Lecturer Itamar Medeiros (Brazil) BA in Industrial Design; PgDip in Information Design;
INFORMATION ARCHITECTURE & WAY-FINDING
welcome to USER INTERACTION DESIGN
Expertise Multimedia/Web Design, Photography, Information Design and Human-Computer Interaction.
USER INTERACTION DESIGN
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No food, no drinks, no games in class; Always keep your mobile in silent mode; No electronic devices during class-time; Bring only class related material to class;
INFORMATION ARCHITECTURE & WAY-FINDING
Answer to commands promptly;
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USER INTERACTION DESIGN
CLASSROOM RULES itamar medeiros
INFORMATION ARCHITECTURE & WAY-FINDING
Students will understand principles of creating sensible, comprehensible, memorable, and convenient organization of the content and the tasks to be performed on their interactive product.
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USER INTERACTION DESIGN
LESSON 04: INFORMATION ARCHITECTURE & WAY-FINDING learning outcome
Introduction to Content Organization techniques;
INFORMATION ARCHITECTURE & WAY-FINDING
Introduction to Information Architecture principles;
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USER INTERACTION DESIGN
LESSON 04: INFORMATION ARCHITECTURE & WAY-FINDING content
Since then, the Web has grown exponentially: company Web sites that were once a few static pages are now hundreds or thousands of pages in size, meriting their own budgets and staff.
INFORMATION ARCHITECTURE & WAY-FINDING
The first generation of corporate Web sites consisted mainly of online brochures— a few static HTML pages with occasional online form to request more information.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
In order to keep the interaction of your product meaning to the users, one must put effort on designing an interface* with a meaningful navigation*, and organize its content* in appropriate ways.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING
包括一个或者更多过程、硬件、软件、设 备和人员的一个一体化合成体,它具有 满足一项陈述的需要或者目的的能力。
INFORMATION ARCHITECTURE & WAY-FINDING
An integrated composite that consists of one or more of the processes, hardware, software, facilities and people, that provides a capability to satisfy a stated need or objective.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING interface | 界面
一个用户界面是用户控制某设备的控制系 统。
INFORMATION ARCHITECTURE & WAY-FINDING
A user interface is the system of controls with which the user controls a device.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING interface | 界面
用户探索互动活动的所有水平的过程,包 括向前、向后、通过内容和界面屏幕。
INFORMATION ARCHITECTURE & WAY-FINDING
Process by which a user explores all the levels of interactivity, moving forward, backward, and through the content and interface screens.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING navigation | 导航
组成一个交互系统或者产品的文字、图片 和声音。相对于展示特点而言,例如字 体大小、色彩、定位和边界等;
INFORMATION ARCHITECTURE & WAY-FINDING
The text, pictures and sound that make up a interactive system/product, as opposed to the display characteristics like font size, colors, positioning, borders, etc.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & CONTENT ORGANIZATION content | 内容
Organizations must recognize the importance of information architecture* or else they run the risk of creating great content and functionality that no one can ever find.
INFORMATION ARCHITECTURE & WAY-FINDING
Organizing functionality and content into a structure that people are able to navigate intuitively doesn’t happen by chance.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING
一个交互系统或者产品的设计和结构
INFORMATION ARCHITECTURE & WAY-FINDING
The design and structure of an interactive system/product.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING information architecture | 信息构架
好的信息构架
保数据结构化,致使用户
可以轻易地找到信息。
INFORMATION ARCHITECTURE & WAY-FINDING
Good information architecture ensures that data is structured so that information can be easily found by the user.
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USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING information architecture | 信息构架
INFORMATION ARCHITECTURE & WAY-FINDING
Computer systems used to be frustrating because they did very little quite badly. People using systems became frustrated because they simply weren’t capable of doing what they were required to do.
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USER INTERACTION DESIGN
THE PROBLEM: FINDING IS THE NEW DOING
So why doesn’t everyone using a computer have a large smile on their face?
INFORMATION ARCHITECTURE & WAY-FINDING
But technology has progressed and now technology can do practically whatever people want it to do.
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USER INTERACTION DESIGN
THE PROBLEM: FINDING IS THE NEW DOING
INFORMATION ARCHITECTURE & WAY-FINDING
The incredible amount of functionality and information has become the new problem: the challenge facing organizations is how to guide people through the vast amount of information on offer, so they can successfully find the information they want and thus find value in the system?
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USER INTERACTION DESIGN
THE PROBLEM: FINDING IS THE NEW DOING
INFORMATION ARCHITECTURE & WAY-FINDING
Information Architecture can draw from the physical world orienting principles, such as way-finding, so that we can help users build their own strategy to navigate through the content of a product/system.
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USER INTERACTION DESIGN
FINDING IS THE NEW DOING information architecture
We rely on visual cues in the environment to not only tell us where we are, how to get where we want to be, but also when we get there.
