Table Of Contents For Marketing Plan
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- Words: 121
- Pages: 2
Table of Contents
1. Introduction 1.1 Executive Summary 1.2 The concept
2. Main Body 2.1 Situation Analysis 2.1.1 Market Summary 2.1.1.1 Market Demographics 2.1.1.2 Market Needs 2.1.1.3 Market Trends 2.1.1.4 Market Growth 2.1.2 PEST Analysis 2.1.2.1 Political factors 2.1.2.2 Economic factors 2.1.2.3 Social Factors 2.1.2.4 Technological Factors 2.1.3 SWOT Analysis 2.1.3.1 Strengths 2.1.3.2 Weaknesses 2.1.3.3 Opportunities 2.1.3.4 Threats 2.1.4 Competiton 2.1.5 Product Offering
2.2 Marketing Strategy 2.2.1 Mission 2.2.2 Marketing Objectives 2.2.3 Financial Objectives 2.2.4 Target Markets 2.2.5 Positioning 2.2.6 Strategies 2.2.7
Marketing Research
2.3 Marketing Mix 2.3.1 Product Marketing 2.3.2 Pricing 2.3.3 Promotion 2.3.3.1Advertising 2.3.3.2Public Relations 2.3.3.3Direct Marketing 2.3.4 Service 2.3.5 Sales Plan 2.3.5.1Sales Strategy 2.3.5.2Sales Process
2.4 Controls 2.4.1 Implementation 2.4.2 Keys to success 2.4.3 Contingency Planning
3. Conclusion
1. Introduction 1.1 Executive Summary 1.2 The concept
2. Main Body 2.1 Situation Analysis 2.1.1 Market Summary 2.1.1.1 Market Demographics 2.1.1.2 Market Needs 2.1.1.3 Market Trends 2.1.1.4 Market Growth 2.1.2 PEST Analysis 2.1.2.1 Political factors 2.1.2.2 Economic factors 2.1.2.3 Social Factors 2.1.2.4 Technological Factors 2.1.3 SWOT Analysis 2.1.3.1 Strengths 2.1.3.2 Weaknesses 2.1.3.3 Opportunities 2.1.3.4 Threats 2.1.4 Competiton 2.1.5 Product Offering
2.2 Marketing Strategy 2.2.1 Mission 2.2.2 Marketing Objectives 2.2.3 Financial Objectives 2.2.4 Target Markets 2.2.5 Positioning 2.2.6 Strategies 2.2.7
Marketing Research
2.3 Marketing Mix 2.3.1 Product Marketing 2.3.2 Pricing 2.3.3 Promotion 2.3.3.1Advertising 2.3.3.2Public Relations 2.3.3.3Direct Marketing 2.3.4 Service 2.3.5 Sales Plan 2.3.5.1Sales Strategy 2.3.5.2Sales Process
2.4 Controls 2.4.1 Implementation 2.4.2 Keys to success 2.4.3 Contingency Planning
3. Conclusion
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