Strategic Marketing Coke
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- Words: 254
- Pages: 16
Internal Analysis
Coca Cola
Values Leadership Collaboration Integrity Accountability Passion Diversity Quality
Vision People Portfolio Partners Planet Profit
Mission To refresh the world… In Body, Mind and Spirit. To inspire Moments of Optimism… Through our Brands and Our Actions. To create Value and make a difference… Everywhere We Engage.
Strategies Of The Company Grow
core global carbonated soft drink brand. Grow other core brands. Develop transformational wellness platform. Nurturing system health. Create customer Value. Create adjacent business.
Strategic Problems Carbonated drinks. Human resource. Increased competition. Government regulations and laws. Packaging Relationship with bottling partners. Labeling and Warning Requirements.
New Product Activity 85 A
Fortified products in 2007.
calorie Chart is provided.
Ex.
Minute maid in India.
Business Plan In India
Portfolio of the company Carbonated
Products – Coke, limca, thumbs up, fanta etc…
Health
products – Maaza, Minute
maid. Georgia Kinley
coffee
- water.
Strengths Distribution
Network
The
name” COKE”
Low
cost of Operation
Weakness Controversies
Technological
Red
Tapism
advancements
Financial Competence
Finance Revenue - $28.8 b Profit - $5.9 b Earning per share Growth
– 19% in
2007 Market share in India – 57.8% ROA – 15.6% ROE – 30.6% Owns only a 14% of assets R&D in 2007 $9.5 Mil.
Conclusion
Thank You § Anurag Huria
11
§ Navdeep Khurana § Ashish Bambhani § Tabish 70
36 13
Coca Cola
Values Leadership Collaboration Integrity Accountability Passion Diversity Quality
Vision People Portfolio Partners Planet Profit
Mission To refresh the world… In Body, Mind and Spirit. To inspire Moments of Optimism… Through our Brands and Our Actions. To create Value and make a difference… Everywhere We Engage.
Strategies Of The Company Grow
core global carbonated soft drink brand. Grow other core brands. Develop transformational wellness platform. Nurturing system health. Create customer Value. Create adjacent business.
Strategic Problems Carbonated drinks. Human resource. Increased competition. Government regulations and laws. Packaging Relationship with bottling partners. Labeling and Warning Requirements.
New Product Activity 85 A
Fortified products in 2007.
calorie Chart is provided.
Ex.
Minute maid in India.
Business Plan In India
Portfolio of the company Carbonated
Products – Coke, limca, thumbs up, fanta etc…
Health
products – Maaza, Minute
maid. Georgia Kinley
coffee
- water.
Strengths Distribution
Network
The
name” COKE”
Low
cost of Operation
Weakness Controversies
Technological
Red
Tapism
advancements
Financial Competence
Finance Revenue - $28.8 b Profit - $5.9 b Earning per share Growth
– 19% in
2007 Market share in India – 57.8% ROA – 15.6% ROE – 30.6% Owns only a 14% of assets R&D in 2007 $9.5 Mil.
Conclusion
Thank You § Anurag Huria
11
§ Navdeep Khurana § Ashish Bambhani § Tabish 70
36 13
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