Using Social Marketing Theory

Faculty of Health and Behavioural Sciences

Faculty of Health & Behavioural Sciences Papers University of Wollongong

Year 

A practical application of theory: using social marketing theory to develop innovative and comprehensive sun protection campaigns S. C. Jones∗

D. C. Iverson†

A. Penman‡

A. Tang∗∗

∗ University

of Wollongong, [email protected] of Wollongong, [email protected] ‡ Cancer Council of New South Wales ∗∗ Cancer Council of New South Wales † University

This conference paper was originally published as Jones, SC, Iverson, DC, Penman, A and Tang, A, A practical application of theory: using social marketing theory to develop innovative and comprehensive sun protection campaigns, in Rentschler, R and Hall, J (eds), Proceedings of At the Threshold: 2nd Australasian Nonprofit and Social Marketing Conference, Deakin University, 2005. This paper is posted at Research Online. http://ro.uow.edu.au/hbspapers/71

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