The Art Of Advertising
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THE ART OF ADVERTISING
Presented by Himanshu Jhanwar & Isha Jain
Major Types of Advertising Media Newspapers Magazines Radio Television Outdoor Media Internet Alternative Media
Advertising Spending for 2008
SUCCEEDING IN ADVERTISING
• • • •
SHOW ME TO BE SUCCESSFUL…….. ANALYZE…. BE SINGLE MINDED.
Five not – so – easy pieces to success. • Accountability • Media savvy • Unyielding commitment • Disciplined • Creativity
Advertising and Branding • Connect • Various styles • Once
Advertising Pitfalls • • • •
Strategic Creative Media Measurement
************************************ ****** • ___________________________ ______
Presented by Himanshu Jhanwar & Isha Jain
Major Types of Advertising Media Newspapers Magazines Radio Television Outdoor Media Internet Alternative Media
Advertising Spending for 2008
SUCCEEDING IN ADVERTISING
• • • •
SHOW ME TO BE SUCCESSFUL…….. ANALYZE…. BE SINGLE MINDED.
Five not – so – easy pieces to success. • Accountability • Media savvy • Unyielding commitment • Disciplined • Creativity
Advertising and Branding • Connect • Various styles • Once
Advertising Pitfalls • • • •
Strategic Creative Media Measurement
************************************ ****** • ___________________________ ______
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