Summer Intern Final For Printing

“Market Awareness of LCD monitors with reference to Sharp’s Information Display panel” Project Report Submitted to university of Pune In Partial Fulfillment of Requirement for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

By “Prashant Prakashrao Bhosale ” MBA (Marketing) Roll no: 5127

Under the guidance of “Prof. A. Ramakumar (JIMS)” “Mr. Anil Prasad (Sharp)” “Mr. Rohit Dugad(Sharp)”

Jayawant Institute of Management Studies,Tathawade,Pune. Pune University “2008-2010”

DECLARATION I, the undersigned, hereby declare that the Project Report entitled “Market Awareness of LCD Monitors with reference to Sharp’s Information Display panel” written and submitted by me to “Jayawant Institute of Management Studies,Tathawade, Pune”, as part of Master of Business Administration study under the guidance of Mr. Anil Prasad of Sharp and Prof. A. Ramakumar , JIMS, is my original work and the conclusions drawn therein are based on the material collected by myself.

Place: Pune Date: Prashant Prakashrao Bhosale M.B.A. (Marketing)

ACKNOWLEDGEMENT Summer Research Project is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey.

Without a proper combination of inspection and perspiration, it’s not easy to achieve anything. I would like to do it as we really wish to express our gratitude toward all those who have been helpful to us directly or indirectly during the development of this project.

The best part about my summer's experience at Sharp was the work-culture in the company. Work is taken very seriously in Sharp, and this includes the summer interns as well. The treatment of employees, and summer interns, is such that you feel your work is critical to the success of the organization and you yourself are the most important resource of the organization. Some of the primary takeaways I was looking for in my Summers experience were continuous learning, a chance to get a feel of the market, and the opportunity to meld first year theory with practical experience.

First of all we wish to express my profound gratitude and sincere thanks to our esteemed learned Director Dr. Rajashri Shinde, Director ,JIMS, Pune, who provided me the summer interns.

I would like to thank our Professor A.Ramakumar who was always there to help and guide me when I needed help. His perceptive criticism kept me working to make this project more full proof. I am thankful to him for his encouraging and valuable support. Working under him was an extremely knowledgeable and enriching experience for me.

I would also to like thank Mr. Anil Prasad, Manager Document Solution, Sharp, Mumbai region, allowed and supported us to carry the Research work and also for providing his valuable views.

The course of the project was very smooth, thanks to the continuous monitoring from my guide Mr. Rohit Dugad, A wonderful person to work with, highly motivated and hardworking person. I am very lucky as well as happy to work under him and learned the important and significant aspect of Marketing which no B-school might able teach you. A sincere Thanks to him. His Frequent reviews made me understand the level of seriousness that was associated with the project.

I am very thankful to all of these for all the value addition and enhancement done to me.

No words can adequately express our overriding debt of gratitude to our parents whose support helps us in all the way. Prashant Bhosale M.B.A.(JIMS, Pune)

Executive summary This project concentrates on the awareness of LCD monitors and Sharps’ professional LCD panels. Sharp produces premium quality high cost LCD Monitors of 42” to world’s largest LCD Monitor i.e. 108” those are use for business purpose like Security –Process Surveillance, video conferencing etc. Therefore, the price is relatively high. The research is Exploratory and the sampling method is Stratified random sampling. Sample size is 74 with confidence level of 95%. The Primary objective of the research is to study the market awareness of large size LCD Monitors in different industries of Mumbai and Navi Mumbai region. The other objectives are to study the Current Status of display devices in different organization, Brand awareness of sharp’s IDP, Buying behaviour of different industries of Mumbai and Navi Mumbai region. The project started with Secondary data collection through internet and broachers of LCD to get more knowledge about the product i.e. LCD Monitors. Then I have done the Competitors analysis in terms of technologically strengthens and weaknesses. After that, I started working on Primary data Collection by designing a Questionnaire. After that, I made a list of different industries where LCD monitors can be use or they are already using it. Similarly, I made a list of companies where survey is possible. I did lot of online research as well as telephonic calls to find out right contact person i.e. IT head/IT manager/Administration Manager Etc. I used many information sites, business media networks to generate leads & categorized them according to the kind of integrated solutions. Then I visited companies with questionnaire aimed to check awareness level about LCD Monitors, Sharp’s IDP, Sharp industry, there current display status in the market. I had gone to different industries mainly IT, Hotel, Car showrooms, Hospitals, malls, Big Organizations where use of LCD monitor can make changes. The concept of different industries is to observe the hottest sector, so as to help the Organization for positioning there IDP in that particular sector and make the most of profit of them. After collecting the Primary data, analysis is done with the help of Excel and some of the statistical tools like mean, mode, median, Likert scale analysis, reverse method etc. The findings and conclusions are done with reference to the title and objectives of different industries across Mumbai and Navi Mumbai region.

CONTENTS

Chapter No

Particulars

Page No

Chapter I

Introduction

1

Chapter II

Profile of the organisation

3

Research Design &

Chapter III

Methodology

Chapter IV

Conceptual Background

26 32

Data Presentation , Analysis

Chapter V

and Interpretation

47

Findings , Suggestions and

Chapter VI

Conclusion.

61

Bibliography 67 Appendix/Annexure. .

68 .

Chapter I Introduction ¾Concept and context of the study ¾Statement of the Problem ¾Objectives of the Study ¾Scope and Limitations of the Study

Chapter I INTRODUCTION 1.1 Concept and context of the study This study is carried out as per the requirement of MBA curriculum. This study holds significance as it takes us to the root of the subject. My intention to undertake this project lies towards enhancing my knowledge in the field of Research Methodology. For management students this project is a tool to have magnified view to understand the concept of awareness of LCD Monitors and other display devices. Sharp is a worldwide leader in flat-panel Liquid Crystal Display (LCD) technology and Professional Displays. Since the developing the world’s first 14-inc color TFT LCD display in 1998, Sharp has consistently led the industry with larger screen sizes, introducing the first 45-inch class model in 2004 and the first 65-inch class model. Sharp has launched what is touted to be the world's largest 108-inch LCD Monitor, the LB 1085 in the Indian market. The launch of LCD Monitors i.e. Information Display Panel proving to be successful in the Indian market. They have gone for Aggressive Sales promotion in Mumbai region, thus they argue to know the feedback about the product’s awareness in the market. In this project, the main aim is to understand the Market awareness of LCD monitors as well as Sharp’s information display panel in different industries like Hotels, IT sector, car showrooms etc. Thus, accordingly research is design and carries out with the help of college guide and company guide.

1.2 Statement of the Problem The project revolves around the awareness of large size LCD monitors and Sharp’s IDP in different industries of Mumbai and Navi Mumbai region. The study is prepared to locate othe sectors where LCD Monitors can be expose and enjoy the Market share. Problem Statement: “Market Awareness of LCD Monitors with reference to sharp’s Information Display panel”

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1.3 Objectives of the Study

The subject matter for this research Project is to study the market awareness of LCD Monitors in Mumbai and Navi Mumbai region. This project consists of different objectives. They are as follows: ¾ To study the awareness of large size LCD monitors among different industries of Mumbai and Navi Mumbai region. ¾ To study the current status of display devices and their application

in

the different industries. ¾ To study the buying behavior and factors that influence the buying decision for LCD Monitors in different industries. ¾ To study the brand awareness of Sharp’s Product in the Market.

1.4 Scope and Limitations of the Study.

1.4.1 Scope: ¾ The scope of the study restricts itself to the analysis of few industries in Mumbai and Navi Mumbai. ¾ Study is done on large size display devices only. ¾ This study is mostly based on primary data which is collected by visiting the organization and interviewing the concerned person 1.4.2 Limitations: ¾ The survey could only cover the few companies in each category due to limited duration of project. ¾ The survey could only include the users of Display devices in the organization.

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Chapter II PROFILE OF THE ORGANISATION ¾Name, Address and Location ¾Vision and Mission ¾Historical Background ¾Current status ¾Different product profiles Future Plans

CHAPTER II PROFILE OF THE ORGANISATION 2.1 Name, Address and Location of the company 2.1.1 Name of the Orgnaisation: “SHARP BUSINESS SYSTEMS (INDIA) LIMITED” 2.1.2 Address and Location: 311 Solitaire Corporate Park,167 Guru Hargovindji Marg, AndheriGhatkopar Link Road, Chakala, Andheri (E),MUMBAI 400 093 Phone: 66793931, 6679393 Fax: 91-22-66793930 Website: www.sbsil.com

2.2 Business Philosophy and Creed of the Organisation 2.2.1 Business Philosophy: Sharp‘s philosophy is to “Make never–before-seen products” and “Make products that others want to imitate”. Its mission as a manufacturer has been to develop products that never existed, thereby contributing to culture and society. "We do not seek merely to expand our business volume. Rather, we are dedicated to the use of our unique, innovative technology to contribute to the culture, benefits, and welfare of the people throughout the world.

It is the intention of our corporation to grow hand-in-hand with our employees, encouraging and aiding them to reach their full potential, and improve their standard of living . Our future prosperity is directly linked to the prosperity of our customers, dealers, and shareholders... indeed, the entire Sharp family."

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2.2.2 Business Creed Sharp has dedicated to two principal ideals –

"Sincerity and Creativity"

By committing ourselves to these ideals, we can derive genuine satisfaction from our work, while making a meaningful contribution to society.

Sincerity is a virtue fundamental to humanity... always be sincere.

Harmony brings strength... trust each other and work together.

Politeness is a merit... always be courteous and respectful.

Creativity promotes progress... remain constantly aware of the need to innovate and improve.

Courage is the basis of a rewarding life... accept every challenge with a positive attitude

Building on the foundation of our business creed, “Sincerity and Creativity”, we will pursue the infinite possibilities for development in electronics. By creating products, which bring a sense of satisfaction to people, we intend to meet and exceed your expectations.

