Tpad-solaire.docx

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management

A SWOT ANALYSIS ON SOLAIRE RESORT AND CASINO

In Partial Fulfiment of the subject Recreation Management for the Degree of Bachelor of Science in Tourism Management

Submitted by: Cataylo, Cristine Ann Mazon, Janedy

Submitted to: Syrelle Claire Pangan

November 6, 2018

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management TABLE OF CONTENTS

ACKNOWLEDGEMENT INTRODUCTION Name and General Location Company Ownership / Managament SITE DESCRIPTION AND EVALUATION Geographical Location/ Location Map Accessibility FACILITIES Type and Description of Operation List of the Facilities/Equipment Other Product and Services Offered MARKET CLIENTELE Specific Target Market / Clientele Competitors Promotional activities / Tools SWOT ANALYSIS CONCLUSIONS AND RECOMMENDATIONS

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management ACKNOWLEGEMENT

The proponents would like to extend their sincerest appreciation to the following person who, in other way or another, made this study possible.

First of all, we would like to express our deepest gratitude to Almighty God for the knowledge and determination He has imparted to us during the days and nights that we are making this thesis and also in the span of our lives. “I can do everything through Him who give me strength.” (Philippians 4:13)

We would like to express deepest appreciation and felicitations to our subject adviser, Professor Syrelle Claire Pangan for her guidance and help to make this research possible, we are truly thankful to her for sharing expertise, and sincere and valuable guidance and encouragement extended to us.

To our parents, guardians and love ones, who did merit of actions for their moral, spiritual, material and financial support to make this study possible.

And to our Almighty God, for He showered us enough knowledge, strength and guidance to make this study a possible one.

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management

CHAPTER I

INTRODUCTION This chapter consists of name and general location of the proponent’s business ventures which is the resort. The company’s philosophy and the owners’ names. Moreover, we will also tackles the form of ownership that we used to build this business.

NAME AND GENERAL LOCATION

The proponents conducted a research at Solaire Resort and Casino. It is a resort located at Aseana Ave., Paranaque, Metro Manila where the people can relax and enjoy their stay. It is a place for family and travelers who wishes for a nearer place where they can stay and unwind while they’re on their business trip or vacation. People in the working class are too busy with their schedule that they have less time for relaxation. With a resort close-by the rural area, it will open an opportunity that will require less travel time from their point of origin in Metro Manila. The importance of having this kind of establishment is that it will give guests a convenient means to enjoy and have a quality time. It is also a means for profit for the investors and contributing to the economic advancement of the country Solaire Resort and Casino will benefit both the investors and the people around the establishment or near the establishment in terms of economic means and location of the resort. It is a business that will signify what you need away from work and for the side of the investors, a return of investment and even more which is profit.

Solaire Resort and Casino is a place to be where an individual or groups of people can relax from the chaos of the city as they enter the resort. A place of opportunity and advancements.

COMPANY / INSTITUTIONAL PHILOSOPHY

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management

Our Philosophy

We are committed to fulfill the satisfaction of the customers and guests and give them an amazing experience that will exceed their expectation. To offer fun experience to its customers to both local and international people. To give the market what they can enjoy with in the different activities that the hotel offers so that they may have a reason to come back. Also, to assure that every staff and people of the business are all well-trained, trustworthy and hardworking. Not just the subordinates but also the top management.

Mission

Working in harmony, we create exceptional, stimulating and memorable experience for our guests by consistently providing incomparable, personalized service with delightful surprises in our beautiful environment. With a culture built upon a foundation of doing the simple things well with attention to detail, enthusiasm and passion, we will exceed guest expectations and create a sense of team member pride and fulfillment.

Our success will result superior return for our shareholders, contribute to the restoration of the Philippines as a premier tourist destination, create jobs and improve the economy.

Vision Solaire will be the best ultimate gaming resort in the Philippines.

OWNERSHIP / MANAGEMENT

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management Solaire Resort and Casino is owned by Bloomberry Resorts. The following ownership information is a subset of that available in the Gaming Business Directory published by Casino City Press.

Bloomberry Resorts Corporation is a public company listed on the Philippine Stock Exchange that develops tourist facilities, casino entertainment, and hotel and amusement-themed projects. Bloomberry Resort Corporation’s competitive strength is highly professional and experiences management team that has built successful businesses in the Philippines.

The type of business ownership used by Solaire is corporation. Corporation is a business organization that has a separate legal personality from its owners. Ownership in a stock corporation is represented by share of stock. The owner (stockholders) enjoy limited liability but have limited involvement in the company’s operations. The board of directors, an elected group from the stockholders, controls the activities of the corporation.

