Ub Group Strategy

UB Group ANKUR BHATIA ANKIT CHADHA SOMSHUBRA PAL SANDEEP AGRAWAL DHRUV AGGARWAL VISHAL SONI

91070 91068 91110 91104 91078 91120

UB Group

Brand Kingfisher red

Quality

Price 6.5

3277

5

3023

5.5

3095

INDIGO

5.25

3051

JET LITE

5.75

4992

KINGFISH ER CLASS

9

8747

JET AIRWAYS AIR INDIA

7

6494

4

5954

GO AIR SPICE JET

KINGFISHER AIRLINES

SPICE JET

Operating profit margin -10.49%

0.24 %

Net profit margin

-27.43%

-9.60 %

ROCE

-3.68%.

13.28%

Financing

Brand

Quality

Price

Antiquity

8

520

Royal Challenge

7

430

5.5

190

Director Special

6

180

Romanov

7

290

Bagpiper

4.5

190

Kingfisher

6.5

50

Royal Stag

6

300

Celebration

4

220

Mc Dowells

Forecast for Whisky

Forecast for beer ( in Million Litres)

Strategy

HOW TO FINANCE OUR PROJECT???? Revenue

Reserves

Cash and Cash Equivalent

Debt Equity Ratio

United Breweries

1691

810

39

103

UB Holdings

398

1285

130

0.62

Kingfisher Airlines

5629

80

171

1.55

Sports Entities

The Strategy

Brand Equity

How and Why

• Force India – Renamed to touch Indian sentiments. Brand Kingfisher promoted internationally

Even other brands like Whyte and McKay are promoted through the teams

All Eyes on Them

Consolidation • Consolidating all entities under one roof • First Corporate - Competitive advantage • Presence in most popular sports – Mass Appeal • Risk – Untested Market

Now What?

• CSR activities to show brand as socially active • Buy 30% stake in Football club Birmingham City for around 15 mn pounds from Carson Yeung • EPL viewership 700 million • Turnover 49 mn pounds (‘07- ’08)