Triple Play & Weblog Promotie
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Triple Play Promotie van Weblogs September 2006
Triple play
Historie
Huidige stand van zaken
Toekomst
What is Triple play
Television
Telephone
Internet
Digitale TV
More choice
Better quality
More control
Better entertainment value (interactivity)
Onderweg naar morgen, Een economische analyse van het digitaliserende Medialandschap: Richard Nahuis, Marja Appelman, Machiel van Dijk, Ben Vollaard, Daniël Waagmeester (feb 2005)
Trend bij de ontvanger
Younger demographic, more online
Global Internet Data Points
Global Internet datapoints
Five Milestones for 2002 Global TMT (Technology/Media/Telecom)
There are more Internet users than PCs worldwide. There are more mobile phones than fixed telephone lines worldwide. North America is no longer the region with the largest number of Internet users; there are now more Internet users in Asia/Pacific (including Japan) than in North America. China has become No.1 in three out of the five TMT categories that we track. Global residential broadband appears to have hit critical mass, at an estimated 88MM subscribers as of CQ4:03 (up 55% Y/Y).
•Source: Morgan Stanley Global Market Sizing of TMT Products and Services (9/03) http:// www.morganstanley.com/techresearch
The new home
New bandwidth enabled services
Access throughput continuously increasing
Devices capability upgrade and
interoperability
Wireless home network
Trends bij de aanbieder
Services
Enabling a Full Triple Play offer (Broadband Europe BBE) – – – – –
…With extra services included – – – – –
Access (DSL) + Home Networking (Wireless LAN) Internet Access + Internet services (Email) Fixed Voice (PSTN / VoIP) progressively moving on to Visiophony TV / VoD Home automation / Home surveillance Internet Security Hard Drive & Storage capacity Alerting on Mobile, Photo direct upload on a website, Music streaming…
And Preparing “quadruple play” offers through fixedmobile convergence
Triple play strategy
Understand the consumer: consumer driven end-to-end entertainment offers
Serve entire digital home: compelling bundles
Convince consumers (marketing)
Give consumers what they want: proactively migration
Size matters: country scale
Trends bij in de technologie
Mobile tv
TV is a bigger application globally than telephony
Daily amount of time spent with media is significant
Digital convergence will happen in the handsets
Broadcast paradigm will come to the mobilebusiness environment
IP Datacast technology delivers the best qualityfor the mobile environment
Digitale tv & breedband
Telecom vs kabel (10:1)
Blogpromotion
How to Blog Effectively
Link –
Search engine spiders come back more frequently
Those you link to appreciate it and are more likely to link back
How to Blog Effectively
Post frequently
How to Blog Effectively
Post near-realtime –
“yesterday…
–
“earlier this morning…
–
“later today…
–
“on Tuesday...
How to Blog Effectively
Keep each post to a single subject
How to Blog Effectively
Answer your email with your blog
How to Blog Effectively
Insert relevant images to attract the eye, break up text
How to Blog Effectively
Insert photos to aid storytelling, make posts more memorable, enhance recognition
Cllr Paul Crossly, Bath and North East Somerset
Why Promote Your Blog
Without the oxygen of serendipitous feedback, your motivation for blogging will whither
You need to know it’s having some influence
Transition from busy-work task to time-effective leadership strategy –
Same rationale for going to meetings and presenting to groups
How to Promote Your Blog
Email signature file Mary Reid Councillor for Chessington North and Hook ward Executive member for Children and Young People's Services Royal Borough of Kingston upon Thames Phone me on: 020 8397 1396 Email me on: [email protected] Read my blog on: www.maryreid.org.uk Write to me at: 126 Clayton Road, Hook, Chessington KT9 1NJ
Cllr Mary Reid, Kingston
How to Promote Your Blog
Blogrolls
Cllr Kevin Davis, Kingston
How to Promote Your Blog
RSS feed on your site
How to Promote Your Blog
Business card
How to Promote Your Blog
