Vignette Social Media Solution

Vignette Social Media Solution ®

Taking the power of online interactions to the next level

Vignette combines enterprise expertise with the most innovative Web 2.0 elements. Vignette is one of the only enterprise-class providers that offers a comprehensive suite of integrated social media products that give customers the tools to build communities, enable participation and encourage online interaction. As an integral part of Vignette’s Web Experience Platform, the Vignette Social Media Solution enables customers to: • Create vibrant online communities • Build engaging Web 2.0 sites • Design powerful social microsites • Launch compelling campaigns, communities and product sites Our breadth and depth of offerings reflects more than a decade of developing innovative tools to make Websites more dynamic, influential and successful. Vignette’s comprehensive product portfolio is unmatched by niche providers with point products or companies that offer limited Web 2.0 functionality. It’s no wonder some of the largest global brands choose Vignette to power their online initiatives.

But First: Why Social Media? The old adage is still true: It takes the right connections to succeed. But these days those connections are online—among peers, between businesses and customers, and among employees behind the firewall. Organizations must create an engaging Web experience to win.

Vignette Social Media tools enable participation and collaboration. Vignette Social Media gives your customers, partners, suppliers, employees and peers a powerful way to communicate. That can translate to a number of key benefits, such as: • Increased Customer Loyalty – Giving visitors a voice through wikis, forums, reviews and other Web 2.0 tools for online interaction can have a profoundly-positive effect on your Web efforts. This engaging experience can actually increase time spent on your site, draw users back to your site again and again, and can lead to increased revenue. • Enhanced Brand Awareness – When your customers feel like you’re listening to them, they feel empowered. Give them a forum to express themselves and share opinions and you come out the hero. Positive word of mouth is contagious and powerful. • Lower Customer Care Costs – Allow your customers to be your best advocate. Online communities can provide two-way interaction that can increase customer satisfaction and also lower help desk costs. • Enhanced Collaboration and Knowledge Sharing – Creating online communities is essential for increased productivity and efficiency. In today’s digital age, teams must have the ability to collaborate anytime, anywhere. Evolve your Web and portal properties into a place where all users can contribute, exchange ideas and share opinions.

WHY VIGNETTE? Vignette’s comprehensive offering reflects more than a decade of developing tools to make Websites compelling and successful. Our integrated, enterprise solution helps companies build powerful social microsites and launch compelling campaigns, communities and product sites.

Now get ready to change your definition Now add the flexibility of rapid social microsite of social media. We’re shaking things up. creation: Imagine the possibilities. We’ve challenged the notion that social media is just blogs, wikis, forums, ratings, tagging, reviews and common Web 2.0 functionality. It can be so much more. And Vignette is the only vendor that can offer a truly comprehensive, integrated solution.

We’ve added video, personalization and analytics to the mix. Vignette has created a complete social media solution that can reach far across your online presence and beyond the social networking capabilities offered by our competitors. Adding the excitement of video, the targeting of personalization, and the intelligence of analytics, our tightly integrated solution can generate new levels of interaction, loyalty and efficiency. • Vignette Video Services provides advanced video capabilities via a hosted solution. With Vignette Video Services you can drive higher advertising revenue, increase direct transactional revenue or increase conversion rates in advertising campaigns or product sales. • Vignette Recommendations delivers real-time personalization. Our software observes the behavior of visitors to your site, associates it with prior behavior and delivers recommendations and other content that the collective wisdom of the crowd suggests is the best fit. This behavior-based personalization is a powerful enhancement to e-commerce, search and similar online activities. • Omniture SiteCatalyst for analytics enables organizations to gain greater insight into their Web investments by analyzing their constituents’ behavior in real time and providing in-depth reporting. Detailed analytics can help improve the online experience and help maximize an organization’s return on its Web investment.

The Vignette Social Media Solution enables you to quickly and easily create unique and compelling social microsites. Adaptable templates give you flexibility to combine features to meet your specific goals, such as creating an online community or launching a brand, product or campaign. In addition to common Web 2.0 tools, the social microsite features include: • Events/calendar management • Idea management • Social networking • Video, photo and podcast sharing

The Vignette Social Media Solution: • Blogs • Comments • Events/Calendar • Forums • Idea Management • Microsite Builder • Omniture SiteCatalyst Analytics • Podcast Sharing • Photo Sharing • Ratings & Reviews • Tagging & Tag Clouds • Wikis • Vignette Recommendations • Vignette Video To learn more about this solution and about Vignette’s Web Experience Platform, please visit www.vignette.com or call +1.888.608.9900.

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XX1208_Social Media Solution Publication Date: December 2008 Copyright 2008 Vignette Corporation. All rights reserved. Vignette, and the V Logo are trademarks or registered trademarks of Vignette Corporation in the United States and other countries. All other company, product and service names, and brands are the trademarks or registered trademarks of their respective owners. Vignette does not warrant, guarantee, or make representations concerning the contents of this document. All information is provided “AS-IS,” without express or implied warranties of any kind including, without limitation, the warranties of merchantability, fitness for a particular purpose, quality and title. Any information provided by Vignette customers or partners was obtained after the implementation of Vignette software and may have changed as of the Publication Date. You may not achieve the same results or benefits from using Vignette as described in this document. Nothing in this document is considered to be part of any product documentation or specification for any purpose. Features and functionalities of Vignette software may be licensed in one or more separately priced software programs or modules. Vignette reserves the right to change the contents of this document and the features or functionalities of its products and services at any time without obligation to notify anyone of such changes.