Sybba Projects

DECLARATION I , t h e u n d e r s i g n e d M r. M u l i a B r i j e s h T. , A s t u d e n t o f SYBBA hereby declare that this project report work presented in t h i s r ep o r t i s m y o w n m y w o r k a n d h a s b e e n c a r r i e d o u t u n d e r t h e s u p e r v i s i o n o f M r. S a w a n R u p a l a o f R . P. B h a l o d i a C o l l e g e , Rajkot. This work has not been previously submitted to any other university for any

examination.

Date: ______

___________

Place: ______

( M r. M u l i a B r i j e s h )

1

ACKNOWLEDGEMENT I f e e l g r e a t p l e a s u r e t o p r e s e n t t h i s P r o j e c t r ep o r t before you. I heartily thankful to the entire person. This is helped me in guidance and collecting necessary information. I a m v e r y m u c h t h a n k f u l t o m a n a g e r M r. R a s i k b h a i Patel, and employees of the “Patel vihar restaurants-a multi cuisin e” who have provided and sufficient guidance and necessary information about the unit which I am incorporated in this report. I e x p r e s s m y d e e p e s t s en s e o f g r a t i t u d e t o w a r d o u r c o l l e g e M r. S a w a n R u p a l a w h o h a s g u i d e d m e i n p r ep a r i n g p r o j e c t report. I am also thankful to our collage staff member and my classmates who have helped in collecting true and necessary information

and provided adequate and true guidance during

preparing project report. Date: __________

__________

Place: __________

( M r. M u l i a B r i j e s h )

2

PREFACE

As a part of our studies the industrial training from the principal study point of view is very important for BBA student. As per the curriculum by the Saurashtra University, it i s c o m p u l s o r y t o h a v e a S e r v i c e b a s i n d u s t r y ’s v i s i t i n S Y B B A a n d industrial visit report. The aim of this training is to get look of what we study in the classroom study would not help to grasp the e n t i r e k n o w l e d g e . H e n c e p r a c t i c a l k n o w l e d g e i s n e c e s s a r y. This report contains all the details learned by me at the best of my efforts. I hop e the report serves the purpose as required.

3

INDEX S r. N o

Particulars

Page No.

1

General information

5

2

Services

12

3

Food & Beverage

18

4

Marketing Department

26

5

Finance Department

38

6

P e r s o n n e l D e p a r t m en t

47

7

SWOT Analysis

59

8

Future Plan

62

9

Suggestions

64

10

Conclusions

65

11

Bibliography

67

4

General Informatio n 5

GENERAL INFORMATION H i s t o r y & D e v e l o p m en t Company at a glance Location purpose Size of the organization Form of the organization

6

HISTORY & DEVELOPMENT The PVR was established in the year 1980, and became one of the most famous restaurants in the Rajkot. At that time the services provided by the PVR is too less. And the workers of the PVR were only 10. Now a day their resources are of human is more than 50. PVR has come long was since its small beginning and is now one of the most famous and most respected restaurant in the Rajkot. In 1999, they made one another branch at national highway 8-B.and it is also a resort.

7

GENERAL INFORMATION

NAME OF THE HOTEL

THE PATEL VIHAR RESTURANTS YEAR OF THE ESTLABLISHMENT The hotel was started in the year 1980 At Rajkot as T H E PAT E L V I H A R R E S T R A N T S L O C AT I O N THE PVR is situating at Rajkot. This company is spread out in 500 square meters ADDRESS Near reliance petrol pump, Kuwadva road, Rajkot-360003. National high way 8-B Nawagam Rajkot-360003.

T E L E P H O N E & FA X N O .

8

F O R M O F T H E O R G A N I Z AT I O N T h e f o r m o f o r g a n i z a t i o n i s j o i n t H i n d u f a m i l y.

PROMOTERS Kanubhai Patel Ghanshyambhai Patel R a s i k b h a i PA t e l

9

LOCATION PURPOSE Selection of location is very important factor for any business unit. Because once it would select, it will not to be c h a n g e e a s i l y. T h e b u s i n e s s i n s u i t a b l e a r e a o r a p r o d u c t i o n i n ‘industrial estate’ is very useful tool for produces or industry to increase profitability or decrease cost of production. One of expert in this field remarks, “The location of plant should be field in such a manner that people interested in this success, can sell goods most profitability and can manufacture with least expenditure.” THE PVR is situated at Kuwadva road, Near the AAN Petrol Pump, Rajkot. This

company situated

reasons are as follows.

