Synopsis Britannia.doc

SYNOPSIS ON “BISCUIT MANUFACTURING COMPANY (BRITANNIA FACTORY)” RESEARCH SUBMITTED TO THE NATIONAL COUNCIL FOR HOTEL MANAGEMENT & CATERING TECHNOLOGY, NOIDA & INDIRA GANDHI NATIONAL OPEN UNIVERSITY, NEW DELHI IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF B.Sc. IN HOSPITALITY & HOTEL ADMINISTRATION UNDER THE GUIDANCE OF MRS. SUJATA MATHUR (FACULTY & COORDINATOR, B. Sc. PROGRAM) BY RAHUL MAURYA

INSTITUTE OF HOTEL MANAGEMENT, CATERING & NUTRITION, SECTOR-G, ALIGANJ, LUCKNOW (SESSION: 2016-2019)

INTRODUCTION We demand the best of ingredients and package their natural goodness in our products, without compromise. 125 years ago, in a small house in central Calcutta (now Kolkata) an intrepid baker made a batch of delicious, golden brown biscuits. These were meant for officers of the British Raj and their families, people used to the exacting standards of English tea-time snacking. From the paeans of ecstasy for that first batch of aromatic, flavour-some biscuits was born a long tradition of delectable baking - and its Indian custodian, Britannia. Over the last century and a quarter, Britannia has been serving the Indian consumer with a range of fresh, nutritious and flavour-rich products. We take pride in our food making traditions and in our innovations, in equal measure. We demand the best of ingredients and package their natural goodness in our products, without compromise. We deliver a complete sensory experience, in every product, every time. Today, Britannia is a leading food company in India with over Rs. 6000 Crores in revenues, delivering products in over 5 categories through 3.5 million retail outlets to more than half the Indian population. Our core emphasis across portfolios is on healthy, fresh and delicious food and we are the First Zero Trans-fat Company in India. 50% of our product portfolio is enriched with micro-nutrients. Our products are also delivered through

the

Britannia

Nutrition

Foundation

to

combat

malnutrition

among

underprivileged children.

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Britannia Dairy had its beginnings in 1997. Britannia was one of the first companies in India to pioneer category defining innovations like Cream Cheese and introducing a host of international flavors for its cubes & spreads in India. Today Britannia Dairy products contribute close to 10% of the company’s revenue. Britannia markets its dairy portfolio on the back of a well integrated cold chain logistics network and reaches 3 million outlets across the length & breadth of this country. Our relentless focus on quality and freshness has won us prestigious accolades including the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award. However, the award that we cherish the most is the one given by our consumers. Britannia is recognized as one of the most trusted, valuable and popular brands among Indian consumers in various reputed surveys. We realize our responsibility to continue delivering fresh, nutritious and fun products and it is our mission to be an arm-stretch away, any time of the day. So, the next time you imagine the aroma of oven-fresh cakes, the tantalizing drop of rich chocolate cream on crisp, cocoa-brown cookies, the satisfying mouthful of crunchy biscuits or a sinful bite of melted cheese on freshly toasted bread, imagine Healthy Goodness.

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LITERATURE REVIEW Biscuit is India’s largest industry amongst food industries, with an estimated production of 70, 000 tonnes and cost of three thousand billions US Dollar. Biscuit along with bread forms major baked food accounting to over 30% and 50% respectively of total bakery products produced in the country. The industries have been established in organized and unorganized sectors contributing equal share. The bakery products produced in organized sector are well recognized as compared to organized sector products which are packed in sophisticated packaging. Biscuit is a diverse group bakery product ranging from varieties high and low in fat, high and low in sugar in more or less combination. Biscuits are available in wide varieties of shape, size, taste and texture. These varieties are coming from both organized and unorganized sector. However organized sector has very large capacity plants and their total number is few thousand. The number of units in unorganized sector is of order 80,000. Biscuits are fortified with wide variety of cereal like finger millet, gram flour, soy flour etc. Biscuit becomes an important source of high molecular carbohydrates, vegetable proteins and some vitamins and minerals. But it is important to know that, as compared to refined wheat flour which is deficient in certain essential amino acids thus requires a balanced nutritional value. The nutritional value of biscuit can be enhanced by fortification and supplementation with a wide variety of protein rich cereal and pulses. Some of the cereals are rich in dietary fibre and hence they can increase the nutritional value of the biscuit. Gram flour, Soya flour, Ragi flour and pearl millet flour the most efficient protein source of vegetable origin containing good quantity protein and dietary fibre, besides other nutrients like carbohydrate and reasonable quantity of minerals and vitamins. 4

RESEARCH OBJECTIVES 

To study about the biscuit manufacturing company.



To know about the Britannia.



To study about the products & quality of Britannia biscuits.



To know about the Biscuit manufacturing.



To study about the competitors of Britannia.

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RESEARCH METHODOLOGY a) RESEARCH DESIGN: A research design is the master plan or model for the conduct of formal investigation and survey. It is a specification of methods and procedures for acquiring the information needs for solving the problem. It decides the source of information and methods for gathering the data. A questionnaire and other forms are tested to use the collection of data. A sampling design is to be selected. Good research design ensures that the information obtained is relevant to the research question and that it was collected by objectives. Since research design is simply the framework of plan for a study, it should be used as a guide in collecting and analyzing the data. It is a blueprint that is followed in completing the research study.

b) SAMPLING TECHNIQUES SAMPLE SIZE: Total sample comprised of 50 respondents. PERIOD OF STUDY: 6 weeks

c) SOURCES OF DATA COLLECTION: In this research, I have used two types of data. 

Primary Source: discussion with experts in industry along with discussion &



survey among customers, staff etc. Secondary Source: mainly used to review previous studies and data already available in books, websites, industry broachers, newspapers, magazines etc.

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d) TYPE OF DATA COLLECTION The present study was designed to assess the biscuit manufacturing company (Britannia) i.

LOCALE OF STUDY: The study was carried out with customers & staff of Britannia

ii.

PRIMARY DATA: Questionnaire method was chosen for fulfillment of basic objective. The primary sources were customers & staff of Britannia.

iii.

SECONDARY DATA: 

Internet



Magazine and Newspapers.

e) STATISTICAL TOOL USED:There are number of tools that could be used for collecting data depending on the nature of study. Questionnaire- cum- interview method was employed for collection of data.

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BIBLIOGRAPHY WEBSITE: 

http://www.ibef.org/industry/fmcg-presentation



http://britannia.co.in/



http://www.ibef.org/industry/indian-consumer-market.aspx



https://en.wikipedia.org/wiki/Britannia_Industries

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ANNEXURE QUESTIONNAIRE 1. Do you consume Britannia biscuits? Yes No

2. Which products is mostly sold? Nutri choice Tiger Marie Gold Others

3. What made consumer to purchase Britannia products. Price Taste / Flavour Popularity / Fame

4. Which season the consumption of Britannia product is high? Winter Summer Rainy

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5. According to you price of the products is? Low Reasonable High No idea 6. What do you want to say about the service of Britannia? Satisfactory Poor/ Bad No comment 7. How do you rank the Britannia with competitor in case of schemes? Lower Good/Ok Excellent No comment 8. What would you like to say about Britannia? Other competitor is better Increase quality More products and taste need to launch No comments 9. Have you seen any promotion activity of the products through electronic media or print media? Yes No

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