Term Report On Mobilink

Prese nt ati on on Mobilink Indigo

• Presented to: » Si r Im ran Hanif

• Presented by: » Ahm ad Mu sh taq Rol l NO. 07-4 5 BS (IT ) 20 07 11

Welcome to Indigo

Company Pr ofi le

• Mo bi li nk star te d ope rat ions i n 1994 as the fi rst GSM ce llula r Mo bi le ser vic e in Pak is ta n by MOTOROL A Inc. , • Lat er it was s old to Or asco m, a n Eg ypt -b ased mult i-nat ional co mpa ny . • Th e fi rst cellular ser vic e pr ovi de r to ope rat e on a 1 00% d igi tal GS M techno lo gy i n Paki stan • Mo bi li nk is t he lar gest cellular pr ovi de r in Paki st an.

se rvi ce

Mo bi li nk Vi si on

To be the leading Telecommunication Services Provider in Pakistan by Offering innovative Communication solutions for our Customers.

Mo bi li nk’s Val ues

Commitment to Total Customer Satisfaction:

Customers are at the heart of our success, placing their trust and confidence in us. In return, we endeavor to anticipate customer needs and deliver service, quality, and value beyond expectations.

Passion for Business Excellence:

Mobilink strives for excellence in all that it does. We aspire to the highest standards and raise the bar for ourselves everyday. Our commitment to delivering world-class quality translates into unmatched service and value for our customers and our stakeholders.

Trust & Integrity: At Mobilink, we take pride in practicing the highest ethical standards in an open and honest environment by honoring our commitments. We accept responsibility for our actions, and treat everyone fairly, with trust and respect.

Respect for People:

Our relationships drive our business. We respect and hold all our stakeholders in high esteem. We staunchly believe in teamwork, empowerment, and honor.

Responsible Corporate Citizen: As the market leader, we recognize and fulfill our responsibility towards our country and the community we operate in. We contribute to worthy causes and are dedicated to the development and progress of society through our business and social activities.

Ne two rk Cover ag e

Years of Business

13

Cities

7000+

Investment

USD 1 Billion+

Switches

66

Cell Sites

6,300

Optical Cable Deployment

5,000 KM

Switch Types

Nokia-Siemens, Alcatel, Huawei

Radio Base Stations

Motorola and Alcatel

Intelligent Networks

Siemens

Microwave Equipment

NEC and Alcatel

Operating Frequency

900/1800 MHz

SMSC

Logica CMG

Or asco m - A Multinational Company

ORASCOM

Or asco m and Mo bil in k GSM

ORASCOM

Tw o Mai n Brands

Mobilink’s postpaid brand for its customers.

Mobilink’s prepaid brand for its customers.

Se rvi ces -B usi nes s So lut ion s Mobisafe: Through Mobisafe, users can now copy the contacts from their phone’s phonebook to Mobilink Server Mobilink Connect Card: Connectivity for laptop devices. Fax Mail: Send and receive faxes through cell phone. PIA Reservation: This service allows the customers to know about PIA reservations and schedule timings. Rewards Cards: Talk More. Earn More. Stock Watch: Get Updates from LSE & KSE.

Se rvi ces -On Ca ll an d Data Call Forwarding: Forward incoming calls to other number. Missed Call Alert (MCA): SMS Notification of miss calls. Voice Mail: Caller can leave a voice message. GPRS/EDGE: Internet Browsing, Emails, Messengers etc Streaming Services: Watch streaming content such as Live TV & Radio Broadcast. Call Conference: Communicate with multiple users at the same time.

In di go GP RS P ackag es GPRS ¹ (exi sting )

GPRS ² (new)

GPRS ³ (new)

Rate per MB (Rs.)

Free

10

18

Monthly fee (Rs.)

500

125

-

Free Download/Month (MB)

Unlimited

5

-

MMS Outgoing per 50 KB (Rs.)

Free

6

6

MMS Receiving (Rs.)

Free

Free

Free

Deta ils

In di go Fr eed om P lans Freedo m Unlimi ted

Freedo m Pla n

Deta ils 1

2

3

3+

4

BASIC

PREMIUM

Weekend Tariffs

Rs/min

0.99

0.75

0.63

0.50

0.40

N/A

N/A

F&F Charges

Rs/min

0.99

0.75

0.63

0.50

N/A

N/A

N/A

Air Time Charges

Rs/min

2.00

1.50

1.25

1.00

0.60

0.30

0.30

Free Minutes

Monthly

0

100

400

800

1200

5000*

5000*

Free SMS

Monthly

10

15

20

25

30

1,000

1,000

Line Rent

Rs/Month

0

100

400

900

1500

5,000

6,000

SMS

Rs/msg

1.00

1.00

1.00

0.75

0.50

0.20

0.20

F&F Line

Numbers

3

3

3

3

N/A

N/A

N/A

Business Class Value Added Services

To be Purchased separately

Monthly

Unlimited

Security Deposit for Nationwide Calling

Rs

1,000

1,200

1,500

1,500

2,500

8,000

9.500

Security Deposit for International Calling

Rs

3,500

3,500

3,500

3,500

3,500

8,000

9,500

Com pet itors

Internal Competitors:

External Competitors:

Mar ke t S har e Market Share Jan 2008

Soarce : www.pta.gov.pk

Com pet etiv e Advan tag e •Mobilink Indigo is the only Cellular Service Provider in Pakistan which provides BlackBerry® to its customer. •Only BlackBerry® from Mobilink Indigo offers you the competitive advantage of instant connectivity, on the go. Simply pay in smart installments with Citibank Smart Installment Plan (SIP). At 0%* Service Fee on Citibank Smart Installment Plan Exclusively for Citibank Card members. •Rewards Card Program. •First Customer Care Service in Sindhi. •Over 7000+ Cities. More Network Coverage for its Customers. •Unlimited GPRS and MMS for GPRS Package 1. •No charges for receiving MMS.

Achi eveme nt s • ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center. • Implementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform. • Largest Call Center in Pakistan, which is there to assist the customers 24 hours. • Only cellular service in Pakistan to provide coverage on the M2 motorway. • Bilateral roaming in over 120 countries around the world with true international roaming with over 300 operators across the globe. • First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry Roaming services. • MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Trakker (Pvt.) Ltd.,

Manag ement President and CEO Zouha ir Abdu l K ha liq Chief Finance Officer Eha b Ro chdy Chief Information Officer Ta riq Ra shi d Vice President Human Resources, Administration & Security Ali Raza Mehdi Vice President Sales Irfa n Ak ram

Vice President Marketing Bilal M uni r S heik h Vice President Customer Services Mu sta fa P era cha Vice President Strategic Planning, Business Development & PMO Naeem Zami nda r Vice President Corporate Affairs Agha Q asim Chief Technical Officer Mari us C onsta nti n A rmea nc a

Head Offi ce s

Address

42 Kulsum Plaza, Blue Area, Islamabad.

Telephone

+92-51- 2273984 - 9 +92-51- 2826999

Email

[email protected]

Website

www.mobilinkgsm.com

Abo ut M e These PowerPoint slides are made by Ahmad Mushtaq. A student of Bahauddin Zakariya University, Multan. If you like these slides then you can appreciate me @ www.bzupages.com. This file is downloaded directly or indirectly from www.bzupages.com, an unofficial website of BZ University, made by the students of BS (IT) 07-11 of Computer Science Department. You can contact me by Phone: +92-3337438823 or by Email: [email protected] or by Posting @ www.bzupages.com Thank you very much for viewing this presentation and also for sending me your valuable comments.