The advantage of corporation as a type of business ownership is limited liability. The shareholders of a corporation are only liable up to the amount of their investments. The corporate entity shields them from any further liability. Source of capital. A publiclyheld corporation in particular can raise substantial amounts by selling shares or issuing bonds. Ownership transfers. It is not especially difficult for a shareholder to sell shares in a corporation, though this is more difficult when the entity is privately-held. Perpetual life. There is no limit to the life of a corporation, since ownership of it can pass through many generations of investors. However, there’s also a disadvantages, these are Double taxation. Depending on the type of corporation, it may pay taxes on its income, after which shareholders pay taxes on any dividends received, so income can be taxed twice. Excessive tax filings. Depending on the kind of corporation, the various types of income and other taxes that must be paid

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management can require a substantial amount of paperwork. Independent management. If there are many investors having no clear majority interest, the management team of a corporation can operate the business without any real oversight from the owners.

CHAPTER II SITE DESCRIPTION AND EVALUATION

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management This chapter consists of geographical location and its location map and the accessibility of our place for better understanding of the location of our business in order for the clients to come into our place without a hassle.

GEOGRAPHICAL LOCATION / LOCATION MAP

Solaire Resort and Casino location is at J Aseana Ave., Paranaque, Metro Manila. It is near the popular establishments such as Mall of Asia, Solaire, Aseana One, and more. The location is definitely accessible for enough customers who can take advantage of what the business has to offer which is a resort filled with many things guests can do out of their work. It is a good location for the people who are looking for a place where they can relax and enjoy with their friends, families, and loved ones since it’s is inhabited by many professional residing nearby and it is near schools, banks and many establishments that would need a break from their work and studies without the need to spend hours on the road to get to their destination. The location has an organized surrounding which makes it not hard to find or locate for the ones interested in going to the resort. It is also a location where a number of passersby may take interest on even if they do not stay near the area.

Figure 1. Location Map of Paranaque to Solaire

ACCESIBILITY

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management Holidays for people with special needs can be seen discouraging due to the fact that the peculiarity of the limited mobility requires the accompaniment of special assisting equipment. This equipment is always hard to be transferred at the vacations destination any worry about their accessibility to the resort areas, the equipment and their transfers.

Solaire Resort and Casino is accessible for people with limited mobility. Also, we are equip and organize in order to be friendly and easy accessible for people with this kind of issues. There is a wide range of special equipment and service facilities available, and we are always capable and delighted to organize everything in order to satisfy our clients’ needs. Some of the available accessibilities are summarized below. 

Equipment for disabled people



Car rentals



Personalized services



VIP services

Furthermore, Solaire has an excellent service begins upon arrival where an airport representative will escort you to your vehicle of choice that will safely delivery your secured arrival to Solaire. They offer transfers from/to NINOY AQUINO INTERNATIONAL AIRPORT (NAIA) to Solaire Resort and Casino Manila through the new NAIA Expressway.

CHAPTER III

FACILITIES

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management This chapter consists of types of operations we will be using in our business which is the resort. Also, the lists of facilities and equipment that we have in our place and lastly the other product that we offer to our guest.

TYPES / DESCRIPTION OF OPERATIONS

The objective of business owners is profitability. Your organization's success depends on your employees' performance; poor performance is detrimental to your company's success. Creating a well-rounded approach to managing and coaching your work force requires the expertise of a human resources leader and the support of your company's executive leadership. (Mayhew, 2015)

Employees are then considered of utmost important in any business but qualified employees are not easy to find to make the business successful and achieve the business’ objectives. Business leaders need someone they can count on to run the company when they cannot be there. It is always important to have someone you can trust at the helm. Not having a reliable and trustworthy employee can leave a company in a bind. Having someone that can step up in tough situations will make the company more stable. This stability and reliability will show to the client and the other employees that the company can be counted on.

In the event that a valuable employee decides to leave the company it can cause problems not only for the business being left behind but the employee can also end up in the wrong hands. (Faughnan, 2013). An employee cannot be quantified only by their resume, it is also important to find someone who is loyal and hard working. These are qualities that the most prestigious universities cannot teach. In addition, it is impossible for employers to know these qualities in an applicant simply by interviewing them. In reality there are not many potential employees who hold these valuable qualities. That is why when you find an employee who has what it takes it would be in the best interest of the company to retain them for their benefit. (Faughnan, 2013)

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management Solaire Resort and Casino, as the establishment of the proponents for their business is just like any other business that would require manpower to run the business and make it effective in achieving their objectives, which is to have a return of investment and gain profit.

