Triple Play & Weblog Promotie

Triple Play Promotie van Weblogs September 2006

Triple play 

Historie

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Huidige stand van zaken

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Toekomst

What is Triple play 

Television

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Telephone

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Internet

Digitale TV 

More choice

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Better quality

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More control

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Better entertainment value (interactivity)

Onderweg naar morgen, Een economische analyse van het digitaliserende Medialandschap: Richard Nahuis, Marja Appelman, Machiel van Dijk, Ben Vollaard, Daniël Waagmeester (feb 2005)

Trend bij de ontvanger

Younger demographic, more online

Global Internet Data Points

Global Internet datapoints

Five Milestones for 2002 Global TMT (Technology/Media/Telecom)  

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There are more Internet users than PCs worldwide. There are more mobile phones than fixed telephone lines worldwide. North America is no longer the region with the largest number of Internet users; there are now more Internet users in Asia/Pacific (including Japan) than in North America. China has become No.1 in three out of the five TMT categories that we track. Global residential broadband appears to have hit critical mass, at an estimated 88MM subscribers as of CQ4:03 (up 55% Y/Y).

•Source: Morgan Stanley Global Market Sizing of TMT Products and Services (9/03) http:// www.morganstanley.com/techresearch

The new home 

New bandwidth enabled services

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Access throughput continuously increasing

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Devices capability upgrade and

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interoperability

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Wireless home network

Trends bij de aanbieder

Services 

Enabling a Full Triple Play offer (Broadband Europe BBE) – – – – –

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…With extra services included – – – – –

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Access (DSL) + Home Networking (Wireless LAN) Internet Access + Internet services (Email) Fixed Voice (PSTN / VoIP) progressively moving on to Visiophony TV / VoD Home automation / Home surveillance Internet Security Hard Drive & Storage capacity Alerting on Mobile, Photo direct upload on a website, Music streaming…

And Preparing “quadruple play” offers through fixedmobile convergence

Triple play strategy 

Understand the consumer: consumer driven end-to-end entertainment offers

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Serve entire digital home: compelling bundles

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Convince consumers (marketing)

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Give consumers what they want: proactively migration

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Size matters: country scale

Trends bij in de technologie

Mobile tv 

TV is a bigger application globally than telephony

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Daily amount of time spent with media is significant

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Digital convergence will happen in the handsets

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Broadcast paradigm will come to the mobilebusiness environment

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IP Datacast technology delivers the best qualityfor the mobile environment

Digitale tv & breedband

Telecom vs kabel (10:1)

Blogpromotion

How to Blog Effectively 

Link –

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Search engine spiders come back more frequently

Those you link to appreciate it and are more likely to link back

How to Blog Effectively 

Post frequently

How to Blog Effectively 

Post near-realtime –

“yesterday…

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“earlier this morning…

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“later today…

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“on Tuesday...

How to Blog Effectively 

Keep each post to a single subject

How to Blog Effectively 

Answer your email with your blog

How to Blog Effectively 

Insert relevant images to attract the eye, break up text

How to Blog Effectively 

Insert photos to aid storytelling, make posts more memorable, enhance recognition

Cllr Paul Crossly, Bath and North East Somerset

Why Promote Your Blog 

Without the oxygen of serendipitous feedback, your motivation for blogging will whither

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You need to know it’s having some influence

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Transition from busy-work task to time-effective leadership strategy –

Same rationale for going to meetings and presenting to groups

How to Promote Your Blog 

Email signature file Mary Reid Councillor for Chessington North and Hook ward Executive member for Children and Young People's Services Royal Borough of Kingston upon Thames Phone me on: 020 8397 1396 Email me on: [email protected] Read my blog on: www.maryreid.org.uk Write to me at: 126 Clayton Road, Hook, Chessington KT9 1NJ

Cllr Mary Reid, Kingston

How to Promote Your Blog 

Blogrolls

Cllr Kevin Davis, Kingston

How to Promote Your Blog 

RSS feed on your site

How to Promote Your Blog 

Business card

How to Promote Your Blog 

Links from other web sites –

Government

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Media

CEO Terry Huggins, South Holland

How to Promote Your Blog: Media coverage

Cllr John Trustrum, Chelmsford

Ray Cox, MN House of Representatives

How to Promote Your Blog: be a source for journalists

Cllr Mary Reid, Kingston Cllr Andrew Brown, Lewisham

How to Promote Your Blog 

Column, letters to editor in print media

Cllr Andrew Brown, Lewisham

Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site

Use the Technology Built-in to Your Blog Platform

Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site

Pingomatic.com

Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site • Use permalinks, comments, and trackbacks