At national high way 8B Near Ranchod Ashram Just 3 KM away from Bus Station Just 1.5 Km away from Railway station

10

hears for

some

SIZE OF ORGANIZATION According to Indian company act, there three main types of industry

SMALL SCALE MEDIUM SCALE LARGE SCALE The PVR has under the category of

‘MEDIUM

SCALE’.

FORM OF ORGANIZATION The main business form of organization is follows. S O L E P R O P R I E TO R C O N C E R N PA RT N E R S H I P F I R M J O I N T S TO C K C O M PA N Y The PVR has under the category of Sole proprietorship concern.

11

Service Departme nt 12

SERVICE DEPARTMENT Introduction Services provided Services of front office

13

INTRODUCTION W H AT S E RV I C E M E A N S ? S e r v i c e h a s g o t d i f f e r e n t m ea n i n g o r c a n b e u n d e r s t o o d in difference ways. From the above all meaning any meaning can be c o n s i d e r e d o r i s a p p l i c a b l e f o r t h e s e r v i c e c o m p a n y. B u t t h e prefect meaning will be or can be the combination of all the meanings. “The

action

of

helping

someone

working

for

s o m e o n e , s y s t e m s u p p l y i n g a p u b l i c n e e d & re a d y t o a s s i s t s o m e o n e w h e n re q u i re d ” THE PVR is perfectly suitable with this meaning because it helps public by providing its facilities, by giving its facilities, by satisfying public needs and also ready to assist them whenever required.

14

SERVICES A service is the most important part and major key for t h e s u c c e s s o f a n y u n i t . Wi t h o u t a s e r v i c e , m a r k e t i n g c a n n o t b e imagined. Service is one tool in the hands of the marketing through which it gives life to all marketing program. So, the main responsibility of the marketing would be to know its service well and to take proper service decision.

B IRT H DAY PA RT Y: If some one wants celebrate Birthday in THE PVR, they are providing big hall for party and arrange the event. They p r o v i d e d m u s i c t o t h e p a r t y, a n d a l s o a r r a n g e f o r c o l d - d r i n k a n d food to the members of party so; person can get both entertainment and food.

MARRIG E PA RT Y: S o m e o n e w a n t s t o a r r a n g e a m a r r i a g e p a r t y. T h e y handle the event; they provide food & other services and also provide music and other facilities.

15

DA NC E PART Y: If the festival of “Christmas” and “new year” they p r o v i d e a l l t h e t y p e s o f e n t e r t a i n m en t t o t h e a l l c u s t o m e r s . S e r v i c e like music, dance floor other many types of services to celebrate festival.

MEET ING & C ONF ERENC E HA LL: They

are

providing

business

hall

for

meeting

&

conference. If any person wants to arrange business meeting they allow them. B y t h i s w a y, T H E P V R p r o v i d e s v a r i o u s s e r v i c e s t o their customers. They try to provide all the types of services to the custom er so customers don’t feel trouble himself. They think that BEST

QUALITY

S E RV I C E S

provided

responsibilities.

16

to

customer

is

their

SERVICES OF FRONT OFFICE S ervi ces of t h e f ro nt o f fi ce

“The action of helping someone working for someone, system supplying a public need & ready to assist someone when required” THE PVR is perfectly suitable with this meaning because it helps public by providing its facilities, by gibing its facilities, by satisfying public needs and also ready to assist them whenever required. Advance booking

: Through direct contact,

By Mail, By D i r e c t Te l e p h o n e C o n t a c t Party Ground Booking

17

: Direct contact

Food & Beverage 18

Departme nt

19

FOOD & BEVERAGE DEPARTMENT Introduction Ty p e s o f f o o d Ty p e s o f l u n c h & D i n n e r Ta b l e s e r v i c e Quality control Sp ecial raw material Storage

20

INTRODUCTION The key department of hotel is food department. If the v e r y n i c e s e r v i c e i s p r o v i d i n g b y s e r v i c e d ep a r t m en t b u t t h e f o o d is

not

that

much

good.