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2.3 Historical Background of the Organistion Year

Activity

Reference

1912-1914

Company founded

1915-1919

Invention of Ever-Sharp Pencil

1920-1924

Expanding sales of Ever-Sharp Pencils

1925-1930

First Japan-made radio

1931-1936

Opens overseas outlets

1937-1944

Demand for radios grows

1945-1952

End of WWII, company revival

1953-1954

First Japan-made TV

1955-1958

Strengthens manufacturing/sales organization

1959

Becomes full-range electronics manufacturer

1960-1961

Mass production of color TVs

1962

First overseas sales subsidiary established

1963

Mass production of solar cells

1964-1966

World's first electronic calculator

1967-1968

Regional plant development

5

1969-1970

From Senri to Tenri

1971-1972

Expansion into office products field

1973-1975

First practical application of LCDs

1976-1978

Moves to "New Lifestyle" products

1980-1984

Becomes comprehensive OA manufacturer

1985

Making

products

that

match

individual

lifestyles

1986

New management team starts

1987

Sharp -- the LCD specialists

1991

Enhancing LCD business

1992

Marks 80 years of operations

1993

LCD ViewCam a huge hit, debut of Zaurus PDA

1994

Large-scale LCD plant in Mie

1995

New company buildings constructed

1996

Debut of Color Zaurus PDA

6

1997

Develops 4-region strategy

1998

Start of new management structure

1999

Creating demand for LCD TVs

2000

Mobile phone share increased

2001

Debut of AQUOS, the TV for the 21st century

2002

2003

2004

2005

2006

2007

2008

90th anniversary of Sharp's founding construction of Kameyama Plant

Expanding production of System LCDs

Integrated production of "Kameyama brand" large-screen LCD TVs

Expanding solar cell production capacity

Simultaneous

worldwide

introduction

of

AQUOS models from Kameyama Plant No. 2

Mikio Katayama appointed President & COO, new organizational structure launched

Aiming to become the world’s solar company

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2.4 Current status of the organisation Sharp was founded in 1912 by Mr Tokuji Hayakawa. Ever since, Sharp‘s philosophy is to “Make never–before-seen products” and “Make products that others want to imitate”. Its mission as a manufacturer has been to develop products that never existed, thereby contributing to culture and society.

At Sharp, we are constantly exploring new frontiers of Technology, to evolve products that are "not just No. 1 but the only one" of its kind. Beginning with the invention of the EverSharp Pencil, we have many of world firsts such as mass production of Televisions, Electronic Calculator, Superheated Water Oven, LCD TV etc. We continually strive to open up new fields, working always to fulfill our mission of serving society.

Building on the foundation of our business creed, “Sincerity and Creativity”, we will pursue the infinite possibilities for development in electronics. By creating products which bring a sense of satisfaction to people, we intend to meet and exceed your expectations.

Driving cleaner and greener technologies is part of the social responsibility taken by Sharp. While LCDs, Sharp’s core technology , saves energy, Sharp is in active creation of clean energy through it’s Solar Business for which is the undisputed leader worldwide. Sharp In India Sharp considers India to be an extremely important market for its products. It is a measure of this strong belief in the Indian market , that it has three subsidiaries in India – a. Sharp India Limited which set up operations in 1989 is engaged sales of LCD TVs , Home Appliances and other Consumer Durables b. Sharp Software Development India Pvt Limited, established in 1999 engaged in developing software for Sharp’s Digital Multifunction Products

8

c. Sharp Business Systems (India) Limited which commenced operations on May 1, 2000 is in the fields of Solar Photovoltaic Products & Systems & Office Automation products like Digital Multifunction Products, Facsimile Machines, Multi-media Projectors ,LCD Displays, Scientific Calculators, Electronic Cash Registers etc Sharp Business Systems (India) Limited Sharp Business Systems (India) Limited,within a short span of seven years in India, is already amongst the top brands for Digital Multifunction Product (Network Printer

/Copiers,

fax

,scanner

,multimedia

etc.).

The company has a nation-wide sales & service network covering even the remotest locations of India.

2.5 Different product profiles of the company SHARP BUSINESS SYSTEMS (INDIA) LIMITED deals with office automation solutions, they are as following; Multifunctional Printers Multimedia projectors Professional LCD Display Solar Facsimile Electronic cash Registers

2.5.1 Multifunctional Printers

Sharp Multifunction Printers Scanner Copiers handles your office documentation needs with reliability, durability and productivity you can expect from Sharp. The versatile range of MFD Devices are All-

9

in-one solution for all your corporate business diversified needs for copy, print, network print, colour scan, network colour scan and fax. If history offers insight to the future, then you can rest assured that when you invest in us, you chose Sharp heritage of document imaging. Independent Industry Authorities such as Buyer's Laboratory, Inc., and BERTL have consistently recognized the superlative achievements by honoring with prestigious awards including such as Product Line of the Year, Best Security Solution, IT Friendliness, Innovation Award which are all part of Sharp's illustrious history. We are determined to deliver next generation Sharp Document Solutions that deliver the utmost in Customer Satisfaction with extremely low running cost (TCO) and flexibility in configurations.

o

Providing Superior Document Solutions for a World of Diversity

Today's business document demands are growing more diverse than ever.

While information technology-

oriented businesses rely on the Internet and integrated office networks to share and distribute important information throughout the entire organization, other businesses just simply want to make clear, fast copies. Serving the broad spectrum of businesses for today and tomorrow, Sharp brings its customers optimum document solutions that provide superior reliability and satisfaction o

Sharp's Worldwide Copier / Printer and MFP Production - Over 12.5 Million Units and Growing

Since Sharp first began copier production in 1972, it’s worldwide production has grown steadily. This achievement reflects the popularity of Sharp copier/printers and MFDs for their high reliability, stable copy/print quality, productivity, and ease of

10

use. Rather than just boxes, Sharp offers customized document solutions that are helping businesses around the world improve their document quality and productivity. SharpdeskTM is an original Sharp application that provides integrated desktop management of documents in over 200 file formats, including scanned paper based documents and those made with popular applications such as Microsoft Word, Excel, Adobe PDF etc. 2.5.2 Multimedia Projectors Sharp range of LCD & DLP Multimedia Projector range with enhanced Colour Reproduction, Superb Reliability is versatile enough to deliver the perfect display solution applicable to classroom, boardroom, lecture hall, System Integration, Rentals & Staging or any collective meeting place. Sharp New 3-chip DLP Projectors have broadened the application horizon to large format display on largescreen projection, providing high quality pictures. With Sharp Computer and Video Integrated Composer (CV-ICII) System provides Image projection at provides high performance & high-definition display.

o Complete range of world class projectors - for Business, Entertainment or Education Sharp Image Quality (IQ), is the defining characteristic of our multimedia projectors that has made Sharp the industry leader in DLP technology used in DLP projector Series & LCD technology used in LCD display products. From the smallest Mobile Series to our fully networked Large Venue Series you'll find intelligent design and features sure

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to portray your message in the best light. The Progressive Scan technology along with TruevisionTM Image processing provides optimal video performance. The motion-adaptive and digitally clear & scanned images produce smooth moving scenes and ensure smooth natural lines and edges without noise.

Sharp's exciting line-up of LCD & DLP multimedia projectors delivers the right display solution for the classroom, boardroom, lecture hall or any collaborative meeting space

Experience the best that LCD technology has to offer with Sharp.

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2.5.3 Professional LCD Display (Information Display Panel) Sharp is a worldwide leader in flat-panel Liquid Crystal Display (LCD) technology and Professional Displays. Since the developing the world’s first 14-inc color TFT LCD

display

in

1998,

Sharp

has

consistently led the industry with larger screen sizes, introducing the first 45-inch class model in 2004 and the first 65-inch class model. Sharp has met the demand for superior image quality by achieving such “first” as a resolution that is four times higher than that of current HD (4096x2160), the world’s highest contrast ratio (1,000,000:1) and the ultimate in fast-motion image processing with 120 Hz frame rate conversion and fast pixel response time of 4ms.

The screen of an LCD Product is made up of tiny dots known as 'pixels'. The more pixels, the more detail. The entry level HD READY format has a resolution of 1366 x 768, giving a total of 3.15 million pixels.

The most advanced HD standard today is called FULL HD 1080p. In addition to the benefits of the older "HD READY" specification, these models are also able to display Bluray output at its native output of 24 frames per second, creating the best cinematic experience for your home . Sharp is the worldwide leader in LCD Technology and the Sharp Professional LCD Display are available for Landscape as well as Portrait placements. The Sharp LCD Information Display Panels come in varied sizes from 32' till the World's largest 108". An LCD Information Displays Product now finds its applications in High end Video Conferencing, Flight Information Display, Security Monitoring, Video Wall,

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Reception Areas, Board Rooms/ Meeting Rooms, Showrooms and Mall Display's, Control Rooms, Museums or virtually anywhere with stunning features like Full HD, 24x7 capability and many more.

Sharp LCD Information Display combined with Video Conferencing allows Multinationals and Corporates to connect to people instantly at dozens of locations in Real Time thus presenting a time and cost saving alternative to travel. The LCD Information Display Device plays the key role in the Video Conference setup as more than 60% of communications that happen are nonverbal and Sharp Full HD LCD Information Display's are able to deliver exact and accurate body language, facial expressions leading to a greater connection and understanding. Sharp is here to redefine lifestyle with the World's largest 108" LCD Display. Experience the unique amalgamation of stunning looks with breathtaking picture clarity. Now change the way you see things forever. 2.5.4 Solar Sharp is the industry leader in solar photovoltaic modules. Sharp began its research on Solar Cells way back in 1959, almost 48 years ago and today it is leading the way into the era of clean energy. Our range of solar modules reflects on our experience in setting commercial solar systems worldwide. By harnessing the solar energy resource through superior technology, Sharp photovoltaic panels are used on solar electricity installations worldwide. At Sharp, we're very passionate about environmental conservation. Our environmentally-friendly LCD television manufacturing facility in Kameyama, Japan features the world's largest roof-mounted solar system. And our business products are among the industry's most energy efficient. Sharp began research on solar cells in 1959, almost exactly 48 years ago. Research on solar cells was low profile and unspectacular compared to the development of home appliances that dominated the

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market at that time. Sharp researchers, however, diligently pursued this clean energy conversion technology. They were convinced that utilizing the inexhaustible and cheap energy of the sun to create electricity-with no toxic substances or CO2 and without causing noise or vibration-would enable society to continue living in peace and abundance well into the future. After four years of trial and error, Sharp established the technology to mass produce solar cells in 1963. But costs were still high at that time, and the main use for solar cells was as a source of power in areas without access to electricity, such as remote lighthouses. Sharp photovoltaic power systems, which have been installed on lighthouses in 1,810 locations as of April 2006, are custom-designed using the data gathered by those technicians to match local circumstances.

