The Hassel With Harajuku

Harajuku Fashion Bright Lolita

Goth lolita, (Gosurori)

Target demographic

Mostly teenages

Most teenagers

Origin

The name come from the district of harajuku in tokyo. -Started in 1980s?- was popularised by street performers and crazy dressed watchers. The harajuku district is like the capital for artists in japan. The harajuku district lets people have a place where they can freely express themselves (not just harajuku is accepted) unlike the rest of japan. Shop the sell harajuku fashion often let the teenagers dictate the thing that sell in the store (Mookychick).

The Goth lolita is a style of dress that was developed from the harajuku “traduction”

Culture started in the 50s post world war ll but gained traction in the 80s

Culture started in the 50s post world war ll(American civilians lived in japan) but gained popularity in 1964 when the Tokyo Olympics caused a mass amount of tourism in the area(Strickland)

FRUiTS ​magazine

Founded in 1997 a photographer by the name of Shoichi Aoki. They are known to document all street fashion but mainly do harajuku.(Most in Japan). Brought western in interest to japan Publisher: Phaidon Press Lasted 20 years but has to stop producing because the style is dying out ”there are no more cool kids to photograph”t. They had 233 issues of the years, last issue was on February 2017 (​Revolvy)    FRUiTE always used real people they found from the  street and was praised by the public.    2ed magazine called “Tune” seems to focus more on  wasternet 90s fashion in Japan.Monthly subscription  (​Johnny)        

TUNE Magazine

The word harajuku come from the district of harajuku in tokyo Japan. The harajuku culture started when American soldiers lived in japan post war but pickup in popularity in 1964 since the Olympics that happened in tokyo. The Olympics brought many people to experience the culture.​History of Harajuku History of  Harajuku)​(

Discrimination

Origin; “History of Harajuku Fashion.” M ​ ookychick​, 2 Mar. 2016, ​www.mookychick.co.uk/indie-fashion/japanese/harajuku_girls.php​.   

Strickland, Michael. “Harajuku Culture and Trends.” ​Travel Channel​, Travel Channel, 31 Oct. 2016,  www.travelchannel.com/destinations/japan/articles/harajuku-culture-and-trends​.     FRUiTS magazine:

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Johnny. “Japanese Street Style Magazine FRUiTS to Shutter After 20 Years Citing Lack of Cool Kids.” S ​ poon  & Tamago​, 4 Feb. 2017,  www.spoon-tamago.com/2017/02/04/japanese-street-style-magazine-fruits-to-shutter-after-20-years-citinglack-of-cool-kids/​.  

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Revolvy, LLC. “‘Fruits (Magazine)" on Revolvy.com.” T ​ rivia Quizzes​, w ​ ww.revolvy.com/page/Fruits-%28magazine%29​.   

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https://www.markcarnaby.com/carnabysnaps/travel-and-local-photography-of-mark-carnaby/all-travel/japan-2017-day-7part-1-tokyo-meiji-jingu-shrine-harajuku-honda-welcome-plaza-aoyama/olympus-digital-camera-1918/​ (Street performer 

  What is Harajuku

Harajuku it not only a personal style choice, it a way of going against the clear social norms the the japanese culture clearly outlines. Harajuku originally started in a district in tokyo of the same name. The harajuku district is like the holy mecca for any and all kind artists. The district had many colorful street performers that performed, street watchers often reflected the style.The harajuku has many different sub-cultures with it, harajuku fashion mainly consist of bright fluorescent multi colored clothing, that can be coupled with many different accessories such as colored bracelets and and wigs. How to dress in harajuku style

To dress like a harajuku girl you should: Find many colorful articles of clothing - Harajuku is all about having fun and expressing yourself. You can do this by layering of different colored clothing such as polka dotted skirts matched with rainbow shirt or vis versus. Socks and colorful stocking are also a great way to show your personal style (Note: always say “why not” then putting an outfit together don’t be afraid if the colors don't match, that’s the point) ACCESSORIES, ACCESSORIES, ACCESSORIES Accessories can make or break an outfit, ...... Exept in harajuku their is no suching. Accessories like bracelets, earring pins, necklaces, hair bows all can be worn in any way the wearer wants. (Note: Too many accessories is not a thing, you can add as many want) Customize Just because you can not buy and/or find the type shirt, shoe or accessory you want doesn't mean that you can't make or modify it yourself. You can cut, sew, mold, and even glue different decorations onto a plain shirt of any color, it’s that simple and easy. Have fun Last but not definitely not least HAVE FUN. Having fun and self expression of the pinnacle of harajuku fashion. Now that you have learned how to dress like a harajuku girl it is time to show the world what you got. Tag your own personal harajuku outfit with #HarajukuFashion on instagram, and twitter, using this hashtag you can be amongst a thousands others.

