Target Audience Research 1. Which gender are you? Male Female 2. Which age category do you fall into? Under 12 12-15 15-18 18-25
25-50
50+
3. Which genre of film would you be most likely to watch? Horror Comedy Sci-Fi Action War Romantic Comedy Animated 4. The majority of films you watch are rated…? U 12 15 18 5. Apart from cinema, which other forms of media do you regularly use/observe? TV Magazines/newspapers Websites 6. How often do you watch horror films? Never Rarely Often Don’t watch any other genres 7. How aware of the psychological horror sub-genre are you? Never watched one Watched a few Watched many 8. Which age group do you feel horror films are primarily aimed at? Under 12 12-15 15-18 18-25 25-50 50+ 9. What do you expect from a horror film? ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… …………………………… 10.
Please name any horror films you have watched
………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ……………………………