Vikash Www

ON “COMPARATIVE STUDY BETWEEN HERO HONDA AND BAJAJ MOTORCYCLES” IN LATEHAR DISTRICT OF JHARKHAND

Submitted To:Respected Mr. V. S. Solanki Sir IPM-MEERUT Submitted By:Vikash Kumar Semester – II Session 2008-2010

Institute of Productivity&Management Meerut.

CONTENTS Page no. 1. 2. 3. 4.

ACKNOWLEDGEMENTS PREFACE DECLARATION INTRODUCTION

5. COMPANIES PROFILE 6. APPROACH TOWARDS THE PROJECT 7. NEED OF THE STUDY 8. RESEARCH OBJECTIVES 9. RESEARCH METHODILOGY 10.DATA ANALYSISANDITERPRETATION 11.FINDINGS 12.LIMITATIONS 13.RECOMMENDATION AND SUGGESTIONS 14.CONCLUSION 15.BIBLIOGRAPHY 16.QUESTIONNAIRE

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ACKNOWLEDGEMENT Acknowledgement is not only formality but also an expression of deep sense of gratitude. This project report is the product of inspiration and perspirations, no doubt, some transpiration as well. At this juncture, my heart is filled with the feeling to them whose effort has made this task a reality. I express my deep sense of gratitude to all the IPM-faculty members for conducting the winter training project. I am extremely grateful to respected Mr. V. S. Solanki Sir under the guidance of whom I have executed the project. I also extend my heartiest gratitude to all of respondents and all those who directly or indirectly helped me in this project without whom the project would not have been otherwise.

Vikash Kumar IPM (Meerut)

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PREFACE Research is the feedback, which any organization sought for the purpose of effective policy making. It is the systematic problem Analysis, model building and fact finding for the purpose of important decision -making and control in the marketing of goods and services. Practical aspect gives more knowledge and experience than the theory and no learning can be completed without practical aspect. Winter training is one of the most important parts of our curriculum, its basic idea is to strengthen the students’ concept through practical training and make them equipped with recent development. This is a project on “COMPARATIVE STUDY BETWEEN HERO HONDA AND BAJAJ MOTORCYCLE” in Latehar district of Jharkhand.

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DECLARATION I do hereby declare that this project entitled with “COMPARATIVE STUDY BETWEEN HERO HONDA AND BAJAJ MOTORCYCLES” is my own and original work. This is for fulfilling the requirement of Post Graduate Diploma in Management. It has never been submitted nor been published else where.

Vikash Kumar

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INTRODUCTION In the 1990’S there was a limited choice in the motorcycle segment. But as the time passes, market is flooded with motorbikes. Many factors are responsible for this change but maim factor contributing to this change are:

1. Advanced Fuel Efficient Technologies. 2. Large varieties of motorbikes are available now. 3. Allows Customers To Make an Informed Choice. My aim also include whether media influence the purchase decision of rural people or not. I have selected two major players in the motorbikes segment.

1. 2.

HERO HONDA BAJAJ

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HERO HONDA HERO HONDA Word’s single largest motorcycle company inked their first joint venture in India in April 1984. In two decades, HERO HONDA has built two world class manufacturing facilities at Dharuher and Gurgaon.

The company has sold over 15 Million motorcycles and has consistently grown at double digits since its inceptions and today, every second motorcycle sold in the country is HERO HONDA.

Progressive through the 1980s, 1990s and now in 2000s, HERO HONDA has realized on –REACH, RESEARCH AND RELIBILITY as its basic building blocks.

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BAJAJ AUTO LIMITED BAJAJ started making the two wheelers in 1956.Firstly BAJAJ introduced scooters after a long time they realize that their customers want changes in their product so BAJAJ entered into the motor bikes segment. BAJAJ firstly collaborated with KAWASAKI and launched a bike named KAWASAKI BAJAJ KALIBER, but the success started after BAJAJ launched bikes BAJAJ PULSUR specially it attracted youngsters.

In neck to neck competition between BAJAJ and HERO HONDA today, BAJAJ is planning to introduce some new models in motorbike segment and adding new features to its existing models

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_APPROACH TOWARDS THE PROJECT Before going into the details of the methodology it is important to understand the overall approach. The project went through several stages where each stage has some process to be undertaken and had a defined deliverable. STAGE-1 Understanding the need & objective of the study. STAGE-2 Developing the Research Design & applying the research methodology, which includes the mode of data collection (questionnaires). STAGE-3 Data analysis and submitting the report.

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NEED OF THE STUDY The main purpose of my survey’s to know the major which affects the buying decision of motorbikes by rural people. Whether people goes for aesthetic look or consider the factors representing performance of a motorbikes.

The study basically conducted to know the position of BAJAJ and HERO HONDA in rural area. The objective is also to understand impact of factors affecting buying decision.

My intention is to also to find out Market leader in Latehar district. These are the core points which are needs of the study.

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RESEARCH OBJECTIVES My Research objectives are: 1. To find out Market leader in Latehar district.

2. To study the factors influencing the purchase decision of HERO HONDA AND BAJAJ.

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RESEARCH METHODILOGY RESERCH DESIGN As my research objective to study the factors influencing the purchase decision of HERO HONDA AND BAJAJ in Latehar region, so to have a primary data I have gone through descriptive research. Source of information In my research the source of information is both primary and secondary. PRIMARY SOURCES The primary source of data 1.

Questionnaire.

2.