The

customer

does

not

prefer

that

restaurant. In the food & beverage department, they have to m a k i n g c l e a n i n g e v e r y d a y. T h e y h a v e t o u s e b e s t i t e m s f o r m a k i n g f o o d . T h e y h a v e t o t a s t e q u a l i t y a n d t r y t o m a i n t a i n q u a l i t y, t h e main cooks having experience and ability to make best food. THE PVRhaving well kitchen and cook is able & experience.

E v e r y d a y u s e b e s t i t e m f o r s u r v i v e c u s t o m e r. T h e y

make list of item that they needed. They are always going to purchase quality product.

21

TYPES OF FOOD THE PVR is multi cuisine restaurant. There is a multi type

of

food.

They

provide

vegetarian.

They

are

providing

different food dishes. The objective of hotel is to provide best f o o d & b e s t q u a l i t y t o i t s c u s t o m e r. They provided following food dishes

Gujarati Kathiyawadi Punjabi South Indian Continental Fast food

22

TYPES OF LUNCH & DINNER The price is matter depending upon the person. It defer f r o m p e r s o n t o p e r s o n . T h e p r i c e i d d ep e n d i n g o n t h e b a s i s o f f o o d which person selects to eat? The person select following lunch. They have to paid a m o u n t . I n t h i s l u n c h , m en u i s f i x i n g , f o o d i s u n l i m i t e d .

Business lunch & dinner Ordinary lunch & dinner Sp ecial lunch Festival lunch & dinner Party lunch & dinner

23

TABLE SERVICE T h e y a r e p r o v i d i n g s e r v i c e t o t h e i r c u s t o m e r. T h e y a r e p r o v i d i n g s o u p t o d e s e r t s e r v i c e . W h en a n y c u s t o m e r c a m e i n restaurant they give them welcome drink. After giving welcome d r i n k t h e y g i v e m e n u a n d a f t e r s e l e c t i n g m e n u b y c u s t o m e r. T h e y provide customer selected food within in 20 minutes. After it customers want anything, they provided it to them.

24

QUALITY CONTROL THE PVRis maintaining quality by experience & expert person. They never compromise to its quality & services. They always try to its level best.

Good raw material Maintain quality by experience employee Food make by experience man Sp ecial dishes make by expert man

SPECIAL ROW MATERIAL OF FOOD Every hotel has some special material which is not use by any one of its competitor Fresh vegetables Fresh ingredients

25

STORAGE THE PVR is having storage department in which they are store different raw material some of them have long period like 15 day to changes, some of them have very short period i.e. d a i l y. The store keeper examine store after every 15 days this s t o k e i s o i l , s u g a r, t e a , c o f f e e . A n d o t h e r s t o c k e x a m i n e s s t o r e d a i l y bases i.e. fresh vegetable, milk. A f t e r e x a m i n e b y s t o r e k e e p e r, h e m a k e a l i s t o f t h i n g s t h a t w i l l b e n e e d e d a n d g i v e t o p u r c h a s e m a n a g e r, p u r c h a s e manager take form cashier and purchase thing listed in list. The store keeper has to visit storage department and check the stock otherwise it is create difficulty for cooks. And m i s m a n a g e m e n t i s p l a c e . B u t T H E P V R h a s p r o p e r m a n a g e m en t o f f o o d & b e v e r a g e d ep a r t m en t . I t i s s t r en g t h o f t h e u n i t .

26

Marketing Departme nt 27

MARKETING DEPARTMENT Introduction Objective of marketing Marketing mix Product mix Pricing policy Promotion mix Market research Advertisement Sales promotion Competitors

28

INTRODUCTION In

this

global

e c o n o m y,

marketing

management

occupies a significant place whether it is a new firm or it is an established

unit.

