The Unicorn: Associates

THE UNICORN A DIFFERENT EXPERIENCE.

ASSOCIATES J.MACTON RINITH I.RAMAKRISHNAN H.SWETHA LAKSHMI L.SANGAVI

ABOUT • A Theme restaurant • Authentic food • Diverse culture

• Steak house • Surprise events • Changing themes every season • Casual dining

• For upper middle class and rich • Themes on customer’s interest

LOGO

STATERGY • Unlike other theme restaurants here the theme changes every season. • The theme is according to people interest

• Major thing here is about the surprise events • Every individual customer experience different themes • The pricing will be according to their selection of theme

• The advertisements are through the social media and digital means • The foods are prepared according to the taste of every individual [Steakhouse] • Here we also provide casual dining other than the theme and surprises

RESOURCE PLANNING • Total investment cost 2.5 cr • Employes in the operation including executives 20 • Employes are categorised by various department such as service, production,entertainment, management. • Restaurant timing 11am to 1am

TYPES OF PROMOTION • Digital Marketing - Social Media Marketing Creating website Blogging Theatre advertisement

VISION To be the most admired in the market and should develop with strong franchising system and great people serving best around South India.

MISSION A great way to build brand loyalty. To offer quality food and service in clean and attractive surrounding.

TARGET MARKET • People above 25 are the target customers • People who loves peaceful atmosphere • People who loves privacy • People who wish for surprises

DEMOGRAPHIC DETAILS • Located in the middle of the city. • For upper middle class and rich.

THANK YOU