The Day After Tomorrow

B.A. (Hons) Visual Communication

Module: Investigation and Practice 1 Module Code: VC 202-860-05 (20 credits) Lecturer: Katherine Szeto + Marta Kusztra

Assignment 1:

Date: 10/01/2007 or 11/01/2007

The Day After Tomorrow

Introduction:

Think 2010. Think 2020. Think further than that. Will graphic design be different than now? What change do you expect? What role graphic designers will play? What issues (social, cultural, economic, political, technological) we will be dealing with?

Brief:

Define (by brainstorming) the issues that, in your opinion, graphic designers will have to address in the future. Pick up one that you find particularly vital, interesting, enforcing change. Support your choice with an extensive research and analysis. Your research cannot be based only on the internet sources. Prepare design that will inform the design community around the world (i.e. designers, artists, art/design students, design forums or design media…) about this future issue and the change to come. Your design can take any form you choose. For example, you may choose to design a publication, a flyer in design magazine, an exhibition, even a design competition. Your project will be evaluated on how far can you go in your brainstorming, how deep you can research your issue and how well you can present it to your audience.

Learning Outcomes:

[B4.] Identify and evaluate emerging design trends through visual research. [A7.] Implement typographic and image generating strategise appropriate to solving a visual communication problem.

Work Required:

Students must submit: 1. Sketchbook documenting concept development; 2. Project presentation book 3. Final Design Outcome

Deadline:

January 26th (Week 4)

Assessment Strategy:

Documentation of brainstorming and ideas generation. (35%) Design processes involved in solving visual communication problems. (10%) Research files, including the mark for the Exercise 1. (35%) Stages of visual development through sketchbook/screenshots. (10%) Final design outcome, which reflects a high standard of finish and functionality.(10%) The overall mark for the Exercise 1 will become part of the assessment for the Assignment 1 (specifically, in its part related to research.)

Project Weighting within the Module:

This project is worth 20% (twenty percent) of the total Investigation and Practice 1 module mark.