In

this

combative

world

every

concern

organization objective, an efficient & effective organization of m a r k e t i n g d ep a r t m en t i s a p r i m e c o n d i t i o n . Marketing organization

of

occupies

business

an

unit.

important

Wi t h o u t

position

proper

in

the

marketing

the

company cannot achieve its goal. According modern marketing concept," marketing starts with the products idea and ends with c u s t o m e r ’s s a t i s f a c t i o n . ” According to Philip Kotler, “Marketing is the process of planning, and executive the conception, pricing promotion and distribution of goods ideas to create exchanging with target groups that satisfy custom er and organization objective.” The concept of market is very much impotent in marketing. The American Marketing Association defines “A market

as

the

aggregate

demand

of

the

potential

buyer

for

product/service.” It is said that without efficient marketing of the goods, even though we will create best product, but we cannot sell it.

29

OBJECTIVE OF MARKETING In the business, each &every activity having some objective. In that manner marketing has also some objectives. And T H E P V R ’s o b j e c t i v e s a r e a s f o l l o w s . To f i n d n e w a n d f r e s h c u s t o m e r s a n d s a l e t h e i r c o m p a n y product. Tr y t o m a k e g o o d a n d q u a l i t y p r o d u c t . To p r o v i d e s u c c e s s f u l d i s t r i b u t i o n t o c u s t o m e r s . To s a l e t h e i r g o o d s i n n e w a r e a s a n d m a k e n ew c u s t o m e r s a n d satisfy old customers.

30

MARKETING MIX

“Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objective in the target market” - Philip Kotler The basis of marketing operation is the co-ordination o f f o u r k e y v a r i a b l e s n a m e l y, Product Price Place

31

Price

Promotion

32

PRODUCT MIX Product mix is the list of all product offered for sale b y a c o m p a n y. I t i s d e f i n e d a s “ T h e c o m p o s i t e o f p r o d u c t o f f e r e d for sale by a firm or a business unit.” The product mix of a company has two characteristics: Depth Wi d t h Depth depends on the number of products items with in each product line. Wi d t h d e p e n d s o n t h e n u m b e r o f p r o d u c t s g r o u p o f p r o d u c t s l i n e w i t h i n t h e c o m p a n y. THE PVR has product width in food dishes. I.e. Mexican, Thai, Italian, Punjabi, Chinese, & continental items. THE PVR has product width also in Room. I.e. family tables, executive tables, ac rooms, couple rooms.

33

PRICING POLICY Pricing

is

a

very

critical

decision

in

marketing

m a n a g e m en t . I t i s a p r i c e r e g u l a t o r o f p r o d u c t i o n , d i s t r i b u t i o n a n d c o n s u m p t i o n o f g o o d s . P r i c i n g s t r a t e g y d e t e r m i n e s t h e f i r m ’s position in the market. Pricing decision has strategic importance in any enterprise. It means decision of determining price of a product. Price can be defined as the exchange value of the goods or s e r v i c e s i n t h e t e r m s o f m o n e y. T h e p r i c e o f p r o d u c t s s h o u l d b e determin ed in such a matter so as to offer a reasonable amount of p r o f i t t o t h e m a n u f a c t u r e r, a r e a s o n a b l e r e m u n e r a t i o n t o m i d d l e man and the maximum satisfaction to the consumers. Price is an important element in the marketing mix. The policy is only factor that generate revenue other factor a r e e x p en s e . P r i c e i s o n l y r e v e n u e g en e r a t e e l e m e n t . S o p r o f i t s d e p en d u p o n t h e p r i c e . While deciding the price of product, following factors are considered as cost: Cost of raw material Wa g s p a i d Electricity expenses Estimating cost Other cost

34

PROMOTION MIX The marketing mix activates or product planning and distribution are performed mainly with in business or between a b u s i n e s s a n d t h e m em b e r o f i t s d i s t r i b u t i o n c h a n n e l s . H o w e v e r, though its promotional activities, a firm communicates directly with potential customers and as well we see, it is not a simple process.

B a s i c a l l y, p r o m o t i o n i s a a t t e m p t t o i n f l u e n c e , a n d more specifically promotion is an elem ent in an organization m a r k e t i n g m i x t h a t s e r v e s t o i n f o r m , p e r s u a d e a n d r em i n d t h e market of the product and the organization selling it, in hopes of i n f l u e n c i n g t h e r e c i p i e n t ‘ s f e e l i n g , b e l i e f o r b e h a v i o r. “Promotion

consists

of

those

activities

that

are

designed to bring a company goods and services to the favorable attention of customer” There are four forms of promotion are as follows. Personal Selling Advertising Sales Promotion Publicity And Public Relation T H E P V R m a k e s a p r o m o t i o n a c t i v i t y. S o t h e y c a n increase the volume of sales and earning maximum profit.

