Us Films Edel

US films Edel

Hegemony • “ The process whereby the subordinate are led to consent to view the social system and it’s everyday embodiments as ‘common sense’, the self evidently natural” (John Fiske) • The film industry, in this view, would start out being and entertainment unit and end up defining the norms, values, belief s and morals in society.

• The representation of teenagers in Hollywood movies could reflect the institutions attempt to make even the smallest minority feel represented. • Thus, the different types of teenagers presented to us in US film could be deliberately implemented to create false consciousness within teenagers to make them feel represented when in fact they are attempting to gain and audience and pass on ideologies to the public about what type of people teenagers are and/or what type of person you should be if you are a teenager.

• The hegemonic approach would argue that the film industries are reproducing the prominent ideologies shared in society, thus making it seem that these representations of teenager are natural and the standard. • Rather than the owners having direct control of what goes into a film, they establish an order in which they produce values and ideas that are transmitted through the film via selection of what films get funded/produced/distributed and who is casted.