Times Of India.docx

THE TIMES OF INDIA HISTORY: The Times of India issued its first edition on 3 November 1838 as The Bombay Times and Journal of Commerce. The paper published Wednesdays and Saturdays under the direction of Raobahadur Narayan Dinanath Velkar, a Maharashtrian Reformist, and contained news from Britain and the world, as well as the Indian Subcontinent. J.E. Brennan was its first editor. In 1860, editor Robert Knight (1825–1892) bought the Indian shareholders' interests, merged with rival Bombay Standard, and started India's first news agency. It wired Times dispatches to papers across the country and became the Indian agent for Reuters news service. In 1861, he changed the name from the Bombay Times and Standard to The Times of India. The Bombay times had many Indian Shareholders from 1850 to 1859

In 1861, the four newspaper –the Bombay Times, the Bombay Courier, The Standard and the Bombay Telegraph- were amalgamated under new name of the “Times of India ”. In 1892, Thomas J. Bennet purchased the rights of Bombay times, he had taken help of master printer F. M. Coleman. Later, in 1913, they jointly formed the Company Bennet , Coleman & Co.Ltd ( BCCL). With its high class printing and news service, the Times of India made rapid progress. In 1890 it printed daily 3000 copies. Being a Anglo-Indian newspaper, there was freedom from race prejudice, certainly on editorial side. The Times of India if the oldest English daily in India and it is also a great newspaper which played an important role in the development of journalism in this country Frank Moraes became the first Indian editor when freedom came. The Times of India passed into Indian hands in 1946. Ownership of the paper passed on to the then famous Industrial family of Dalmias. ( Ramkrishna Dalmia) Later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP Type: Daily newspaper Owner: Bennett, Coleman & Co. Ltd. Publisher: The Times Group Editor-in-chief: Jaideep Bose Associate editor: Jug Suraiya Official website: Timesofindia.com TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the

country and a combined readership of over 40 million.

Dalmiya ownership

Sir Stanley Reed edited The Times of India from 1907 until 1924 and received correspondence from the major figures of India such as Mahatma Gandhi. In all he lived in India for fifty years. He was respected in the United Kingdom as an expert on Indian current affairs. He christened Jaipur as "the Pink City of India". Bennett Coleman & Co. Ltd was sold to sugar magnate Ramkrishna Dalmia of the then-famous industrial family, the Dalmiyas, for Rs 20 million in 1946, as India was becoming independent and the British owners were leaving. In 1955 the Vivian Bose Commission of Inquiry found that Ramkrishna Dalmia, in 1947, had engineered the acquisition of the media giant Bennett Coleman & Co. by transferring money from a bank and an insurance company of which he was the Chairman. In the court case that followed, Ramkrishna Dalmia was sentenced to two years in Tihar Jail after having been convicted of embezzlement and fraud. But for most of the jail term he managed to spend in hospital. Upon his release, his son-in-law, Sahu Shanti Prasad Jain, to whom he had entrusted the running of Bennett, Coleman & Co. Ltd. rebuffed his efforts to resume command of the company. Jain family (Shanti Prasad Jain) In the early 1960s, Shanti Prasad Jain was imprisoned on charges of selling newsprint on the black market

And based on the Vivian Bose Commission's earlier report which found wrongdoings of the Dalmia – Jain group, that included specific charges against Shanti Prasad Jain, the Government of India filed a petition to restrain and remove the management of Bennett, Coleman and Company. Based on the pleading, Justice directed the Government to assume control of the newspaper which resulted in replacing half of the directors and appointing a Bombay (now Mumbai) High Court judge as the Chairman. Under the Government of India Following the Vivian Bose Commission report indicating serious wrongdoings of the Dalmia–Jain group, on 28 August 1969, the Bombay High Court, under Justice J. L. Nain, passed an interim order to disband the existing board of Bennett Coleman and to constitute a new board under the Government. The bench ruled that "Under these circumstances, the best thing would be to pass such orders on the assumption that the allegations made by the petitioners that the affairs of the company were being conducted in a manner prejudicial to public interest and to the interests of the Company are correct". Following that order, Shanti Prasad Jain ceased to be a director and the company ran with new directors on board, appointed by the Government of India, with the exception of a lone stenographer of the Jains. Curiously, the court appointed D K Kunte as Chairman of the Board. Kunte had no prior business experience and was also an opposition member of the Lok Sabha. Back to the Jain family In 1976, during the Emergency in India, the Government transferred ownership of the newspaper back to Ashok Kumar Jain (Sahu Shanti Prasad Jain's son, Ramkrishna Dalmia's grandson and the father of Samir Jain and Vineet Jain). The Jains too often landed themselves in

various money laundering scams and Ashok Kumar Jain had to flee the country when the Enforcement Directorate pursued his case strongly in 1998 for alleged violations of illegal transfer of funds (to the tune of US$1.25 million) to an overseas account in Switzerland.