35

MARKET RESEARCH Marketing

research

is

a

systemizing

gathering

recording and analyzing the date about the marketing problem to facilitate decision making. T h u s , m a r k e t i n g r e s e a r c h c o n c en t r a t e s o n t h e s t u d y o f product planning, advertising and sales promotion, distribution, s t r u c t u r e , m a r k e t i n g s t r a t e g i e s , m a r k e t i n g c o m p e t i t i o n , b u y e r ’s behavior and attitude in the marketing place. THE PVR is NOT high quality business hotel. The hotel

offers

consistently

high

standard

of

facility

and

accommodation. Therefore THE PVR is one of the best restaurants in the Rajkot.

36

ADVERTISEMENT Advertisement is one of the most essential that is carried on by most of the companies. The main purpose of every organization is to promote sales and for this purpose each and every organization use advertisement. Advertisement

can

define

as

“Mass,

paid

communication presentation and promotion of goods, service or i d e a s b y a n i d e n t i f i e d s p o n s o r, i t i s p a i d c o m m u n i c a t i o n , b e c a u s e the advertising has to pay for the space or time in which his advertising.” It is a modern business word and in modern business world

no

business

can

survive

without

advertisement.

So

advertisement is must. Advertising is nothing but a paid from of non-personal presentation or promotion of ideas, goods or services by an i d e n t i f i e d s p o n s o r. The advertisement at THE PVR is mainly media like Print Media like newspapers, magazines, trade journals etc.

37

SALES PROMOTION N o w, d a y i n c o m p e t i t i o n a r e s a l e s p r o m o t i o n a c t i v i t i e s become most powerful in any of the organization to promote the sale? The Grand Regency also tries it best for sales promotion. T H E P V R g i v e s d i s c o u n t o n t h e i r r e g u l a r c u s t o m e r. They are also provide group package on food, they provide discount on some special event. They are doing sales promotion a c t i v i t y b y t h i s w a y.

38

COMPITITORS In the market have many hotels but some hotel have v e r y g o o d q u a l i t y & r e p u t a t i o n i n c i t y. T H E P V R i s o n e o f t h e m . In short period THE PVR makes good value in the market but c o m p e t i t o r s s t i l l t o d a y. The

owner

of

THE

PVR

does

not

believe

in

competition and also not compete with competitors but we known t h a t i n e v e r y f i r m h a s c o m p e t i t o r. T h e s e a r e f o l l o w i n g .

Greenland restaurants Te m p t a t i o n s L o r d ’s b a n q u e t Sager restaurant

39

Finance Departme nt 40

FINANCE DEPARTMENT Introduction Financing planning Financial sources Capital structure Management of working capital Management of fixed assets Profit Account

41

INTRODUCTION Finance

is

the

lifeblood

of

the

business.

It

is

impossible to run a business without finance. In every function of business need finance. In this way the finance is important role in business. “Finance is like an arm or left either you use it or loose it”. F i n a n c i a l m a n a g e m e n t i s t h a t m a n a g e r ea l a c t i v i t y, which is concerned with the planning and controlling of the firms financials recourses. A capable financial management can lead the unit to the path of highly profitability with limited financial turnings. Financial management is responsible for estimation of financial resources; their procurement and their application in a manner in which they help the enterprise grow according to welldefined objectives. All

the

activities

requires

finance

for

their

implementation like to establish a business, to buy row materials and machines, to make production, to pay wages, salaries, to market the products etc.

42

FINANCIAL PLANNING Planning is very necessary for the smooth running of t h e b u s i n e s s . P l a n n i n g m ea n s d e c i d i n g i n a d v a n c e w h a t i s t o b e done. Financial planning means deciding in advance the financial activities to be carried on to achieve the basic objective of the firm. The success or failure of any business enter price d e p en d s u p o n t h e f o r m a t i o n o f f i n a n c i a l p l a n n i n g i f t h e f i n a n c i a l p l a n n i n g i s p r e p a i d c a r e f u l l y, a c c u r a t e l y a n d w i t h o u t a n y f a u l t , t h a n e n t e r p r i c e w i l l g e t s u c c e s s i n i t ’s b u s i n e s s . I f i n v o l v e s t h e setting of objective and identification of the variable affecting the objective.

