TATA & CORUS: A Case Of Acquisition By: Sourabh Soni
Objectives Introduction. Indian Steel Market. Global Steel Market : Overview. CORUS Steel Industry. The DEAL. TATA after Acquisition. Conclusion.
Introduction Acquisition Mergers Joint ventures Why it is needed?
Indian Steel Market Tata steel industry was the first Indian
steel industry established 1907.
It holds an important place in the Indian
business history.
Tata started other business in India in a
short span of 30 years.
Cont… Steel industry (heavy industry) is
considered as a very influential factor in the modern economy.
India is considered as a major exporter of
steel on a world map.
Due to this, antidumping actions has been
taken by developed countries.
Global Steel Market : Overview IISI forecasts the global steel demand
would be 1.32 billion tones by 2010. Much of these demand generated from
India and China China highest Steel producing country
Global Steel ranking Company Arcelor - Mittal
Capacity(in million tonnes) 110
Nippon Steel
32
Posco
30.5
JEF Steel
30
Tata Steel - Corus
27.5
Bao steel China
23
US Steel
19
Corus Steel Industry Formed on 6th Oct 1999, through merger of
2 companies : British Steel and Koninklijke Hoogovens. Consist of four divisions : Strip products, Long products, Aluminum and Distribution, Building system Operates as an International company Core business in Manufacturing, Development and Allocation of Aluminum and Steel products and services Wide variety of products and services Largest steel producer in UK with £10,142
The DEAL.. Officially announced on April 2nd 2007. TATA’s motive is to capture the market value. Total value of this acquisition was $12 Billion
(608 pence per share except 603 per share). Corus gained profitable opportunity to exit and a buyer for some time.
Ups and down Sep 20, 06 : CORUS uses the strategy to work with low cost
producer. Oct 06, 06 : Initial offer by TATA is considered to be too low. Oct 17, 06: TATA kept its offer to 455 pence per share. Oct 20, 06 : CORUS accepts the offer of £4.3 billion. Oct 23, 06 : Brazilian Steel Group CSN counter-offer to TATA’s offer. Oct 27, 06 : CORUS criticized by JCB for acceptance of TATA’s offer. Nov 18, 06 : The CSN approaches Corus With an offer of 475 pence per share Nov 27, 06 : Board of Corus decides to give more time for shareholders to decide whether it issue forward a formal offer. Dec 18,06 : Tata increases its original bid for Corus 500 pence per share, then CSN made its counter bid at 515
TATA After Acquisition Seven member team for this DEAL. TATA has to pay $12 billion, where 2/3rd
was being financed. Immediate effect on TATA.(10.7%) After the bidding conflict with CSN, TATA ended up paying more to CORUS. Still TATA earned operating profits of $840 million on sales of 5.3 million tonne of steel, while CORUS earned $860 million on sales of 18.6 million tones of steel.
Conclusion “ I believe this will be the first step in showing that Indian industry can step outside the shores of India in an international market place and acquit itself as a global player”
- Ratan Tata