The Popularity Of Interactive Media.docx

The popularity of interactive media such as the World Wide Web has been growing at a very rapid pace. Over the past few years, the development of information superhighways and global networks has increased. Amongst the various global networks that exist, Internet has been referred to as the “network of networks”. It is composed of a large number of individual networks run by a variety of organizations including government, academic, research and commercial organizations which provide access to e-mail, bulletin boards, databases, library catalogues, chat lines, multi-user domains, discussion groups, etc. The main reason for its increase is because more companies in today’s world is seeking to use the World Wide Web (WWW) to communicate with its customers and the rapid adoption of the WWW by the consumers for a variety of purposes including prepurchase information search and online shopping. In India too, the Internet has taken root and grown along many fronts in the past decade. It has opened up opportunities for consumers as the medium is used to achieve social, business and development objectives and for the software creators to craft technology solutions based around the Internet to establish India as a powerhouse for innovation.