The Body Shop

… ways to communicate Pre se n te d B y:

A n k ita Ja isw a l R o ll N o . – 14 PG D RM –3 (A )

The Body Shop • The Body Shop believes that there is only one way to beautiful — Nature's Way. • • • • The Body Shop carries a full assortment of naturally inspired skin, body, hair, makeup, bath and gift products • 

• Every one of the ranges uses nature’s ingredients and all are preservative free.

Communicating the Motto • • • • •

Against Animal Testing Defend Human Rights Protect Our Planet Activate Self-Esteem Support Community Trade

Communication… The name per se justifies and communicates to the customers that The Body Shop is all about “Complete wellbeing for mind, body and soul”. 

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It also directly communicates its merchandise.

Store Surrounding and Environment • Stands out of the crowd  - Windowless Store  - Interior color ( Fresh Green)  - Lighting • • Enticing Aroma • Layout – Simple and Convenient • Convenience –  Categorization  Pamphlets  Price Display

Communicating the Merchandise • Attractive Category Names • Graphics display of the natural ingredients used in the products  Information about the benefits of the ingredients

Offers • Discounts Offers:  - Tags  - “Same Great Products At New Lower Prices”  - Price Tags • Loyalty Program Card

Pamplets • Merchandise Assortment • Beauty Tips • Massage Techniques

Social Cause • No Animal Testing • Raise awareness of HIV and AIDS among young people

Thank You