Personal interview.

Secondary data was also used, which were collected through Internet Magazines Management books

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SAMLING PLAN My sample plan comprises population, sample unit, sample size sampling technique and data collection instruments. A-POPULATION As my research is in Latehar, so due to hugeness of population it is beyond my scope to conduct census study therefore I have opted for sample study which would represent the whole population. My population comprises the persons of various age groups within Latehar B-SAMPLE UNIT My sample unit mainly consists ofStudents 2- working persons 1-

3- Farmers 4- intellectual The sample units are from specific areas of LATEHAR, BALUMATH AND CHANDWA Etc. C-SAMPLE SIZESample size is of 60

Time frame: - 24 December 2008 to 2 January 2009 (10days)

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DATA ANALYSIS AND ITERPRETATION

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ANALYSIS OF QUESTIONNAIRE AGE GROUP AGE GROUP 70 PERCENTAGE

60 50 40

Series1

30 20 10 0 20-25

25-30

30-35

35&above

AGE

INTERPRETATION:-Maximum 60% respondents are from group 20-25.

FACTORS THAT INFLUENCE PURCHASE DECISION: 15

PERCENTAGE

FACTORSINFLUENCEPURCHASE DECISION 60 50 40 30

Series1

20 10 0 Relatives

Media

Friend

others

FACTORS

INTERPRETATION:-The above diagram states that most of the people are influenced by their Relatives and Friends.

PREFERENCE AMONG BRANDS

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PREFORENCE AMONG BRAND 70 PERCENTAGE

60 50 40 30 20 10 0 1

2

3

BRAND

Series1 Series2

INTERPRETATION:-60%people showed confidence in HERO HOND Brand

OCCUPATION

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PERCENTAGE

OC C U P AT ION 45 40 35 30 25 20 15 10 5 0

S eries 1

S tudent

B us ines s

A gric ulture

S ervic e

O CCUP ATIO N

INTERPRETATION: - Most of respondents are Student followed by Business

FACTORS INFLUENCE TO BUY A BIKE

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PERCENTAGE

F A C T O R S IN F L U A N C E T O B U Y A B IK E 45 40 35 30 25 20 15 10 5 0

S eries 1

P ric e

M ile age E ngin e A fter s a les Loc k tec h s ervic e FACTO RS

Price and mileage are two major factors, people considered before purchasing the bike. INTERPRETATION: -

SAFETY

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S AFE TY 60

PERCENTAGE

50 40 30

S e rie s 1

20 10 0 HE RO HO NDA

B A JA J B IK E S

Bajaj bikes are considered safer than Hero Honda. INTERPRETATION: -

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PRESENCE OF BIKE P R E S E N C E O F B IK E 70 60 PRECENTAGE

50 40

S e rie s 1

30 20 10 0 HERO HONDA

B A JA J

B IK E S

INTERPRETATION: - HERO HODA is market leader with 65% Market share

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MILEAGE:

M IL E A G E 70

PERCENTAGE

60 50 40

S eries 1

30 20 10 0 H E R O HO N D A

B A JA J

D EG REE O F S A T IS F A C T IO N

INTERPRETATION: - HERO HONDA is considered more fuel efficient bike than Bajaj bikes.

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FACILITY OF LOAN:

PERCENTAGE

F A C IL IT Y O F L O A N 80 70 60 50 40 30 20 10 0

S e rie s 1

YES

NO RES P O NCE

INTERPRETATION: -Only

30% are ready to buy

by taking loan.

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RESALE VALUE

R E SALE V ALU E 70 60 PERCENTAGE

50 40

S e rie s 1

30 20 10 0 HE RO HO NDA

B A JA J

B IK E S

Hero Honda resale value is much better than Bajaj. INTERPRETATION: -

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FINDINGS 1. Young people specially students show great interest towards bikes. 2.

Prices considered most important factors in purchasing decision. Mileage affects the purchasing capacity of rural people.

3. Customers are not much influence by the media. 4. Less number of people shows awareness about engine capacity. 5. After sales service, resale values are the factors which the people considered while making purchase decision. 6. Less no. of people shows interest in taking facility of loan. 7. In Latehar region HERO HONDA is market leader. 8. Bajaj pulsar is preferred among other bikes.

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LIMITATIONS Although every effort is made to make the result accurate but almost all the report suffers from certain limitations. The result which I obtained from this study, also suffered from certain limitations. The limitations of this study are as follows. This study is done in Dis. LATEHAR, hence this study is applicable only in that particular region and not elsewhere. Time frame of this study was limited to 10 days only (December 24 to January 2).The result could be different if the time frame would have long. I visited door to door to collect the opinion and perception about the factors influencing the purchase decision of HERO HONDA and BAJAJ Sometimes some consumers were not in full mood to give the answers of my questions so some of the answers may not be exact.

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RECOMMENDATION AND SUGGESTIONS 1. Price level should within the reach of rural people. Rural people generally proffer those bikes which are within reach. 2. Proper awareness program should be conducted to aware about new technology and innovative feature. 3. New innovations like disc break is welcomed among Customers. 4. Service after sale also played major role in buying decision. 5. Safety, comfort and style affect the purchase decision. 6. Loan facility should be made attractable so as it should utilized by rural people. 7. Customers are generally looking for good mileage bike.

BIBLIOGRAPHY 27

1. Research methodology 2. Marketing management

BY C.R.kothari. By Philip kotler

INTERNET: 1. www.google .com

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