These past 48 years have also seen many difficult times, including business recessions. But Sharp kept faith in the potential of solar power for the future. The company quietly and unpretentiously persevered in keeping the business alive and developing the technology. Why Solar Power

Solar Power brings a bright new dawn with much

cleaner

and

almost

infinitely

renewable energy, as the Sun’s energy is converted to the essential electricity needed to light and power our homes, to cook our meals and operate our appliances, to energise our working lives and leisure time.

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A green energy fuels not only life on earth, but even satellites far out in space. It's nothing less than the future, and nobody sees this more clearly than Sharp, far and away the world leader in evolution and production of the advanced technology to make it happen. Amid growing concern about climate change and carbon emissions, Sharp offers a viable

solution

to

the

world's

increasing

demands

for

energy.

A solution not just to immediate needs, but one that will leave a cleaner and greener world for generations to come. A world free of the environmental pollution caused by fossil fuels that for so long has affected our cities, woodlands, wildlife and the very air we breathe.

Sharp’s leadership in solar technology have made it possible, by tapping into a source of energy which won’t dwindle away like the fast disappearing reserves of oil and gas – which are becoming more costly as they grow scarcer. In just a single hour the sun transmits more energy to the earth’s surface that the whole of mankind uses in a year.The potential is massive and could solve our energy needs once and for all. That’s how bright the future could be, and at Sharp the brightest minds are already working on it.

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With the know-how and technologies gained from long years of experience in this field, Sharp is furthering R&D on a wide variety of solar cells and pursuing the potential for still wider use of solar energy. Sharp has now been the No.1 leader in solar cell production for the past seven years in a row, since 2000 leading the way into the era of Clean Energy with Solar Power. o Sharp is a world leader in Solar Photovoltaic Sharp is a world leader in Solar Photovoltaic and enjoys an unmatched history of fifty golden years in this industry. Whether for satellites, lighthouses, public buildings or private homes - Sharp has supplied more solar power modules than any other manufacturer in the world. Since the year 2000 Sharp has been the global leader in the manufacture of solar cells and modules.

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2.5.5 Facsimile The convenience of Fax, Copy and Phone functions in a compact and easy-to-use facsimile Offering More Convenience with Digital Answering Machine Function. o Bringing you High-Quality Faxing Convenience

Business communication is a critical component of success. That's why it's crucial to stay on top - and ahead - of the changes that may impact your business. As the power and pace of information has advanced, so has the way we communicate, and business technology has evolved along with it.

Sharp, a leader in the facsimile industry, understands this new language of business and translates it in ways that make sense for you. By recognizing change, adapting technology and building productive, efficient products, we strive to keep businesses like yours at their competitive best.

2.5.6 Electronic Cash Register

Meet the Sharp ECR - the ideal partner for small business and shop owners who need an electronic cash register that's big on performance, but small in size. Packed with convenient functions, Sharp's Electronic Cash registers make it easier and more efficient than ever to manage your sales. Transactions are neatly organized with departments for classifying products and

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services into groups 2.6

Awards and Achievements .

Year/Month

2000 . 2

Awards

Sharp Corporation, Japan Special Corporate Award, Energy Conservation Awards

2001 . 4

TFT LCD Group, Mie, Japan Encouragement Prize, 3rd Japan Water Award

2001 . 10

West Japan Logistics Center 2nd Railway Freight Promotion Award

2001 . 12

Sharp Office Equipments (Changshu) Co., Ltd. (SOCC), China Changshu City Green Company Award

2002 . 5

Sharp Office Equipments (Changshu) Co., Ltd. (SOCC), China Changshu City Green Company Award

2002 . 10

AVC Liquid Crystal Display Group, Mie, Japan; Mobile Liquid Crystal Display Group, Tenri, Japan Chairman's Prize from Recycling Promotion Association; Reduce, Reuse, Recycle Promotion Achievement Award

2002 . 10

Appliance Systems Group, Yao, Japan Chairman's Prize from Recycling Promotion Association; Reduce, Reuse, Recycle Promotion Achievement Award

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2003 . 5

Sharp Manufacturing Company of America (SMCA), Tennessee, US Industrial Water Quality Achievement Award

2003 . 6

Sharp Corporation, Japan Third Prize, 6th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

2004 . 2

Sharp Corporation, Japan Education, Culture, Sports, Science and Technology Minister's Prize; 13th Global Environment Awards

2004 . 2

Mie Site, Japan Chubu Bureau of Economy, Trade and Industry Director's Prize; Tokai Area Commendation; 2003 Energy Conservation Month

2004 . 2

Fukuyama Site, Japan Chugoku Bureau of Economy, Trade and Industry Director's Prize; Chugoku Area Commendation; 2003 Energy Conservation Month

2004 . 5

Sharp Corporation, Japan Third Prize, 7th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

2004 . 11

Mie Site, Japan Business Activity Category Prize, 2004 WASTEC Award

2004 . 12

Kameyama Site, Japan Grand Prize, Nikkei Monozukuri Awards

2005 . 2

Mie Site, Japan Chubu Bureau of Economy, Trade and Industry Director's Prize; Chubu Area Commendation; 2004 Energy Conservation Month

20

2005 . 4

Sharp Corporation, Japan Economy, Trade and Industry Minister's Prize; 14th Global Environment Awards

2005 . 5

Sharp Corporation, Japan First Prize, 8th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

2005 . 5

Sharp Corporation, Japan 2005 Outstanding Improvement Case Award, All-Japan Convention for Logistics Improvement Case Studies

2005 . 6

Sharp Corporation, Japan Best Technology Award, Japan Society of Polymer Processing (for the development of closed-loop plastic material recycling technology)

2005 . 6

Kameyama Site, Japan Sustainable Management Pearl Award, Japan Sustainable Management Awards

2005 . 6

Sharp Office Equipments (Changshu) Co., Ltd. (SOCC), China Changshu City Green Company Award

2005 . 11

Hiroshima Branch, Nishinihon Logistics Center, Japan Excellent Shipper in Shifting Transportation Mode, Commendation for Outstanding Shippers Promoting Modal Shift, Chugoku District Transport Bureau

2006 . 1

Fukuyama Site, Japan Grand Prize, 2nd PRTR Awards

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2006 . 1

Sharp Corporation, Japan Award of Excellence, Environmental Report Category, 9th Environmental Communication Awards (sponsored by the Ministry of the Environment and the Global Environmental Forum)

2006 . 2

Fukuyama Site, Japan Director-General of the Agency for Natural Resources and Energy Award, 2005 Energy Conservation Month

2006 . 4

Mie-Kameyama Logistics Center, Japan 2006 Outstanding Improvement Case Award, All-Japan Convention for Logistics Improvement Case Studies

2006 . 5

Kameyama Site, Japan Energy Conservation Encouragement Award, 4th Japan Cogeneration Center Award

2006 . 5

Kameyama Site, Japan Economy, Trade and Industry Minister's Prize; 8th Japan Water Award

2006 . 5

Sharp Corporation, Japan Industrial Technology Award, Osaka Industrial Research Association (for the development of plant-based resin paint)

2006 . 5

Sharp Corporation, Japan Grand Prize, Readers' Choice Category, 22nd Yomiuri Advertising Awards (for a series of environmental newspaper ads)

2006 . 5

Sharp Corporation, Japan 2nd Prize, 9th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

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2006 . 7

Sharp Office Equipments (Changshu) Co., Ltd. (SOCC), China Suzhou City Eco-Friendly Company Award

2006 . 7

Sharp Electronics Corporation (SEC), US Excellence Award, SmartWay Transport Program

2006 . 10

Sharp Corporation, Japan Certificate of Appreciation, Japan Aerospace Exploration Agency (JAXA) (for continuously supplying highly reliable solar cells for outer space)

2006 . 10

Mie-Kameyama Logistics Center, Japan 2006 Outstanding Improvement Case Award, Kansai Convention for Logistics Improvement Case Studies

2006 . 10

Hiroshima Branch, Nishinihon Logistics Center, Japan Excellent Shipper in Shifting Transportation Mode, Commendation for Outstanding Shippers Promoting Modal Shift, Chugoku District Transport Bureau

2006 . 10

Sharp Office Equipments (Changshu) Co., Ltd. (SOCC), China Energy-Saving Contribution Award, China Standard Certification Center

2006 . 11

Sharp Manufacturing Company of U.K. (SUKM) Silver Prize, Commerce and Industry Category, Green Apple Awards

2006 . 12

Sharp Corporation, Japan Inverse Manufacturing Contribution Award, Inverse Manufacturing Forum (for activities including the development of technology to recycle electronic components)

2007 . 1

Mie Site, Japan Director-General of the Agency for Natural Resources and Energy Award, 2006 Commendation for Outstanding Plant Energy Management

2007 . 1

Sharp Appliances (Thailand) Ltd. (SATL) Award of Excellence, Evaluation of Corporate Energy Conservation Activities, Thai Ministry of Energy

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2007 . 3

Sharp Corporation, Japan Award of Excellence, Environmental TV Commercial Category, 10th Environmental Communication Awards (sponsored by the Ministry of the Environment and the Global Environmental Forum)

2007 . 3

Sharp Electronics Sales (China) Co., Ltd. (SESC) China Electronics and Information Equipment Green Manufacturing Commendation

2007 . 5

Sharp Corporation, Japan 3rd Prize, 10th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

2007 . 6

Sharp Electronics Corporation (SEC), US Best CSR Program Award (in the category of companies with 100 to 2,500 employees), American Business Awards

2007 . 6

Sharp Corporation, Japan 2007 Nara Prefecture Environmental Merit Award

2007 . 6

Sharp Manufacturing Company of U.K. (SUKM) Green Hero Award

2007 . 8

Sharp Corporation, Japan Award of Excellence, 2nd Monodzukuri Nippon Grand Award (for the practical application of plant-based resin paint)

2007 . 9

Sharp Corporation, Japan Prize for Industrial Technology, Japan Society of Colour Material (for the development of plant-based resin paint)