In THE PVR, they also are doing financial planning. T h e t o p m a n a g e m e n t d o e s t h e f i n a n c i a l p l a n n i n g e v e r y y e a r.

43

FINNACIAL PLANNING S o u r c e s o f f i n a n c e m ea n t h a t f r o m w h e r e t o c o l l e c t funds and from where money comes for industries and also at sometime in which way it comes at the time of requirements. Generally there are two source of finance i.e.

Internal Sources External Sources

THE

PVR

has

both

sources of finance.

44

internal

sources

and

external

CAPITAL STRUCTURE Capital structure is a very important decision for the c o m p a n y. H e r e t h e c o m p a n y d e t e r m i n e s t h e f o r m a t i o n o f c a p i t a l o r mix of different types of long terms funds.

Capital structure refers to the composition of long terms

sources

of

funds

as

debentures,

long

terms

debtors,

preference share capital, equity share capital and retained earnings i.e. reserve and surplus.

Fixed assets

: 15 crores

Current assets

: 5 lacs

Reserves

: 15 lacs

Borrowed capital

: 45 lacs

.

45

MANAGEMENT OF WORKING CAPITAL Wo r k i n g c a p i t a l r e f e r s t o t h e f u n d s l o c k e d u p i n materials, working progress, finished goods, receivable and cash, e t c . s i n c e t h i s a s s e t a r e k n o w n a s c u r r en t a s s e t s , i n v e r y s i m p l e terms, “working capital may be defined as capital invested in current assets” According to Hoagland, “working capital is decretive of that capital which is the fixed. But the more common use of the working capital is to consider it as the different between the book value of the current assets and current liability”. Wo r k i n g c a p i t a l p l a y s a s a n i m p o r t a n t r o l e i n a n y o r g a n i z a t i o n . T h e m a n a g e m en t o f w o r k i n g c a p i t a l i s d o n e i n s u c h a way so that the firm dose not faces financial crises because or the secrecy of financial will create disturbance in the working of the unit. In THE PVR working capital is Rs. 5, 00,000. They manage working capital as the monthly basis.

46

MANAGEMENT OF FIXED CAPITAL Management of fixed assets is very important in any organization. Fixed assets of a company are the permanent capital o f t h e c o m p a n y. T h e y a r e h e l p e d i n t h e p r o d u c t i o n p r o c e s s . T h e y can be used year by year for a long period of time, they must be checked. A large fixed asset does not mean that the firms are very well but there must be proper use of fixed assets.

There must be proper and appropriate provision for depreciation

of

on

fixed

assets.

The

financial

manager

is

responsible for maintaining proper management of fixed assets. Financial manager has to take proper decision for the investment in fixed assets.

T h e t o t a l f i x e d a s s e t s o f T H E P V R i s R s . 1 5 , 0 0 , 0 0 , 0 0 0 / - o n l y.

47

PROFIT Over and above the other objective of a business the basic objectives of any organization is making profit. The entire e x i s t e n t s o f t h e b u s i n e s s d e p en d o n i t s p r o f i t a b i l i t y. P r o f i t a b i l i t y o f a f i r m m ea n s c o n s i s t r a t i o a n d p e r c e n t a g e o f t o t a l p r o f i t e a r n e d on an annual bases. It is always observe to be well maintaining in every firm. T H E P V R h a s s u c c e s s f u l l y i n e a r n i n g a p r o f i t o f 3 0 % o n l y.

ACCOUNT THE PVR maintains its accounts double entry system and accounting is computerized and it is given a contract to a third party who manages whole accounting system.