Links from other web sites –
Government
–
Media
CEO Terry Huggins, South Holland
How to Promote Your Blog: Media coverage
Cllr John Trustrum, Chelmsford
Ray Cox, MN House of Representatives
How to Promote Your Blog: be a source for journalists
Cllr Mary Reid, Kingston Cllr Andrew Brown, Lewisham
How to Promote Your Blog
Column, letters to editor in print media
Cllr Andrew Brown, Lewisham
Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site
Use the Technology Built-in to Your Blog Platform
Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site
Pingomatic.com
Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site • Use permalinks, comments, and trackbacks
Blog Post Footer
Promote with Links • Link to other blogs • Create a blogroll
BlogRolling.com
Promote with Links • • • • •
Link to other blogs Create a blogroll Post comments on other blogs Link inside your site to older content Link to other blogs via trackbacks
Trackbacks
Promote with Links • • • • • •
Link to other blogs Create a blogroll Post comments on other blogs Link inside your site to older content Link to other blogs via trackbacks Link to other blogs in your posts
Advertise your blog • • • • • • •
Blogads (www.blogads.com) CrispAds (www.crispads.com) AdBrite (www.adbrite.com) Chitika (www.chitika.com) Burst Media (www.burstmedia.com) Pheedo (www.pheedo.com) – ads in RSS feeds Google AdWords – (www.adwords.com)
Make the Most of Marketing • Advertise your blog • Affiliate marketing • Get your site listed in search engines/directories • Get media attention • Optimize your site for search engines • Keywords are key • Link to your blog from your main website
EDITORIAL IMPROVEMENTS
making your blog more attractive to readers
PHOTOS
Say it with images. Studies show that readers find blogs with images more interesting and compelling than those without.
MEMES
Memes are floating ideas or questions that are commented on by all kinds of bloggers. For example, one common meme is that bloggers post pictures of their cats on Fridays, or answer the same set of survey questions...
QUIZZES AND SURVEYS
Encourage interaction with simple onequestion quizzes or polls – and get valuable feedback at the same time!
MOBILE BLOGGING, or moblogging
Adding content to your blog using a mobile device like a cell phone or PDA, or even just blogging using email rather than the blog publishing interface
Can be text, images, audio, video
AUDIO BLOGGING, or audblogging
Posting audio clips on your blog
Different from podcasting only because it isn’t part of an ongoing series
VIDEO BLOGGING, or vlogging
Putting short video clips on your blog
Some vlogs are only video; each “post” is a short video treatment, almost like a little show
Not built into any blog software yet, but can be recorded using some digital cameras, Webcams, etc.
GUEST BLOGGING
Raising the profile of your blog by inviting a guest blogger, usually well-known, to blog for a short time
Meer info:
http://weblogs.about.com/cs/blogpromoti ons/a/promoteblog.htm
Huiswerk
4 Oktober –
Bekijk de 3 filmpjes en stuur je antwoorden voor 5 oktober naar: [email protected]
–
De filmpjes duren zo’n 20 minuten per stuk.
–
The end of.. Newspaper/TV/Radio
http://www.cbc.ca/theend/radio.html
http://www.cbc.ca/theend/tv.html
http://www.cbc.ca/theend/print.html
“The end of …” - filmpjes
Per film deze vragen beantwoorden: –
Geef aan wat de kansen zijn voor “Right to Play” met de in de video getoonde ontwikkeling.
–
Wat is jou mening over het einde van het besproken medium (TV, Radio & Print) en waarom denk je dat?
–
Wie in het filmpje sprak je het minste aan en waarom.
–
Geef 3 voorbeelden vanuit Nederland die vergelijkbaar zijn met voorbeelden uit de film
Rabobank bedrijfsbezoek
11 Oktober: –
Bedrijfsbezoek Rabobank
–
Intranet strategie
–
Content Management
Openbaar vervoer Stap uit op Centraal Station Utrecht; Neem de uitgang Jaarbeursplein; Loop linksaf de Croeselaan op; Het hoofdkantoor bevindt zich links op nr. 18; Meldt u zich bij binnenkomst a.u.b. bij de receptie.
Congres 12 Oktober:
Rotterdam ECM Plaza
Uiterlijk 9.30 aanwezig!!
