The Mobile Worker In The Mobile En
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The Mobile Worker in the Mobile Enterprise Stephen Drake, Program Director, Mobile Software Kevin Burden, Research Manager, Mobility Markets
©IDC, 2006
Mobility Matters: More Popular Than God and Brad Pitt! 855,000,000 Mobile
743,000,000
God
189,000,000
Mobile Enterprise
119,000,000
VOIP
99,100,000
SOA
40,400,000
Bill Gates
36,400,000
Madonna
24,000,000
Brad Pitt
8,690,000 ©IDC, 2006
Massive Mobility Market Momentum ! Mobile worker population – Over 700 million mobile workers WW in 2005, growing to nearly 880 million in 2009
! Tremendous activity for key ecosystem providers – Mobile middleware market breaches $500M mark • Leader RIM, exceeds $1.5B in revenue in FY05
– Major players announcements • • • •
Microsoft’s Windows Mobile 5.0 & Exchange 2003 SP2 Nokia Business Center/Intellisync acquisition Motorola Q Palm Treo on Windows Mobile
– All major wireless carriers deploying or considering mobile email services worldwide ©IDC, 2006
Mobile Business Drivers Mobile Application Adoption Perceived Benefits — United States Low TCO
3.83
Lower operating costs
3.88
Comp. advantage
4.03
High ROI
4.16
Increased org. efficiency
4.23
Increased prod/svc. quality
4.29
Increased emp. productivity
4.37
Increased cust sat.
4.45
! Non-cost oriented benefits more important than ROI and other financial considerations ! Recognizes corporations understanding the value of mobile solutions ! Validates most pervasive mobile application today – mobile email
Please rate the importance of each of the following potential benefits to your company when considering the adoption of mobile applications (mean score); U.S.-only ©IDC, 2006
Mobile Software Landscape Mobile Operating Systems
Mobile Enterprise Applications
Mobile Device Management & Mobile Security
Mobile Middleware
©IDC, 2006
Mobile Middleware Mobile Middleware
! Consists of software platform that extends existing back-end applications into mobile environment – Email/messaging has been “the face” of mobile middleware – Tremendous consolidation – Suite offering includes sync, mobile messaging, custom apps, MDM
! Includes pure-play, large ISVs, and carrier-centric providers ! $500+ million market today with 21% CAGR
©IDC, 2006
Mobile Enterprise Applications Mobile Enterprise Applications
! Emerging market – Offshoot of mobile middleware market – Opportunity to sell to enterprise and SMBs
! Combination of large ISVs and pure-plays ! Industry focused ! Packaged applications and platforms ! Inside the firewall and hosted offerings ! Carrier play ©IDC, 2006
Two-thirds of Organizations Are Deploying Mobile Applications Q. Which of the following, would you say, best describes your organizations current stage of mobility? Multiple apps 28.9% Pilot 23.6% No apps 33.1%
One app 14.4%
n = 564 Source: Mobilizing the Enterprise 2005 Survey, IDC
©IDC, 2006
Top Mobile Applications Deployed 70
70
Sales & Marketing 60
60
50
50
40
40
30
30
20
20
10
10
0
0 Email access
CRM Customer SFA service & support
Mktg.