During the Emergency On 26 June 1975, the day after India declared a state of emergency, the Bombay edition of The Times of India carried an entry in its obituary column that read "D.E.M. O'Cracy, beloved husband of T.Ruth, father of L.I.Bertie, brother of Faith, Hope and Justice expired on 25 June".The move was a critique of Prime Minister Indira Gandhi's 21-month state of emergency, which is now widely known as "the Emergency" and seen by many as a roundly authoritarian era of Indian government.

KEY MILESTONES: 1861 Editor Robert Knight amalgamates The Bombay Times, Bombay Standard and Bombay Telegraph & Courier to form 'The Times of India' and gives it a national character • 1880 The Times of India Weekly edition launched • 1890 Editor Henry Curwen buys TOI in partnership with Charles Kane. • 1892 Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Colemen & Co. Ltd. (BCCL). • 1946 For the first time the paper transfers to Indian ownership. Seth Ramakrishna Dalmia buys out Bennett, Coleman & Co.Ltd. for Rs. 2 crores • 1991 BBC features Times of India among world's six great

newspapers • 1994 Times of India completes 150 years. Key Persons: Mrs.Indu Jain (Chairperson) Mr.Samir Jain (Vice chairperson) Mr.Vineet Jain (Managing Director) Mr.Raj Jain (Chief Executive Officer). MISSION :“Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands”.

INDUSTRY OVERVIEW: • One of the largest with 4 news agencies – the Press Trust of India (PTI) – United News of India (UNI) – Samachar Bharti – Hindustan Smachar • 5000 news papers (150 major publications)-100 languages • First news paper in1780-Bengal Gazette • James Augustes Hickey is considered the father of Indian press Substitution: • Radio, television, online news papers, e-papers

COMPANY PROFILE: The Times of India Group is the largest media services conglomerate in India. It is headed by brothers Samir and Vineet Jain The first edition appears on November 3, 1838 known as "The Bombay Times and Journal of Commerce“ According to the Indian Readership Survey (IRS) 2012, the Times of India is the most widely read English newspaper in India with a readership of 76.43 lakh (7.643 million). This ranks the Times of India as the top English daily in India by readership. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. PRODUCT MIX: 1. PUBLISHING. 2. BROADCASTING. 3. RADIO. 4. ENTERTAINMENT. 5. WEB PORTAL. The times of india group owns the following :11 publishing centers 15 printing centers 55 sales offices Over 7000 employees 5 dailies including two of the largest in the country 2 lead magazines 29 niche magazines Reaching 2468 cities and towns 32 Radio Stations 2 Television News Channels 1 Television Life Style Channel.

PRODUCT PROFILE: NEWSPAPAPER: Times of india started published in 1838 by bennett,coleman & co.ltd which is owned by Sahu jain family. The Times of India (TOI) has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). In 2008, the newspaper reported that it was certified by the Audit Bureau of Circulations (India) ranking it as the 3rd largest selling newspaper in any language in the world. According to the Indian Readership Survey (IRS) 2012, the Times of India is the most widely read English newspaper in India with a readership of 76.43 lakhs (7.643 million). The Times of India, India’s largest English daily The Economic Times, India’s largest financial daily, and the world’s second largest after The Wall Street Journal Maharashtra Times, India’s largest Marathi daily and Maharashtra’s No.1 Newspaper Navbharat Times, the largest Hindi Daily in Delhi and Bombay Mumbai Mirror India’s largest circulated compact newspaper Pune Mirror Bangalore Mirror, Bangalore’s first morning compact daily The Times of India – Kannada Times Group’s subsidiary companies include: Times Infotainment Media Limited (TIML) & Entertainment Network India Limited(ENIL).

That together control: Radio Mirchi - National network of Private FM stations. 360 Degrees - Event Management. Times Outoors - Outdoor Advertising & Billboard Marketing. Mirchi Movies Limited - Movie production, Entertainment. Times Internet Limited (TIL): Indiatimes portal Times of Money - an online payments Portal specializing in remitting money to India and to the world. Times Global Broadcasting Limited - This was a Joint Venture with Reuters untill Reuters Times Now - A News Channel ZOOm - A Lifestyle Channel. Time’s business solutions:TBSL - corporate website of TBSL. Times Jobs - A jobs portal. SimplyMarry - A matrimonial portal. (earlier known as TimesMatri). Magic Bricks - A real estate portal. Yolist - Free classifieds portal. Ads2Book - Online classifieds booking system for print publications. Hutk.com-NRI online shopping. Times of Money - an online payments portal specializing in remitting money to India and other parts of the world.