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Personnel

49

Departme nt

50

PERSONNEL DEPARTMENT Introduction R e c r u i t m en t & S e l e c t i o n Tr a i n i n g Personnel record Wa g e s & S a l a r y A d m i n i s t r a t i o n Employee Benefits Ti m e K e e p i n g S y s t e m

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INTRODUCTION T h e m a i n c o m p o n en t i a l o r g a n i z a t i o n i s t h e i r e m p l o y e e an organization requires the services of its employees to achieve is goals. Therefore human resources are the most evident part of an organization. “Personnel management is the planning, organizing, direction,

controlling

of

the

procurement,

d e v e l o p m en t ,

compensation, integration and malignance of people of the purpose of contribution to organization, individual and social goal.” - E D WA R D F L I P P O Personnel management is concerned with managing people at work. All the activity of the unit are initiated and determined by the employees, who make up plants, institutions or offices. All these are up productive without employees. Thus, p e r s o n n e l m a n a g e m en t c o v e r s t h e m a n a g e m en t o f e m p l o y e e s a t a l l level. An organization may be manufacturing firm, a busin ess concern,

an

insurance

c o m p a n y,

a

government

a g en c y,

social

o r g a n i z a t i o n , h o s p i t a l a u n i v e r s i t y, a p u b l i c s c h o o l , r e l i g i o u s t r u s t or even families. It may be small or large, simple or complex, it needs to manage the efforts of the humans engaged in it and to direct them towards organization missions and goals. The

internal

department

structure

of

personnel

department varies widely from one company to another; the personnel department has to function as a medium to establish h e a l t h y r e l a t i o n s h i p b e t w e e n t h e m a n a g e m en t a n d t h e e m p l o y e e .

52

53

RECRUITMENT & SELECTION RECRUITMENT is the process of attracting, potential, qualified a competent employee with required characteristic and in p r o p e r q u a n t i t y. “Recruitment is the process of finding and attracting capable applicants for employment the process begins with the new recruit are sought and ends when their application are submitted the result is a pool of applicants from which

new

employee are selected” In

simple

terms

recruitment

is

understood

as

the

process of searching for obtaining applicant for job, from among whom the right people can be selected. R e c r u i t m en t i s t h e p r o c e s s o f s e l e c t i n g e f f i c i e n t & trustworthy employees who are willing to apply for the job. R e c r u i t m en t

aims

to

develop

&

maintain

proper

manpower

resources. There are mainly three method of recruitment are as follows: DIRECT METHOD INDIRECT METHOD T H I R D PA RT Y M E T H O D

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T h e r e a r e v a r i o u s s o u r c e s o f r e c r u i t m en t w h i c h a r e a s a b o v e S o u rc e s o f re c r u i t m e n t I n t e r n a l re c r u i t m e n t

E x t e r n a l re c r u i t m e n t

Present Employee

Advertisement

Employee Referrals

Tr a d e / p r o f e s s i o n s association

Formal Employee

E m p l o y m en t e x c h a n g e

Previous applicant

C a m p u s r e c r u i t m en t Consultants

THE

PVR

recruits

from

internal

sources

for

recruitment like Formal Employee, Employee Referrals. And if it i s n o t s e l e c t e d t h e y a r e g o i n g f o r a d v e r t i s i n g i n l o c a l n e w s p a p e r.

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SELECTION The objective of selection process is to determine whether an applicant meets the qualification for a specific job & to choose the applicant who is most likely to perform well in job. This information is accrued in a number of steps or stages. It is a very complicated and it is generally based on the nature and technology of the unit. It is concerned with securing relevant information about an applicant like education, date of birth, age and his qualification etc. “Selection is the process of choosing the individual who

posses

the

necessary

skills,

ability

and

personality

to

successfully fill sp ecific job in the organization” “Selection is the process of picking individual from pull of applicants with necessary qualification.”

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Selection process Selection is a process by which the qualified personnel can be chosen from the application selection is process in the hand of management to get qualify and disqualify applicant by various m e t h o d s . I n T H E P V R s e l e c t i o n p r o c e s s i s b e i n g w o r k e d a s u n d e r.

Interview Preliminary Selection Final Selection

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TRAINING Tr a i n i n g i s t h e a c t o f i n c r e a s i n g t h e k n o w l e d g e a n d skill of an employee for doing a particular job; it is a corner stone of sound management. It makes the employees and techniques of production more effective. Apart from this, it enables employees to develop and rise within the organization and increase their m a r k e t v a l u e , e a r n i n g p o w e r a n d s e c u r i t y.

