Term-report-strategic-marketing.docx · Version 1.docx

INSTITUTE OF MANAGEMENT SCIENCES BAHAUDDIN ZAKARIYA UNIVERSITY, MULTAN Strategic Marketing

MBA (1.5) – 1st (Morning)

Submission Dates: (Industry Selection) (Final Report)

14 Feb 2019 13 Feb 2019

Term Report Marks

10

Contents: 1. Contents 2. Executive Summary 3. Introduction 4. Marketing Environment Analysis a. PEST b. Porter’s Five Forces c. Target Model d. Demographics 5. Marketing Mix a. Product/Services b. Pricing c. Placement d. Promotion Strategy 6. Segmentation, Targeting & Positioning 7. Implementation of Market Strategy 8. Market Success Story 9. References Organization 1. Pakistan State Oil 2. Shell Pakistan Limited 3. Atlas Honda Limited 4. Pak Suzuki Limited 5. Pakistan Telecommunication Limited – PTCL 6. Oppo Electronics Corporation 7. Lakson Tobacco Company 8. Pakistan Tobacco Company 9. Uniliver 10. Reckitt Benckiser 11. CocaCola 12. Pepsi Co. 13. Nestle 14. Gourmet Foods 15. Engro Foods Limited 16. Shakarganj Food Products Limited

Active participation of all group members is compulsory. Interview from CEO’s, Managing Director, Directors, and/or Senior Managers is advisable. Groups can consult their official website; however, information presented in report will be considered as secondary source and may not be credited. After final submission groups or any group member can be asked to present their assignment for class discussion or viva from all group members. Submission Guidelines The term report must be composed under the standard formal writing guidelines i.e. paper size: A4, alignment: justified, margins: moderate, font: times new roman, font size: 12, line spacing: 1.5, paragraph spacing: 6, page numbering: bottom center. Headings must be formatted using the font size between 12 to 16, bold, underline and italics headings can be used for creating the smaller sections. The file name must be in this format: MBA 1.5 Morning – [Organization Name] where Organization Name should be replaced by your assigned organization for the term report, same name format for subject of the email as well. Hard copy: A golden title printed, black hard binding copy must be submitted. Late Submission: Assignments submitted late will receive a 20% penalty for every day they are late, unless an extension has been granted before the due date. Word Limit: Assignment words should be between 25000 - 26000 words. Failure to remain within the word limit will result’s in deduction of 10% marks. Plagiarism: All material must be original and students own. In case of plagiarism detected, no marks will be given to student for this assignment.