INFORMATION ARCHITECTURE & WAY-FINDING
Imagine a world where there were no signs or indications of where one thing ended and another began?
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USER INTERACTION DESIGN
FINDING IS THE NEW DOING way-finding
In architecture, it refers to the user experience of orientation and choosing a path within the built environment.
INFORMATION ARCHITECTURE & WAY-FINDING
FINDING IS THE NEW DOING way-finding | 建
在已经建造完成的环境中,选择行路方 向的行路者体验。
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有助于导引方向的建筑和/或设计元素组 合。
INFORMATION ARCHITECTURE & WAY-FINDING
It also refers to the set of architectural and/or design elements that aids orientation.
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USER INTERACTION DESIGN
FINDING IS THE NEW DOING way-finding | 建
Understanding what way-finding -- or spatial orientation is--, is essential to incorporating it into the built environment: physical or virtual.
INFORMATION ARCHITECTURE & WAY-FINDING
Architects and designers face unique challenges in combining visual guidance with their designs.
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USER INTERACTION DESIGN
FINDING IS THE NEW DOING way-finding | 建
INFORMATION ARCHITECTURE & WAY-FINDING
The way-finding strategy in the physical world -- such as in public spaces -should be place-based and as intuitive possible, referring to notable and memorable buildings and landmarks as well as clearly defined and identified places.
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USER INTERACTION DESIGN
FINDING IS THE NEW DOING way-finding
The objective is to make a way-finding guide, well as clearly defined and identified places.
INFORMATION ARCHITECTURE & WAY-FINDING
In your GROUPS, locate the room you’ve picked inside the campus, and trace a route from it to THIS CLASSROOM, referring to any notable or memorable buildings and landmarks;
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USER INTERACTION DESIGN
ACTIVITY #5 way-finding
INFORMATION ARCHITECTURE & WAY-FINDING
Not only is this extremely frustrating for users, but it has serious repercussions for organizations.
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INTUITIVE NAVIGATION DOESN’T HAPPEN BY CHANCE
For websites* with online shopping facilities -- for example -- it has a significant impact on revenue*.
INFORMATION ARCHITECTURE & WAY-FINDING
For intranets* it means low adoption rates and staff reverting to unsupported offline resources.
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USER INTERACTION DESIGN
INTUITIVE NAVIGATION DOESN’T HAPPEN BY CHANCE the cost of failure
公司或者组织内容的一个私人化网站, 使用在公共因特网上可以找到的同样 类的软件,但是该网站只为内部使 用。
INFORMATION ARCHITECTURE & WAY-FINDING
A private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use.
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USER INTERACTION DESIGN
COST OF FAILURE intranet | 内部网络
一组相互链接的网页,往往位于一个同 样的服务器上,准备和维护以用来提 供个人、团体或者组织的某些信息。
INFORMATION ARCHITECTURE & WAY-FINDING
A set of interconnected web-pages, generally located on the same server, and prepared and maintained as to provide some kind information or service by a person, group, or organization.
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USER INTERACTION DESIGN
COST OF FAILURE website | 网站
The amount of money that a company actually receives from its activities, mostly from sales of products and/or services to customers.
INFORMATION ARCHITECTURE & WAY-FINDING
COST OF FAILURE revenue | 收入
公司从其活动,大多数来自于向客户销 售产品和/或服务中的实际所得。
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INFORMATION ARCHITECTURE & WAY-FINDING
Research suggests that a significant number of shopping attempts fail not because the user has evaluated the products on offer and decided against a purchase, but because the navigation system has failed and user can't find the product they are interested in.
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USER INTERACTION DESIGN
COST OF FAILURE complicated navigation
http://www.thebar.com/ http://whatisthematrix.warnerbros.com/ http://www.nationalgallery.org.uk/ http://shopping.yahoo.com/ http://www.sydneyoperahouse.com/sections/tours/virtual_tour/
2. Navigate each website your group have chosen in a way that you go -- at least -- 3 (three) clicks away from the home-page, then trace the route back from that point to the home-page;
INFORMATION ARCHITECTURE & WAY-FINDING
1. Choose 3 (three) of the following websites:
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HOMEWORK [ GROUPS ] way-finding
1. Choose 5 (five) words marked with asterisks (*) you’ve seen in this class and create 5 (five) posters -- one for each word -- on separate pages of your sketchbook;
INFORMATION ARCHITECTURE & WAY-FINDING
HOMEWORK [ INDIVIDUAL ] sketchbook
2. Each poster must include: -The word chosen, with its English definition; -3 (three) pictures; -2 (two) websites; -Your comments/impressions of the definition.
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XBZmOEJOH
DPOUFOU
JOUFSGBDF
JOGPSNBUJPOBSDIJUFDUVSF SFWFOVF
XFCTJUFT
JOUSBOFU
INFORMATION ARCHITECTURE & WAY-FINDING
OBWJHBUJPO
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HOMEWORK [ INDIVIDUAL ] tags