC TV18 and CNBC Awaaz. HomeShop18 has also launched India’s first 24 hour Home Shopping TV channel. The company has its headquarters in Noida, UP. The website has received the ‘Best shopping site” award from PC World Magazine in 2008

(8) Yebhi.comYebhi is India Largest Shopping Destination for your Wardrobe. Shop for shoes, apparels, jewelery, Bags and more. No matter yebhi rules in Apparel catagory and if you want to buy clothes or shoes online this is best site, Their deals become more lucrative with discount coupons, Now they are also selling mobiles at good price.

(9)tradus.com - Tradus.in is owned by ibibo from books to clothes they sell you everything and after buying Buytheprice.com they have become more bigger. Tradus offers the Online Shopping in India to buy Books, Mobiles, Cameras, Watches, Apparel, Home Appliances, Ipods& Many More at Lowest Price & Free shipping although their refunding process takes more than expected time and they don’t ship all over India.

(10) Pepperfry.comPepperfry is one of leading Indian website in selling lifestyle products ranging from men and womens clothing, home decor, jewellery, perfumes and cosmetics, furnitures, bags and accessories.

5. ADVANTAGES OF E-COMMERCE 

Time saving – is the reason number one for using electronic commerce. People now have access to their money and what they need to buy from home and work all from a desktop computer.

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Consumers have an access to a wider range of products – company now can use internet sites as shop fronts, so consumers can browse, buy from many different sellers and making it easier to find exactly what they are looking for.

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Allows small businesses to mix with the big business online – with a relatively small cost, a new business can set its self up to conduct transactions online.

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Provide benefits to suppliers of goods and services – company now can target a wider variety of consumers even take the product or service international, allowing them a means of supplying their goods to places that were before unreachable.

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Business is Open 24 x 7 x 364 7/8 – it works while you play or sleep. They are open for business every hour of the day, every day of the week, every week of the year. Your receptionist, greeter and front people are always working for you because they are your website. They do not complain about the long hours.

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Messages spreading (world wide market space) – advertising on the web can make a big or small firm’s promotional message reach out to potential customers all over the world quickly and small cost as an online marketing strategy.

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Help protect against frauds and theft losses – electronic payments can be easier to monitor than payments are made by cheques.

DISADVANTAGES OF E-COMMERCE 

Purchase to Delivery – when making a purchase at a brick and mortar business, you get the product when you pay for it. On the web, there may be a time lag from purchase to actually being able to consume. The consumer will have to wait for delivery of physical goods.

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Inability to Feel the Physical – it is nearly impossible to sell things like furniture and tires online. Furniture is something people like to sit on and know the feel. Tires need to be installed once purchased. The old tires also need to be disposed of. In both instances, there is a need for real actions to fulfil the reason for the purchase. That’s why things like food, jewellery, antiques etc. can never turn to E-commerce.

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Trouble recruiting and retaining employees – the company needs wellexpert and skilled staff to keep up and create the ecommerce facilities of the company. Many companies favor to outsource their improvement and programming tasks to decrease labor costs.

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Consumers feel less confident with their credit card numbers – most of the consumers are still not confident in providing their credit card numbers for making payments on the website while shopping on the Internet.

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Not every company can take the benefit – some of the small companies may not be able to take the benefit of E-commerce for example the lack of expertise and lack of technology. The legal environment in which Ecommerce is conducted is full of unclear and conflicting laws. It should be noted that mostly these disadvantages stem from the newness and rapidly growth of the technology.

6. E-BANKING WEBSITES AND THEIR E-LOGIN PAGES

1. AXIS BANK.

DETAILS:-

BSE: 532215 Traded as

LSE: AXBC NSE: AXISBANK

Industry

Banking, Financial services

Founded

1994 (as UTI Bank)

Headquarters Mumbai, Maharashtra, India Key people

Dr. SanjivMisra (Chairman) Shikha Sharma (MD & CEO) Credit cards, consumer banking, corporate banking, finance and insurance,

Products

investment banking, mortgage loans, private banking, private equity, wealth management

Revenue Operating income Net income

Total assets

340 billion (US$5.7 billion) (2012) 94 billion (US$1.6 billion) (2012) 52 billion (US$870 million) (2012) 3.4 trillion (US$57 billion) (2012)

Employees

40,239 (on 30-Sep-2013)

Website

www.axisbank.com

2. ICICI BANK

DETAILS:-

Type

Private BSE: 532174 NSE: ICICIBANK

Traded as

NYSE: IBN BSE SENSEX Constituent CNX Nifty Constituent

Industry

Banking, Financial services

Founded

1954

Headquarters Mumbai, India Area served

Worldwide

K.V. Kamath (Chairman) Key people

Ms.ChandaKochhar (MD & CEO) Credit cards, Consumer banking, corporate banking,

Products

finance and insurance, investment banking, mortgage loans, private banking, wealth management

Revenue Operating income

US$ 13.52 billion (2012) US$ 2.12 billion (2012)

Profit

US$ 1.60 billion (2012)

Total assets

US$ 98.99 billion (2012)

Total equity

US$ 12.62 billion (2012)

Employees

81,254 (2012)

Website

www.icicibank.com

3. JAMMU AND KASHMIR BANK PRIVATE LTD.

DETAILS:Type Traded as

Private NSE: J&KBANK, BSE: 532209

Industry

Banking, Financial services

Founded

October 1, 1938

Headquarters

Key people

Products Services

Srinagar, Jammu and Kashmir, India Mushtaq Ahmad (Chairman & CEO) Credit Cards Mortgage loans Consumer Banking

Corporate Banking Financial Services Private Banking Cash Management Mobile Banking Revenue Operating income Net income

6620.53 crore (US$1.1 billion)(2012-13) 2799.77 crore (US$470 million)(2012-13) 1055.10 crore (US$180 million)(2012-13) 71743 crore

Total assets

(US$12 billion) as on March 31, 2013

Total equity

4906 crore (US$820 million)(2012-13)

Employees

9400 as on March 31, 2013

Website

www.jkbank.net

7:-HOW TO MAKE ONLINE PURCHASE THROUGH THE USE OF E-COMMERCE

1:- Open any online store for purchase. Here it is www.snapdeal.com 2:- Select the product you want to add to your shopping cart Here I have choosen lotto shoes 3:- Click on the buy option, which you can see on the screen shot image 4:- Provide your e-mail id and click on continue 5:- A new page will open, My cart it is and here click on proceed to payment 6:- Fill your shipping details on the next page and click on continue 7:- Select your mode of payment for your order, here I have selected cash on delivery (COD) 8:- At last click on complete my order, and your online purchase order is done.

SCREENSHOTS