User Persona Profile

Cool & Collected Calvin PATAGONIA BRAND USER  ABOUT

PERSONALITY TRAITS

Calvin is a natural resources management major at Colorado State University aspiring to become a park ranger one day. He hikes and trails on his free time taking scenic photos, often uploading them to his Instagram account. He comes from a family that values the outdoors, often taking trips with them from places like Glacier National Park, Yosemite, and the Grand Canyon. Back home he often spends his time walking and playing with his Labrador Retriever named Cassius.

DEMOGRAPHICS Age:

20

Sex:

Male

Race:

Caucasian

Location:

Fort Collins, Colorado 

CONVICTIONS

Introverted Intuitive Feeling Judging INFJ Personality Type Contemplative

PHYSICAL APPEARANCE Hair:

Brown

Eyes:

Brown

Weight:

175 lbs.

Height:

6'1"

SOCIAL MEDIA FOLLOWING

Climate Change Advocate Nature Preservation Outdoors Enthusiast  OTHER BRANDS ASSOCIATED Burts Bees Chapstick Yeti Starbucks Instagram Nike

Instagram:

853

Facebook:

435

Twitter:

222

Snapchat:

88