2007 . 9

Sharp Appliances (Thailand) Ltd. (SATL) Award for Relationship Between Employer & Employee About Right & Duty, Thai Government

2007 . 9

Sharp (Phils.) Corporation (SPC), Philippines Silver Award of Excellence in Service and Repairs, Philippine government's Department of Trade and Industry

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2007 . 10

Sharp Corporation, Japan 1st Place, 3rd Quality Management Ranking Survey (sponsored by the Union of Japanese Scientists and Engineers)

2007 . 11

Sharp Corporation, Japan Partnership Prize, 5th Partnership Awards (sponsored by the Partnership Support Center) (for elementary school environmental education)

2007 . 12

Sharp Corporation, Japan Environmental Business Award, Eco Japan Cup 2007 (for solar power generation business)

2007 . 12

Kameyama Site, Japan Minister of the Environment Award, 2007 Commendation for Outstanding Measures Against Global Warming (sponsored by the Ministry of the Environment)

2008 . 1

Fukuyama Site, Japan Certificate of gratitude, 49th Fukuyama Public Health Rally

2008 . 2

Sharp Corporation, Japan Agency for Natural Resources and Energy Director-General’s Prize, 2007 New Energy Awards (sponsored by the New Energy Foundation) (for elementary school environmental education)

2008 . 3

Sharp Corporation, Japan Award of Excellence, Environmental Report Category, 11th Environmental Communication Awards (sponsored by the Ministry of the Environment and the Global Environmental Forum)

2008 . 3

Sharp Corporation, Japan Award of Excellence, Environmental TV Commercial Category, 11th Environmental Communication Awards (sponsored by the Ministry of the Environment and the Global Environmental Forum)

25

Chapter III RESEARCH DESIGN & METHODOLOGY ¾Sources of Data Collection ™ Primary Source ™ Secondary Source ¾Sample Description ™ Method of sample selection ™ Size of sample ™ Sample Analysis

CHAPTER III RESEARCH DESIGN AND METHODOLOGY

3.1 Sources of Data Collection. The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of population was selected on the basis of convenience. The data, which is collected for the purpose of study, is divided into 2 bases 3.1.1 Primary Data: “The primary data is the data collected afresh & first time and happens to be the first hand information.” OR “The primary data is data which is collected by researcher directly from the respondents” There are various methods of primary data collection and the one we have used are: a) Observation: Data is collected based on observation done in the market. b) Interview method: Collected information by interviewing some IT People and Experts of LCD Display devices or Videoconferencing Engineers. The interview conducted was Unstructured. The main purpose of Interview is to acquire more knowledge about the subject and questions to put in Questionnaire. c) Questionnaire: Set of questionnaire were prepared on the basis of objective and were filled by concerned person in the Organizations mostly IT head, executive, Administration head etc.

26

3.1.2 Secondary Source:

“The data which is collected by someone and gone through the statistical process is called secondary data.” OR “The data which is collected by someone and used for the purpose of

research

by

another

person

is

called

secondary

data.”

The secondary data was collected from internet and references from Library. 3.2 Sample Description The technique of selecting a sample is of fundamental importance in sampling theory and it depends upon the nature of investigation. The sampling procedures, which are commonly used may be classified as 1. Probability sampling 2. Non-probability sampling 3. Mixed sampling 3.2.1 Method of sample selection It refers to the method to be applied / the technique to be used in selecting the Sample. The technique used may be deliberate or purposive sampling, random sampling, systematic sampling, stratified sampling, area sampling, extensive sampling. The sampling technique applied for this project report is Stratified Sampling. Of all the methods of sampling, the procedure commonly used in surveys is “Stratified Random sampling”. This technique is mainly use to reduce the population heterogeneity and to increase the efficiency of the estimates. Stratification means division into groups. In this method the population is divided into a number of subgroups or strata. The strata should be so form that each stratum is homogeneous as far as possible. Then from each stratum a simple random sample to selected and these are combined together to form the required sample from the population.

27

In the project, I have divided the completely heterogeneous market of Mumbai and Navi Mumbai into 4 homogeneous market i.e. IT Sector, Hotel Industry, Car Showrooms and Others. The reason behind that is to limit the scope of the market and to target the sector where Sharp is not very much attentive due to its other Products i.e. they don’t want to provide an exclusive marketing to these segment.

Types of Stratified Sampling: There are two types of stratified sampling. 1. Proportional 2. Non-proportional In the proportional sampling equal and proportionate representation is given to subgroups or strata. If the number of items is large, the sample will have a higher size and vice versa.

The population size is denoted by N and the sample size is denoted by ‘ n’ the sample size is allocated to each stratum in such a way that the sample fractions is a constant for each stratum. That is given by n/N = c. So in this method each stratum is represented according to its size. In non-proportionate sample, equal representation is given to all the sub-strata regardless of their existence in the population.

3.2.2 Sample size It means the number of persons or items selected from the universe to constitute a sample. The sample size of a statistical sample is the number of observations that constitute it. It is typically denoted n, a positive integer (natural number). Typically, all else being equal, a larger sample size leads to increased precision in estimates of various properties of the population, though the results will become more accurate.

28

3.2.3 Sample analysis A total of 74 companies/offices, varying socioeconomic status participated in the study, with 22 from IT, 7 from hotel Industry, 6 from car showrooms, 39 from Other Industries are taken. Although I visited, around 200 companies but only 74 of them were actually using any sort of display devices. Thus, the research and analysis is based on consumers of any display devices companies in Mumbai and Navi Mumbai region, a sample of 74 students was taken.. 3.2.4 Sampling techniques Likert scaling: Method of Summated Ratings of Rensis Likert, 1932 Likert devised terms for five categories of attitude ratings: Strongly approve, Approve, Undecided, Disapprove, Strongly Disapprove Like Thurstone, Likert devised a statistical model to generate scores for these categories. Ratio Scale: A ratio scale is a measurement scale in which a certain distance along the scale means the same thing no matter where on the scale you are, and where "0" on the scale represents the absence of the thing being measured. Thus, a "4" on such a scale implies twice as much of the thing being measured as a "2." Ordinal Scale: An ordinal scale is a measurement scale that assigns values to objects based on their ranking with respect to one another. For example, a doctor might use a scale of 0-10 to indicate degree of improvement in some condition, from 0 (no improvement) to 10 (disappearance of the condition). While you know that a 4 is better than a 2, there is no implication that a 4 is twice as good as a 2.

29

3.3 Study period Study period refers to the time and duration required for the researcher to complete his research. Study period for this research report is: 55-60 days in total.

3.4 Research methodology Research Methodology is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what you are doing at that moment. There are three types of objective in a marketing research project. o

Exploratory Research

o

Descriptive research

o

Causal research

Exploratory research This provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. The Internet allows for research methods that are more interactive in nature.

30

Descriptive research, also known as statistical research, Describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. In short, descriptive research deals with everything that can be counted and studied. However, there are always restrictions to that. Your research must have an impact to the lives of the people around you. For example, finding the most frequent disease that affects the children of a town. The reader of the research will know what to do to prevent that disease thus; more people will live a healthy life.

Causal Research The objective of causal Research is to test hypotheses about cause-and-effect relationships. Thus, I have used ‘Exploratory Research methodology’ for the project.

31

Chapter IV Conceptual Background ¾Related Literature ¾Previous research ¾Conceptual Description of the topic ¾Theoretical Background

CHAPTER IV Conceptual Background 4.1 Related Literature o LCD Technology Liquid crystal display: A digital display technology that produces images on a flat surface by shining light through liquid crystals and colored filters. •

Takes up less space, consumes less power,

•

Produces less heat than traditional cathode-ray tube monitors

•

Lack of flicker and low glare reduce eyestrain.

•

Much more expensive than CRTs of comparable size

Available for years as the default display on laptops, sleek screens based on liquid crystal display technology are increasingly moving onto the desktop. LCDs have many advantages over cathode-ray tube monitors. They offer crisp text and no annoying flicker, which means they can help reduce eyestrain. Because they're usually less than ten inches thick, desktop LCD monitors take up much less space than their traditional CRT counterparts. The downside: The color quality of LCD displays typically can't compare with that of CRTs, and the high price tags of desktop LCDs mean they're still a luxury for most.

o TFT-LCD A thin film transistor liquid crystal display (TFT-LCD) is a variant of liquid crystal display (LCD) which uses thin film transistor (TFT) technology to improve image quality (e.g. addressability, contrast). TFT LCD is one type of active matrix LCD, though all LCD-screens are based on TFT active matrix addressing. TFT LCD are used in television sets, computer monitors, mobile phones and computers, handheld video game systems, personal digital assistants, navigation systems, projectors, etc.

32

o Product Specification (Example) Table 4.1 Product specification Product Specification Panel LCD Type:

ASV Black TFT LCD (AGLR)

Screen Size:

46-inch [actual size 45 63/64” ]diagonal(1,018.1 x

Resolution:

1,920 x 1,080 pixels

Display colors:

16.77 Million (8bit)

Brightness:

450cd/m2

Contrast Ratio:

1700:1

Viewing Angle (H/V):

176° / 176° (CR=10)

Response Time (Average):

6ms Input Terminals Video

PC/AV Digital:

DVI-D(24pin) HDCP compatible [DVI1.0]

PC Analog:

RGB (mini D-Sub 15 pin), RGB (BNC x 5)*1 *2 *3

AV:

Component (BNC: Y, Pb/Cb, Pr/Cr) *3(480i/p, 576p,

Audio PC:

3.5 mm mini stereo jack

Audio AV:

RCA x 2 Output Terminal

Video:

DVI-D 24pin*4

Serial:

RS-232C (D-sub 9 pin x 1)

Audio:

Line out (RCA L/R) General

OperatingTemperature:

0°C to 40°C (32 to 104F)

Power Consumption:

266W

Dimensions(W*D*H):

1,113 x 140 (132*5) x 657 mm [43.8 x 5.5 (5.2*5) x

Weight:

approx. 35.5kg [78lbs.] (w/o stand)

33

o ASV (Advanced Super View) LCD data monitors are continuing to provide a key area of growth for the IT industry, despite a downturn in PC sales. Improved panel technology and significant reductions in the cost of ownership are the primary drivers behind the dramatic rise in demand for flat panel displays. To address this demand and encourage the adoption of LCD as a technology, Sharp Electronics, one of the world’s largest LCD manufacturers, is announcing the launch of its new ASV (Advanced Super View) panel technology in the LL-T1512W, a high-end 15″ XGA monitor. o AGLR (Anti Glare and Low reflections) Most LCD screens use an anti-glare (AG) treatment on their top surface to diffuse the reflected light from external lighting sources. This is also true of some older CRT monitors. This treatment consists of laminating a matte (rough) surface layer to the LCD. When light hits this rough surface it bounces off at different angles which reduces the intensity of light reflecting off of the surface and hitting your eyes.

