The Pinocchio Effect

About the book

The Pinocchio Effect Pinocchioeffekten (Swedish title) AUTHORS

Henrik Diamant & Mikael Zethelius GENRE KEYWORDS

Nonfiction; Human behavior, popular psychology, science, anecdotes, trivia CHARACTER COUNT

≈ 625,000 PAGE COUNT

≈ 400 ORIGINAL LANGUAGE

Swedish PREVIOUSLY PUBLISHED IN

Sweden Norway CONTACT INFORMATION

Henrik Diamant Diamant PR AB Kampementsgatan 20 SE - 115 28 Stockholm, Sweden Mobile Phone

+ 46 70 341 96 91 + 46 8 52 22 59 00

[email protected] www.diamant.se

Imagine all the wisdom available on human behavior, coupled with more than 250 exciting experiments by psychologists, behaviorists and managers. This is "The Pinocchio Effect: The 130 Truths of Human Behavior", a book sprinkled with smart, amusing comments, to let the reader enjoy understanding human behavior. Risk aversion, anchoring, reciprocity, scarcity – hundreds of facts established in experiments by experts. Upon it's launch in Sweden, it quickly became popular among young readers and the business community. In an entertaining tone and brisk pace, The Pinocchio Effect maps the strings to pull in order to influence people in all walks of life. It’s about everything from attraction and romance, relationships and friendship, persuasion and influence, motivation and management, to marketing and economy. The Pinocchio Effect is a quick injection of the experts’ hard work of understanding human nature. The Pinocchio Effect gathers discoveries from scientists, Nobel Prize winners and sages; information thousands of years in the making, and condenses it all into a highly accessible multi-vitamin pill of wisdom never before seen. It unravels the exciting top discoveries from the vast fields of psychology, anthropology, economy and management. Before it's release, all major Swedish publishers wanted to print and distribute it. It sold 30,000 copies in it's first run and has had a persistent shelf space at the Stockholm airport's book store for three years. The book made it into most major newspapers and television. Roughly calculated, 30,000 copies sold in Sweden equates to 900,000 copies for the US market, seeing how it's 30 times bigger. And it is a book fitting for the US market. The title (The Pinocchio Effect) worked well in Sweden, but can easily be changed to something more fitting/marketable, such as; "Everything You Wanted to Know about Yourself but Never Dared to Ask", "The  Behavior Bible" or "Pinocchio's Guide to Human Nature". The book could also be divided into several smaller books (sold in a suite, or together).

Quick facts • The world's largest collection of over 250 experiments on human nature • 30,000 copies sold in it's first run on the Swedish market (9m) • Revealing, exciting stories from real life • Interesting phenomena and fun facts • Memorable, fun quotes from sages and celebrities alike • Condensed knowledge from experts in all fields

Selected Swedish reviews ★★★★★ – Aftonbladet (Sweden's largest evening paper) "An orgy in 'aha' moments" – Expressen (Sweden's 2nd largest evening paper) "A fantastic handbook, it feels like you have life's great bible in your hands." – Smålandsposten (daily newspaper) "A goldmine for anyone interested in human behavior" – Ölandsbladet (daily newspaper) "The book with all knowledge on human behavior" – TV8 (National TV)