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TVS Group of Companies: Commitment Far Beyond a Sense of Corporate Social Responsibility Group – 6 Aniket Vishwanath Kurane Ravinandan Kumar Raushan Divya Babbar Laxmikanth A Kumar Sameer Dudhe Sanjeev Kumar Tuhin Borgohain

(M17-06) (M17-07) (M17-14) (M17-16) (M17-22) (M17-23) (M17-33)

INTRODUCTION • Started by TV IYENGAR and Sons - Trinuveli (TN) • Awarded with “DEMING AWARD”- Honesty, Integrity and Commitment • PROFILE- 1911 – Foundation – Dealership of automotive and it’s Component. • 1929 - Incorporated private limited company by merging two subsidiaries. • CORE COMPETENCIES- Two wheeler segment, Automotive Spare parts,NBFC, Logistics and Software companies. • Operates in China , Malaysia, Srilanka, USA, UK.

• MAJOR CLIENTS- ASHOK LEYLAND, MAHINDRA, FORD, HONDA, GM.

SRINIVASAN SERVICE TRUST (SST) • SOCIAL COMMITMENT- Health Care, Education, Rural/Community Development, Environment, Tribal Development. • TVS MOTOR COMPANY AND SUNDRAM CLAYTON formed a trust, both contribute 1% of their profit towards SST. • “We don’t have to pay for the employee from SST Fund ” – Joshi (Chairman SST) • Total money expenses on CSR is 3 Crore but outcomes values are 5 times.

• TQM practice of TVS is handled by the trust.

MISSION STATEMENT • “We strive to facilitate the process of sustainable community development through active involvement of local communities, leading towards the goal of self-reliant rural communities, and a

disease-free society, by providing primary health care and quality education, opportunities for the development of women and providing eco friendly environment”

ADMINISTRATION OF THE TRUST • Mr. Ashok Joshi, I.A.S. (Retd.) – Chairman • Mr. R. Seshadri – Director

HUMAN RESOURCE OF THE TRUST • Interested individuals from the local community – Animators to work at grass-root level • Civil Engineers – Coordinators for community development at factory areas

PROVISION OF TRAINING FOR EMPLOYMENT • Training programme in Santhavasal with Dr. Reddy’s lab • The Livelihood Advancement Business School (LABS) in Padavedu: Training in customer and sales relations and hospitality • Trainers are provided by LABS • Rest is provided by SST

• Padavedu is an area where TVS group companies do not have any business activities

THRUST AREAS OF THE TRUST • Economic Development • Health • Education • Infrastructure facilities • Eco-friendly environment

ECONOMIC DEVELOPMENT • Formation of SHGs in: • 131 SHGs in Padavedu • 93 SHGs in Tirukurungudi • 24 SHGs in Nava Tirupathi • 49 SHGs in Mysore

• 41 SHGs in Hosur

• Income generation programmes: Banana fibre extraction and value-added products, Agarbathi and Chapathi making, Mushroom cultivation,

Apiculture, Dairying, Sheep rearing, Appalam’s and Masala powder

ECONOMIC DEVELOPMENT (contd.) • Vocational training: In collaboration with Dr. Reddy’s Foundation under LABS programme for educated, unemployed youth

• Appropriate technology: Drip irrigation and quality seeds provided to farmers through Farmers Association (formed at community level) • University-Industry Partnership for Rural Development (with Tamil Nadu Agriculture University and IITs): For preparing techno-economic feasibility study utilising agro-based materials, rainwater harvesting,

environmental sanitation etc.

HEALTH SERVICES • Major Eye Camps: In coordination with Aravind Eye Hospital. So far 12000 cataract surgeries were performed in collaboration with IOC (since 1996) • Dental Check-up: For school children in all government school. E.g.: 10,000 children in 33 schools in Padavedu were coverd • Alcoholism Treatment Residential Camp: Conducted at Padavedu through T.T.K. Hospital, Chennai

HEALTH SERVICES (contd.) • Support Services: For ‘Varumun Kappom Programe’, Pulse polio

programme • Veterinary Camps • 9 PHCs by SST and 5 Govt. PHCs have been adopted by SST • Individual and collective toilets: To fight open-defecation and improve hygiene

• School toilets

EDUCATION – GENERAL AND VOCATIONAL • Schools Improvement Facilities – Construction of toilets with running water, balwadi construction, fencing, drinking water, partition of class rooms, supply of science and audio-visual equipment, scholarship to poor students, etc. • SST also runs Schools at Hosur and Tumkur • Based on child-focussed and project-oriented education ‘learning by doing’ and on experience. • Centre for Advanced Vocational Training, situated at Vanagaram, near Chennai. • The National Apprentice Board – approved courses offered are industrial machinist, mechanical, and electronics for a period of 3 years.

