Theme Parks- All

Three International Ventures

Introduction

3 Companies • Disney • Universal Studios • Six Flags

3 Countries • France • Japan • Mexico

Ratings & handout Predictions

What You Might Not Know… World's First Theme Park Bakken (Copenhagen, Germany)

• Year – 1583 • Main attraction: Clean Water!

    

Natural spring Healing powers Street entertainers and vendors 

Disney Company History • • • • •

Founded by WD Happiest Place on Earth 1971 Opening 1983 Disneyland Tokyo Euro Disney – Britain Italy, Spain, France – Paris Central Location

French Politics, Culture, & Economics Political Structure Executive Branch • Chief of State: President • Head of Government: Prime Minister Legislative Multi-Party System  • Senate and National Assembly.  Judicial • Supreme Court of Appeals

French Politics, Culture, & Economics Population: 63,713,926 Main Language: 100% French Religions: Roman Catholic: 51 % Unaffiliated: 31% Muslim :11% Protestant: 3% Jewish: 1%  Eastern Orthodox:  1%  Hindu and Buddhist: 1%

French Politics, Culture, & Economics France’s Population  • 64,057,792  Economical Structure • GDP Purchasing Power Parity: • $2.13 trillion • GDP Per Capita: $33,300 • WTO Member

Financials French Euro vs. U.S. Dollar 1.00 USD = 0.663181 EUR 1.00 EUR = 1.50796 USD

Financials EURO DISNEY RGPT • Day's Range:5.10 - 5.33 • 52wk Range:2.42 - 6.84 • Volume:34,415

WALT DISNEY-DISNEY C (NYSE: DIS) • Day's Range:30.50 - 30.87 • 52wk Range:15.14 - 30.93

Marketing • Disney films historically have done better than in the United States Success of Disneyland Tokyo  • Paris is much different

• Cultural Clash - Eurocentric

• Very little in terms of European themes

• PR - Renamed the park Disneyland Paris to squelch criticism of the cultural threat that Disney posed

 

Marketing – Lot’s of Issues   • 30% higher prices than that of American parks.  • Strict uniforms • Banned alcohol • Sprinklers

Marketing – Websites

Attractions DISNEY Global Marketing Strategy – World Wide Greatest Attractions

Universal Studios Company History Universal Studios: Hollywood CA • NBC Universal • Original Universal Studios Theme Park • Theme Park Opened 1988 – Train rides throughout Universal Studios began in mid 1960’s – First Expansion Orlando, Florida

Japan Politics, Culture, & Economics Political Structure: Parliamentary Monarchy Executive Branch • Chief of State: Emperor • Head of Government: Prime Minister Legislative Multi-Party System  • Diet • House of Representatives Judicial • Supreme Court

Japan’s Politics, Culture, & Economics Population: 127,560,000 Main Language: Japanese Religions: Shintoism: 83.9 % Buddhism: 71.4% Christianity: 2% Other: 7.8%

Japan’s Politics, Culture, & Economics Japan’s Population  • 127,000,000  Economical Structure • GDP Purchasing Power Parity: • $4.34 trillion • GDP Per Capita: $34,100 • WTO Member

Financials Japanese Yen vs. U.S. Dollar 1.00 USD = 87.7057 JPY 1.00 JPY = 0.0114029 USD

Stock Information Universal Corporation (UVV.N) (New York Stock Exchange) • Day's High$44.17 • Day's Low$43.20 • 52-wk High$46.55 • 52-wk Low$25.35 • Avg. Vol 190,607 • Total Revenue$647.92M • Net Income$54.67M • EPS$1.77

Marketing • Japan – Easier Market • Reached a million visitors 1 Month • World record • Reached 11 Million in first year • Eleven Japanese multi-national companies • Universal Studios Japan launches neuroscience campaign

Marketing Websites

Attractions UNIVERSAL STUDIOS Global Marketing Strategy – One exception is Fantastic World – Only in Japan Biggest Attractions: – Jaws – Jurassic Park – Wicked

Six Flags Company History • Largest amusement park corporation • 21 properties • 25 million guests • Founded as Six Flags Over Texas • June 13th 2009 the company filed Chapter 11 bankruptcy • Six flags is the largest theme park in Mexico

Mexico’s Politics, Culture, & Economics Political Structure: Federal Republic Executive Branch • Chief of State: President • Head of Government: President Legislative Multi-Party System  • Bicameral • Senate & Deputy of Chamber of Deputy  Judicial • Supreme Court , local and federal systems. Political parties: Institutional Revolutionary Party (PRI), (PAN), (PRD), (PVEM), (PT),

Mexico’s Politics, Culture, & Economics Population: 111,211,789 Main Spanish Language: Roman Catholic: Religions: 76.5% Protestant: 6% Other: 0.3%  Unspecified: 12.8%  None: 3.1%

Financials Mexican Peso vs. U.S. Dollar 1.00 USD = 12.7053 MXN 1.00 MXN= 0.0787075 USD

Stock Information Six Flags Corporation (SIXFQ.OB) (Common Stock) • Exchange OTC BB • Price$0.11 • Change(%)-0.00 (0.00%) • Volume271,530 • 52 Week High$0.59 • 52 Week Low$0.10 • Total Revenue$302.08M • Net Income$-115.23M • EPS$-1.18

Marketing • Price – $290 Box $340 General Admissions • Loony Toon’s are used to appeal to families and especially young children is a significant part of their marketing strategy • The Mexico City market is the largest in the world •  22 million  50-mile radius

Marketing • Focus and children and families – teens • The marketing strategy of Six Flags, Inc. has been to offer an amusement park that is ‘bigger, faster, and closer than Disneyland • U.S. and Mexico: Participated in a world wide event: • assemble the largest simultaneous Thriller performance following Michael Jackson's death. (Possible Footage)

Marketing Websites

Attractions SIX FLAGS •Multinational •Events geared towards music and dancing because of the Mexican culture. •Biggest Attractions: •Superman •Batman

Future Endeavors • Universal Studios to Build $3.1 Billion Korean Park • Six Flags has announced that Korea expansion is in the works • South Korea may get a Disneyland as well

Conclusion REPORT CARD 2 Eventually recovery • Disney = 1 Got it right from the • Universal = start • Six Flags = 3 Descended into bankruptcy

References

• http://www.hiddenmickeys.org/Paris/English/LynEuroDi • http://www.themanager.org/ME/Disney_1.htm