Product advertisements (juku store), circle lenses

Our Top Five Favorite Harajuku Models: 5. ListenFlavor Yu ig: @listenflavor777 She’s an amatuer when it comes to modeling, but her punk themed outfits make up for it. We’ve taken a liking to her black platform boots, fishnet tights, denim skirt, and cherry pink top. We can’t wait to see what she has in store next.

4 ​Hirari Ikeda ig: @ikedahirari

Her dark and creepy aesthetic is to die for. Her style consists of bright colored clothes, dark makeup, and colored contacts. We put her higher at the list because she doesn’t appeal to all audiences with her semi-graphic fashion.

3. Hard Decora

ig:@hard_decora

This girl is often dressed in brightly colored everything, everything from hair to her outfit to the shoes on her feet. She also frequently reposts other social media influencers that have similar styles and positive energy. :)

2. Asachill

ig:@asachil

She gets brownie points for working at a cafe that promotes harajuku, but she isn’t number one. Her pastel clothes and cute make-up made us fall in love with her. Our favorite look from her is her work outfit. It includes a bright blue pigtail wig and neon colored dress.

1. KJ

ig:@​__kjboy__

We love boys who find themselves in harajuku. His large baggy pants are consistent in his style. It’s become his trademark. Our favorite outfits of his are the animal printed jackets. <3

      Different perspectives on harajuku: https://www.youtube.com/watch?v=WblNctc3ys0  Info I gathered: ● ●

The people who dress this way are expressing themselves. A mother of a decora dresser likes that her daughter is having fun and is making friends. She doesn’t prefer the style.

Everytime I take my clothes and accessories off, I’m peeling off my own skin. I’m a shell of my own self once I’m out of my attire.

Attitude of a harajuku dresser. How they define themselves as a culture. How to stand out in a world that stays the same? Are there harajuku imposers. Origin of the style

Notes 3 perspectives narratives 1. Harajuku person 2. Parent 3. Designer Narrative focus

Wig: https://www.amazon.com/Womens-Fluffy-Friendly-Synthetic-Cosplay/dp/B074MMY177/ref=sr_1_2_sspa?crid=3I UHDE26CLNL0&keywords=light%2Bpink%2Bwig&qid=1551813557&s=gateway&sprefix=light%2Bpink%2Bwi %2Caps%2C139&sr=8-2-spons&th=1

To do: Annotated bib Magazine w/ Photos

Lightroom Adobe App.

“I get a ton of looks from older folks,” Asahina Ogami stated as she shrugged her shoulders. She fiddled with her beaded bracelets. Manga characters and cute stickers were attached to each band. Her outfit consisted of bright and colorful clothes. Her short pleated skirt was yellow and small jewels were sprinkled at the ends of the skirt. A pastel rainbow top decorated with beads and bows. Her hair was replaced with a purple wig, filled with cute berets. You could say that her outfit is too much, but in Harajuku fashion, nothing is ever enough. “I prefer the decora style, but I occasionally dress in the dark version.” Harajuku has different sub-cultures mixed in. No matter what, you’ll find a style that pleases you. “Harajuku is a way I can express myself. I’ve made so many friends in this community.” Asahina explained that Harajuku is different, but it brings people together. The people in the community are supportive of each other, since it isn’t a ’social norm.’ “My mother doesn’t approve of my outfits, but my father likes them. He told me he wouldn’t dress that way, but he only likes looking at it. I don’t care that my mother doesn’t like it. She still loves me though. I know of a friend who’s parents shunned him for dressing this way. He has to live with his grandparents now. It’s sad, really.” The harajuku culture has brought many people together. “It unleashes the real you.”