• Adult Education in collaboration with TCS • TVS Academy and SST have been creating an interface between Government School Teachers for activity-based learning techniques.

INFRASTRUCTURE FACILITIES • Roads and drains, drinking water, street lights, public library, health sub centre, etc • Partnership under “Namaku Naame Thittam I Village Self Sufficiency Scheme” – year 1999-2002 • Total value Rs. 400 lakhs.

ECO-FRIENDLY ENVIRONMENT • To increasing green coverage and protecting forests, Joint Forest Management (JFM) programme at Padavedu and Tirukkurungudi in coordination with TNFD, TERI and TVS group. • Social forestry, Horticultural and Wasteland development programmes • Comprehensive Plan has been prepared for sustainable water sources by adopting rainwater harvesting and artificial recharge for 5 years. • Comprehensive Watershed Development Plan in coordination with various line departments. • Water management techniques viz., drip irrigation, traditional waterbodies viz., lakes, tanks and ponds are being identified and rejunevated.

Eco-Tourism • Location: Javadi Hills(Area about 4KM coverage) • Partner: Tamilnadu Forest Department(TNFD) • Objective: Employment for local people as tourist guide

Eco-Tourism (Contd.) Tribal Development • Educational Institute’s involvement: Dept.of Anthropology University of Madras • Environment management plan • Community based model for river • Organic Farming & low economic input and sustainable agriculture (LISA Technique) • First phase investment About Rs.538 lakhs

Forest Management Joint Forest Management(JFM)by Union Ministry of Environment & Forests A. Village Forest Cornmittees(VFC) (In Year 2000,24 Members) B. Executive Committee(EC)elected by VFC Four Objectives 1. Reforestation of denuded land soil in Vallimalai reserved forest area 2. Moisture conservation measures 3. Increasing income for local people for living 4. Infrastructure development in villages

Forest Management (Contd.) Implementation of Forest Mgmt.

1. Intensive plantation of Nelli, Neem and Bamboo around 1.27 lakh seedlings were planted 2. In 1997 the launch of Tamil Nadu Afforestation Programme(TAP) 3. Japan Bank of International Cooperation & World Bank supported the eco development programme in which Kalakad-Mundanthurai Tiger

Reserve(KMTR)project .

Other SST Services In Forest Management • Providing professional expertise in developmental interventions to strengthen initiatives for forest department. Include training programs and capacity building workshops for villagers for various operational activities. • Creating partnerships with various ongoing government rural development schemes on poverty reduction and environmental conservation for mobilising resources. • Liaisoning of SST staff with local administration to execute development work

Other SST Services In Forest Mgmt (Cont.) • Adoption, reconstruction and maintenance of existing infrastructure. • Providing livelihood through imparting training to local youth. Egpractical training conducted at service stations of TVS Motor Company. • Empowerment of women through self-help groups(SHGs). Include training programmes for developing technical skills such as pickle making and tailoring. • Income generation projects. This includes giving loans to villagers for various income-generating activities such as pot-making, basket weaving etc.

ACCENT ON HEALTH & EDUCATION • SST set up health centre • Jointly working with government schools • Have 563 students and 16 teachers in Padavedu village • SST and government of rural development together constructed road in Irulamparai Village near Padavedu

FUNDING IS NO CONSTRAINT • SST approached Ford Foundation • Initiated project on micro-watershed project at Padavedu • Role of NABARD • Helped local women group to grow their business

REHABILITATION OF EARTHQUAKE AFFECTED VILLAGE • Gujarat Rehabilitation Project at Goyersama village – A holistic approach • Focus was on building brick and mortar together with providing livelihood

RELIEF LAND REHABILITATION WORKS TO TSUNAMI AFFECTED AREAS • SST as an earliest NGO to provide support to fisherfolk • 48000 packets were supplied in Chennai, Colachel and Radhapuram in year 2004

• Donation by employees of Sundaram Clayton Limited and TVS Motor Co. Ltd to around 15000 people

RELIEF LAND REHABILITATION WORKS TO TSUNAMI AFFECTED AREAS (Contd.) • Medical facilities against cholera and tetanus to 18000 people by

medical team • 655 shelter facilities in Chennai, Keelmoovarkarai and Poompuhar

villages • Construction of around 50 community toilets

• Plans for holistic development of villages around Nagapattinam district to cover 26000 people

THANK YOU

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