Strategies For Mature Market

STRATEGIES FOR MATURE MARKET GROUP 11 ANJALI SUHAS RUCHI NOOPUR SURAJIT

“THE

INTRODUCTION 1

2

PRODUCT LIFE CYCLE THE TRANSITION STAGE

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PRODUCT

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MATURE MARKET

STATE OF EQUILLIBRIUM SIGNIFICANT GROWTH OR INNOVATION

DEFINITI WELL ESTABLISHED BRAND ON ENTRENCHED CUSTOMER RELATIONSHIP HIGH INDUSTRY STANDARDS

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FEATURES

COMPLEX INFRA STRUCTU RE

DEFINE D STATE STATIC PRODUCTI ON ESTABLISH ED RELATIONS

INDUSTRY STANDAR DS

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SATURATI ON LEVEL

STABLE CLIENTE LE

DOMINATE D ESTABLISH

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CHALLENGES RETAIN THEIR CUSTOMERS

LOYALTY AND SATISFACTION

qLOWER DELIVERY FINANCIAL COST SUCCESS qPRODUCT DIFFERENTATION Alliance Business School,

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EXAMPLES AUTOMOB ILE

HEALTH CARE

GOVERNM ENT SERVICES

COFFEE

MOBILES

EXAMPLES

AEROSPACE INDUSTRY Alliance Business School,

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STRATEGIES FOR MATURE MARKETS STRATEGIES

Maintaining current market share

Extending Volume Growth

•Fortess Defense •Flanker •Niche Strategy •Differential Advantage

•Increased Penetration •Extended Use •Market Expansion

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WINNING GROWTH STRATEGIES IN MATURE

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Thank You !

“THE TRAILBLAZER”