While

this

reduces the intensity of

light,

it

does,

however, leave a hazy image

of

the

reflection which may block the onscreen image. Unfortunately, this treatment also distorts the image generated by the LCD. o Contrast Ratio The difference in light intensity between the brightest white and the darkest black is indicated by a monitor's contrast ratio. These days, a ratio of 1,000-to-1 is about average.

34

o Screen Size The screen size is the measurement of the displayable area of the screen from the lower corner to the opposite upper corner of the display. o Aspect Ratio The aspect ratio refers to the number of horizontal pixels to vertical pixels in a display. Traditional displays used 4:3 aspect ratios. Most new widescreen monitors use either a 16:10 or 16:9 aspect ratios. The 16:9 is the ratio typically used for HDTVs. Now a new breed of ultra wide monitors is coming to market. These have a near 2:1 width to high measurements. o Color Gamut/range Each LCD panel will vary slightly in how well they can reproduce color. When an LCD is being used for tasks that require a high level of color accuracy, it is important to find out what the panels color gamut is. This is a description that lets you know how wide a range of color the screen can display. The larger the percentage of NTSC, the greater level of color a monitor can display. It is also generally referred to as CMYK based on the cyan, magenta, yellow and black colors used. o LCD monitor's backlight NTSC (National Television System Committee) was the color space developed for the widest range of colors that can be represented to the human eye. So, to quantify the various color gamut’s in terms of their relative range of color of narrowest to widest would be: sRGB < AdobeRGB < NTSC An LCD monitor's backlight is the key factor in determining its overall color gamut. The most common backlight used in an LCD is a CCFL (Cold-Cathode Fluorescent Light). These can generally produce around the 75% NTSC color gamut. Improved CCFL lights can be used to generate roughly 100% NTSC.

35

o Digital Visual Interface (DVI) Digital Visual Interface (DVI) is a video interface standard designed to maximize the visual quality It is designed for carrying uncompressed digital video data to a display. It is partially compatible with the High-Definition Multimedia Interface (HDMI) standard in digital mode (DVI-D), and VGA in analog mode (DVI-A). Basic features of DVI interface are: •

Lossless (digital) transmission of video signal

•

Display hardware independence

•

Plug and play capabilities (EDID and DDC2B)

•

Digital and analog support in a single connector

4.2 Previous research on the relevant topic

4.2.1 Previous research I UBLIN--(Business Wire)-Research and Markets (http://www.researchandmarkets.com/research/c1850c/analysis_of_the_in) has announced the addition of Frost & Sullivan's new report "Analysis of the Indian LCD Panel Market" to their offering. This study analyses the Indian market to identify opportunities available; when setting up a LCD panel manufacturing facility, from a demand perspective Wide Scope of Application and High Local Demand for LCD Panels Make It the Ideal Time for LCD Panel Manufacturing in India Television sales have been rapidly surging; the Indian mobile handset market continues to grow despite turbulent economic conditions and the usage of industrial displays is also on the rise. Thus, the applications of liquid crystal display (LCD) panels and awareness about it have drastically increased in India. Commonly used applications including the television, monitor, and 36

mobile handset use thin-film transistors LCD (TFT-LCD) panels, whose penetration rate is growing substantially compared to the traditional displays The evolution of the Indian manufacturing ecosystem is a new trend, with several manufacturers considering India as an export hub for various product lines. Local demand, export prospects, government initiatives, wide applications, and low set-up costs during the economic decline, favor LCD panel manufacturers, making it an ideal time for LCD panel manufacturing in India. "India is geared up for LCD panel manufacturing," says the analyst of this research. "Increased LCD product line consumption, growth in the electronics industry despite temporary slackening and the expansion of manufacturing industries in India will be strong growth boosters for the Indian LCD panel markets in the next 1 to 4 years." LCD displays are the solutions to the rising need for lower power-consuming, space-saving, and better displays. LCD has a high penetration rate compared to the traditional display technologies and is here to stay in the market. In India, LCD displays are soon expected to exceed cathode ray tube (CRT) displays in sales. No other Flat Panel Display technology is as price competitive as the LCD displays. It also offers better value, thereby paving the way for significant opportunities for LCD panel manufactures in the coming years. Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research: * Television * Monitor * Mobile handset * ATM and POS

37

* Industrial automation Key Topics Covered: * Executive Summary * Market Overview * LCD Panel Market in India * LCD Panel Market Opportunity Analysis * Trends Analysis * Competitive Analysis and Profiling * Case Study for LCD Panel Manufacturing in INDIA * About Us For more information visit http://www.researchandmarkets.com/research/c1850c/analysis_of_the_in

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4.3 Conceptual description of the topic This project concentrates on the awareness of LCD monitors and Sharps’ professional LCD panels. Sharp produces premium quality high cost LCD Monitors of 42” to world’s largest LCD Monitor i.e. 108” those are use for business purpose like Security –Process Surveillance, video conferencing etc. Therefore, the price is relatively high. The research is Exploratory and the sampling method is Stratified random sampling. Sample size is 74 with confidence level of 95%. The Primary objective of the research is to study the market awareness of large size LCD Monitors in different industries of Mumbai and Navi Mumbai region. The other objectives are to study the Current Status of display devices in different organization, Brand awareness of sharp’s IDP, Buying behavior of different industries of Mumbai and Navi Mumbai region. Brand awareness can be calculated with reference to Brand recall, Brand recognition and spontaneous brand recall. Thus, the data for the study is hit upon Questionnaire i.e. Survey and Interviewing technical people. The concept of large size monitors, more than 42”, is new and it is designed for industrial use, video conferencing, security surveillance etc. Therefore, the company is more interested in knowing which all sectors use the display devices and who can be there prospective customers. For the same, my primary job is to find the prospective customers, their current status, prime concern and need, brand awareness, product knowledge. Customers are unaware about the large size LCD monitors as compare to other display device such as CRT T.V, Plasma TV and others, so it is very important to Position LCD monitors in font of other display devices. Other devices are comparatively inexpensive and have less features is well. Therefore, Aggressive promotion is needed in order to capture the market. The users of Other display devices are actual perspective customers of LCD monitors. Therefore, study of other display devices is done in order to have the knowledge of technical difference between them and to provide the appropriate solutions to the customers, since Sharp believes in providing the right solutions to the right customer.

39

4.4 Theoretical Background 4.4.1 Brand Awareness Survey Brand awareness is an important way of promoting commodity-related products. This is because for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales. For example, in the soft drink industry, very little separates a generic soda from a brandname soda, in terms of taste. However, consumers are very aware of the brands Pepsi and Coca Cola, in terms of their images and names. This higher rate of brand awareness equates to higher sales and also serves as an economic moat that prevents competitors from gaining more market share Marketing professionals are taking advantage of the Internet as a cost-effective way to create measures of brand awareness. These measures are collected through time in order to see the impact of marketing campaigns on brand awareness of the whole population or a customer segment. Some examples of brand awareness measures include: ƒ

Brand recognition - Brand name or brand name category recognition. e.g. Check which of these online retailers have you visited or heard about?

ƒ

Brand recall - A product category is given to respondents who then list all the brands they can remember in this product category.

ƒ

Spontaneous brand recall - Similar to the above, except only the first brand that pops into a consumers mind when a product category is given.

Listen to the customers: They determine a brand’s true value. Pay attention to customer feedback about the site because, ultimately, it is the customers’ opinion that counts. When it comes to building a brand, a company can incorporate everything from signature colors to catch phrases, but end of the day the consumer who decides what a brand is really worth.

40

4.4.2 Plasma vs LCD The ADVANTAGES of Plasma over LCD are: ¾ Larger screen size availability ¾ Better contrast ratio and ability to render deeper blacks. ¾ Better color accuracy and saturation. ¾ 4 Better motion tracking (little or no motion lag in fast moving images). The DISADVANTAGES of Plasma vs LCD include: ¾ Plasma TVs are more susceptible to burn-in of static images. ¾ Plasma TVs generate more heat than LCD, due to the need to light of phosphors to create the images. ¾ Does not perform as well at higher altitudes LCD television ADVANTAGES over Plasma include: ¾ Cooler running temperature ¾ No high altitude use issues ¾ Increased image brightness over Plasma ¾ No burn-in of static images ¾ Lighter weight (when comparing same screen sizes) than Plasma counterparts LCD Display Advantages •

Good color reproduction and improving contrast (high contrast tied to peak brightness capability however)

•

Very thin, getting thinner (thank Hitachi and Sharp)

•

Relatively lightweight with flexible mounting options

•

Perfect sharpness at native resolution

•

Excellent longevity

•

Among the brightest direct view displays

•

No practical screen burn-in effect

41

4.4.4

Plasma banned article

4.4.5 LCD Display Advantages •

Good color reproduction and improving contrast (high contrast tied to peak brightness capability however)

•

Very thin, getting thinner (thank Hitachi and Sharp)

•

Relatively lightweight with flexible mounting options

•

Perfect sharpness at native resolution

•

No practical screen burn-in effect

•

Silent with no moving parts or fans

4.4.6 LCD Display Disadvantages •

Notorious "screen door" effect on smaller mobile displays

•

Very difficult to produce deep blacks (LED backlighting improving this)

42

4.4.7

Comparison between LCD Monitor and LCD TV

Table 4.2 Comparison between LCD monitor and LCD TV

LCD Monitor

LCD TV

1. Reliability

Product is meant for commercial application so can work 24*7.

