Suzuki-questionnaire-on-brand-equity.docx

Questionnaire on Brand Equity Dear Respondents, We are doing this research on “THE IMPACT OF BRAND EUITY OF SUZUKI CARS ON BUYING BEHAVIOUR OF CUSTOMERS” we would highly appreciate if you could spend 10 minutes to answer the following questions. This study is for academic purpose only. No information shall be disclosed anywhere. Given below are various statements to seek your opinion on the content of this questionnaire. Put one of the numbers 5, 4, 3, 2 and 1 against each statement to indicate the degree of your agreement or disagreement to the given statement Strongly Agree = 5

Agree = 4

Neutral = 3

Disagree = 2

Strongly Disagree = 1

Following statements will measure the Customer Based Brand Equity of SUZUKI. Sr. No.

Characteristics

A

Brand Awareness

1 2 3 4

I Easily Recall the brand SUZUKI when it comes to purchase new car compared to other competitive brands. Some characteristics of this brand come to my mind. I am familiar with the brand Suzuki. I can recognize the brand Suzuki quickly among other competing brands.

B

BRAND LOYALTY

5 6 7 8 9 10

I consider myself to be loyal to Suzuki. If in future, I want to buy the new car this brand would be my first choice. I would love to recommend Suzuki to my friends & relatives. I will buy Suzuki even if it increases the price of its car. I am satisfied by my choice of purchasing Suzuki Car. I am satisfied with the overall performance of Suzuki.

C

Perceived Quality

11 12

I trust the quality the Suzuki Brand. The products/spare parts of the Suzuki brand would be of very good quality. The Suzuki Brand offers excellent features. I think that Suzuki cars have best performance in their all segments of cars.

13 14

D

Brand Association

15

The Brand Suzuki has very unique brand image, compared to other competing brands in the market. I respect & admire people who are having the Suzuki Cars. I like the Brand Image of the Suzuki. I like & trust the Suzuki.

16 17 18

Response

Buying Intention: Very Likely = 5

19

1.

Likely = 4

Undecided = 3

Very Unlikely = 1

If in the future, I would buy the new car the SUZUKI would be my first choice.

Gender : a. Male b. Female

[ ] [ ]

2.

Occupation: a. Service [ ] b. Business/Self – employed [ ] c. Housewife [ ] d. Others, please specify ____________________

3.

Age Group: a. Below 30 Years b. 30 – 40 Years c. 41 – 50 Years d. Above 50 Years

[ [ [ [

] ] ] ]

Monthly Income: a. Below Rs.20,000/b. Rs.20,000 – Rs.40,000/c. Rs.40,000 – Rs.60,000/d. Above Rs.60,000/-

[ [ [ [

] ] ] ]

4.

Unlikely = 2