Sunfeast Biscuits- Sales And Distribution
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- Words: 400
- Pages: 17
Mr . Y C DEVESWAR Chairman , ITCltd .
INTRODUCTION TO ITC LTD. •One of the worlds most reputable company • •Market capitalization of nearly US $ 18 billion • •Post tax profit of US $750 Million •Diversified product portfolio • •Direct group employment of 29000
SUNFEAST BISCUITS SALES AND DISTRIBUTION
ABOUT SUNFEAST LOGO
SUN SHOWS REACHNESS, NECESSITY, ENERGY.
SMILE IS FOR CUSTOMER SATISFACTION, TARGET SEGMENT
About sun feast….
•Launched in July, 2003 •Growth rate of 53% •Turnover of over 1000 Cr. •Wide categorization
WATCH OUT ……
Products at a Glance PRODUCTS
COMPETITORS
GLUCOSE
PARLE, BRITANNIA AND HORLICKS BRITANNIA AND BISK FARM
MARIE
BUTTERBITE AND CREAM PRIYA GOLD, ANMOL, BRITANNIA AND PARLE
Organizational Structure
Recruitment
at
1.Entry level qPremier management institutes q 2. Middle level qIntegrity qA "will do" attitude qHigh energy qCreativity qLeadership qTeam skills qAbility to think strategically 3. Grass root level
ITC
Distribution of Products
Food
Strict compliance standards, low profit margins, intense competition, high customer-service expectations. üFast and effective sales ordering processes. üFlexibility üQuick reaction
IMPORTANT FACTORS
CREDIT SYSTEMS
PROMOTIONS
DISTRIBUTION CHANNELS
MARGINS
FOOD
STOCK OUTS
WASTAGES
D istrib u tio n C h a n n e l
Flo w D ia g ra m C&F
OLESALE DISTRIBUTOR
FACTORY
WHOLESALE DEALER BASE
RETAILER
DISTRIBUTION SYSTEM
ØITC uses FIFO method to reduce the wastage of goods due to expiry. ØThey also keep the good on constant move from low sales area to high sales area. ØThe company collects all the expired goods four times a year, and destroys them. ØRetailers must return expired or damaged products within six months after the date of expire.
CONTINUE……
Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. The benefits received by the retailers depend upon their sales volume and also the location of their shops. ITC has hired IMRB to do the market research.
CONCLUSION Food products are normally a high volume ball game. Products have to essentially be available in the market at all given points of time and at all given points of purchase. The skeleton of distribution system is same for all the companies but it depends on efficient sales and distribution system of a firm how well they manages them…
T. LO A KS AN TH
SANDEEP JALEBAR MBA ( MS ) SEM : VII IIPS , DAVV sjalebar3001 . bgs@gmail . com
INTRODUCTION TO ITC LTD. •One of the worlds most reputable company • •Market capitalization of nearly US $ 18 billion • •Post tax profit of US $750 Million •Diversified product portfolio • •Direct group employment of 29000
SUNFEAST BISCUITS SALES AND DISTRIBUTION
ABOUT SUNFEAST LOGO
SUN SHOWS REACHNESS, NECESSITY, ENERGY.
SMILE IS FOR CUSTOMER SATISFACTION, TARGET SEGMENT
About sun feast….
•Launched in July, 2003 •Growth rate of 53% •Turnover of over 1000 Cr. •Wide categorization
WATCH OUT ……
Products at a Glance PRODUCTS
COMPETITORS
GLUCOSE
PARLE, BRITANNIA AND HORLICKS BRITANNIA AND BISK FARM
MARIE
BUTTERBITE AND CREAM PRIYA GOLD, ANMOL, BRITANNIA AND PARLE
Organizational Structure
Recruitment
at
1.Entry level qPremier management institutes q 2. Middle level qIntegrity qA "will do" attitude qHigh energy qCreativity qLeadership qTeam skills qAbility to think strategically 3. Grass root level
ITC
Distribution of Products
Food
Strict compliance standards, low profit margins, intense competition, high customer-service expectations. üFast and effective sales ordering processes. üFlexibility üQuick reaction
IMPORTANT FACTORS
CREDIT SYSTEMS
PROMOTIONS
DISTRIBUTION CHANNELS
MARGINS
FOOD
STOCK OUTS
WASTAGES
D istrib u tio n C h a n n e l
Flo w D ia g ra m C&F
OLESALE DISTRIBUTOR
FACTORY
WHOLESALE DEALER BASE
RETAILER
DISTRIBUTION SYSTEM
ØITC uses FIFO method to reduce the wastage of goods due to expiry. ØThey also keep the good on constant move from low sales area to high sales area. ØThe company collects all the expired goods four times a year, and destroys them. ØRetailers must return expired or damaged products within six months after the date of expire.
CONTINUE……
Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. The benefits received by the retailers depend upon their sales volume and also the location of their shops. ITC has hired IMRB to do the market research.
CONCLUSION Food products are normally a high volume ball game. Products have to essentially be available in the market at all given points of time and at all given points of purchase. The skeleton of distribution system is same for all the companies but it depends on efficient sales and distribution system of a firm how well they manages them…
T. LO A KS AN TH
SANDEEP JALEBAR MBA ( MS ) SEM : VII IIPS , DAVV sjalebar3001 . bgs@gmail . com
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