Gegevens op www.ecmplaza.nl
Locatie: World Trade Center, Beursplein 37 te Rotterdam
www.wtcrotterdam.nl
Triple play
Historie
Huidige stand van zaken
Toekomst
What is Triple play
Television
Telephone
Internet
Digitale TV
More choice
Better quality
More control
Better entertainment value (interactivity)
Onderweg naar morgen, Een economische analyse van het digitaliserende Medialandschap: Richard Nahuis, Marja Appelman, Machiel van Dijk, Ben Vollaard, Daniël Waagmeester (feb 2005)
Trend bij de ontvanger
Younger demographic, more online
Global Internet Data Points
Global Internet datapoints
Five Milestones for 2002 Global TMT (Technology/Media/Telecom)
There are more Internet users than PCs worldwide. There are more mobile phones than fixed telephone lines worldwide. North America is no longer the region with the largest number of Internet users; there are now more Internet users in Asia/Pacific (including Japan) than in North America. China has become No.1 in three out of the five TMT categories that we track. Global residential broadband appears to have hit critical mass, at an estimated 88MM subscribers as of CQ4:03 (up 55% Y/Y).
•Source: Morgan Stanley Global Market Sizing of TMT Products and Services (9/03) http:// www.morganstanley.com/techresearch
The new home
New bandwidth enabled services
Access throughput continuously increasing
Devices capability upgrade and
interoperability
Wireless home network
Trends bij de aanbieder
Services
Enabling a Full Triple Play offer (Broadband Europe BBE) – – – – –
…With extra services included – – – – –
Access (DSL) + Home Networking (Wireless LAN) Internet Access + Internet services (Email) Fixed Voice (PSTN / VoIP) progressively moving on to Visiophony TV / VoD Home automation / Home surveillance Internet Security Hard Drive & Storage capacity Alerting on Mobile, Photo direct upload on a website, Music streaming…
And Preparing “quadruple play” offers through fixedmobile convergence
Triple play strategy
Understand the consumer: consumer driven end-to-end entertainment offers
Serve entire digital home: compelling bundles
Convince consumers (marketing)
Give consumers what they want: proactively migration
Size matters: country scale
Trends bij in de technologie
Mobile tv
TV is a bigger application globally than telephony
Daily amount of time spent with media is significant
Digital convergence will happen in the handsets
Broadcast paradigm will come to the mobilebusiness environment
IP Datacast technology delivers the best qualityfor the mobile environment
Digitale tv & breedband
Telecom vs kabel (10:1)
Blogpromotion
How to Blog Effectively
Link –
Search engine spiders come back more frequently
Those you link to appreciate it and are more likely to link back
How to Blog Effectively
Post frequently
How to Blog Effectively
Post near-realtime –
“yesterday…
–
“earlier this morning…
–
“later today…
–
“on Tuesday...
How to Blog Effectively
Keep each post to a single subject
How to Blog Effectively
Answer your email with your blog
How to Blog Effectively
Insert relevant images to attract the eye, break up text
How to Blog Effectively
Insert photos to aid storytelling, make posts more memorable, enhance recognition
Cllr Paul Crossly, Bath and North East Somerset
Why Promote Your Blog
Without the oxygen of serendipitous feedback, your motivation for blogging will whither
You need to know it’s having some influence
Transition from busy-work task to time-effective leadership strategy –
Same rationale for going to meetings and presenting to groups
How to Promote Your Blog
Email signature file Mary Reid Councillor for Chessington North and Hook ward Executive member for Children and Young People's Services Royal Borough of Kingston upon Thames Phone me on: 020 8397 1396 Email me on: [email protected] Read my blog on: www.maryreid.org.uk Write to me at: 126 Clayton Road, Hook, Chessington KT9 1NJ
Cllr Mary Reid, Kingston
How to Promote Your Blog
Blogrolls
Cllr Kevin Davis, Kingston
How to Promote Your Blog
RSS feed on your site
How to Promote Your Blog
Business card
How to Promote Your Blog
Links from other web sites –
Government
–
Media
CEO Terry Huggins, South Holland
