CASE
STUDY
TIME WARNER/AOL
Vivek Singh ID -36922
Closed Jan. 2001 Largest Deal in history at this time World’s largest ISP and World’s largest
Media Conglomerate AOL’s Steve Case became Chairman TW’s Gerald Levin became CEO Control: ▪ AOL Shareholders: 55% ▪ Time Warner Shareholders: 45%
At
time of merger, value (“market cap”) of AOL/Time Warner was $280 Billion
Compare
this Market Cap to some of the biggest companies today:
$290 $145 $123 $113 $432 $375
B B B B B B
- Microsoft – Google – Intel – Hewlett Packard – Exxon (largest in world) – GE (2nd largest in world)
Business
Units:
Time Warner Cable (2nd largest cable co. in US) Cable Networks: (e.g. HBO, CNN, TNT, others) Filmed Entertainment: (e.g. Warner Bros.) Publishing Unit (Largest in World), including
Time, People, Fortune, and others Others: including Atlanta Braves, Real Estate properties.
2001
merger almost precisely coincided with the burst of the “dot com” bubble. NASDAQ started its multiyear slide of roughly 80% Many “dot coms” became “dot gones” The AOL component of the AOL/Time Warner entity also dropped in value. In 2002, AOL/Time Warner lost $100 Billion due to impairment of assets and other expenses related to the AOL component of the company. This was the largest corporate loss in history at the time. However, Cash Flow from Operations was $7 Billion!
May
2002: Richard Parsons elected to CEO
Company May
eliminated “AOL” from its name
2003: Steve Case removed from Chairman of Board. Richard Parsons elected to Chairman of the Board and CEO.
Industry: Media Congolomerates Sales: $45 Billion Mkt Cap: $86 Billion Employees: >80,000