Product is meant for home application use so can be used for few hours

2.BackLight

All SHARP Monitors have LED as backlight

Usually All LCD TVs/Monitors have CFL as backlight

LCD Monitors come with multiple Inputs like DVI-D, HDMI, RS-232, S-Video, RGB, LAN, VGA, Component etc. Only LCD Monitors have Picture By Picture as well as Picture In Picture

LCD TVs have very less input Terminals

5. DVI-D 6. Full HD/HD Ready

Yes

No

On Video and Data both

Only on Video

7. Warranty 8. RS-232

1 Years Yes

1 Year No

9. Life of LCD Panel

More than 60000 Hours

Usually 20000 - 25000 Hours

10. RGB Processor

Inbuilt RGB Processor

No Inbuilt Processor

3.Input Terminals 4.Picture By Picture

LCD technology itself consumes less Power & SHARP uses LED as backlight so it consumes very 11. Power Consumption less power

43

LCD TV's have only Picture In Picture feature.

Consumes relatively more electricity as backlight is CFL.

4.4.8 Critical Applications and Target Verticals

.

44

4.4.9 Marketing Strategy Competitor’s analysis: We have given the list of prices for different sizes of LCD’s in the given table Table 4.3 Competitor’s analysis based on Price Size brand LG 32” 32000 37” 50900 40” 55000 42” 58990 46” 50” 130990 52” 60” 215000 65” 70”

Samsung 35000 57000 56990 75000 285000

Sony Panasonic Hitachi Sharp Philips Toshiba 37000 30900 60000 36990 579000 50990 47900 57990 57990 67900 53900 100000 72990 99900 70000 99900 90000 350000 250000 700000

2400000

From this research, we can draw different conclusions. •

LG, Hitachi is in the low price category.

•

Samsung & Panasonic is in the medium price category.

•

Sony & Sharp is in the high price category.

With competitive price & aggressive marketing strategy, LG is the market leader in India. They have tie-up with major digital signage companies like OOH media etc.. They have a big distribution network around the country. Samsung is known for good quality product in medium price range. Their brand is as value for money & has consistent sales. Sony & Sharp both has the best quality products in the market. Sony with its promotion strategies & brand value has become a big player in this field. They have targeted those organizations which are ready to pay higher price to get the best products.

45

Large professional LCD’s are mostly used in 3 purposes: 1. Video Conferencing Solutions, 2. Security Surveillance Solutions 3.

Digital Signage Application

In each of these categories, there are specialized solution providers who procure large no. of LCDs, to provide solutions with their customer. So to make large no of sales, company needs to make tie-up with them. LG has been very successful in making these tie-ups. In our summer internship, we concentrated in contacting & introducing our product to the these companies so that our company can have further discussions with them. In all 3 fields we give you a brief introduction of these companies. However, apart from these companies we visited many other companies to promote our product.

46

CHAPTER V DATA PRESENTATION, ANALYSIS & INTERPRETATION ¾Present Data in Tabular form ¾Interpretation of the data ¾Various Statistical measures to analyse the data.

CHAPTER V DATA PRESENTATION, ANALYSIS AND INTERPRETATION 5.1 Data presentation, Analysis and Interpretation Source of data is Questionnaire. 5.1.1 Display devices used in Organisation:

P e rc e n ta g e o f u se in p a rtic u la r in d u stry

Q1.Display Device used in Organization 100% 80%

IT

Response:

Hotel

Table 5.1.1 Display devices used in

Car Showrooms

Lcd Lcd Plasma Plasma tv Mont Tv Montr Crt Ohr IT 19 1 2 0 0 0 Hotel 3 2 1 0 1 0 Car 3 0 0 1 2 0 Others 28 4 4 0 2 1

60% 40% 20%

Others

0% LCD TV

LCD Monitor

Plasma TV

Plasma Monitor

CRT TV

Others

Display Devices

Organisation Interpretation:

Hotel Industry IT Sector The graphical representation shows that out of The graphical representation shows that out of 7 respondents of Hotel industry, 22 respondents of IT industry, ¾ 43% were using LCD TV, ¾ 86% were using LCD TV, ¾ 29% were using LCD Monitors, ¾ 5% were using LCD Monitors, ¾ 9% were using Plasma TV. ¾ 15% were using Plasma TV and CRT ¾ Not much use of Plasma Monitors and TV CRT TV ¾ Not much use of Plasma Monitors

Car Showrooms Others The graphical representation shows that out of The graphical representation shows that out of 6 respondents of Car Showrooms, 39 respondents of Others, ¾ 50% were using LCD TV, ¾ 72% were using LCD TV, ¾ Not much use of LCD Monitors and ¾ 10% were using either LCD Monitors Plasma TV, or Plasma TV, ¾ 17% were using Plasma TV. ¾ Not much use of Plasma TV ¾ 33% were using CRT TV. ¾ 4% were using CRT TV

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5.1.2 Number of display devices used: Response:

Number of display devices used % U s a g e in t h e P a r t ic u la r In d u s t r y

Table 5.1.2 Number of display 100%

devices used

80% 60% 40% 20% 0% 1 to 5

5 to 20

20-40

More than 40

IT

1 to 5 20

More Than 5 to 20 20-40 40 2 0 0

Numbers IT

Hotel Industry

Car Showroom

Hotel

1

3

2

1

Car

6

0

0

0

Others

34

2

1

2

Others

Interpretation: Hotel IT The graphical representation shows that out of The graphical representation shows that out of 7 respondents of Hotel industry, 22 respondents of IT industry, ¾ 14% were using 1 to 5 display devices ¾ 91% were using 1 to 5 display devices ¾ 43% were using 5 to 20 display device ¾ 9% were using 5 to 20 display devices, ¾ 29% were using 20 to 40. ¾ 14% were using more than 40.

Car Showrooms Others The graphical representation shows that out of The graphical representation shows that out of 6 respondents of Car Showrooms, 39 respondents of Others, ¾ 100% were using 1 to 5 display ¾ 87% were using 1 to 5 display devices devices ¾ 5% were using 5 to 20 display devices, ¾ 3% were using 20-40. ¾ Rest were using more than 40

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5.1.3 Method of changing Display Device

Response: % o f c o m p a n ie s p r e f e r in a p a r tic u la r in d u s tr y

Method of Changing display devices

Table 5.1.3 Method of

100% 80%

IT

60%

Hotel Industry

40%

Car Showrooms

20%

Others

0% 1 to 3

3 to 5

Moe than 5 years

Till it last

As per technical up gradation

Years/Parameter

IT

1 More as per 3 to Till to than 5 tech. 5 It last 3 yr upgradn. 0 1 0 19 2

Hotel

0

1

0

6

0

Car

0

0

0

6

0

Others

0

1

2

34

2

changing display devices Interpretation:

IT The graphical representation shows that out of 22 respondents of IT industry, ¾ 5% were changing after 3 to 5 yr. ¾ 86% were using Till it last. ¾ 9% were changing as per the Technical up gradation.

Hotel The graphical representation shows that out of 7 respondents of Hotel industry, ¾ 14% were changing after 3 to 5 yr. ¾ 86% were using Till it last.

Car Showrooms The graphical representation shows that out of 6 respondents of Car Showrooms,. ¾ Every one were using Till it last.

Others The graphical representation shows that out of 39 respondents of Others, ¾ 3% were changing after 3 to 5 yr. ¾ 5% were changing after 5 yrs ¾ 87% were using Till it last. ¾ 5% were changing as per the Technical up gradation.

49

5.1.4 Influencing Parameters:

% In flu e c e

Influencing Factors

Response:

35% 30% 25% 20% 15% 10% 5% 0%

Price Product Feature Brand Service Durability It

Hotel

Car

Others

IT Hotel Car Others Price 28 15 9 51 Product 67 14 8 110 Brand 27 5 14 72 Service 57 21 17 94 Durability 42 15 12 63

Industries

Table 5.1.4 Influencing Parameter Interpretation:

Hotel IT The graphical representation shows that out of The graphical representation shows that out of 7 respondents of Hotel industry, 22 respondents of IT industry, ¾ Price is 21% influencing factor ¾ Price is 13% influencing factor , ¾ Product Feature is 20% influencing ¾ Product Feature is 30% influencing factor. factor. ¾ Brand is 7% influencing factor ¾ Brand is 12% influencing factor. ¾ Service is 26% influencing factor. ¾ Service is 30% influencing factor. ¾ Durability is 19% influencing factor. ¾ Durability is 22% influencing factor.

Car Showrooms Others The graphical representation shows that out of The graphical representation shows that out 6 respondents of Car Showrooms, of 39 respondents of Others, ¾ Price is 15% influencing factor , ¾ Price is 13% influencing factor ¾ Product Feature is 13% influencing ¾ Product Feature is 28% influencing factor. factor. ¾ Brand is 23% influencing factor. ¾ Brand is 18% influencing factor. ¾ Service is 28% influencing factor. ¾ Service is 24% influencing factor. ¾ Durability is 21% influencing factor. ¾ Durability is 17% influencing factor.