How to Promote Your Blog: Media coverage
Cllr John Trustrum, Chelmsford
Ray Cox, MN House of Representatives
How to Promote Your Blog: be a source for journalists
Cllr Mary Reid, Kingston Cllr Andrew Brown, Lewisham
How to Promote Your Blog
Column, letters to editor in print media
Cllr Andrew Brown, Lewisham
Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site
Use the Technology Built-in to Your Blog Platform
Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site
Pingomatic.com
Use the Technology Built-in to Your Blog Platform • Set up an RSS/Atom feed • Syndicate your site • Use permalinks, comments, and trackbacks
Blog Post Footer
Promote with Links • Link to other blogs • Create a blogroll
BlogRolling.com
Promote with Links • • • • •
Link to other blogs Create a blogroll Post comments on other blogs Link inside your site to older content Link to other blogs via trackbacks
Trackbacks
Promote with Links • • • • • •
Link to other blogs Create a blogroll Post comments on other blogs Link inside your site to older content Link to other blogs via trackbacks Link to other blogs in your posts
Advertise your blog • • • • • • •
Blogads (www.blogads.com) CrispAds (www.crispads.com) AdBrite (www.adbrite.com) Chitika (www.chitika.com) Burst Media (www.burstmedia.com) Pheedo (www.pheedo.com) – ads in RSS feeds Google AdWords – (www.adwords.com)
Make the Most of Marketing • Advertise your blog • Affiliate marketing • Get your site listed in search engines/directories • Get media attention • Optimize your site for search engines • Keywords are key • Link to your blog from your main website
EDITORIAL IMPROVEMENTS
making your blog more attractive to readers
PHOTOS
Say it with images. Studies show that readers find blogs with images more interesting and compelling than those without.
MEMES
Memes are floating ideas or questions that are commented on by all kinds of bloggers. For example, one common meme is that bloggers post pictures of their cats on Fridays, or answer the same set of survey questions...
QUIZZES AND SURVEYS
Encourage interaction with simple onequestion quizzes or polls – and get valuable feedback at the same time!
MOBILE BLOGGING, or moblogging
Adding content to your blog using a mobile device like a cell phone or PDA, or even just blogging using email rather than the blog publishing interface
Can be text, images, audio, video
AUDIO BLOGGING, or audblogging
Posting audio clips on your blog
Different from podcasting only because it isn’t part of an ongoing series
VIDEO BLOGGING, or vlogging
Putting short video clips on your blog
Some vlogs are only video; each “post” is a short video treatment, almost like a little show
Not built into any blog software yet, but can be recorded using some digital cameras, Webcams, etc.
GUEST BLOGGING
Raising the profile of your blog by inviting a guest blogger, usually well-known, to blog for a short time
Meer info:
http://weblogs.about.com/cs/blogpromoti ons/a/promoteblog.htm
Huiswerk
4 Oktober –
Bekijk de 3 filmpjes en stuur je antwoorden voor 5 oktober naar: [email protected]
–
De filmpjes duren zo’n 20 minuten per stuk.
–
The end of.. Newspaper/TV/Radio
http://www.cbc.ca/theend/radio.html
http://www.cbc.ca/theend/tv.html
http://www.cbc.ca/theend/print.html
“The end of …” - filmpjes
Per film deze vragen beantwoorden: –
Geef aan wat de kansen zijn voor “Right to Play” met de in de video getoonde ontwikkeling.
–
Wat is jou mening over het einde van het besproken medium (TV, Radio & Print) en waarom denk je dat?
–
Wie in het filmpje sprak je het minste aan en waarom.
–
Geef 3 voorbeelden vanuit Nederland die vergelijkbaar zijn met voorbeelden uit de film
Rabobank bedrijfsbezoek
11 Oktober: –
Bedrijfsbezoek Rabobank
–
Intranet strategie
–
Content Management
Openbaar vervoer Stap uit op Centraal Station Utrecht; Neem de uitgang Jaarbeursplein; Loop linksaf de Croeselaan op; Het hoofdkantoor bevindt zich links op nr. 18; Meldt u zich bij binnenkomst a.u.b. bij de receptie.
Congres 12 Oktober:
Rotterdam ECM Plaza
Uiterlijk 9.30 aanwezig!!
Gegevens op www.ecmplaza.nl
Locatie: World Trade Center, Beursplein 37 te Rotterdam
www.wtcrotterdam.nl
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