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II. LE MARKETING. 1. LES BASES DU MARKETING. 1.1. Le concept de marketing 1.2. L’évolution du marketing. 1.3. Les fondements du marketing. 1.4. Les clés du marketing.
2. LE MARKETING-MIX. INTRODUCTION AU MARKETING-MIX.
1. LE PRODUIT. 2. LE PRIX. 3. LA DISTRIBUTION. 4. LA COMMERCIALISATION.