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KRISTINA DUDAREVITCH 15-04 212th Street Bayside, NY 11360 Cell 646-842-0799 [email protected]

MARKETING & MEDIA SALES PROFESSIONAL Results-oriented marketing and sales professional with extensive background and knowledge of integrated media including online, print and events. Proven success of achieving and exceeding budgeting goals resulting in expansion of existing client business and development of new business. Extensive knowledge of integrated marketing programs that deliver quantifiable ROI including branding/awareness, lead-generation and out-of-box programs. In-depth knowledge of online industry including social media and Media 2.0. Strong interpersonal and relationship building skills with colleagues and clients including all levels of seniority including but not limited to C-Level, VP Marketing, Marketing Directors and Managers and all agency personnel including Group Supervisors, Media Supervisors, Media Planners and Assistant Media Planners.

PROFESSIONAL SKILLS ◆

Strategic Planning ◆

Customer Relationship Management ◆ Marketing & Sales

◆

Online Evangelist

Writing and Presentation Skills

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◆ Business Development

EXPERIENCE Online Regional Sales Manager, Vendome Media Group Media Group, NY, NY 2008 - 2008 ✓

Responsible for the redesign and repositioning of Vendome Media healthcare sites to accomplish goal of

60/40 print/online from 80/20 print/online billing. ✓

Create and present business plan on parameters to increase traffic and revenue including SEO as well as

new programs to meet goals. ✓

Meet weekly with publishers to introduce new online programs and discuss traffic patterns.

✓

Act as online liaison for publishers and sales representatives to be the go to person on all online initiat-

ives. ✓

Strategize, present and meet with prospects and clients to introduce online programs.

✓

Strategize, present and meet with agency prospects including Ogilvy, McCann, PHD, Lowe Group, Initiat-

ive Group, OMD and Zenith Media.

Online Regional Sales Manager, CIO.com, CSO.com NY, NY 2006 - 2007 ✓

Strategic planning, brand development and online execution for top-line technology accounts including

CA, IBM, Unisys, AT&T, Avaya, HP, EDS and BMC that served to increase company’s branding/awareness and

lead-generation. ✓

Strategic planning, brand development and online execution with top-line agencies including Ogilvy,

Mindshare, OMD, Zenith, Universal McCann, PHD, Lowe Group, Initiative Media, JWT and PJA. ✓

Implemented out-of-box solution for HP Blade Servers campaign that increased awareness of company’s

green themed initiatives. Program reinforced HP’s reputation as a leading company in sustainability. District Manager/Account Manager, CMP Media, New York, NY 2004 - 2006 District Manager - InformationWeek and Optimize ✓

Grew East Coast territory to 25% over budget through development of existing top-line strategic client

and prospects through integrated media/marketing platforms including print, online, research, custom and face-to-face. ✓

Strategic accounts included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.

Account Manager/VIN ✓ ✓

Increased revenue 45% over budgeted goal of $1.5M through fully integrated media platforms. Created and implemented marketing strategy to launch new publication, Advanced Trading that resulted

in additional revenue of $250K in territory, a 50% increase over projected sales goal. Growth of publication revenue was key in increased frequency from 4 to 8 times.

Account Manager, Dempa Publications, New York, NY 2004 - 2004 ✓

Prospecting and development of new business and maintenance and growth of major consumer electron-

ics accounts including Sony, Samsung, Panasonic and Toshiba.

Consultant Business Development, Hearst Publications, New York, NY 2002 - 2003 ✓

Prospecting and development of non-endemic business accounts that included spirits, financial/credit

card and high-end car companies.

Account Director/Account Executive, CMP Media, New York, NY 1997 - 2001 Account Director - InfomationWeek, InternetWeek and Network Computing ✓

Prospecting and development of Southeast Territory which resulted in territory growth of over 30% over

goal ($10 million billing) with fully integrated marketing programs. ✓

Territory partnership resulted in year-end sales honors.

Account Executive - InternetWeek Marketplace ✓

Grew a non-existent West Coast territory to over $1.5M in billings. A 100% growth in territory.

✓

Involved in the continued growth and maintenance of territory that resulted in year over year billing of

20% over goal. ✓

Repositioned Communications Week to Internet Week. Repositioning predicated by changes in techno-

logy industry from client server to internet. ✓

Earned sales person of the year honor based on continued growth of territory.

Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986 - 1997 Senior Media Planer/Buyer - 1992 - 1997 Billing Manager - 1986 - 1992

Administrative Assistant/Supervisor Client Accounting, Y&R, NY, NY 1981 - 1986 Supervisor Client Accounting - 1982 - 1986 Administrative Assistant - 1981 - 1982

E D U C AT I O N Liberal Arts, Hunter College, New York, NY (completed 60 credits)