50

5.1.5 Prime concern or need:

Prime Concern or Need

% in flu e n c e

100%

18.64%

21.43%

26.67%

17.95%

60%

30.45%

31.43%

26.67%

40%

14.09%

16.67% 16.67%

20%

36.82%

30.00%

40.00%

36.41%

IT

Hotel

Car S

Others

80%

17.14%

18.97%

0% Industries Picture Quality Size

Digital Output

24*7 application

Response: Table 5.1.5 Prime Concern or need

Other

IT Hotel Picture Quality Size Digital O/p 24*7 Othr

Car Others S

81

21

24

142

31

12

10

74

67

22

10

104

41 0

15 0

16 0

70 0

Interpretation:

Hotel IT The graphical representation shows that out The graphical representation shows that out of 7 respondents of Hotel industry, of 22 respondents of IT industry, ¾ The major concern is Digital ¾ The major concern is Picture Quality Output i.e. 31% i.e. 37% ¾ The Next concern is Picture ¾ The Next concern is Digital Output i.e. Quality i.e. 30% 30%

Car Showrooms Others The graphical representation shows that out The graphical representation shows that of 6 respondents of Car Showrooms, out of 39 respondents of Others, ¾ The major concern is Picture Quality ¾ The major concern is Picture i.e. 40% Quality i.e. 36% ¾ The Next concern is 24*7 application ¾ The Next concern is Digital output i.e. 27% 27%

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5.1.6 Sources of Purchasing:

Source of purchasing 100% Exhibitions

p r e fe r r e d %

80%

Dealer

60%

Showrooms

40%

Direct Company

20%

Other

0% IT

Hotel

Car

Others

Industries

Response: Table 5.1.6 Exibitn Dealer SR DC Othr IT 0 10 5 7 0 Hotel 0 0 0 7 0 Car 0 3 1 2 0 Other 0 18 7 13 1

Interpretation:

IT Hotel The graphical representation shows that out The graphical representation shows that out of 22 respondents of IT industry, of 7 respondents of Hotel industry, ¾ 45% purchases from Dealers, ¾ Everyone Purchases Directly from ¾ 23% purchases from Showrooms, Company. ¾ 31% purchases from Direct company

Car Showrooms Others The graphical representation shows that out The graphical representation shows that out of 6 respondents of Car Showrooms, of 39 respondents of Others, ¾ 50% purchases from Dealers, ¾ 46% purchases from Dealers, ¾ 17% purchases from Showrooms, ¾ 18% purchases from Showrooms, ¾ 33% purchases from Direct company ¾ 32% purchases from Direct company

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5.1.7 Awareness of Sharp’s IDP

% of A w a re ne s s

Awareness of Sharp's IDP 80% 70% 60% 50% 40% 30% 20% 10% 0%

Yes No

IT

Hotel

Car

Others

Industries

Response: Table 5.1.7 Yes IT 15 Hotel 4 Car 2 Others 26

No 7 3 4 13

Interpretation:

IT

Hotel

The graphical representation shows that out of The graphical representation shows that out of 7 respondents of Hotel industry, 22 respondents of IT industry, ¾ 57% were heard about Sharp’s ¾ 68% were heard about Sharp’s IDP. ¾ Rest haven’t heard about Sharp’s IDP. IDP. ¾ Rest 43% haven’t heard about Sharp’s IDP.

Car Showrooms

Others

The graphical representation shows that out The graphical representation shows that of 6 respondents of Car Showrooms, out of 39 respondents of Others, ¾ 33% were heard about Sharp’s IDP. ¾ 67% were heard about Sharp’s ¾ Rest 67% haven’t heard about Sharp’s IDP. IDP. ¾ Rest 33% haven’t heard about Sharp’s IDP.

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5.1.8 Performance Measure Performance Measure 120.00%

% A gre e

100.00%

Excellent

80.00%

Good

60.00%

Fair

40.00%

Poor

20.00%

Can't say

0.00% IT

Hotel

Car

Others

Industries

Response: Table 5.1.8 Exce Good Fair Poor Cs IT 0 1 0 1 20 Hotel 0 1 0 1 5 Car 0 0 0 0 6 Other 3 6 0 0 30

Interpretation:

IT

Hotel The graphical representation shows that The graphical representation shows that out of out of 7 respondents of Hotel industry, 22 respondents of IT industry, ¾ 14% have rated as Good, ¾ 18% have rated as Good, ¾ 14% have rated as Poor, ¾ 5% have rated as Fair, ¾ 72% haven’t used the Sharp's IDP. ¾ 77% haven’t used the Sharp's IDP.

Car Showrooms

Others

The graphical representation shows that out of 6 respondents of Car Showrooms, ¾ No one have used the Sharp's IDP.

The graphical representation shows that out of 39 respondents of Others, ¾ 8% have rated as Excellent, ¾ 15% have rated as good ¾ 77% haven’t used the Sharp's IDP.

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5.1.9 Usage:

A m ount of usage

Usage

9

IT

7

Hotel

5

Car

3

Others

1 Video Conference

Imp data Display

Security Serveilliance

Presentations

Process Serveilliance

Types of Usage

Response: Table 5.19 IT Hotel Car Others VC 161 25 6 182 ID 105 68 46 298 SS 70 47 53 193 Presentation 125 29 26 262 Process Ser. 51 16 6 87

Interpretation:

Hotel IT The graphical representation shows that out of The graphical representation shows that out of 7 respondents of Hotel industry, 22 respondents of IT industry, ¾ less use of VC ¾ A lot use of VC ¾ Great deal of use of Imp display ¾ less use of Imp display ¾ Avg. Security Surveillance . ¾ less Security Surveillance . ¾ Less Presentations are done. ¾ Avg. Presentations are done. ¾ Not much process Surveillance ¾ Not much process Surveillance

Car Showrooms

Others The graphical representation shows that out of The graphical representation shows that out of 39 respondents of Others, 6 respondents of Car Showrooms, ¾ less use of VC ¾ Not much use of VC ¾ A lot of Imp display ¾ High of Imp display ¾ less Security Surveillance . ¾ lot use Security Surveillance . ¾ Avg. Presentations are done. ¾ Avg. Presentations are done. ¾ Not much process Surveillance ¾ Not much process Surveillance

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5.1.10 Suggestion: Sharp is manufacturer of World’s Largest LCD monitor (i.e. 108”)

Sharp is manufacturer of World’s Largest LCD monitor (i.e. 108”) 100.00%

Strongly agree

% A gre e

80.00%

Agree

60.00%

Agree with some reservation 40.00%

Disagree

20.00%

Response: Table 5.1.10

Strongly disagree

SA A AR D

Can't say

0.00% IT

Hotel

Car

Others

IT Hotel Car Others

Industries

2 0 0 10

3 0 0 6

2 1 0 0

0 0 0 2

S CS D 0 15 0 6 0 6 0 19

Interpretation: * Interpretation is done on Likert scale

IT The graphical representation shows that out of 22 respondents of IT industry, ¾ 9% Strongly agree. ¾ 13% Agree ¾ 9% Agree with some reservations ¾ 69% doesn’t have any Idea.

Hotel The graphical representation shows that out of 7 respondents of Hotel industry, ¾ 14% Agree with some reservations ¾ 86% doesn’t have any Idea.

*Overall it was in between can’t say and Agree with some reservation.

*Overall it was can’t say opinion.

Car Showrooms

Others

The graphical representation shows that out of 6 respondents of Car Showrooms, ¾ All of them doesn’t have any Idea.

The graphical representation shows that out of 39 respondents of Others, ¾ 26% Strongly agree. ¾ 15% Agree ¾ 5% Agree with some reservations ¾ 54% doesn’t have any Idea. *Overall it was Agree with some reservation

*Overall it was can’t say opinion.

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5.1.11 Suggestions: LCD TV’s are better then LCD monitor

LCD TV’s are better then LCD monitor 80% 70% 60% 50% 40% 30% 20% 10% 0%

Strongly agree

% A c c e p te d

Agree Agree with some reservation Disagree Strongly disagree Can't say IT

Hotel

Car

Others

Industries

Response: Table 5.1.11 SA IT 2 Hotel 0 Car 0 Others 3

A AR D 6 0 6 1 0 1 2 0 0 5 1 6

SD CS 0 8 0 5 0 4 0 24

Interpretation:

IT

Hotel

The graphical representation shows that out of 22 The graphical representation shows that out of 7 respondents of IT industry, respondents of Hotel industry, ¾ 9% Strongly agree. ¾ 14% Agree ¾ 27% Agree ¾ 14% Disagree ¾ 27% Disagree ¾ 72% doesn’t have any Idea. ¾ 37% doesn’t have any Idea. *Overall it was in between can’t say and Agree.

*Overall it was can’t say opinion.

Car Showrooms

Others

The graphical representation shows that out of 6 respondents of Car Showrooms, ¾ 33% Agree ¾ 67% doesn’t have any Idea.

The graphical representation shows that out of 39 respondents of Others, ¾ 8% Strongly agree. ¾ 13% Agree ¾ 3% Agree with some reservati. ¾ 15% disagree ¾ 61% doesn’t have any Idea.

*Overall it was in between can’t say and Agree.

*Overall it was in between can’t say and Agree

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5.1.12 Suggestions: Plasma Monitors are banned in U.K Plasma Monitors are Banned in U.K 100.00% % A c c e p te d

Strongly agree 80.00%

Agree

60.00%

Agree with some reservation

40.00%

Disagree

Response: Table 5.1.12 SA IT 1 Hotel 0 Car 0 Others 2

Strongly disagree

20.00%

Can't say 0.00% IT

Hotel

Car

Others

Industries

A 3 2 2 0

AR 0 0 0 1

D 0 0 0 3

SD CS 0 18 0 5 0 4 1 32

Interpretation:

Hotel

IT

The graphical representation shows that out of 7 respondents of Hotel industry, ¾ 29% Agree ¾ 71% doesn’t have any Idea.

The graphical representation shows that out of 22 respondents of IT industry, ¾ 5% Strongly agree. ¾ 14% Agree ¾ 81% doesn’t have any Idea.

*Overall it was in between can’t say and Agree *Overall it was Agree with some reservations. .

Car Showrooms

Others

The graphical representation shows that out of 6 The graphical representation shows that out respondents of Car Showrooms, of 39 respondents of Others, ¾ 33% Agree ¾ 5% Strongly agree ¾ 67% doesn’t have any Idea. ¾ 3% Agree with some reservati. ¾ 8% disagree * Overall it was Agree with some reservations. ¾ 3% Strongly Disagree. ¾ 81% does not have any Idea.

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5.2 Various Statistical measures to analyse the data ¾ Analysis By the time I start for the analysis of your data, most of the really difficult work has been done. It's much more difficult to: define the research problem; develop and implement a sampling plan; conceptualize, operationally and test your measures; and develop a design structure. If above steps are done well, the analysis of the data is usually a straightforward affair. In my research, the data analysis involves three major steps, done in roughly this order: •

Cleaning and organizing the data for analysis (Data Preparation)

•

Describing the data (Descriptive Statistics)

Data Preparation involves checking or logging the data in; checking the data for accuracy; entering the data into the computer; transforming the data; and developing and documenting a database structure that integrates the various measures. Descriptive Statistics are used to describe the basic features of the data in a study. They provide simple summaries about the sample and the measures. Together with simple graphics analysis, they form the basis of virtually every quantitative analysis of data. With descriptive statistics you are simply describing what is, what the data shows. Univariate Analysis Univariate analysis involves the examination across cases of one variable at a time. There are three major characteristics of a single variable, which we tend to look at: •

the distribution

•

the central tendency

•

the dispersion

¾ Likert scale analysis: The Likert scale is the sum of responses on several Likert items. Because Likert items are often accompanied by a visual analog scale (e.g., a horizontal line, on which a subject indicates his or her response by circling or checking tick-marks), the items are sometimes called scales themselves.