“ Ta n n i n g specific

skills,

and

abilities

d e v e l o p m en t and

refer

knowledge

and

to

importing

of

performance

of

employee.” An

every

institutions

or

organization

trains

their

w o r k e r a f t e r s e l e c t i o n o f t h e p e r s o n . Tr a i n i n g i s a t e c h n i q u e b y which a management also gets information that, this employee is right for the job or not. THE PVR is giving training to new employees by s e n i o r. T h e y a r e p l a n n i n g f o r g i v i n g t r a i n i n g t o e m p l o y e e i n o t h e r branch.

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PERSONNEL RECORD In personal record, compete up to date information is maintained about employees. Every unit have record book for employees in which record information about employee, leave, promotion, punished men etc. THE PVR has record book of employees. These record b o o k s a r e a s f o l l o w. Attendance register Salary-wages register Casual leave register Bonus register

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WAGES & SALARY Wa g e s a n d s a l a r y i s o n e o f t h e i m p o r t a n t f u n c t i o n s f o r organization as well as staff working in it. It is motive the person to effective, so it is most important work.

In THE PVR hotel wages & salary is to be paid on monthly basis. They pay salary to their employee on 7 th in every month.

EMPLOYEE BENEFIT In today companies gives benefits to their worker or e m p l o y. T H E P V R h o t e l p r o v i d e s f o l l o w i n g f a c i l i t i e s . Festival gift Bonus Loan Provident Funds Overtime Ve h i c l e

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TIME KEEPING SYSTEM

Ti m e k e e p i n g s y s t e m f o r a o n e p e r s o n o r a f i r m s h o u l d develop an effective tim e keeping system. Each unit must have its own time keeping system. Since time must for every company to measure the regularity of its employee. In time keeping system the arrival and living of employees are recorded. THE PVR has a TWO shift of duties. The employees of this company CAN`T enjoy one off-day in a week. Beside they can NOT also enjoy the festival holidays.

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SWOT Analysis 62

SWOT ANALYSIS S . W. O . T. a n a l y s i s i s a t o o f o r a u d i t i n g a n o r g a n i z a t i o n a n d i t s e n v i r o n m en t . I t i s t h e f i r s t s t a g e o f p l a n n i n g a n d h e l p s marketers to focus on key issue. Ones key issues have been identify the feed in to market objective. SWOT stands for Strength We a k n e s s Opportunity Threats

S t r e n g t h a n d We a k n e s s e s a r e i n t e r n a l f a c t o r. O p p o r t u n i t y a n d T h r e a t s a r e e x t e r n a l f a c t o r.

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Strengths : ○

We l l m a n n e r s t a f f

○

Best location

○

Rates of food

We a k n e s s : ○

Ve h i c l e P a r k i n g

○ High way

Opportunity : ○

New HOTEL at kalawad road.

Threats : ○

RMC

○

Hotel crystal

○

Garden restaurants

○

Te m p t a t i o n

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Future Plan 65

FUTURE PLAN In 2009, THE PVR wants to establish new hotel at k a l a w a d r o a d n ea r l o v e t e m p l e , w i t h t h e f i v e s t a r f a c i l i t i e s . In current restaurants, they want to make one big hall for the conference.

66

Suggestio ns 67

SUGGESTIONS T h o u g h t h e w o r k e r s a r e w e l l m a n n e r, t h e y a r e a l s o irresponsible, irregular and also indiscipline in their

work so

manager of the unit has to be alert to their work and try to take motivational action to reduce the problem with workers. As THE PVR is not focused o advertisement of their service. THE PVR should make more advertisement.

68

Conclusio n 69

CONCLUSION I visited THE PVR at Rajkot. They have made good work in past and achieved their great name I and today they are m a r i n a t i n g i t v e r y e f f e c t i v e l y I t h i s w a y, w e c a n s a y t h a t f u t u r e i s quite bright and good. In PVR the relation between employee and employer are very good and harmonious. I enjoyed very much with the staff of the unit. For better future and great success in new hotel, my all good wishes always with PVR. I wish them for better achievement.

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Bibliograp hy 71

BIBLIOGRAPHY Marketing management

: Philip Kotler

Financial Management

: I M Panday

Personnel Management

: C B M em o r i a

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