Blog Post Footer

Promote with Links • Link to other blogs • Create a blogroll

BlogRolling.com

Promote with Links • • • • •

Link to other blogs Create a blogroll Post comments on other blogs Link inside your site to older content Link to other blogs via trackbacks

Trackbacks

Promote with Links • • • • • •

Link to other blogs Create a blogroll Post comments on other blogs Link inside your site to older content Link to other blogs via trackbacks Link to other blogs in your posts

Advertise your blog • • • • • • •

Blogads (www.blogads.com) CrispAds (www.crispads.com) AdBrite (www.adbrite.com) Chitika (www.chitika.com) Burst Media (www.burstmedia.com) Pheedo (www.pheedo.com) – ads in RSS feeds Google AdWords – (www.adwords.com)

Make the Most of Marketing • Advertise your blog • Affiliate marketing • Get your site listed in search engines/directories • Get media attention • Optimize your site for search engines • Keywords are key • Link to your blog from your main website

EDITORIAL IMPROVEMENTS

making your blog more attractive to readers

PHOTOS 

Say it with images. Studies show that readers find blogs with images more interesting and compelling than those without.

MEMES 

Memes are floating ideas or questions that are commented on by all kinds of bloggers. For example, one common meme is that bloggers post pictures of their cats on Fridays, or answer the same set of survey questions...

QUIZZES AND SURVEYS 

Encourage interaction with simple onequestion quizzes or polls – and get valuable feedback at the same time!

MOBILE BLOGGING, or moblogging 

Adding content to your blog using a mobile device like a cell phone or PDA, or even just blogging using email rather than the blog publishing interface

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Can be text, images, audio, video

AUDIO BLOGGING, or audblogging 

Posting audio clips on your blog

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Different from podcasting only because it isn’t part of an ongoing series

VIDEO BLOGGING, or vlogging 

Putting short video clips on your blog

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Some vlogs are only video; each “post” is a short video treatment, almost like a little show

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Not built into any blog software yet, but can be recorded using some digital cameras, Webcams, etc.

GUEST BLOGGING 

Raising the profile of your blog by inviting a guest blogger, usually well-known, to blog for a short time

Meer info: 

http://weblogs.about.com/cs/blogpromoti ons/a/promoteblog.htm

Huiswerk 

4 Oktober –

Bekijk de 3 filmpjes en stuur je antwoorden voor 5 oktober naar: [email protected]

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De filmpjes duren zo’n 20 minuten per stuk.

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The end of.. Newspaper/TV/Radio 

http://www.cbc.ca/theend/radio.html

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http://www.cbc.ca/theend/tv.html

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http://www.cbc.ca/theend/print.html

“The end of …” - filmpjes 

Per film deze vragen beantwoorden: –

Geef aan wat de kansen zijn voor “Right to Play” met de in de video getoonde ontwikkeling.

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Wat is jou mening over het einde van het besproken medium (TV, Radio & Print) en waarom denk je dat?

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Wie in het filmpje sprak je het minste aan en waarom.

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Geef 3 voorbeelden vanuit Nederland die vergelijkbaar zijn met voorbeelden uit de film

Rabobank bedrijfsbezoek 

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11 Oktober: –

Bedrijfsbezoek Rabobank

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Intranet strategie

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Content Management

Openbaar vervoer Stap uit op Centraal Station Utrecht; Neem de uitgang Jaarbeursplein; Loop linksaf de Croeselaan op; Het hoofdkantoor bevindt zich links op nr. 18; Meldt u zich bij binnenkomst a.u.b. bij de receptie.

Congres 12 Oktober: 

Rotterdam ECM Plaza

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Uiterlijk 9.30 aanwezig!!

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Gegevens op www.ecmplaza.nl

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Locatie: World Trade Center, Beursplein 37 te Rotterdam

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www.wtcrotterdam.nl