Strepcof-media-plan.docx

STREPCOF MEDIA PLAN GROUP 3 Media Objective  To reach Broad C Females & Males; 18-45 years of age, urbane hustlers. They are the exacting cough solution seekers. Suffers of cough with phlegm and its other adverse effects. Looking for better way to relieve cough with phlegm.  They reside in Manila and Key Cities. 

Advertising will run from July-June (1 year) o 1st Quarter (mos. of July-Oct) 55%-60% o 2nd Quarter (mos. of November-February) 40% o 3rd Quarter (March-June) 50% 3x/4 weeks R/F levels

Media Strategies  Will insert ads to available slots of GMA7 and ABS-CBN networks.  Proved as a reach medium (television) {Show viewing level of the two networks present via table}  Cost- 60M for a 1 year plan

BUDGET ALLOCATION

ABS-CBN SHOWS

GMA COST

SHOWS

COST

 CREATIVES / TVC

 SCHEDULING o Continuous or Bursts or Flights

1st Quarter

Media Tactics  Segment buy ABSCBN and GMA7

2nd Quarter

3rd Quarter

 Ad Placements  Sponsorship Buys

SUMMARY