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The format of a typical five-level Likert item is: 1. Strongly disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly agree

Responses to several Likert questions may be summed, providing that all questions use the same Likert scale and that the scale is a defendable approximation to an interval scale, in which case they may be treated as interval data measuring a latent variable. If the summed responses fulfill these assumptions, parametric statistical tests such as the analysis of variance can be applied. These can be applied only when the more than five Likert questions are summed.

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CHAPTER VI Findings, Suggestions and Conclusion ¾Main Findings ¾Suggestions ¾Conclusion

Chapter VI Findings, Suggestions and Conclusion 6.1 Findings Findings are the sums up all the information we have discovered during the above all phase. As we have discussed earlier, the findings are done based on industry type i.e. IT, Car showrooms, Hotels, Others. Here are the major findings: ™ IT Sector Current status: ¾ Many companies are using LCD TV’s rather than LCD Monitors. ¾ Plasma is not much preferred in this sector. ¾ Most of the companies are using 1 to 5 display devices. ¾ VC is does at maximum level. ¾ Presentations are took place at considerable times. Buying behavior: ¾ Most of the organization uses their product till it exhaust. ¾ In IT sector Product feature and Service is the most influencing factor while buying the Display devices. ¾ Picture Quality and Digital output are their major concern. ¾ Most of the organization in this sector purchases from Dealers. Sharp’s IDP Awareness: ¾ In this sector Maximum Organization have heard about Sharp’s IDP . ¾ Major of them have not used the product, Otherwise the rating of the product is Good. ¾ IT sector is not much sure about sharp’s innovations LCD Monitors Awareness: ¾

IT sector still believes that LCD TV’s are better then LCD Monitors and they are not much sure about Plasma Banned. They are much aware about the disadvantages of Plasma as compare to LCD’s which can be observed from their use of LCD’s in front of Plasma.

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™ Hotel Industry Current status: ¾ Many companies are using LCD TV’s rather than LCD Monitors. ¾ plasma is not used much in this sector. ¾ Most of the companies are using 5 to 20 display devices i.e. these are looking for Quantities ¾ Important Data display is does at maximum level. ¾ Security Surveillance is took place at considerable times.

Buying behavior: ¾ Most of the organization uses their product till it last. ¾ In Hotel sector Durability, Price and Service are the most influencing factor while buying the Display devices. ¾ Picture Quality and Digital output are their major concern. ¾ Most of the organization in this sector purchases directly from Company.

Sharp’s IDP Awareness: ¾ In this sector 50% Organization have heard about Sharp’s IDP . ¾ Major of them have not used the product. ¾ Hotel sector is not having much Idea about sharp’s innovations.

LCD Monitors Awareness: ¾ Hotel Industry is clueless about “ Technical and Practical differences among LCD TV’s, LCD Monitors and Plasma Banned”.

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™ Car Showrooms Current status: ¾ 50% companies are using LCD TV and many are using CRT TV. ¾ Plasma is not used much in this sector. ¾ All most all companies are using 1 to 5 display devices. ¾ Security Surveillance is does at maximum level. ¾ Use of Important data display is took place at considerable times.

Buying behavior: ¾ Most of the organization uses their product till it last. ¾ In this sector Service, brand and Durability are the most influencing factor while buying the Display devices. ¾ Picture Quality and 24*7 application are their major concern. ¾ Most of the organization in this sector purchases from Dealers or direct company.

Sharp’s IDP Awareness: ¾ In this sector many Organization haven’t heard about Sharp’s IDP. ¾ Major of them have not used the product. ¾ This sector is not having much Idea about sharp’s innovations.

LCD Monitors Awareness: ¾ Hotel Industry is doesn’t know much about

the core“ Technical and

Practical differences among LCD TV’s, LCD Monitors and Plasma Banned”.

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™ Other Sector Current status: ¾ Many companies are using LCD TV’s rather than LCD Monitors. ¾ Plasma is not preferred much in this sector. ¾ Most of the companies are using 1 to 5 display devices. ¾ Important Data display is does at maximum level. ¾ Security Surveillance is took place at considerable times.

Buying behavior: ¾ Most of the organization uses their product until it last. ¾ In this sector, Product features and Service are the most influencing factor while buying the Display devices. ¾ Picture Quality and Digital output are their major concern. ¾ Most of the organization in this sector purchases from Dealers or directly from Company.

Sharp’s IDP Awareness: ¾ In this sector many Organization have heard about Sharp’s IDP. ¾ Major of them have not used the product. ¾ Have some Idea about sharp’s innovations, but in many organizations Positioning is required.

LCD Monitors Awareness: ¾ Hotel Industry does not know much about “the core Technical and Practical differences among LCD TV’s, LCD Monitors and Plasma Banned”.

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6.2 Suggestions ¾ The company should focus on spending more money on promotion. ¾ They should treat users of LCD TV, Plasma TV and Projectors as their perspective customers. ¾ The company should establish a stronger distribution network because many of there prospective customer’s want quick supply in various parts of India. ¾ The company should target IT companies, Hotel Industry and companies providing security surveillance solutions.

6.3 Conclusions Thus, I will conclude with summarizing the Industries with there requirements, current status, buying behaviour and will highlight the points for improvement. IT sector is looking for Picture quality and digital output for Video conferencing and presentations work. They are most aware industry of LCD Monitors as well as the Sharp’s IDP in the Market. Nevertheless, the major concern is very few companies have used their products. Thus, Sharp should target this sector by arranging Demonstrations of IDP.

Hotel industry is looking for Quality as well as Quantity of display devices and their main purpose of them are for Security surveillance and imp data display i.e. they want good picture quality and 24*7 applications. At present, they are using LCD TV for the same. They are not much aware about LCD Monitors as well as Sharp and its Products. Thus, from their need, concern, use and awareness it is conclude that, Hotel Industry is a Potential customers of LCD Monitors.

Car showrooms are looking for service, Brand and Durability of display devices and their main purpose is Security surveillance and imp data display i.e. they want good picture quality and 24*7 applications. At present, they are using LCD TV

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and CRT TV for the same. They are not much aware of LCD Monitors but they know about Sharp’s products in the Market. Nevertheless, the major concern is very few companies have used their products. Thus, Sharp should target this sector by doing positioning IDP in front of LCD TV and arranging Demonstrations of IDP.

Other sectors are looking for Product feature and service of display devices and their main purpose is imp data display and Security surveillance i.e. they want good picture quality, digital output and 24*7 applications. At present, they are using LCD TV for the same. They are not much aware about LCD Monitors as well as Sharp and its Products. Thus, from their need, concern, use and awareness it is conclude that, this section is a Potential customers of LCD Monitors.

Thus, I have studied the market awareness of LCD monitors in different industrial sectors in Mumbai and Navi Mumbai region with respect to Sharps Information Display panel.

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Bibliography

Bibliography

Reference Book: •

Third edition Marketing Research – G. C. Beri Publication: Tata McGrew-Hill Tenth reprint 2005

•

Research Methodology for social work- D.K. Lal Das, Vanila Bhaskaram Publication: Rawath Publication

Web sites: 1. www.sbsil.com 2. http://computers.indiabizclub.com 3. http://www.sharp.co.uk 4. http://compreviews.about.com/ 5. http://www.pcworld.com 6. www.jspm.org 7. www.wikipedia.com

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Annexure

Appendix Questionnaire Summer Project: Market Awareness of LCD monitors with reference to sharp’s IDP. Prashant P. Bhosale │9860384844 │ [email protected] M.B.A. (Marketing, JIMS, Pune University) B.E. (Computers) Company : SHARP BUSINESS SYSTEMS (INDIA) LIMITED Contact Person

Company Name

Designation

Nature of company

Address

Head office/branch

Contact No.

Email

1) What type of products does your company use for Display purpose? a) LCD T.V. b) LCD Monitor c) Plasma T.V. d) Plasma Monitor e) CRT T.V./Monitor f) None of these 2) How many Display Devices does your Company use? a) 1-5 b) 5-20 c) 20- 40 d) More than 40 3) How frequently do you change your Display Device? a)1-3 years b)3-5 years c) more than 5 years d) Till it last e) As per the technical up gradation.

4) While purchasing a Display device which parameter influences you much at the time of decision making ? (Please rank the following parameters on the basis of priority scale 1-5, 1 for highest and 5 for lowest ) a) Price

□

b) Product feature

□

c) Brand

□

d) Service

□

e) Durability

□

5) Which of the following is your prime concern or need? (Please rank the following parameters on the basis of priority scale 1-5, 1 for highest and 5 for lowest )

a) Picture quality

□

specify

□

b) Size

□

c) Digital Output

--------

68

□

d) 24*7 working

□

e) Any Other please

6) From where do you prefer buying a Display device a) Exhibitions b) Dealer c) Showroom d) Direct company e) Any Other source please specify --------

7) Have you heard about Sharp’s IDP (Information Display Panel) i.e. LCD monitors? a) Yes b) No

8) If Yes, How would you rate Sharp’s LCD monitor? a) Excellent b) Good c) Fair d) Poor e) Can’t say

9) On a scale of 10 ,where 10 means you have a great amount of interest and 1 means you are not at all interested, how would you rate your organizational interest in each of the following topics, with reference to Sharp’s LCD monitor? Video Conference Imp. Data display Security Surveillance Presentations Process Surveillance 10) How much do you agree with each of the following statements? a) Strongly agree b) Agree c) Agree with some reservations d) Disagree e) Strongly disagree f) Can’t say I) Sharp is manufacturer of World’s Largest LCD monitor (i.e. 108”) Pl. specify your reservations, if you feel like for our betterment ----------------------------------------------II) LCD TV’s are better then LCD monitor ___ _____ ____ _____ Pl. specify your reservations, if you feel like for our betterment ----------------------------------------------III) Plasma Monitors are Banned in U.K. ___ _____ ____ _____ Pl. specify your reservations, if you feel like for our bettermen

Thank you

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