Table 1. Solaire’s Organizational Structure

LIST OF THE FACILITIES/ EQUIPMENT

Bay Club Rooms Deluxe and Grand Deluxe Rooms

FACILITIES 24 hour in Room Dining Limousine service

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management Outdoor Swimming Pool Gym Wellness Spa Salon Banquet and Conference Rooms 24 hour car park Local, Int’l and E-newspapers

The Shoppes Extensive CCTV and security coverage Foreign Currency Exchange The Theatre

Table 2. List of Facilities

EQUIPMENT Bar Equipment

Cookware, 7 pc set

Soap Dish

Gym Equipment

Blender

Tissue Cover

Food Processor (Mini Prep or Full Size) Hand Mixer

Hair Dryer

Dinner Fork

Electric Kettle

Iron/ Ironing Board

Serving Spoon

Cutting Board

Broom & Dustpan Set

Linen (bed and bath kitchen, tables) & towels Water slides

Juice Glass/ Champagne Glass Acrylic Glassware

Drawer Organizer

Vacuum

Water sports equipment

Paper Towel Holder

Sports and gym equipment

Telecommunications switchboard /PBX

Hot water equipment

Safety /emergency equipment

Television, radios and Digital media players

Dinner Knife

Storage Bowls / Containers

Pool & patio chairs tables and umbrella Baths,shower-baths,sink washbasins, bidets, seats and cover Furniture

Table 3. List of Equipment

OTHER PRODUCT AND SERVICES OFFERED

The other product and service that the Solaire offered is the Sky Range Shooting Club, it is a sprawling 20-lane, state of the art, indoor shooting range and exclusive luxury hub for gun enthusiasts and shooting aficionados.

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management The Shooting Range boasts of a 25 meter long shooting bay with 15 shooter lanes separated by the latest and safest technology in modular ballistic panels.

Guests would enjoy the live fire action behind the safety of Level 5 bullet proof of clear viewing windows and in the comfort of the club’s fine amenities. Exclusive equipment await members such as access to high end firearm rentals, secured gun display cabinets, expert gun handling training and gunsmithing services.

CHAPTER IV

MARKET/CLIENTELE

This chapter includes the specific target market, the competitors, and the promotional activities and tools.

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management

SPECIFIC TARGET MARKET

The Solaire Resort and Casino has a wide variety of young and adult people as their target market. The unique facility with casino along with bars and restaurants will attract adult and young people living in the local area along with visiting tourists.

COMPETITORS

The Solaire Resort and Casino potential competitors were the resort near the area such as Resorts World Manila, Okada, Bayshore Residential Resort, and City of Dreams.

CHAPTER V

SWOT ANALYSIS This chapter includes the company’s SWOT analysis. We will tackle the strength and weaknesses, as well as, the opportunities and threats of our business in order for us to measure what our resort can and cannot do.

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management

Strength

Weaknesses









First to Market: As the early player, the presence in the market has attracted the eyes and it has the advantage to capture the majority of the customer base. Political support: This industry is highly supported by politics, which results in better rules and regulations for business expending as well as attracting more customers Focus on High end VIP market: It brings more margins to the business and higher return is expected

Intense industry competition: Intensive competition is expected. It’s not easy to have good positioning strategy and stand out. Perception is reality: The perception on manila of the region is as being not safe, not clean and poor.



Threat 

Opportunities  

One year window of competitive advantage Rapid growth in outbound travel from China, Korea and India.

 

Limited talent Pool: Solaire might face difficulty in attracting skilled labor in another few years. This includes competitions from domestic demands as well as competitions from external demand of Philippines workforce. Current Issue: Government Relationship between china and the Philippines. Increased competition from destinations in another countries due to open and low barrier of tourism market and especially its growth in Asia-pacific region.

RECOMMENDATIONS

The time is very favorable for positioning Solaire as the premium integrated resort in the Philippines. To manage its risks, my recommendations are as follows:

Universal College of Parañaque 8273 Dr. A. Santos Ave., Parañaque City Tel No. 820-0000 College of International Hospitality and Tourism Management (I)

Labor intensive and service oriented. This requires a skilled and dedicated workforce. To ensure consistent service quality, Solaire would do well to place great importance in training and retention of its staff.

(II)

Instead of focusing on competition with the rest of resort within the entertainment city manila, Solaire should explore joint marketing programmers. Solaire should

aim

to develop into a comprehensive and relaxing family holiday destination, luring different kinds of tourist with large varieties of leisure activities and entertainment.

Conclusions Solaire is entering the new tourism elements will largely enrich the tourist attractions on offer, giving solaire a boost in arrivals. However, all these advantages could also be negated by the intense competition. Looking forward, there are both opportunities and challenges. To be successful, Solaire would have to place great emphasis on enhancing its own service standards, as well as diversifying its revenue streams to have sustainable success.