The Worlds Largest Innovation Lab Apple

My story starts 3,000 miles away from here. 15 years ago.

So we built an innovation lab.

And we failed. Miserably. And visibly.

GPS Trimble

Digital photography Kodak

Superior service Mercedes-Benz

E-business IBM

Web-based services HP

Radical retail Nike

Amazing experiences Disney

The new office Herman Miller

Digital money PayPal

The world’s largest innovation lab. (Just next door in The Allen Room.)

(Now, for a really quick tour.)

Lesson #1:

Have everyone operating off of the same definition of innovation.

Innovation. To challenge the status quo by fusing & to create new value.

Innovation. To challenge the status quo by fusing ART & SCIENCE to create new value.

Innovation. To challenge the status quo by fusing LOGICAL & EMOTIONAL to create new value.

Innovation. To challenge the status quo by fusing THE NEW & THE OLD to create new value.

Innovation. To challenge the status quo by fusing THE INSIDE & THE OUTSIDE to create new value.

FUSION

Lesson #2:

Develop a curious mindset.

CURIOSITY

Lesson #3:

Get clear on why and how you’re going to change the status quo.

NEED

IN OD GO

S

I LF FU HI E N B LI N G I ON S A T REL A

L P S L I NG

NEED

VE AN NTING DS ERVI CES

NG KNOW-H VIDI INS O IGHT OW PR AND

Co -c re at ing

Forg ing n ew p artne rship s

nting Inve

s’ ser g u ce rtin ien po per Sup tal ex to

Increas ing con nectivit y

Cu ltiv at ing

arkable ng rem Designi ormance perf

C ma om gn mu ify nic ing ati ne ng a w va nd lue s

e rtiv po s p t u g s en tin ronm a Cre envi

P S I NG

Elim ina to pa ting ba rticip rriers ation

IN OD O G

S

LL

ies olog n h c te bling ena

Creating a new value equation

VE AN NTING DS ERVI CES

NEED

I LF FU HI ENABLING IONS T REL A

behavioral Promoting nd policy a guidelines

ins igh t

(Coun )sellin of ne g adoptio w ski n lls

telling Story

d ge an wled ing no bin k m ing Co bin m co re

NG KNOW-H VIDI INS O IGHT OW PR AND

an

ec os ys tem

PATTERN

Lesson #4:

Master the ripple effect.

PROFITOBSESSION.

Lesson #5:

Learn to harness diversity of thought. (And everything else.)

ARCHETYPE:

THE GENERATOR

ARCHETYPE:

THE ITERATOR

ARCHETYPE:

THE TECH GURU

ARCHETYPE:

THE CUSTOMER ANTHROPOLOGIST

ARCHETYPE:

THE PRODUCER

ARCHETYPE:

THE VISIONARY

ARCHETYPE:

THE COMMUNICATOR

ARCHETYPE:

THE ROADBLOCK REMOVER

ARCHETYPE:

THE FUTURECASTER

VARIANCE

Lesson #6:

Build innovation traits into your culture.

CULTURE

Lesson #7:

Realize that life is a perpetual prototype.

BRAVERY

FUSION. CURIOSITY. PATTERN. PROFIT-OBSESSION. VARIANCE. CULTURE. BRAVERY.

These, and 31 other lessons, next door...

FORTUNE PRESENTS

The world’s largest innovation lab. +

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