Service
Email access
CRM Customer FFA service & support
UM
Organizations currently supporting business functions with mobile apps — Primary functionality of mobile apps in use or planned in 6 months ©IDC, 2006
Mobile Device Management and Mobile Security Mobile Device Management & Mobile Security
! MDM vendors being absorbed across multiple players – Larger systems management providers – Mobile middleware providers – Other mobile players recognizing value
! MDM enterprise & carrier-centric markets ! Mobile security emerging – Increasingly tied to MDM
! Large market opportunities – MDM — 44.9% CAGR – MS — 69.8% CAGR ©IDC, 2006
Are Organizations Managing Mobile Devices? Q. Has your organization implemented mobile device management tools to track or manage mobile devices used by employees? No answer 26.2% No 50.8%
Don’t know 10.2%
Yes 12.7%
n = 557 Source: Mobilizing the Enterprise 2005 Survey, IDC
©IDC, 2006
Industries Deploying MDM Solutions Retail/wholesale Government Healthcare Business services Insurance/real estate/financial Manufacturing Education 0%
5%
10%
Source: Mobilizing the Enterprise 2005 Survey, IDC
15%
20%
25%
30%
©IDC, 2006
Mobile Software Development Mobile Software Development
! More attention now being paid to this area ! Suppliers focused on delivering tools to build applications specific to mobile environment ! Right time as mobile applications resonating with customers ! Leveraging existing tools and skill sets
©IDC, 2006
Mobile Operating Environments Mobile Operating Environments
! Key environments include MS, Palm, Symbian, and other open and proprietary ! Microsoft’s new Windows Mobile 5.0 and new devices from Motorola, Palm, & HP drive new opportunity ! Nokia’s recent software push and E Series development bode stronger play for Symbian ©IDC, 2006
Operating System: Trends ! Symbian — supporting role
– Top vendor support (Nokia) " dominance continues – Riding consumer demand for device – Negative reaction from enterprises
! Microsoft — enterprise play
– Top vendor support (Motorola, Samsung) " business pros – Devices sell because of demand for operating system – Longer-term consumer potential
! Palm OS — redefinition attempt
– Riding success of, commitment from palm – CMS acquisition = closer relationship with Linux
! Linux/Java — building momentum
– Asia/Pacific opportunity for consumers, limited enterprise play ©IDC, 2006
Operating System: Worldwide Forecasts Converged Mobile Devices 100%
2003
2004
2005
2006
2007
2008 Palm OS Microsoft Pocket PC Phone Edition Microsoft Smartphone
10%
Linux Symbian (pen-based UIQ, Series 80, Series 90) Symbian (keypad-only UIQ, Series 60) Other
1% Source: Worldwide Mobile Phone 2005–2010 Forecast Update (February 2006) ©IDC, 2006
Converged Mobile Device Market: Trends ! Reconvergence
– From voice and data-centric, devices reflect user demands – Blackberry (7100), Palm OS (GSPDA Xplore), and PPC Phone Edition (SPV M2000) = small form factor – HLOS “Sales Pitch” = standardization, lower customer acquisition cost, greater ARPU
! Market growth
– Driven through “better camera phone” purchasing by consumers – Driven by business professionals buying into concept – Driven by cautious enterprise investigation, pilots, and deployments – Accelerated/Inhibited by wireless operator perception of value proposition (Japan vs. U.S.) ©IDC, 2006
Converged Mobile Device Market: Forecast (M) 45 40 35 United States Western Europe Japan Asia/Pacific Rest of world
30 25 20 15 10 5 0 2003
2004
2005
2006
2007
2008
! Initial adoption = Nokia, Japan, few consumer, many business-focused models ! Long-term adoption = most high-end and midrange devices Source: Worldwide Mobile Phone 2005–2010 Forecast Update (February 2006)