Magazines:World Wide Media - A magazine joint venture between BCCL and BBC magazines. Filmfare Femina Top Gear India Hello BBC Good Homes. TIMES INTERNET LIMITED:      

Indiatimes HealthMeUp.com Ganna.com Cricbuzz.com Speakingtree.com MensXP.com

PROMOTIONAL MIX: Advertisement: • TOI previous advertisement emphasized functionality of newspaper • While now emotional platform where the newspaper is being projected as something that of chronicle aspirations of Indians(ATL) – Eg.100 rupee advertisement, hockey advertisement, Go India ad etc Internet marketing: • Own their own web portals to advertise their products through banner ads Sales promotion : • TOI has come up at present with a subscription rate of 250 per

year(price cut) Personnel selling : • door-to-door marketing making people join as 'founder members' of the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their target is the household subscribers who read Hindu Sponsorship : • TOI &The Economic Times presents Mega Trade Fair on Corporate Gifts, Stationery & Writing Instruments from 5th to 8th august 2011 (www.infairs.com) Public Relation : • They have their own website and videos featured in television medias through which image in marketing being maintained. Viral marketing: – Through word of mouth the information about price cuts for 1 year subscription has spread out well • Out of home promotion: – They have covered most of consumer touch points in the city starting from convenience shop, tea stalls, cycle spare repairing shops – Billboards in buses, road dividers/medians Distribution of TOI” 1. CASH SALES 2. SUBSCRIPTION SALES 3. LINE SALES Pricing of “ToI”: Monday ,Tuesday ,Friday- 2 Rs. Wednesday ,Thursday , Saturday -2.5 Rs. Sunday(Sunday Times)- 5 Rs.

LANGUAGES OF NEWSPAPERS • ENGLISH EDITION • MARATHI EDITION • KANNADA EDITION • MALAYALAM EDITION • TAMIL EDITION • TELGU EDITION • GUJRATI EDITION

Other Major Supplement of TOI: Times Wellness (Saturdays ): Carries health related news and also provides solution of your grievances by experts. Education Times (Mondays) : Education Times is weekly supplement focussed towards students and acts as a counselor and advisor for student community. Times Ascent (Wednesdays) : A weekly supplement Times Ascent seeks to introduce more understanding of Human Resources and corporate life related stories. Also carries the advertisements of various kinds of jobs in India and abroad. Times Drive : Times drive is a supplement related to automobiles and latest development in the industry. Times Property : The weekly supplement has property news. Times Life : Times life comes once in a week carrying news about life of personalities and famous people. Times Classifieds : Carries advertisements regarding jobs,

buy and sell of items etc. Times Matrimonial : Feature marriage advertisement of boys and girls looking for match. Rouge : A weekly supplement Times en Vogue : A weekly supplement. TOI in Electronic Media: A 24 hour English news channel, TIMES NOW has been started couple of years back by a joint venture between Reuters and the Times Group. The company also owns an lifestyle TV channel Zoom and a radio channel Radio Mirchi. One of India's leading radio channel Radio Mirchi is available in Delhi, Mumbai and other important cities of India. Major competitors: 

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The Hindu: Is ranked third among English dailies with a total readership of 5,140,000. Hindustan Times: Is the second most read English daily and the 12th among all newspapers with a total readership of 6,254,000. Dainik Bhaskar Group: Dainik Bhaskar Group competes in the Publishing industry. Compared to The Times Of India, Dainik Bhaskar Group generates $223.1M more revenue.

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Deccan Herald: Deccan herald's headquarters is in Bengaluru, Karnataka. Deccan herald has a revenue of $1.8M.

Top 10 Newspapers in the world: 10. Zаmаn (Тurkеу) 9. Dаwn (Раkіѕtаn) 8. Тhе Аѕаhі Ѕhіmbun (Јараn) 7. Тhе Ѕуdnеу Моrnіng Неrаld (Аuѕtrаlіа) 6. Тhе Тіmеѕ оf Іndіа (Іndіа) 5. Сhіnа Dаіlу (Сhіnа) 4. Тhе Wаѕhіngtоn роѕt (UЅА) 3. Тhе Nеw Yоrk Тіmеѕ (UЅА) 2. Тhе Wаll Ѕtrееt Јоurnаl (UЅА) 1. Тhе Guаrdіаn (UК) READERS OF TOI: TOI has readership of over 40 million The largest English publication in India 2 times the readership of the immediate competing English daily Of the total readers 58% are SEC A (31% SEC A1+) Officers, executives, businessmen, government executives, politicians and students form the highest percentage of TOI readers. CIRCULATION: The newspaper has the widest circulation among all Englishlanguage with about 2.6 million daily paid copies. In the year 2005, the newspaper reported that it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet newspaper.

TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centres across the country. TOI in Electronic Media TOI in Internet HIGHLIGHTS: • TOI stands first with over 8 million readers in India- IRS survey report(Indian readership survey) • Though The Hindu holds 85% of market share in Chennai, yet it has few set backs • Of late the regional news coverage by The Hindu is very poor which is why readers are getting increasingly disillusioned with The Hindu • Important local Events are not being given importance by The Hindu. But this is only going to benefit very few pockets of the society like oldies and Students of Management Institutions.