Tour Of Missouri Topline Numbers

Tour of Missouri 2009 $38,480,157

Total Spectator Spend

Locals

Non-locals

Non-Missourian

$26.87 $8.92 $4.18 $19.95 $2.10

$62.75 $62.22 $20.95 $46.16 $9.60

$61.22 $83.20 $21.48 $50.34 $7.20

$62.02

$201.68

$223.44

2.48

2.61

2.29

Per person spend

$25.01

$77.27

$97.57

Unique Spectators

226,448

41,044

49,339

Food & Beverage Lodging Ground Transportation Shopping / Souvenirs Other Total Average Party Size

Total Spend Per Day Average Days Total Spend

$5,663,026.19 $3,171,553.23 $4,814,107.49 1

3.79

4.32

$5,663,026

$12,020,187

$20,796,944

Trip Planning Importance

Non Missourian (1 - Not Important ) 39 2 15 3 19 4 33 (5 - Very Important ) 543 Total 649

6.0 2.3 2.9 5.1 83.7 100.0

Important and Very Important = 88.8%

Tour of Missouri 2009

Gender Male Female Average Age Household Income <$24,000 $24,000 - $34,999 $35,000 - $44,999 $45,000 - $64,999 $65,000 - $84,999 $85,000 - $119,999 $120,000 - $149,999 $150,000+ Average Income

Missourian

Non-Missourian

5127.6% 4872.4%

5863.1% 4136.9%

45.3

45.3

927.7% 755.0% 815.3% 1485.9% 1365.5% 2269.1% 927.7% 1453.8% $87,708

320.0% 272.0% 416.0% 1360.0% 1488.0% 2640.0% 1408.0% 2096.0% $105,542