©IDC, 2006
Corporate Purchasing Worldwide Converged Mobile Device Market Millions of units
200 Enterprise
Individuals
150 100 50 0 2004
2005
2006
2007
2008
Source: Worldwide Mobile Phone 2004-2009 Forecast and Analysis, February 2006, Enterprise/Consumer Split
2009 ©IDC, 2006
Enterprises Want … ! Data intensive — PDA like with QWERTY – Will accept tradeoffs for superior data experience
! Broad application support — email, PIM, voice, corporate applications
– Often deployed with an application in mind
! World phone — operator flexibility ! Security — remote wipe, remote lock, remote password reset ! Manageable devices ! Hype says one device — is two the reality? ©IDC, 2006
Quest for One Device 19.3m (Series 60)
2.7m
1.6m
1.4m
Voice
Data
Unit Shipments (1Q–3Q 2005) ©IDC, 2006
Contact Info
[email protected] [email protected]
©IDC, 2006
©IDC, 2006
Mobility Matters: More Popular Than God and Brad Pitt! 855,000,000 Mobile
743,000,000
God
189,000,000
Mobile Enterprise
119,000,000
VOIP
99,100,000
SOA
40,400,000
Bill Gates
36,400,000
Madonna
24,000,000
Brad Pitt
8,690,000 ©IDC, 2006
Massive Mobility Market Momentum ! Mobile worker population – Over 700 million mobile workers WW in 2005, growing to nearly 880 million in 2009
! Tremendous activity for key ecosystem providers – Mobile middleware market breaches $500M mark • Leader RIM, exceeds $1.5B in revenue in FY05
– Major players announcements • • • •
Microsoft’s Windows Mobile 5.0 & Exchange 2003 SP2 Nokia Business Center/Intellisync acquisition Motorola Q Palm Treo on Windows Mobile
– All major wireless carriers deploying or considering mobile email services worldwide ©IDC, 2006
Mobile Business Drivers Mobile Application Adoption Perceived Benefits — United States Low TCO
3.83
Lower operating costs
3.88
Comp. advantage
4.03
High ROI
4.16
Increased org. efficiency
4.23
Increased prod/svc. quality
4.29
Increased emp. productivity
4.37
Increased cust sat.
4.45
! Non-cost oriented benefits more important than ROI and other financial considerations ! Recognizes corporations understanding the value of mobile solutions ! Validates most pervasive mobile application today – mobile email
Please rate the importance of each of the following potential benefits to your company when considering the adoption of mobile applications (mean score); U.S.-only ©IDC, 2006
Mobile Software Landscape Mobile Operating Systems
Mobile Enterprise Applications
Mobile Device Management & Mobile Security
Mobile Middleware
©IDC, 2006
Mobile Middleware Mobile Middleware
! Consists of software platform that extends existing back-end applications into mobile environment – Email/messaging has been “the face” of mobile middleware – Tremendous consolidation – Suite offering includes sync, mobile messaging, custom apps, MDM
! Includes pure-play, large ISVs, and carrier-centric providers ! $500+ million market today with 21% CAGR
©IDC, 2006
Mobile Enterprise Applications Mobile Enterprise Applications
! Emerging market – Offshoot of mobile middleware market – Opportunity to sell to enterprise and SMBs
! Combination of large ISVs and pure-plays ! Industry focused ! Packaged applications and platforms ! Inside the firewall and hosted offerings ! Carrier play ©IDC, 2006
Two-thirds of Organizations Are Deploying Mobile Applications Q. Which of the following, would you say, best describes your organizations current stage of mobility? Multiple apps 28.9% Pilot 23.6% No apps 33.1%
One app 14.4%
n = 564 Source: Mobilizing the Enterprise 2005 Survey, IDC
©IDC, 2006
Top Mobile Applications Deployed 70
70
Sales & Marketing 60
60
50
50
40
40
30
30
20
20
10
10
0
0 Email access
CRM Customer SFA service & support
Mktg.
Service
Email access
CRM Customer FFA service & support
UM
Organizations currently supporting business functions with mobile apps — Primary functionality of mobile apps in use or planned in 6 months ©IDC, 2006
Mobile Device Management and Mobile Security Mobile Device Management & Mobile Security
! MDM vendors being absorbed across multiple players – Larger systems management providers – Mobile middleware providers – Other mobile players recognizing value
! MDM enterprise & carrier-centric markets ! Mobile security emerging – Increasingly tied to MDM
! Large market opportunities – MDM — 44.9% CAGR – MS — 69.8% CAGR ©IDC, 2006
Are Organizations Managing Mobile Devices? Q. Has your organization implemented mobile device management tools to track or manage mobile devices used by employees? No answer 26.2% No 50.8%
Don’t know 10.2%
Yes 12.7%
n = 557 Source: Mobilizing the Enterprise 2005 Survey, IDC
©IDC, 2006
Industries Deploying MDM Solutions Retail/wholesale Government Healthcare Business services Insurance/real estate/financial Manufacturing Education 0%
5%
10%
Source: Mobilizing the Enterprise 2005 Survey, IDC
15%
20%
25%
30%
©IDC, 2006
Mobile Software Development Mobile Software Development
! More attention now being paid to this area ! Suppliers focused on delivering tools to build applications specific to mobile environment ! Right time as mobile applications resonating with customers ! Leveraging existing tools and skill sets
©IDC, 2006
Mobile Operating Environments Mobile Operating Environments
! Key environments include MS, Palm, Symbian, and other open and proprietary ! Microsoft’s new Windows Mobile 5.0 and new devices from Motorola, Palm, & HP drive new opportunity ! Nokia’s recent software push and E Series development bode stronger play for Symbian ©IDC, 2006
Operating System: Trends ! Symbian — supporting role
– Top vendor support (Nokia) " dominance continues – Riding consumer demand for device – Negative reaction from enterprises
! Microsoft — enterprise play
– Top vendor support (Motorola, Samsung) " business pros – Devices sell because of demand for operating system – Longer-term consumer potential
! Palm OS — redefinition attempt
– Riding success of, commitment from palm – CMS acquisition = closer relationship with Linux
! Linux/Java — building momentum
– Asia/Pacific opportunity for consumers, limited enterprise play ©IDC, 2006
Operating System: Worldwide Forecasts Converged Mobile Devices 100%
2003
2004
2005
2006
2007
2008 Palm OS Microsoft Pocket PC Phone Edition Microsoft Smartphone
10%
Linux Symbian (pen-based UIQ, Series 80, Series 90) Symbian (keypad-only UIQ, Series 60) Other
1% Source: Worldwide Mobile Phone 2005–2010 Forecast Update (February 2006) ©IDC, 2006
Converged Mobile Device Market: Trends ! Reconvergence
– From voice and data-centric, devices reflect user demands – Blackberry (7100), Palm OS (GSPDA Xplore), and PPC Phone Edition (SPV M2000) = small form factor – HLOS “Sales Pitch” = standardization, lower customer acquisition cost, greater ARPU
! Market growth
– Driven through “better camera phone” purchasing by consumers – Driven by business professionals buying into concept – Driven by cautious enterprise investigation, pilots, and deployments – Accelerated/Inhibited by wireless operator perception of value proposition (Japan vs. U.S.) ©IDC, 2006
Converged Mobile Device Market: Forecast (M) 45 40 35 United States Western Europe Japan Asia/Pacific Rest of world
30 25 20 15 10 5 0 2003
2004
2005
2006
2007
2008
! Initial adoption = Nokia, Japan, few consumer, many business-focused models ! Long-term adoption = most high-end and midrange devices Source: Worldwide Mobile Phone 2005–2010 Forecast Update (February 2006)
©IDC, 2006
Corporate Purchasing Worldwide Converged Mobile Device Market Millions of units
200 Enterprise
Individuals
150 100 50 0 2004
2005
2006
2007
2008
Source: Worldwide Mobile Phone 2004-2009 Forecast and Analysis, February 2006, Enterprise/Consumer Split
2009 ©IDC, 2006
Enterprises Want … ! Data intensive — PDA like with QWERTY – Will accept tradeoffs for superior data experience
! Broad application support — email, PIM, voice, corporate applications
– Often deployed with an application in mind
! World phone — operator flexibility ! Security — remote wipe, remote lock, remote password reset ! Manageable devices ! Hype says one device — is two the reality? ©IDC, 2006
Quest for One Device 19.3m (Series 60)
2.7m
1.6m
1.4m
Voice
Data
Unit Shipments (1Q–3Q 2005) ©IDC, 2006
Contact Info
[email protected] [email protected]
©IDC, 2006
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